This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

Hello, Bidtellectuals!

Congratulations to Bidtellectual of the Week Lysa Vincent! We appreciate all you do for us.

Amazon Prime Day Announced, Sales Up the Wazoo

Amazon announced its Prime Day will be October 13th and 14th this year! In 2019 and years past the deal day was held in July, but the pandemic changed this year’s plans (said everyone in the world). Amazon joins the likes of Target and other major retailers who have started holiday sales earlier and earlier, appealing to consumer cost and in-store shopping concerns. eMarketer even released its first-ever PrimeDay forecast, anticipating that the day “will shake up the entire retail landscape heading into the holidays.” eMarketer forecast Prime Day sales will increase 43%from last year’s event, and Echo and Fire TV devices along with home appliances are predicted to be the top sellers. If you haven’t yet solidi􀃕ed your holiday advertising campaigns, read our best practices here.

QSR: Fast Food Successes, Struggles, and Travis Scott

QSR has been out here crushing the pandemic, but not without its bumps. Brands that relied heavily on morning commuters and eat-in consumers suffered the most, while brands that maximized digital channels, at-home delivery, and promotional content flourished. Not to mention McDonald’s buzzy campaigns with Travis Scott and J Balvin. The key to continued success will be to think digital, target locally, and create content. Read the full analysis and takeaways for marketers here.

Webinar Alert: Data and the Multi-Cloud Future

Companies that are not innovating with data are in danger of being disrupted. Bidtellect CTO Mike Conway will be chatting with Constellation Analyst VP Doug Henschen on the next generation of analytical platforms, the agility and flexibility of cloud options, and steps to take now. It’s October 15th at 11 am EDT. Sign up here.

Good News: A T-Rex Fossil Just Sold

I mean, seriously, up your collecting game. An anonymous buyer just paid $32 million for a complete T. rex fossil, making it the biggest dino fossil sale ever. (The last record was $8 million in 1997.) You think it has its own room? In the meantime, I found this faux T-Rex head on Etsy that coincidentally has been sitting in my cart for two weeks (it’s like I have ESPN or something).

Stay safe, friends!

Charlotte

 

via GIPHY

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

5 Tips to Manage Stress and Avoid Burnout

We’re all adjusting to the new normal. Here are tips for managing stress, finding balance, and preventing burnout from Bidtellect Quality Lead Yulia Khudzik.

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

Bidtellectuals Share Their Fav Beauty Products for WFH

Bidtellectuals Share Their Fav Beauty Products for WFH

A lot of you have been asking about my skincare routine… With all this talk of beauty and the pandemic, I asked Bidtellectuals: Did you discover a new beauty or skincare product this quarantine? Or have a go-to product to keep you feeling great for working from home? A must-have? These are their favorite products, newly discovered or otherwise, that keep feeling their very best. Check them out and let us know if you discover a new fave!

L’Oréal Root Cover-Up

“I have not been able to get my roots done as much as I would like. And let’s face it, the stress of working from home, online school and everything is increasing those pesky sprouts of gray hair. I went through a few high-end sprays but found L’Oréal’s works the best and is most affordable.”

Missy Steiner, VP of Marketing

Andalou AGE DEFYING AVO COCOA SKIN FOOD MASK

“One of my favs. Even the husband can see a difference once I wash my face.”

– Heba Bata, Senior Sta Accountant

Cucumber Witch Hazel Toner

This stuff is AMAZING. Keeps the skin feeling cool, clean, and moisturized. The cucumber scent is v soothing. P.S. Ditch the single-use cotton rounds. Apply with a reusable cotton round and save the environment!

– Ashley Ashley Gennarelli, Senior Strategic Account Manager

Lifeline Skin Care Recovery Night Moisture Serum

I love this product because of how great it is for my skin. It is literally my botox in a box!!! You have to use it for 3 months before you see the difference, but I promise that all my peeps who I shared it with – LOVEIT!!!

– Lisa Friedman, Director of Sales, East

PRISM 20% AHA + 5% BHA Exfoliating Glow Facial

“I love this!”

– Terah Bocchi, SVP of Sales

SUNDAY RILEY Luna Retinol Sleeping Night Oil

“I discovered this sleep oil during the sale. I love it! After just one week of use, two people commented on how great my skin looked. It doesn’t go on greasy, which I like, and makes my skin look brighter and smoother in the AM.”

Ashley Mickelwaite, Senior Strategic Account Manager

Peter Thomas Roth Pumpkin Enzyme Mask EnzymaticDermal Resurfacer

“Great for a dull day and you need a pick me up.”

– Heba Bata, Senior Sta Accountant

Estée Lauder Double Wear Radiant Concealer

“This is my FAVORITE concealer and the best for that “no makeup” (clearskin) look. Easily covers up redness and under-eye circles when I’m tired. Perfect for a quick touch up before a Zoom call!”

– Charlotte Otremba, Sr. Manager of Communications and Marketing

Honest Mascara

“One of the perks of COVID and having to WFH is that I don’t have to wear makeup every day…but a must-have beauty product for me is my HonestMascara. I have tried so many different brands/price points and this $16mascara works better than any of them! I have short lashes, and this product definitely boosts lash length. A must-have in your makeup bag!”

– Lysa Vincent, Senior Strategic Account Manager

Ring Light

Do not (go on video) Slack on (without) this. Do you have Zoom burnout? I literally could be the only one at Bidtellect using Snapcam filters to boost my skin etc. BUT, ok, this mini Ring light clips on to your computer or phone and it TOTALLY MAKES A DIFFERENCE. (PS. Don’t forget to “Touch up my appearance” in Zoom preferences).

– Missy Steiner, VP of Marketing

Care by Design CBD Topical

MY BACK HURTS. Ok, well it used to hurt SO MUCH working from home. I have had moved around my house – from the kitchen stools to the couch, to a desk, nothing helped. My friend told me about this topical cream and literally, instantly my back started to feel so good.

– Missy Steiner, VP of Marketing

Sonia Kashuk Rose Quartz Roller

Pop this in the fridge for a bit and roll away. It’s great for reducing inflammation and feels amazing. Really effective and calming.

– Carissa Parrish, Director of Sales, East

Mei Apothecary Jade Gua Sha Facial Massage Tool

“If you don’t know how to use a gua sha tool, follow @noyskincare onInstagram. Enjoy your natural facelift and massage!”

– Carissa Parrish, Director of Sales, East

Hopefully, some of these beauty, skincare, makeup, or self-care items struck your fancy! Treat yourself. You deserve it.

By the way – we’re adding new videos every week to our YouTube channel! Stay up-to-date with the latest industry trends.

COVID’s Impact on BEAUTY: 5 Tips for MARKETERS

 

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

5 Tips to Manage Stress and Avoid Burnout

We’re all adjusting to the new normal. Here are tips for managing stress, finding balance, and preventing burnout from Bidtellect Quality Lead Yulia Khudzik.

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

This Week in Digital Advertising: Beauty Recs, CCPA Enforcement, NFL & Alcohol Sales

This Week in Digital Advertising: Beauty Recs, CCPA Enforcement, NFL & Alcohol Sales

Hello, Bidtellectuals!

Happy October! It’s officially spooky season! Congratulations to Bidtellectuals of the Week: Team All-Hands Courtney Bonkowski, Missy Steiner, and yours truly. And congratulations to all Bidtellectuals for an amazing four days of virtual learning and bonding!

COVID’s Impact on Beauty: Take 2

Last week, we shared our research on COVID-19’s impact on the beauty industry and the shift to ecommerce. Check out our video with 5 tips and takeaways for marketers. Here are a couple of hints: consumers are investing in skincare, “affordable luxuries,” and are increasingly comfortable buying online. Shift your dollars to a performance digital strategy! AND we asked Bidtellectuals for their favorite beauty products they discovered during the quarantine. Brighten up your WFH routine, gorgeous!

COVID’s Impact on BEAUTY: 5 Tips for MARKETERS

Bidtellectuals Share Their Fav Beauty Products for WFH

CCPA Enforcement Has Begun

It’s timeeeeeee! At the stroke of midnight (maybe) on July 1st, the California AG’s office sent a series of warning notices to businesses for alleged violations of the CCPA. The businesses have 30 days to cure their violation before the AG takes any action. Unclear if they’ve done anything yet. “We’re watching and we’re aware [and]looking to see how the industry is responding,” said Lisa Kim, a deputy attorney general in the privacy and enforcement protection unit of the consumer law section at the California Department of Justice.

NFL Postponed a Game, Alcohol Hoarding Has Begun

Name a stronger duo. Due to some positive COVID-19 tests (who is surprised?), the NFL has postponed its first game: this Sunday’s Tennessee Titans vs. PittsburghSteelers. The season went o􀃠 without a hitch for three weeks until this, though!

Meanwhile, alcohol consumption has skyrocketed—at home, that is. In March and April, among purchases made at liquor, grocery or convenience stores, spirit sales were up 34%, wine sales 30%, and beer, cider, and malt beverages 20%, according to Nielsen. Meanwhile, my favorite alcohol delivery service, Drizly, has dubbed March 15to April 30 the “Covid Stocking Period.” The top five liquor brands sold on the platform were Tito’s, Bulleit, Casamigos, Jameson, and Jack Daniels. Red and white wine took the top spot ahead of vodka in categories. Classy!

Quarantine Cocktail Recipes to Spice Up Your Routine

Good News

If you haven’t yet read about Tanqueray, the breakout Humans of New York star with the incredible story (and storytelling), click here. Talk about inspiring. More inspiring, founder and photographer Brandon Stanton set up a donation line to help fund her end of life care. HONY fans delivered: they raised over $2.5 million.

Stay safe, friends,

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

5 Tips to Manage Stress and Avoid Burnout

We’re all adjusting to the new normal. Here are tips for managing stress, finding balance, and preventing burnout from Bidtellect Quality Lead Yulia Khudzik.

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

This Week in Digital Advertising: Beauty, Privacy, & COVID Drones

This Week in Digital Advertising: Beauty, Privacy, & COVID Drones

Hello, Bidtellectuals!

Congratulations to Bidtellectual of the Week Lindsey Morgenthaler, whose clients and colleagues alike sing her praises!

All-Hands Goes Virtual

This week, Bidtellectuals have gathered “virtually” each afternoon for our annual All-Hands! Usually, the team gathers for a few days of fun in sunny South Florida, but this year looked a little different (i.e. through a Zoom camera). The theme of presentations has been “The Journey of an Ad:” how each department and platform capability contributes to the journey and successful placement and performance of an ad through Bidtellect’s platform. And check this: we broke into teams to come up with a fun “commercial” for Bidtellect. Take a peek at one team’s final product! Get ready to smile.

 

Beauty and the Coronavirus

Yes, the industry felt a hit at first, but a shift in popularity to skincare, the “affordable luxury” mentality, and the desire to feel good even in a crisis has helped the industry rebound and more. Expect a permanent shift to ecommerce or hybrid models for customers post-pandemic. Now is the time to build out content to inspire shopping online and expand those digital channels to reach more now. In the words of Elizabeth Taylor: “Pour yourself a drink, put on some lipstick, and pull yourself together.” And read this.

eMarketer: Identity 2020

If you’re looking for a good run-down of the changes to cookies, ad IDs, and any other regulations taking aim at tracking this year: this is it. Don’t worry, eMarketer also surveyed marketers across the country about how they’re handling it. Surprise: compliance and data regulation will be taking up most of their attention: 60% of respondents will increase spend/emphasis on use of first-party data (IAB via eMarketer). More concerning, though, is that fewer than one-third of data professionals in North America were actively testing and investing in new solutions as of May, per IAB via eMarketer. So we’re heading towards a cookieless future, but most of the industry is about to be like, “Sorry, the dog ate my homework.”

Drones: Covid Tests of the Future??

And on the Covid-testing front: those eager to 􀃖y to Hawaii might be happy to hear that United Airlines passengers can take a rapid test at the San Francisco Airport starting on Oct. 15. Travelers who test negative will be able to skip Hawaii’s 14-day mandatory quarantine BUT will have to foot the $250 bill. (And those who test positive won’t be able to board.) Want to test at home? No problem! Walmart is offering at-home Covid-19 testing kits by drone thanks to a new partnership with Questa Diagnostics and DroneUp. There are a few caveats, but in a blog post, Walmart said it will begin trial deliveries of Covid-19 collection kits starting Sept. 22 in NorthLas Vegas, with Cheektowaga, N.Y., to follow in early October. And if you’re feeling really confident: Royal Caribbean and Norwegian Cruise Lines released new safety procedures and hope to set sail by October 31st!!!! No more buffets, but lots of testing.

Stay safe, friends,

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

5 Tips to Manage Stress and Avoid Burnout

We’re all adjusting to the new normal. Here are tips for managing stress, finding balance, and preventing burnout from Bidtellect Quality Lead Yulia Khudzik.

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

This Week in Digital Advertising: Google Faces Senate Heat and the Political AdSpend Breakdown

This Week in Digital Advertising: Google Faces Senate Heat and the Political AdSpend Breakdown

Hello, Bidtellectuals!

Congratulations to Bidtellectual of the Week Lindsey Morgenthaler, whose clients and colleagues alike sing her praises!

The Senate is Cracking Down on Google, Who Still Says It Doesn’t Monopolize the Digital Ad Market

“Do you know of any other company that exercises this kind of concentration and dominance across every layer of the ad stack?” asked Sen. Josh Hawley, R-Mo, at the Senate on Tuesday. According to NPR, Donald Harrison, Google’s president of global partnerships and corporate development, faced a bipartisan grilling in the Senate on Tuesday over the company’s dominance in digital advertising. Findings from the United Kingdom’s antitrust regulator show that Google has dominant positions in various parts of the ad technology market, ranging from 40% to more than 90%. the Justice Department is reportedly getting ready to le a lawsuit against the company in the coming weeks.

Politics and Digital Advertising Spend

Each election cycle in recent years has seen a greater shift towards digital ad spend. So here’s how the respective parties are planning to spend, so far:

Last month the Biden Campaign announced a $280 million ad buy covering 15states of which 20% would be devoted to digital spending, Business Insider reported. The Biden campaign has spent more than $9 million a week on Facebook and Google since the middle of August. Before that, the campaign had not spent more than $6 million in a week, according to The Hill. In addition, outside groups such as StopRepublicans and Priorities USA have spent tens of millions of dollars on Facebook and Google this cycle. Priorities USA tracked its digital ads in Florida, Michigan, Pennsylvania and Wisconsin and claims that the ads decreased Trump’s net approval rating in those states by 2.5 points between April and July.

The Trump Campaign is focusing on mobilizing its current support network and is currently spending more on digital ads. Since the beginning of August, the Trump campaign has outspent the Biden campaign by $20 million on Facebook and Google, according to The Hill. Other data says they’ve poured more than $170 million into aggressive marketing on Facebook and Google ads, compared to just $90 million from the Biden campaign. Around 20 percent of the Trump campaign’s digital spending, depending on the time frame, has been concentrated in Texas, California and New York, where many donors live.

While we’re focusing on digital, there’s also television: the Biden campaign has outpaced the Trump campaign by $30 million on the television airwaves, according to The Hill. And Mike Bloomberg’s $100 million television ad campaign to help JoeBiden win Florida – a key swing state – will show up on TV screens throughout the state on Friday, according to Sun Sentinel.

5 Ways B2Bs Can Adjust Digital Strategy & Brand Messaging Based on Coronavirus Impact

Facebook Cracks Down on Hate Speech in Groups

Meanwhile, ahead of the election, Facebook is attempting to clean up its reputation. Facebook will shut down all political ads on the site one week before the election to calm fears of nefarious outside meddling and the spread of hate speech and misinformation. The company announced yesterday that they removed more than 1million groups and 13.5 million pieces of content in groups for hate speech in the past year. These figures were released alongside new policies meant to “keep groups safe,” including a new commitment to limit the spread of health advice on the platform, according to Adweek.

Download our One Sheet on Social Media and Native Ads.

B2B Sales Is Still Going Strong, With a Golden Opportunity in Digital Advertising

In the US, B2B digital ad spending is growing 22.6% year over year amid the coronavirus pandemic, according to new data by eMarketer. Adapting to work-from-home, digital events, and ecommerce is key.

Download our one sheet on B2B trends and how to adjust messaging.

Good News: Fall Foliage

Leaves are changing soon?! Check out this Fall Foliage Prediction Map to plan your leaf-peeping trip! It’s the perfect social-distance activity. Bidtellectuals are counting down to our annual All-Hands gathering next week. It will be virtual this year, of course, but we’re pretty excited for some awesome bonding activities and pajama day!

Stay safe, friends,

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

5 Tips to Manage Stress and Avoid Burnout

We’re all adjusting to the new normal. Here are tips for managing stress, finding balance, and preventing burnout from Bidtellect Quality Lead Yulia Khudzik.

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth