Are Your Ads Ready for a Cookieless Future?

The question isn’t “How well are your ads performing now?”
The question is “Will your ads still perform once you can’t rely on cookies to target them?”
For many brands, the answer is no.

According to Adobe’s 2022 Digital Trends Report:

T

Nearly 40% of brands say they’re not ready for a cookieless ad environment

Despite the fact that half of browsing in the U.S. is already cookieless