Welcome to The Bidtellectual BlogNotes from game changing professionals...
Google faces the Senate. The political ad spend breakdown. Facebook hate speech. Fall foliage. The latest digital advertising update: September 18, 2020
Pharma and COVID. Google’s “apology.” CPG. Pro Spots. The latest digital advertising update: September 11th, 2020
How COVID-19 impact pharma and healthcare ad spend, and the long term effects of the pandemic that pharma marketers will feel from now on.
Labor Day. Agency shake up. Holiday 2020 best practices. eCommerce. The latest digital advertising update: September 4th, 2020
These are all the holiday shopping stats you need for your 2019 Native Advertising and Content Marketing campaigns.
Digital advertisers: get on Santa’s Nice List with these creative best practices for engaging campaigns this holiday season by the experts.
Holiday 2020 trends. Programmatic post-pandemic. Native Report Trends. Retail. Afternoon pick-me-ups. The latest digital advertising update: August 28th, 2020.
We pulled the latest holiday data and trends from around the web. Get ready to copy + paste.
From coffee to kiddos, Bidtellectuals share their top tips for beating the afternoon slump with these pick-me-ups!
The trends to expect for the 2020 holiday season: ecommerce, Zoom, travel, and more. Here’s what you need to know.
Brand safety and WFH. Advertiser agency relationship. Native Report data. Good news. The latest digital advertising update: August 21st, 2020
Bidstream bad actors, third-party data, Nielson’s latest, and B2B trends. The latest digital advertising update: August 14th, 2020
TikTok. Instagram. Boomers. Cookies. Beyonce. Roger Federer. The latest digital advertising update: August 7th, 2020
Advertisers: “High impact” may sound like a buzzword, but it makes a real difference for engagement. Try these 5 high impact creative units for max engagement.
Antitrust Hearing. High-Impact Creative. Trade Desk’s Unified ID 2.0. Good news about faux meat, Taylor Swift, and AD. The latest digital advertising update: July 31st, 2020
B2B’s digital opportunity. Privacy wars. Uber & car ecommerce. Twitter-gate. Good news about honeybees. The latest digital advertising update: July 17th, 2020
B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.
Is social media advertising sustainable? Advertisers don’t trust Facebook; TikTok and Quibi might be cancelled along with Cancel Culture. But ecommerce might save us all. The latest digital advertising update: July 10th, 2020
Advertisers are feeling disillusioned with Facebook and social media. Non-social native advertising is the fastest growing category of native. How can you adapt your social assets or reallocate your budget for brand safe advertising? Download our One Sheet.
Facebook’s Stop Hate for Profit Campaign. Google’s Ad Spend. Drive In Movies and Hamilton. The latest digital advertising update: July 3rd, 2020
What is the cookieless future and why is contextual targeting the key? How does Bidtellect drive performance for advertisers without relying on traditional cookie-based advertising approaches?
Spend predictions. Pandemic’s affect on Digital Advertising. Self-care tips to lift your mood. The latest digital advertising update: June 26th, 2020
Feeling down? With the stress of today’s world, it’s no surprise. Try these 5 easy self-care tips to lift your mood today and start feeling better.
Juneteenth. Adexchanger podcast. Travel and coronavirus. An update on the digital advertising industry: June 19th, 2020.
How has coronavirus crisis impacted travel? What can brands being doing now? How can advertisers adjust their messaging? Here’s what to know now.
Black lives matter. An update on the digital advertising industry: June 5th, 2020.
Higher education, coronavirus, and digital advertising: what’s next. An update on the digital advertising industry: May 29th, 2020.
How has the coronavirus crisis impacted education? How can colleges, universities, and alternate learning programs adjust their solutions and messaging? Here’s everything you need to know.
Happy Memorial Day! Why digital advertising is expected to thrive post-crisis, plus BBQ and quarantine read recs. An update on the digital advertising industry: May 22nd, 2020.
Quarantine is great excuse to get lost in a book. Bidtellectuals share their favorite quarantine book reads for you to check out.
Quarantine ghosts, how to lead through a crisis, and coronavirus impact on finance. An update on the the digital advertising industry: May 15th, 2020.
Tips from bearded Bidtellectuals to make the most of your new quarantine beard.
How has the the coronavirus crisis impacted the financial vertical? How should advertising efforts continue and what can we learn from the ’08 crisis?
Groceries and taxes, publishers and COVID, and Banksy and llamas. An update on the state of the digital advertising industry: May 8th, 2020.
Fun quarantine cocktail recipes, should you block coronavirus content, IAB’s latest forecast, Bidtellect’s origin story, and more. An update on the state of the digital advertising industry: May 1st, 2020.
Homebound is the new normal. Why not spice up quarantine? These fun and unique cocktail recipes will give you something to look forward to at your next at-home happy hour.
Agencies, brands, and platform analysts alike started blacklisting “coronavirus” and related keywords en masse – but is that the right move? Will an ad next to coronavirus content hurt your brand?
Do your coronavirus ads need a refresh? Suffering from Zoom fatigue? An update on the state of the digital advertising industry: April 24th, 2020.
Your coronavirus ads need a refresh. What’s working now: best practices from Bidellect’s creative team on how to adjust your creative to connect with consumers and add value, not alienate them.
Will e-commerce save us in the coronavirus crisis? An update on the state of the digital advertising industry and the world: April 17th, 2020.
The retail sector is gaining traction during the coronavirus thanks to e-commerce. Empathetic brand messaging, digital advertising, and shifting to changing consumer needs will help retail grow online sales through the coronavirus crisis.
Feeling stiff? Working from home can cause a sore neck, shoulder, or back, as can added stress. Try these tips and remedies for relief.
An update on the state of the digital advertising industry and the world: April 3-April 10th, 2020.
How can brands adjust messaging during coronavirus? Read this overview of key eMarketer insights from two recent podcasts.
Now, more than ever, it’s important to have informative, engaging content. Here are 8 best landing page practices to incorporate now.
An update on the state of the digital advertising industry and the world: March 28-April 3rd, 2020.
In this uncertain time with many now working from home, Bidtellectuals share recipes to brighten your day and make it a little easier.
How to adjust your digital advertising strategy to COVID-19 and the new “buyer’s market.” Education and valuable content will ultimately help brands succeed.
Bidtellect’s Native Report provides advertisers with important insights and trends in the digital advertising industry. These are the Top 5 Takeaways.
COVID-19 has left many quarantined from home. Here are tips to work from home effectively.