Native: Click to Play
This user-initiated format is ideal for marketers that want to distribute long-form content (90 seconds or longer) across the web. The click-to-play format is user initiated and pre-qualifies consumer interest in the content. Includes Native components; title, description, and image.
This auto-play format positions video assets within sections of a site where consumers are actively consuming content, enabling marketers to align their message with consumer interest.
Vertical Video: Natively integrated into premium publishers’ content, Vertical Video champions the user experience with viewable and non-intrusive video advertising.
This allows users to preview short form content before deciding to engage with the video. Users preview short form content before deciding to engage and must click to expand the video, enabling marketers to identify audiences who chose to engage with their video. Includes Native components; title and description.
“Bidtellect has quickly become a key strategic partner for us when delivering video content for our clients. Their optimization technology coupled with premium scale always delivers results against our clients’ KPIs. In addition, their world-class account services team consistently helps us identify challenges and create innovative solutions to ensure maximum ROI on every campaign. High-quality video has been a major challenge for the industry, but Bidtellect’s solution has proven to be extremely successful.”
-Sarah North, Empower MediaMarketing
Mix and Match
Marketers can utilize all three formats in one advertising program.
Our proprietary optimization algorithms never stop working to make sure your campaign is performing against specific KPIs.
Our Performance Analysts allocate budget in real-time based on the highest performing format for each campaign.
All three formats are VAST and VPAID compliant, offer multiple pricing options and cater to the various needs of marketers.
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