Bidtellect Website Privacy Policy

This page is focused on the privacy of the Bidtellect Website and corporate. Please click “here” if you are looking for the Bidtellect Platform Privacy Policy addressing data collection and usage in the delivery of Bidtellect interest-based advertising.

Bidtellect, Inc. (“Bidtellect”, “we”, “us” or “our”) is a digital advertising platform that delivers sponsored content also known as “native content” to third party websites or applications. This Privacy Policy and our Terms of Service forms an agreement between you and Bidtellect for your use of the Website and Services.  Collection of your personal information and data is governed by the Bidtellect Privacy Policy in effect at the time the information is collected or processed.  This Privacy Policy may be changed at any time and without notice to you by updating this page.

Click on the links below to jump to each section of this Policy:

  1. Scope of Privacy Policy
  2. Information We Collect
  3. How We Use Your Information
  4. Cookie Policy
  5. Your Rights
  6. Additional Privacy Rights for California
  7. How We Protect and Retain Personal Information
  8. COPPA Compliance
  9. Modification of This Policy
  10. How to Contact Us

Scope of Privacy Policy

The Privacy Policy discloses the privacy and data collection practices associated with Bidtellect’s owned and operated corporate websites at www.bidtellect.com “Websites”. It also describes the choices available to you regarding our use of your personally identifiable information (“PII”) and how you can access and update this information.

This policy does not cover data that is collected, used or disclosed through the Bidtellect advertising technology platform (the “Platform”). For more information on privacy as it relates to the Platform, please see “The Bidtellect Platform Privacy Policy”. Additionally, this policy does not apply to the privacy practices of other websites that are linked to from our Websites. Bidtellect is not responsible for the privacy practices of these other websites. We encourage you to read the privacy policies of those websites to understand their data privacy practices.

Bidtellect follows the industry self-regulatory guidelines of the Digital Advertising Alliance and the Digital Advertising Alliance of Canada.

Bidtellect also implements and adheres to the policies of the IAB EU Transparency & Consent Framework as part of our compliance with EU data protection law. See http://advertisingconsent.eu for more information.

Information We Collect

 

Personal Identifiable Information (PII) We Collect

We may collect PII such as your name, email address and phone number when you interact with us in the manners described below. PII is distinguished from “pseudonymous” data we collect about your browser or device (as described below) in that PII links to, or is, data which can directly identify you as an individual, client or prospective client.

PII we collect may be voluntarily provided, for example when you request more information through a form on the Websites, subscribe to our blog or apply for employment. The PII that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your PII.

Pseudonymous Data

We may automatically collect pseudonymous data that does not directly identify you personally but is linked to your computer or device. We collect this data from you in the normal course of operating our Websites. When you visit our Websites, we automatically collect information about your computer that your browser sends, such as IP address, browser type and language, access times, pages visited, and referring website addresses.

We may also collect information about your mobile device such as the type and model, operating system, carrier name, mobile browser, applications using our Websites, and identifiers assigned to your device, such as IDFA and AAID.

We may also collect your location information, such as your zip code or the approximate geographic area derived from your IP address or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled.

Pseudonymous data may contain cookie data. To understand more about how cookies are used on our Websites, see the Bidtellect Cookie Policy section below.

How We Use Your Information

Any PII you provide to or through the Websites shall be used for the purposes for which you provided it that were disclosed at the time it was collected.

We use PII to respond to inquiries initiated by individuals, to provide services requested by such individuals, to alert you to changes in services or features and to provide you with requested information regarding our services. We may also use your email address to send you our newsletter or blog if you are a client or have chosen to receive it. If you no longer wish to receive marketing email communications, you can follow the unsubscribe instructions contained in the emails you receive or by contacting us at privacy@bidtellect.com.

We also use pseudonymous data to assess the use and operation of our Websites and to better understand how our Websites are used. We use this information to conduct analytics, measure trends, and streamline website usability.

How We Share Information

We will share your information with third parties only in the ways that are described in this policy. In addition, we do not, and will not, sell your information collected through our Websites to any third party.

Cookies Policy

“Cookies” are data files that are stored on your browser or device and are used to remember user preferences and behaviors over time. Cookies allow us to recognize your device and remember information, such as your preferred language and other general settings.

Cookies set by the website owner (in this case, Bidtellect) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Our Websites use both first party and third-party cookies.

First Party Cookies

First party cookies on our Websites are used for a variety of reasons, including purposes which may be strictly necessary for our Websites to function properly.  Because these cookies are strictly necessary to deliver our Websites, we do not seek consent for such uses.

Third Party Cookies

Our Websites may contain content, pixels or cookie syncs from third parties, as outlined below. Note also that, in jurisdictions where consent is required for the placement of cookies, the appearance of any third parties on our Websites is subject to these consents being obtained by or on behalf of these third parties through, for example, the IAB’s Transparency and Consent Framework. We do not control these third parties, and you should refer to the privacy statements of our partners and service providers listed below to find out how they use cookies on our Websites and any data derived from such cookies.

Our Websites may contain content or pixels from service providers providing certain services on behalf of Bidtellect. These third parties currently include:

Google Analytics Website analytics services Google opt-out

Our Websites may also contain content, pixels or cookie syncs from other ad tech partners, including Bidtellect and our pixels. These third parties may collect data about your web viewing behavior on our Websites and combine this data with information collected from other websites over time for purposes that include targeted advertising. Most advertising networks offer you a way to opt-out of targeted advertising. If you would like more information, please refer to the “Customer Options” section below.

You can remove or manage cookies by following directions provided in your browser or device’s “help” or “preferences” areas. Note: if you reject cookies, you may still use our Websites, but some functionalities and areas of our Websites may be limited. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information. You may also seek additional information here.

Other Technologies

Our third-party partners or service providers may employ other tracking technologies like clear gifs (sometimes called “web Beacons” or “tracking pixels”), that are pieces of code that can be embedded on websites and can be used to learn how you interact with that website. Clear gifs help us better manage content on our Websites by informing us what content is effective.  We also use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functionality.

<

Customer Options

Bidtellect Opt-Out

Bidtellect is committed to providing consumers notice and choice regarding online and mobile privacy. Should a User wish to opt-out of data collection by Bidtellect’s our opt-out tool is found at https://bidtellect.com/optout.

Our opt-out tool is a Cookie that will honor a User’s privacy preferences for 2 years or longer within our discretion. If a User uses multiple Internet browsers or shares a computer, the opt-out process should be completed for each browser and/or user login. If the User clears Cookies or browser history from the computer, or uses anti-virus or other software to clear Cookies from their computer, then the opt-out process will need to be repeated. The opt-out tool does not work if the browser is set to ignore Cookies.

On browsers that are configured to reject cookies, the opt-out may not be effective, since we identify the choice to opt-out based on a cookie delivered to the User. In this case, the User will need to confirm that the browser is configured properly in order for the opt-out to be effective. For a Safari browser on iOS11 or macOS High Sierra, a User must first adjust the Privacy and Security Settings to turn off both “Prevent Cross-Site Tracking” and “Block All Cookies”, and then return to this privacy policy or preferred opt-out platform to reset opt-out preferences.

Opting out of Cookies does not necessarily mean that the User will no longer see the Services.  However, opting out does mean that the Services will be less relevant because it will not be based on information collected about the User or the User’s browsing history.

Industry Opt-Out

The online advertising industry also provides websites from which you may opt out of interest-based advertising from Bidtellect and other companies that participate in self-regulatory programs.

Mobile Apps

You can opt out of Bidtellect using information about your usage of mobile apps that are targeted to your interests by using your device settings, for most devices. We are not able to directly access the Mobile App Opt Out on devices that offer it. To learn how to use the mobile app opt out, consult your device instructions. To find information on Opting out on Mobile Devices please visit http://www.networkadvertising.org/mobile-choice.

Adherence to Do Not Track Signals (“DNT”)

DNT is a privacy preference that you may set in certain browsers or may be preset in certain instances. Please note that Bidtellect does not currently honor DNT signals sent by browsers or otherwise included through third party intermediaries.

Your Rights

You have the right to request access to or deletion of the information we have collected about you through our Websites. If you’d like to access, update, correct, or request deletion of your information that you have provided to us on our Websites or elsewhere, please do so by visiting https://privacy.bttrack.com. We may take reasonable steps to confirm your identity. You will not be discriminated against for the exercise of such rights (for example, we will not provide you with a different level or quality of goods or services).

Additional Privacy Rights for California

Effective January 1, 2020, if you are a resident of the State of California (as defined in Section 17014 of Title 18 of the California Code of Regulations), then you have the below additional rights under the California Consumer Protection Act (CCPA). Any terms defined in the CCPA have the same meaning when used in this Section.

Deletion. You have the right to request the deletion of your personal information that we have collected and retained, subject to certain exceptions.

Disclosure. You have the right to request, no more than twice in a 12-month period, disclosure of the personal information about you that we collect, use, disclose and sell during the preceding year, which shall include as follows:

  • The categories of personal information that we’ve collected and sold about you, or shared for a business purpose with our service providers.
  • The categories of sources from which we collected such information.
  • The categories of third parties with whom we’ve shared that personal information and to whom we’ve sold that personal information.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The specific pieces of personal information we collected about you.

 

Non-Discrimination. We will not discriminate against you for exercising any of your CCPA rights.

Opt out. We do not disclose of personal information we collect to third parties through a “Sale” of personal information under the CCPA. Bidtellect is committed to providing consumers notice and choice regarding online and mobile privacy. Should a User wish to opt-out of data collection by Bidtellect’s our opt-out tool is found at https://bidtellect.com/optout.

Our opt-out tool is a Cookie that will honor a User’s privacy preferences for 2 years or longer within our discretion. If a User uses multiple Internet browsers or shares a computer, the opt-out process should be completed for each browser and/or user login. If the User clears Cookies or browser history from the computer, or uses anti-virus or other software to clear Cookies from their computer, then the opt-out process will need to be repeated. The opt-out tool does not work if the browser is set to ignore Cookies.

On browsers that are configured to reject cookies, the opt-out may not be effective, since we identify the choice to opt-out based on a cookie delivered to the User. In this case, the User will need to confirm that the browser is configured properly in order for the opt-out to be effective. For a Safari browser on iOS11 or macOS High Sierra, a User must first adjust the Privacy and Security Settings to turn off both “Prevent Cross-Site Tracking” and “Block All Cookies”, and then return to this privacy policy or preferred opt-out platform to reset opt-out preferences.

Opting out of Cookies does not necessarily mean that the User will no longer see the Services.  However, opting out does mean that the Services will be less relevant because it will not be based on information collected about the User or the User’s browsing history.

Effective January 1, 2020, if you wish to contact us to submit a request under the California Consumer Privacy Act of 2018, please feel free to contact us through by email at privacy@bidtellect.com or by clicking privacy.bttrack.com/. Your request must: (a) provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and (b) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

For purposes of exercising your rights above, please refer to the “Information We Collect”, “How We Share Information” and “Cookie Policy” sections of this policy, which discloses the categories of personal information we have collected about consumers in the previous 12 months and the business purposes for which we use and disclose the information we collect.

For clarity, under CCPA personal information does not include de-identified or aggregated consumer information.

How We Protect and Retain Personal Information

We take security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data and Personal Information. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices, and security measures, as well as physical security measures to guard against unauthorized access to systems.

If we retain data and Personal Information on our systems, we restrict access to data and Personal Information to employees, contractors, and agents who need to know that information in order to operate, develop, or improve our Websites, products, and services. These individuals are bound by confidentiality obligations through a signed Non-Disclosure Agreement (NDA) and may be subject to discipline, including termination, if they fail to meet these obligations.

We retain identifiable data, which is directly collected for purposes of serving ads, for twenty-eight (28) days from the User’s last interaction with our Services, after which time we de-identify the data by removing unique identifiers or aggregating the data.

We retain aggregated data, which cannot identify an individual or device and is used for purposes of reporting and analysis, for as long as commercially necessary. We keep opt-out information for longer than this period so that we can continue to honor opt-out requests.

Bidtellect reserves the right to delete any or all data and Personal Information that relates to you, the User, at any time and in Bidtellect’s sole discretion, notwithstanding its normal data retention policies. If Bidtellect changes its retention data policies by updating this Privacy Policy, its new policies will apply to all data then retained by Bidtellect.

COPPA Compliance

Bidtellect adheres to the Children’s Online Privacy Protection Rule (COPPA). We do not knowingly collect any data or target an advertisement on a website directed towards on a website directed to children under the age of thirteen (13). If you, a Customer or User, are the parent or guardian of a child under the age of thirteen (13) and have a concern regarding the Information we collect, please contact support@bidtellect.com.

Modification of this Policy

This Privacy Policy is current as of the Effective Date set forth above.

Bidtellect may change this Privacy Policy from time to time, so please be sure to check back periodically. We will post any changes to this Privacy Policy on our Sites.

If we make any changes to this Privacy Policy that materially affect our practices with regard to the Information we have previously collected from you, a Customer or User, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Sites. We will not apply these changes retroactively.

It is your responsibility to review this Privacy Policy frequently and remain informed about any changes to it, so we encourage you to visit this page often. By continuing to use the Services or this Website or by sharing information with us, you consent to the use of your information as disclosed in this Privacy Policy.

How To Contact Us

For questions or concerns regarding this Policy, contact:
Email: privacy@bidtellect.com

Attn: Global Data Protection Officer (DPO)
Bidtellect, Inc.
1690 S Congress Ave, Suite 108
Delray Beach, Florida 33445
Email: privacy@bidtellect.com

 

Effective March 1, 2020