Super Bowl Sunday: What To Expect in Advertising

Super Bowl Sunday: What To Expect in Advertising

Super Bowl Sunday is practically a national holiday here in the US. Whether you are a football fan or not, most people in the US are watching the game. For the non-football fans, it is a great excuse to drink with friends and indulge in some tasty appetizers. For football fans, it is arguably the biggest sporting event of the year. Nevertheless, it is a huge day for the advertising industry. We all have that one friend that loves the advertisements more than the game itself. But, there is also a ton of advertising that goes on before the game even starts. Check out the Super Bowl Ad breakdown:

  • Ten days before the game, NBC said it had sold out all commercial inventory, with some :30 ads going as high as $7.1 million. Last year in a sluggish ad economy CBS said they were selling :30 ads at $5.5 million (Forbes, 2022)
  • According to Kantar the top five advertisers in Super Bowl LV were; Anheuser-Busch InBev at $52.25 million, Pepsico at $27.5 million; Deutsche Telekom (T-Mobile), General Motors and Rock Holdings (Rocket Mortgage) all spent $22 million. (Forbes, 2022)
  • Among first-time advertisers for this year’s Super Bowl include; Crypto.com, Cutwater Spirits, Booking.com, FTX, Hologic, Quickbooks, Rakuten, Sam’s Club, Wallbox and Irish Spring. (Forbes, 2022)
  • Familiar Super Bowl advertisers who will be sitting out this year include; Chipotle, Coca-Cola, Fiverr, Hyundai, Kraft Heinz, Lexus, Mars Wrigley and Tide. (Forbes, 2022)
  • Budweiser with the Cydesdales will return after missing last year. In addition, the E*Trade talking baby will return for the first time in eight years (Forbes, 2022)
  • This year, 90 million people are planning to throw or attend a party, up from 62.8 million last year, and another 13.7 million adults plan to watch the game at a bar or restaurant (NFR)
  • Food and beverage account for 79% of the most popular purchases for the Super Bowl (NFR)
  • According to Hungry Fan, Americans spend over $387 million on snacks, $130 million on pizza, and over $2 billion on chicken wings. (Hungry Fan)
  • Americans spend around $1.3 billion on beer in the two weeks leading up to Super Bowl Sunday and consume 325 million gallons of beer on game day (Hungry Fan)

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Bidtellectuals Share Their New Year’s Resolutions for 2022

Bidtellectuals Share Their New Year’s Resolutions for 2022

New Year’s Eve is one of the most exciting and refreshing times of the year. We all gather with family and friends to celebrate and reflect on the year, maybe drink a few too many glasses of champagne (just me?!) and eat an embarrassing amount of food. But when January 1st comes around, it is time to set new goals for the New Year. Check out what our Bidtellectuals New Year’s Resolutions are:

 

 

Happy New Year! I’m trying to spread more sunshine this year by giving out little compliments, whether it’s to strangers/people you see out and about or people I know… who doesn’t love a compliment! Bringing people more smiles, that’s the goal 🙂

Katie Broussard
Senior Account Strategist

 

In 2022 I’ve resolved to keep things in perspective & focus on balance. It’s easy to forget that any given situation is only as important as the value & meaning we assign it in our own mind, I’m reducing the airtime I give to energy-sucking & joy-depleting thoughts/people/situations.

Courtney Bonkowski
Director of Finance & HR

To try and %$#@ing swear less!!

Janelle Watanabe
Sales Director

Self Care & Self Love. More Patience.

Lisa Friedman
Director, Sales East

 

Get back on my peloton – which is currently being used to hang dry laundry!

Craig Aron
SVP Growth and Strategic Business Development

To be more patient and kind to myself, which will ultimately make me a better mother, wife, daughter, sister, friend & colleague.

Tamanna Ghazvini-Sousa
Sales Director, Canada

 

Read more books!

Nick Gomez
Product Manager

One of my new year’s resolutions is to write more. Goal is to write at least one article per month (sports, creative writing, reviews of media, etc.)

Kyle Kelly
Jr. Account Manager

 

 

My New Year’s resolution is to be more mindful of my mental and physical health through reflection and journaling.

Alexander Williams
Staff Accountant

I have made a resolution to improve the overall organizational efficiency of the R&D organization.
In addition, spend more “quality” time with family and friends. Life is too short!

Michael Conway
Chief Technology Officer

 

Travel more, explore new places, and make new memories. This includes skiing! 2022 I’m going to be a big skier 🙂

Charlotte Otremba
Director of Communications.& Marketing

This year my focus is being more creative musically in my spare time. Focussing on writing, performing, and producing music whenever I can get a spare second.

Jonathon Burden
Director of Sales, West Coast

 

One-Touch Rule: Always put things back where I found it: It’s simple, and yet I sometimes leave stuff laying around the house when the stuff has a little place in the home. Benefit? It reduces the “stuff” pile and I’ll never lose things (hopefully). I can’t take credit for this, I saw it on TikTok but I love it!

Give Back: I’ve committed to spending a few hours each week working with Second Chance Initiative and helping to spread the word of a great local organization.

Reduce Noise and Focus on What’s Important: I’ve always struggled with the power of “no”. I take on way too much and lose sight of what’s really important. And I don’t mean in the office – I mean personally. I’m always helping out friends with their side hustles and I love doing it – but if it takes away from my time with my family or when I need to focus on myself, then the answer is no.

Missy Steiner
VP of Marketing

Slow to anger, slow to speak, quick to listen.

Jason Boshoff
Chief Operating Officer

My goal is to make Bidtellect the best company anyone here has ever worked for. I am resolved to do all in my power and abilities to make that happen!

Lon Otremba
Chief Executive Officer

 

Some of my resolutions for 2022:
1. Be present. I want to cut down device usage :). Less time on social media, more time with family.
2. Have photographs printed… I miss printed photographs.
3. Ride that Peloton 😀

Carolina Escobar
Director of UI/UX

What we eat and drink has an impact on everything. This year I’m making it my goal to drink more water to help clear my mind, improve my concentration and improve my physical health. Cutting out caffeine was easy (thanks to giving me anxiety!). H20 here we go!

Yeni Gordillo
Creative Director

 

 

This year I am committed to getting healthy! I’ve gained the “COVID 20” and I’m dedicating myself to this resolution with hard work, discipline and consistency! Also, now that I’ve told you, I will need to stay accountable 🙂

Stacy McElhone
Junior Software Quality Engineer

My resolution for the year is to stay on my fitness GRIND! Trying to make sure I go to the gym and eat healthy as much as I know I should!

Thomas Follis
Accountant Management Intern

 

 

Happy New Year from all of us at Bidtellect! 

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Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

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As the holiday season is in full swing, we asked Bidtellectuals to share what is at the top of their holiday wishlist. Whether you are asking for health and happiness or an item that has been on your list since childhood, we hope all your holiday wishes come true!

"A KitchenAid mixer is at the top of my wishlist!"

It would save my arms a lot of work when I’m kneading dough or whipping some meringue.

Alexander Williams, Staff Accountant

 

"I REALLLLLLLY hope Santa remembers a reMarkable tablet for me this year!"

I’ve been dreaming of this product since roughly 2006. I’m a total pen & stationery nerd, but I’m willing to put my paper away for the ability to have all of my notes in one place: organized, searchable, and at my fingertips.

Courtney Bonkowski, Director of Finance & HR

"There are no materialistic things that could compare to health and happiness for all."

Ok, that and a case of 2012 Châteauneuf-du-Pape.

Missy Steiner, VP of Marketing

"All I want for Christmas is for COVID to go away."

I’m so sick of this s***.  And on that note, I wish for health, happiness, and safety for all. 

Charlotte Otremba, Director of Communications & Marketing

 

"If I had a wishlist, this telescope would be on the top."

As much as I enjoy astronomy there’s never really a good time to “buy” a telescope. But can you really put a price on seeing the cosmos with your own eyes? If Santa ever wanted to bring me something really cool that he never got me when I was a kid, it’d totally be a telescope. 

Nathaniel Seenarine 

And some recent photos of Bidtellectuals spending time together despite the circumstances! We are grateful for team!

Happy Holidays! We wish you a happy and healthy holiday season!

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Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

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Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

Creative best practices are crucial to native and display advertisements: 93% of audiences said that they prefer brands that put some effort in creating something unique to get their attention (Insight at FreakOut, 2021). Coupled with contextual targeting and optimization, eye-catching images and copy will help consumers and decision makers find what they may be looking for.

Copy is especially important because it can direct consumers to content that is valuable to them. According to Forrester Research, 81% of respondents find industry-specific content valuable, and 49% of technology buying decision makers rely on content developed by industry analysts/experts to make buying decisions. 

As reported by Facebook, 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. What does this mean for digital advertisers during the holiday season and beyond? It means that consumers want help while they are shopping. 

 

To learn more, download our onesheet. You can also contact us here. 

Download the Onesheet

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1. Change is good!

The motivation to switch came from increasing in prices along with the need for better functionality and performance. Change is (usually) never a bad thing!

2. The data needs

Bidtellect is a highly competitive demand side platform that runs online bid requests and auctions for digital advertising. With that, there is a lot of data that needs to be processed. Migrating to a new vendor would not be easy, and HPE Ezmerel would need to be up to the challenge of our data and performance needs.

3. Key advantages

The migration to HPE Ezmeral has allowed for real-time feedback. There are four key advantages that have been a direct outcome in this migration: more efficient date storage, higher performance, improved security, and an easy-to-access file system architecture.

Read more about our successful partnership with HPE Ezmerel for data and performance outcomes.

Bidtellect reports 4 data management and analytics benefits using HPE Ezmeral 

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