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Google’s (Non) Announcement: 3 Possibilities for Cookie Depreciation and the Future of Post-Cookie Identifiers

Google’s (Non) Announcement: 3 Possibilities for Cookie Depreciation and the Future of Post-Cookie Identifiers

While Google’s recent press release on the deprecation of third party cookies offered little in the way of new information, it forced the ad tech world to face the future with a bit more clarity and perspective. Bidtellect VP of Product Arthur Hainline breaks down Google’s latest announcement on post-cookie identifiers and how the ad tech industry will survive and thrive with realistic expectations.