This Week’s Newsletter: HPE Partners with Bidtellect & Google Plays Us All

This Week’s Newsletter: HPE Partners with Bidtellect & Google Plays Us All

Hello Bidtellectuals!

New day, same great newsletter.

Congratulations to Bidtellectual of the Week Lane Johnson!


Bidtellect Taps HPE for Speed and Smarter Advertising

Big news! HPE announced its new partnership with Bidtellect. Their data and storage capabilities will enable Bidtellect to continue our advanced bidding process and optimization capabilities, like AARDvark, to reach advertiser goals with added efficiency. Every client wants that, don’t they?

To quote Bidtellect CTO Mike Conway: “We need to be able to estimate the value of ad placements in real time, and HPE Ezmeral Data Fabric delivers these insights in milliseconds….The HPE Ezmeral Data Fabric helps our customers receive more value out of their media, allowing us to blow the competition out of the water.”

Read the Press Release: Bidtellect Crunches Big Data for Smarter Advertising With HPE Ezmeral

 

ICYMI: All About AARDvark

Say goodbye to clumsy manual bid factoring of the old. We sit down with VP of Product Arthur Hainline to discuss what exactly AARDvark is, how it saves time and boosts performance, and why it’s a game changer for advertisers.

Read the Press Release: AARDvark Press Release

 

Around the Industry:

  • Oh, Google. Stop playing with our emotions. The search engine/advertiser/bidding platform/email service/etc. confirmed via its blog that it will delay the depreciation of third-party cookies until mid-2023 and the phase out will end in late 2023.
  • Some good news: media investment company GroupM is spending $75 million to support media collective Group Black, a new initiative aimed at supporting Black-owned media and creators by connecting them with agencies and brands.
  • Banks are building back trust! According to eMarketer’s latest report, US banks built up a consumer trust advantage over competitors such as neobanks (a type of direct bank that operates exclusively online without traditional physical branch networks – I looked it up for you) and tech companies. Security and privacy remain the most crucial factors in influencing consumer trust in banks, especially after lingering memories of pandemic-related fraud.
  • 68% of B2Bs expect their digital marketing budgets to increase — with 42% who expect them to increase moderately and 26% significantly, according to a 2021 report in MediaPost, and 30% say they are significantly increasing their technology spend.
  • And say goodbye to Zoom fatigue? 75% of brand marketers have resumed live, in-person experiential marketing, according to AnyRoad’s report.

NEW! Creatives of the Week:

 

 

 

 

 

 

New! Each week, we’ll share some of our most engaging creatives to shed some light on the magic that makes creative assets shine in the wild!

Here, bright colors, happy individuals, and simple images lead to success. Most importantly, the brand on the left tapped a celebrity. A celebrity endorsement guarantees engagement. And notice the call to actions at the end: “Take a look!” and “Find one (or two) that you’ll want to wear everywhere.” Boom!

Read more about Bidtellect’s creative services team, [b]+studio.

3 Possibilities for Cookie Depreciation and the Future of Post-Cookie Identifiers

Google’s announcement may have delayed the inevitable, but there’s still some uncertainty around what’s next for the industry. VP of Product Arthur Hainline presents three core tactics as Chrome depreciates the third-party cookie and what it means for advertisers and the industry.

READ NOW: 3 Possibilities for Cookie Depreciation

Brand Safety & Privacy Still Matters: Here’s How Tech Can Help

Google announcement or not, privacy and brand safety still go hand in hand and matter. How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? Based on CEO Lon Otremba’s conversation with Adweek’s Danny Wright.

DOWNLOAD NOW: 5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

Case Study of the Week: How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions​

In honor of National Insurance Day, read how a leading insurance company used targeted content to successfully reach consumers across multiple regions thanks to Bidtellect.

Read it here.

BIDTELLECGT HIRING
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: What the Heck is AARDvark?

This Week’s Newsletter: What the Heck is AARDvark?

Hello Bidtellectuals!

New day, same great newsletter.

Congratulations to Bidtellectual of the Week Kevin Dwyer!

Bidtellect Releases AARDvark: Answer to Clumsy Manual Bid Factoring

An acronym for its own abilities, AARDvark refers to Automatic Algorithmic Rate Determination. The technology supersizes Bidtellect’s optimization engine and taps the power of automatic bid factoring as a performance tool using cookieless, non-identity based signals.

“Bid factoring has long been a favorite tool of many traders, but has been restricted by its limitations….Bidtellect’s AARDvark takes the burden of bid factoring away from the trader. It deals in features more granular than are typically available and inherently handles multivariate factoring.” – VP of Product Arthur Hainline

Speaking of Arthur, we dive in for a conversation that sheds a little more light on AARDvark and what it means for advertisers, traders, and performance. Watch it below.

READ: AARDvark Press Release

 

Ad Tech’s Great Resurgence is Upon Us

If you had read the headlines of “AdTech’s demise” as recently as February 2020, when nuclear winter was declared, you’d look at current public market valuations, the recent IPO’s and SPAC’s, funding rounds, and the flurry of M&A activity in the space today and think: yeah, ok, crazy. And maybe you did. AdTech is having a moment, but in order for it to reach its potential, change is necessary. Bidtellect SVP Growth and Strategic Business Development Craig Aron on the future of ad tech.

Bidtellect is excited to announce our featured role in Adweek’s upcoming Elevate: Brand Safety Event. Join Bidtellect CEO Lon Otremba in conversation with Adweek Chief Brand Officer Danny Wright for 5 Ways Technology Can Create a Brand Safe Environment for Advertisers.

READ NOW: Without Change, There is Seldom Opportunity

 

Around the Industry:

  • Bidtellect announced the release of its proprietary bid factoring optimization technology: AARDvark, the first of its kind in the industry.
  • The average time spent with mobile increased by 31 minutes in 2020 to reach 4 hours and 16 minutes for US adults, according to eMarketer’s latest report.
  • The pandemic led to a surge of interest in online education programs, and publishers like WWD and Rolling Stone are responding with more. It’s education of the future.
  • Because of user-generated content, social media just isn’t brand safe (at least not yet). Context-signals, supply tiers, advanced optimization, pre-bid blocking, using sentiment – these are the big answers to brand safety and they’re on the open web. More from Adweek’s Elevate: Brand Safety event.
  • Apple announced more privacy measures aimed at ad tech; they also unveiled a video calling feature that could rival Facebook.
BIDTELLECGT HIRING

Trader Scorecard: Your Questions Answered

Bidtellect introduced the beta stage of its first-ever online training certification program. But you have questions and we have ANSWERS. Questions like: What will I learn? Is there a cost? Why do I need this course? How do I start? Check out our FAQs and GET CERTIFIED, BABY!

Case Study of the Week: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Vaxxed and waxxed and ready for SUMMER. Travel is coming back, baby, so read this case study for how a US tourism client turned to Bidtellect to drive qualified traffic to their tourism landing page and accompanying content pages. Hello ROI.

Read it here.

BIDTELLECGT HIRING
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: Pack Your Bags: Travel Post-COVID, Adweek’s Brand Safety Event, FAQs: This Week in Digital Advertising: May 14th, 2021

This Week’s Newsletter: Pack Your Bags: Travel Post-COVID, Adweek’s Brand Safety Event, FAQs: This Week in Digital Advertising: May 14th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Katie Broussard!

Let’s Go Somewhere: Travel Post-COVID!

Thanks to ecommerce and travel bookings, ad spend is red hot right now. (Boy, is that sentence a sight for sore eyes after 2020!) It’s true: in countries where cases are dropping and vaccines are being administered, consumers are planning for travel and buying products to prepare (hello, beach outfits!). Here are some other notes on travel post-COVID:

  • 22% of consumers have booked a vacation within the next three months.
  • Expect a return to leisure travel before business travel, and don’t expect business travel to reach 2019 numbers anytime soon.
  • 45% of respondents said they need to be fully vaccinated before they feel comfortable vacationing.
  • Hygiene and safety standards will continue to be stringent, and digitalization will continue to transform the travel experience. Customer expectations are high!

READ: Travel Post-COVID: What Advertisers Need to Know

 

Trader Scorecard: Your Questions Answered

Bidtellect introduced the beta stage of its first-ever online training certification program. But questions remain. What will I learn? Is there a cost? Why do I need this course? How do I start? We answer your frequently asked questions here.

 

adweek brand safety event logo image

Adweek Brand Safety Event

Worried about Brand Safety? Who isn’t.

Bidtellect is excited to announce our featured role in Adweek’s upcoming Elevate: Brand Safety Event. Join Bidtellect CEO Lon Otremba in conversation with Adweek Chief Brand Officer Danny Wright for 5 Ways Technology Can Create a Brand Safe Environment for Advertisers.

Register here.

 

Around the Industry:

  • For QSRs, apps, touch-less delivery, and loyalty programs were their saving grace over COVID (29% said they increased their usage over 2020, according to Gardner). Now, consumers are loving those loyalty programs and extra perks; QSRs are going to keep pushing them post-pandemic.
  • PubMatic posted revenues of $43.6 million for the opening quarter of 2021 as video and CTV spend bolstered revenues.
  • TTD teased Double Encryption for Publishers, an extra security layer for its Unified ID.
  • Meanwhile, Criteo is currently testing Unified ID 2.0’s single sign-on solution with hundreds of consumers.

ICYMI:

  • What’s after cookies? Here are 3 possibilities for the future, predicted by VP of Product Arthur Hainline after Google’s most recent announcement.
  • Master Bidtellect’s unique platform trading capabilities, gain insider industry knowledge, and earn certifications to share with your network on LinkedIn. Get certified here.
  • More of a visual learner? Watch our Behind the Platform series for insider tips to maximize performance on our platform.

Case Study of the Week: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

A San Francisco-based agency focused primarily on midmarket and government accounts originally tapped Bidtellect three years ago to develop a strategy for an anti-smoking health organization. Read more here.

Stay safe,
Charlotte

BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

Travel Post-COVID: What Advertisers Need to Know

Travel Post-COVID: What Advertisers Need to Know

Pack your bags! The end of COVID is near, and consumers around the world cooped up for the last year are itching to travel. Here’s what advertisers can expect, from trends to new standards, and how to prepare their strategy.

Digital Ad Spend Is Hot: Thanks to Travel

Wow, I didn’t know when we’d ever read THAT again (especially at this time last year!) Talk about a sight for sore eyes. It’s true: in countries where cases are dropping and vaccines are being administered, consumers are planning for travel and buying products to prepare (hello, beach outfits!). They’ve grown accustomed to digital channels for just about any and everything, so digital ad spend is rising to meet the ecommerce hopes, wants, and needs of consumers.

Ad spending is red-hot right now. The economy is cranking up, travel and leisure are coming back, and consumers are emerging from their pandemic cocoons.” – Henry Blodget, a co-founder of Insider (formerly Business Insider).

Analysts at CNBC say digital advertising’s hot streak shows no signs of cooling down as travel starts to return and e-commerce spend persists. If the fourth quarter of 2020 was digital advertising’s “perfect storm,” then the first quarter of 2021, and perhaps the rest of the year, will be “hurricane season.”

 

Campaign Tip: Spend big on your campaigns and scale to reach as far and wide as possible.

 

Travel Post-Covid: It’s Looking Bright

Consumers are optimistic about travel!

  • 22% of consumers have booked a vacation within the next three months.
  • 51% saying they’re at least somewhat likely to book a vacation within the next three months.

We expect these numbers to rise as vaccine rates rise and more states and countries open up. While local travel and road trips were the popular choice last summer, this summer consumers are eager to visit family and friends they’ve missed, reschedule their cancelled trips from the year before, and experience new sights and places after a year of being cooped up at home.

Campaign Tip: Capitalize on this optimism with hopeful messaging and inspiring content.

 

Vaccine Matters

  • 35% of Americans are currently vaccinated against COVID as of May 10, 2021.
  • 45% of respondents said they need to be fully vaccinated before they feel comfortable vacationing, while another 24% said they would prefer to be vaccinated.

Campaign Tip: eMarketer suggests focusing on demographics who are more likely to have received the vaccine, and geographic areas where vaccines have been rolled out effectively and at scale.

 

Leisure Travel Will Bounce Back Faster Than Business, Hygiene Will Stick Around

According to research, expect a return to leisure travel before business travel. In previous crises, leisure trips or visits to friends and relatives tended to rebound first (this was the case in the UK following 9/11 and the global financial crisis). Couple this with continued remote work and business trips will be less popular compared to vacations and working remotely in new locations.

McKinsey predicts four to five times more remote work than before the pandemic, which could prompt a large change in the geography of work, as individuals and companies shift out of large cities into suburbs and small cities.

  • About 20% of business travel may not return for sometime, and airline traffic likely won’t return to 2019 levels this year.
  • In April 2021, global scheduled seat capacity was 266.8m, 43% below seats in April 2019.

Hygiene and safety standards will continue to be stringent. Consumers have come to expect these higher standards of sanitization and safety. Equally as important as taking these cleaning measures is communicating with consumers (before and after booking) that these steps are being taken. It both puts them at ease, and could be the difference between choosing one place or another (read more on that here).

Digitalization will continue to transform the travel experience. Mobile apps will be used to store travelers’ vaccine certificates and COVID-19 test results. Travelers are already accustomed to booking online.

Campaign Tip: This illuminates where to focus advertiser energy. DO: emphasize hygiene and safety measures and ease of digital ticketing. DON’T cater to business travelers just yet – it’s too soon.

 

Discounts and Deals

Credit cards are anticipating a travel boom! Credit card issuers are offering new card perks for the travel bounce back: American Express introduced welcome bonuses for Marriott Bonvoy members, Chase is partnering with United Airlines, and more. Rewards encourage traveling and offset the losses of 2020.

According to eMarketer, higher demand for travel may lead to sharp increases in travel-related expenses, including hotels and airline tickets, which may create opportunities for brands to offer deals.

  • The share of respondents who said they’re likely to book a vacation climbed to 56% under the premise that they receive a discount from a hotel, and 59% said they’re likely to book if they receive a free night’s stay.

Campaign Tip: Offer deals, discounts, incentives, and reward programs. Most importantly, include those discounts in your creative assets! Bidtellect’s [b]+studio consistently sees highest performance for headlines including a discount.

 

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Women At Bidtellect Interview Series. Social Media Gaffes. CIO Network. This Week’s Newsletter: April 9th, 2021

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What is Bidtellect’s New Trader Scorecard? We Answer Your Questions

What is Bidtellect’s New Trader Scorecard? We Answer Your Questions

Bidtellect announced the release of its first-ever online training and certification program. Here’s what to expect and why it might be right for you.

What is Bidtellect’s TraderScorecard?

TraderScorecard is a training and certification course designed to help you master Bidtellect’s unique platform capabilities, industry standard terminology, and strategic trading tactics.

What will I learn?

  • Proficiency in standard industry terminology and metrics
  • Mastery of Bidtellect’s Native DSP & unique capabilities
  • Ability to improve and optimize your campaign performance with tips & tricks
  • Level certifications to add to your Linkedin and social media profiles
  • Chance to earn monthly “Trader of the Month” title and prizes

How many levels are there?

At this time, there are three levels: Back to Basics, Bidtellect Products & Solutions, and DSP/Dashboard Overview, Performance, and Reporting.

Is there a cost?

There is no fee to take the course! You need only to sign up with your name and email address.

Do I earn a certification after I complete the courses?

Yes, you do! You earn a certificate through Credly, which can then be added to your LinkedIn profile. Each month we’ll also award top traders of the month, and offer prizes based on best performance.

Why do you need my email address?

Your email address is used to receive your certification through Credly. If you want to be included in the monthly newsletter, you’ll be the first to learn about platform enhancements, learn new tips, and measure yourself against your peers.

What if I don’t use the Bidtellect platform on a day-to-day basis and operate on a Managed Service agreement?

We still recommend the course! The course covers basic industry information and terminology that will sharpen your understanding of platform strategy to better work with your Bidtellect point person and help you navigate the industry as a whole.

How are the courses formatted?

Each course contains multiple lessons with a mixture of text-based information, lists, explanations, and videos of the platform. Each lesson within the course ends with a quiz.

How do I get started?

Here’s a step-by-step guide to getting started:

Step 1: Login

Step 2: Select Course

 

Step 3: Select Lesson

 

Step 4: Review Lesson and Materials

 

Step 5: Once ready, take the Quiz to test your knowledge

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Mother’s Day gift trends, predictions, and takeaways advertisers can use for planning.