This page is focused on the privacy of the Bidtellect Website and corporate. Please click “here” if you are looking for the Bidtellect Platform Privacy Policy addressing data collection and usage in the delivery of Bidtellect interest-based advertising.
Bidtellect, Inc. (“Bidtellect,” “we,” “us,” or “our”) is a digital advertising platform that delivers sponsored content, also known as “native content,” to third-party websites or applications. This Privacy Policy and our Terms of Service form an agreement between you and Bidtellect for your use of the Website and Services. The Bidtellect Privacy Policy governs collection of your personal information and data in effect at the time the information is collected or processed. This Privacy Policy may be changed at any time and without notice to you by updating this page.
Click on the links below to jump to each section of this Policy:
- Scope of Privacy Policy
- Information We Collect
- How We Use Your Information
- Cookie Policy
- Your Rights
- Additional Privacy Rights for California
- How We Protect and Retain Personal Information
- COPPA Compliance
- Modification of This Policy
- How to Contact Us
Scope of Privacy Policy
The Privacy Policy discloses the privacy and data collection practices associated with Bidtellect’s owned and operated corporate websites at www.bidtellect.com “Websites”. It also describes the choices available to you regarding our use of your personally identifiable information (“PII”) and how you can access and update this information.
This policy does not cover data that is collected, used, or disclosed through the Bidtellect advertising technology platform (the “Platform”). For more information on privacy as it relates to the Platform, please see “The Bidtellect Platform Privacy Policy”. Additionally, this policy does not apply to the privacy practices of other websites that are linked to our Websites. Bidtellect is not responsible for the privacy practices of these other websites. We encourage you to read the privacy policies of those websites to understand their data privacy practices.
Bidtellect follows the industry self-regulatory guidelines of the Digital Advertising Alliance and the Digital Advertising Alliance of Canada.
Bidtellect also implements and adheres to the policies of the IAB EU Transparency & Consent Framework as part of our compliance with EU data protection law. See https://advertisingconsent.eu for more information.
Information We Collect
Personal Identifiable Information (PII) We Collect
We may collect PII such as your name, email address, and phone number when you interact with us in the manners described below. PII is distinguished from “pseudonymous” data we collect about your browser or device (as described below) in that PII links to, or is, data that can directly identify you as an individual, client, or prospective client.
PII we collect may be voluntarily provided, for example, when you request more information through a form on the Websites, subscribe to our blog, or apply for employment. The PII that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your PII.
Pseudonymous Data
We may automatically collect pseudonymous data that does not directly identify you personally but is linked to your computer or device. We collect this data from you in the normal course of operating our Websites. When you visit our Websites, we automatically collect information about your computer that your browser sends, such as IP address, browser type and language, access times, pages visited, and referring website addresses.
We may also collect information about your mobile devices such as the type and model, operating system, carrier name, mobile browser, applications using our Websites, and identifiers assigned to your devices, such as IDFA and AAID.
We may also collect your location information, such as your zip code or the approximate geographic area derived from your IP address or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled.
Pseudonymous data may contain cookie data. To understand more about how cookies are used on our Websites, see the Bidtellect Cookie Policy section below.
How We Use Your Information
Any PII you provide to or through the Websites shall be used for the purposes for which you provided it that were disclosed at the time it was collected.
We use PII to respond to inquiries initiated by individuals, to provide services requested by such individuals, to alert you to changes in services or features, and to provide you with requested information regarding our services. We may also use your email address to send you our newsletter or blog if you are a client or have chosen to receive it. If you no longer wish to receive marketing email communications, you can follow the unsubscribe instructions contained in the emails you receive or by contacting us at privacy@bidtellect.com.
We also use pseudonymous data to assess the use and operation of our Websites and to better understand how our Websites are used. We use this information to conduct analytics, measure trends, and streamline website usability.
How We Share Information
We will share your information with third parties only in the ways that are described in this policy. In addition, we do not, and will not, sell your information collected through our Websites to any third party.
Cookies Policy
“Cookies” are data files that are stored on your browser or device and are used to remember user preferences and behaviors over time. Cookies allow us to recognize your device and remember information, such as your preferred language and other general settings.
Cookies set by the website owner (in this case, Bidtellect) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Our Websites use both first-party and third-party cookies.
First-Party Cookies
First-party cookies on our Websites are used for a variety of reasons, including purposes that may be strictly necessary for our Websites to function properly. Because these cookies are strictly necessary to deliver our Websites, we do not seek consent for such uses.
Third-Party Cookies
Our Websites may contain content, pixels, or cookie syncs from third parties, as outlined below. Note also that in jurisdictions where consent is required for the placement of cookies, the appearance of any third parties on our Websites is subject to these consents being obtained by or on behalf of these third parties through, for example, the IAB’s Transparency and Consent Framework. We do not control these third parties, and you should refer to the privacy statements of our partners and service providers listed below to find out how they use cookies on our Websites and any data derived from such cookies.
Our Websites may contain content or pixels from service providers providing certain services on behalf of Bidtellect. These third parties currently include:
| Google Analytics | Website analytics services | Google opt-out |
Our Websites may also contain content, pixels, or cookie syncs from other ad tech partners, including Bidtellect and our pixels. These third parties may collect data about your web viewing behavior on our Websites and combine this data with information collected from other websites over time for purposes that include targeted advertising. Most advertising networks offer you a way to opt out of targeted advertising. If you would like more information, please refer to the “Customer Options” section below.
You can remove or manage cookies by following the directions provided in your browser or device’s “help” or “preferences” areas. Note: if you reject cookies, you may still use our Websites, but some functionalities and areas of our Websites may be limited. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. You may also seek additional information here.
Other Technologies
Our third-party partners or service providers may employ other tracking technologies like clear gifs (sometimes called “web Beacons” or “tracking pixels”), which are pieces of code that can be embedded on websites and can be used to learn how you interact with that website. Clear gifs help us better manage content on our Websites by informing us what content is effective. We also use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and our marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functionality.
Customer Options
Bidtellect Opt-Out
Bidtellect is committed to providing consumers with notice and choice regarding online and mobile privacy. Should a User wish to opt out of data collection, please visit Bidtellect’s opt-out tool at https://bidtellect.com/optout.
Our opt-out tool is a Cookie that will honor a User’s privacy preferences for two (2) years or longer at our discretion. If a User uses multiple Internet browsers or shares a computer, the opt-out process should be completed for each browser and/or user login. If the User clears Cookies or browser history from the computer or uses anti-virus or other software to clear Cookies from their computer, then the opt-out process will need to be repeated. The opt-out tool does not work if the browser is set to ignore Cookies.
On browsers configured to reject cookies, the opt-out may not be effective since we identify the choice to opt out based on a cookie delivered to the User. In this case, the User will need to confirm that the browser is configured properly for the opt-out to be effective. For a Safari browser on iOS11 or macOS High Sierra, a User must first adjust the Privacy and Security Settings to turn off both “Prevent Cross-Site Tracking” and “Block All Cookies” and then return to this privacy policy or preferred opt-out platform to reset opt-out preferences.
Opting out of Cookies does not necessarily mean that the User will no longer see the Services. However, opting out does mean that the Services will be less relevant because our services will not be based on information collected about the User or the User’s browsing history.
Industry Opt-Out
The online advertising industry also provides websites from which you may opt out of interest-based advertising from Bidtellect and other companies that participate in self-regulatory programs.
- United States based opt-out:
- European based opt out:
- Canada based opt out:
Mobile Apps
You can opt out of Bidtellect using information about your usage of mobile apps targeted to your interests by using your device settings for most devices. We cannot directly access the Mobile App Opt Out on devices that offer it. To learn how to use the mobile app opt-out, consult your device instructions. To find information on Opting out on Mobile Devices, please visit https://www.networkadvertising.org/mobile-choice.
Adherence to Do Not Track Signals (“DNT”)
DNT is a privacy preference that you may set in certain browsers or may be preset in certain instances. Please note that Bidtellect does not currently honor DNT signals sent by browsers or otherwise included through third-party intermediaries.
Your Rights
You have the right to request access, modify, or delete the information we have collected about you through our Websites. If you’d like to access, update, correct, or request deletion of the information you provided on our Websites, or elsewhere, please do so by visiting https://privacy.bttrack.com. We may take reasonable steps to confirm your identity. You will not be discriminated against for exercising such rights (for example, we will not provide you with a different level or quality of goods or services).
Privacy Rights for California Privacy Rights Act (CPRA) and the Virginia Consumer Data Protection Act (VCDP)
At Bidtellect, we take the privacy of our users and customers very seriously. We are committed to complying with the CPRA and the VCDPA, which are privacy laws in California and Virginia, respectively, to protect the privacy rights of individuals in those states. This privacy statement outlines our compliance with these laws and explains how we collect, use, and share personal information about our users and customers.
Information Collection
We collect personal identifiable information (PII) about our users and customers in various ways, including through our websites and other online services. The type of information includes names, email addresses, and phone numbers. PII is distinguished from “pseudonymous” data we collect about your browser or device (as described below) in that PII links to, or is, data that can directly identify you as an individual, client, or prospective client.
Categories of Personal Information
Bidtellect collects the following categories of personal information within our website as defined in Civil Code §1798.140(v)(1)(A) to (K) and (ae)(1) to (3):
- Real Name
- Unique Personal Identifier (cookie)
- Internet Protocol (IP) address
- Email address
- Information regarding interaction with the website, application, or advertisement
- Geolocation data derived from the IP address (only)
Bidtellect does not collect any sensitive personal information as defined within the CPRA or VCDPA.
Categories of Information Sources
The CPRA and VCDPA define categories of information sources from which personal information may be collected. Bidtellect may collect through various means.
Direct Integrations
Bidtellect collects data directly from consumers voluntarily through interactions with the website requesting “more information,” completing forms on our websites, or subscribing to our blog or employment application. The PII that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your PII.
Cookies and Other Tracking Technologies
We may automatically collect pseudonymous data that does not directly identify you personally but is linked to your computer or device. We collect this data from you in the normal course of operating our Websites. When you visit our Websites, we automatically collect information about your computer that your browser sends, such as IP address, browser type and language, access times, pages visited, and referring website addresses.
We may also collect information about your mobile devices, such as the type and model, operating system, carrier name, mobile browser, applications using our Websites, and identifiers assigned to your devices, such as IDFA and AAID.
We may also collect your location information, such as your zip code or the approximate geographic area derived from your IP address or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled.
Pseudonymous data may contain cookie data. To understand more about how cookies are used on our Websites, see the Bidtellect Cookie Policy section below.
Information Use
The personal information we collect is used to provide our services, to communicate with our users, customers, and potential customers, and to improve our services. We may also use personal information to comply with legal obligations, enforce our policies, and protect the rights, property, and safety of our company, our users, and others.
Information Sharing
Bidtellect does not share personal information with third party providers from data collected from our website.
In certain circumstances, we may be required to share personal information in response to a subpoena, court order, or other legal processes, or if we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our terms of service, or otherwise required by law.
Information Retention
Bidtellect only retains PII collected from our website indefinitely or until no longer applicable to the business.
Data Access, Modification, and Deletion
Under the CPRA and the VCDPA, California, and Virginia residents have the right to request access to their personal information and request that it be modified or deleted.
The following data subject control is available:
Modification
You have the right to request the modification of your personal information that we have collected and retained, subject to certain exceptions.
Deletion
You have the right to request the deletion of your personal information that we have collected and retained, subject to certain exceptions.
Disclosure
You have the right to request, no more than twice in a 12-month period, disclosure of the personal information about you that we collect, use, disclose and sell during the preceding year, which shall include as follows:
- The categories of personal information that we’ve collected and sold about you or shared for a business purpose with our service providers.
- The categories of sources from which we collected such information.
- The categories of third parties with whom we’ve shared that personal information and to whom we’ve sold that personal information.
- Our business or commercial purpose for collecting or selling that personal information.
- The specific pieces of personal information we collected about you.
If you are a California or Virginia resident and would like to request to access, modify or delete your personal information, please feel free to contact us by email at privacy@bidtellect.com or by clicking privacy.bttrack.com/.
Non-Discrimination
We will not discriminate against you for exercising your CPRA or VCDPA rights.
Opt-out
We do not disclose personal information we collect to third parties through a “Sale” of personal information under the CPRA and VCDPA. Bidtellect is committed to providing consumers with notice and choice regarding online and mobile privacy. Should a User wish to opt out of data collection, please visit Bidtellect’s opt-out tool at https://bidtellect.com/optout.
Our opt-out tool is a Cookie that will honor a User’s privacy preferences for 2 years or longer within our discretion. If a User uses multiple Internet browsers or shares a computer, the opt-out process should be completed for each browser and/or user login. If the User clears Cookies or browser history from the computer or uses anti-virus or other software to clear Cookies from their computer, then the opt-out process will need to be repeated. The opt-out tool does not work if the browser is set to ignore Cookies.
On browsers configured to reject cookies, the opt-out may not be effective since we identify the choice to opt out based on a cookie delivered to the User. In this case, the User will need to confirm that the browser is configured properly in order for the opt-out to be effective. For a Safari browser on iOS11 or macOS High Sierra, a User must first adjust the Privacy and Security Settings to turn off both “Prevent Cross-Site Tracking” and “Block All Cookies” and then return to this privacy policy or preferred opt-out platform to reset opt-out preferences.
Opting out of Cookies does not necessarily mean that the User will no longer see the Services. However, opting out does mean that the Services will be less relevant because services will not be based on information collected about the User or the User’s browsing history.
If you wish to contact us to submit a request under the CPRA or VCDPA, please feel free to contact us by email at privacy@bidtellect.com or by clicking privacy.bttrack.com/. Your request must: (a) provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and (b) describe your request with sufficient detail that allows us to understand, evaluate, and respond to it properly.
For purposes of exercising your rights above, please refer to the “Information We Collect,” “How We Share Information,” and “Cookie Policy” sections of this policy, which discloses the categories of personal information we have collected about consumers in the previous 12 months and the business purposes for which we use and disclose the information we collect.
For clarity, under CPRA and VCDPA, personal information does not include de-identified or aggregated consumer information.
How We Protect and Retain Personal Information
We take security measures to protect against unauthorized access to, alteration, disclosure, or destruction of data and Personal Information. These include firewalls and encryption, internal reviews of our data collection, storage, and processing practices, and security measures, as well as physical security measures to guard against unauthorized access to systems.
If we retain data and Personal Information on our systems, we restrict access to data and Personal Information to employees, contractors, and agents who need to know that information in order to operate, develop, or improve our Websites, products, and services. These individuals are bound by confidentiality obligations through a signed Non-Disclosure Agreement (NDA) and may be subject to discipline, including termination if they fail to meet these obligations.
We retain identifiable data, which is directly collected for purposes of serving ads, for twenty-eight (28) days from the User’s last interaction with our Services. After this time, we de-identify the data by removing unique identifiers or aggregating the data.
We retain aggregated data, which cannot identify an individual or device and is used for reporting and analysis for as long as commercially necessary. We keep opt-out information for longer than this period to continue to honor opt-out requests.
Bidtellect reserves the right to delete any or all data and Personal Information that relates to you, the User, at any time and in Bidtellect’s sole discretion, notwithstanding its normal data retention policies. If Bidtellect changes its retention data policies by updating this Privacy Policy, its new policies will apply to all data retained by Bidtellect.
COPPA Compliance
Bidtellect adheres to the Children’s Online Privacy Protection Rule (COPPA). We do not knowingly collect any data or target an advertisement on a website directed toward children under the age of thirteen (13). If you, a Customer or User, are the parent or guardian of a child under the age of thirteen (13) and have a concern regarding the Information we collect, please contact support@bidtellect.com.
Bidtellect takes the protection of personal information, especially of minors, very seriously. Our company has a strict policy against selling or sharing personal information or consumers under the age of 16 without their explicit consent or that of their legal guardians.
Modification of this Policy
This Privacy Policy is current as of the Effective Date set forth above.
Bidtellect may change this Privacy Policy from time to time, so please be sure to check back periodically. We will post any changes to this Privacy Policy on our Sites.
If we make any changes to this Privacy Policy that materially affect our practices concerning the Information we have previously collected from you, a Customer or User, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Sites. We will not apply these changes retroactively.
It is your responsibility to review this Privacy Policy frequently and remain informed about any changes, so we encourage you to visit this page often. By continuing to use the Services or this Website or by sharing information with us, you consent to using your information as disclosed in this Privacy Policy.
How To Contact Us
For questions or concerns regarding this Policy, contact:
Email: privacy@bidtellect.com
Attn: Global Data Protection Officer (DPO)
Bidtellect, Inc.
1690 S Congress Ave, Suite 108
Delray Beach, Florida 33445
Email: privacy@bidtellect.com
Effective February 13, 2023
