Are Your Ads Ready for a Cookieless Future?
The question isn’t “How well are your ads performing now?”
The question is “Will your ads still perform once you can’t rely on cookies to target them?”
For many brands, the answer is no.
According to Adobe’s 2022 Digital Trends Report:
Nearly 40% of brands say they’re not ready for a cookieless ad environment
Despite the fact that half of browsing in the U.S. is already cookieless
Reach Your Audience – With Context, Not Cookies.
Bidtellect is a programmatic platform that delivers ads that work. We do it without risking your brand’s safety or privacy, and we do it without relying on cookies.
- You want your accounting software to appear in the Wall Street Journal’s markets section – an environment that’s highly relevant to your product.
- Bidtellect ensures your ad won’t be placed next to an article about, say, how accounting software can be misused to embezzle funds. That ensures brand safety and reputation protection.
- We use data from the webpage – subject matter, time of day, location – to understand the viewer. We create contextual targeting segments in realtime, and we then match these segments to your brand’s requirements.
- We take it one step further. While most platforms would simply purchase ads on the WSJ’s markets page – and pay the high cost-per-click to do so – Bidtellect uses optimization to pay the truest value of the placement based on where it is on the page and finds other high-performing placements across thousands of sites. The result: You pay much lower CPCs but get the same (or better) results.
The ad-tech environment is segmented and exclusive.
As a leader in your company, you don’t have time to manage ads across multiple platforms while also monitoring each one for brand safety, reputation, and transparency.
We do it all.
We bring our industry expertise into one platform.
And while context is a hot topic in the industry now due to the fast-approaching cookieless future, Bidtellect has been using contextual technology since our founding seven years ago.
The Bidtellect Checklist:
Work with your own dedicated team – from sales reps to account managers to analysts – to build a strategy, report on goals and adjust your strategy to reach those goals.
Define consumers as enthusiasts based on how often they read certain types of content and build proprietary audiences to reach them.
Create images, copy and assets that perform using our In-House Creative Agency – something that’s included for all our full-service clients.
Run campaigns across platforms and media budgets resulting in a much smoother process than working with individual outlets.
Use our DSP to ensure your inventory and scale is safe while giving you the tools you need to control where your ads appear before a campaign runs.