Welcome to The Bidtellectual Blog
Notes from game changing professionals...
This Week’s Newsletter: It’s B2B, Baby!
This Week in Digital Advertising: September 1st, 2021
B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity
B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.
Bidtellectuals Share Their Favorite Summer Reads
Need a new book? Bidtellectuals share their favorite summer reads and book recommendations to get lost in.
This Week’s Newsletter: Pour Yourself a Glass – It’s Almost Time for Back to School
This Week in Digital Advertising: August 19th, 2021
This Week’s Newsletter: DISPLAY HAS ENTERED THE CHAT. Plus: HOLIDAY & a Brand New Case Study!
This Week in Digital Advertising: August 12th, 2021
This Week’s Newsletter: HOLIDAY PLANNING 2K21 – U READY?!
This Week in Digital Advertising: August 9th, 2021
3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek
How has placement evolved along with consumer expectations, and what does it mean for the future?
Our 6 Mandatory Tips for Engaging Holiday Creative Assets
It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!
5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season
It’s time to plan for Holidays 2021! Everything you need to know to make this your most successful holiday shopping season yet.
This Week’s Newsletter: See You Next Week at Adweek NEXTECH! Plus New ONESHEET for Back to School!
This Week in Digital Advertising: July 21st, 2021
Introducing: Display Powered by Bidtellect
The Power and Performance of Bidtellect’s Context-First Optimization Intelligence, Harnessed For Traditional Display. A NEW way to buy Display! Elevate traditional banner campaigns with Bidtellect’s Context-First & Cookieless Optimization solutions. Our technology...
This Week’s Newsletter: BACK TO SCHOOL, Context Control With IAS & a Brand New Case Study!
This Week in Digital Advertising: July 14th, 2021
A+ Back to School 2021 Advertising Trends and Tips for Your Campaigns
It’s Back to School time again! Everything you need to know to make this your most successful season yet.
3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety
Plus: Download our exclusive onesheet.
This Week’s Newsletter: HOT DOG NEWS & Did You Make Adexchanger’s Programmatic Power Players List?
This Week in Digital Advertising: July 8th, 2021
This Week’s Newsletter: HPE Partners with Bidtellect & Google Plays Us All
This Week in Digital Advertising: June 30th, 2021
This Week’s Newsletter: What the Heck is AARDvark?
This Week in Digital Advertising: June 8th, 2021
This Week’s Newsletter: Pack Your Bags: Travel Post-COVID, Adweek’s Brand Safety Event, FAQs: This Week in Digital Advertising: May 14th, 2021
This Week in Digital Advertising: May 14th, 2021
Travel Post-COVID: What Advertisers Need to Know
Pack your bags! It’s looking bright for travel advertisers. How to maximize your strategy.
What is Bidtellect’s New Trader Scorecard? We Answer Your Questions
Here’s what to know and why to get certified.
This Week’s Newsletter: Happy Mother’s Day! Bill & Melinda’s Divorce, High Consumer Spend Projected, & More. This Week in Digital Advertising: May 7th, 2021
This Week in Digital Advertising: May 7th, 2021
This Week’s Newsletter: Mother’s Day Strategy, New Training Program & New Video: Digital Advertising: April 30th, 2021
This Week in Digital Advertising: April 30th, 2021
What to Expect for Mother’s Day 2021 & How to Adjust Campaign Messaging
Mother’s Day gift trends, predictions, and takeaways advertisers can use for planning.
This Week’s Newsletter: How to Delight Your Customers, EU Comes for Google, and News Is Interesting Again? Digital Advertising: April 23rd, 2021
This Week in Digital Advertising: April 23rd, 2021
This Week’s Newsletter: WFH Tips to Stay Productive. Beating Social Media Gaffes. Latest News: April 16th, 2021
This Week in Digital Advertising: April 16th, 2021
5 Tips to Make WFH Easier & More Productive
Lysa Vincent shares her five tips to make working from home easier, more productive, and stress-free. From scheduling breaks to what to wear for success.
Women At Bidtellect Interview Series. Social Media Gaffes. CIO Network. This Week’s Newsletter: April 9th, 2021
SPOTLIGHT: Women At Bidtellect Interview Series. Social Media Gaffes. CIO Network. This Week’s Newsletter: April 9th, 2021
SPOTLIGHT: WOMEN AT BIDTELLECT Terah Bocchi
In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent
In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
SPOTLIGHT: WOMEN AT BIDTELLECT Yulia Khudzik
In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
SPOTLIGHT: WOMEN AT BIDTELLECT Carolina Escobar
In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
SPOTLIGHT: WOMEN AT BIDTELLECT Missy Steiner
In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
We Asked Just Global How They’re Preparing for the Cookie-Free Future & More Context News. This Week’s Newsletter: March 26th, 2021
This Week in Digital Advertising: March 26th, 2021
Response to Google, NEW NATIVE REPORT, & Advanced User Insights Video: This Week’s Newsletter: March 19th, 2021
This Week in Digital Advertising: March 19th, 2021
3 Possibilities for Cookie Depreciation and the Future of Post-Cookie Identifiers
Google’s recent press release on the deprecation of third party cookies offered little in the way of new information. Bidtellect VP of Product Arthur Hainline breaks down Google’s announcement and how the ad tech industry should move forward.
WFH With Kids, IAB Guidelines, & Groceries. This Week’s Newsletter: March 12th, 2021
This Week in Digital Advertising: March 12th, 2021
NFT Craze, Google’s Latest Announcement, & Context + Cookies: This Week’s Newsletter: March 5th, 2021
This Week in Digital Advertising: March 5th, 2021
Streaming Overload, Virginia Does Privacy, WFH with Kiddos: This Week’s Newsletter: February 26th, 2021
This Week in Digital Advertising: February 26th, 2021
ENTERTAINMENT: HOW TO SHINE IN THE SEA OF STREAM
With endless streaming options and shows to choose from, “streaming fatigue” and decision overwhelm are rampant. How can advertisers reach consumers ready to stream, but unsure of what to choose? Here’s what the data says.
Texas Weather Crisis, Holiday 2020 Review, trust.txt, and more. This Week’s Newsletter: February 18th, 2021
This Week in Digital Advertising: February 18th, 2021
Valentine’s Day, 2020 Reflection, Contextual Targeting. This Week’s Newsletter: February 12th, 2021
This Week in Digital Advertising: February 12th, 2021
Gamestop, Bid Shading, and Raising Money for Bartenders. This Week in Digital Advertising: February 5th, 2021
Gamestop, Bid Shading, and Raising Money for Bartenders. This Week in Digital Advertising: February 5th, 2021
GAMESTOP WHAT? Time to Educate and Win Customers
At a time when finance is on everyone’s mind, the finance industry would do well to step up its efforts to reach consumers with thoughtful educational content and contextual targeting to rebuild trust.
What is Bid Shading? Behind the Platform
Bid shading is a campaign capability that can save advertisers money. Here’s what it means and how it works.
Cannabis Advertising, COVID’s Impact on Superbowl Ads, and Walmart’s New DSP. This Week in Digital Advertising: January 29th
Cannabis Advertising, COVID’s Impact on Superbowl Ads, and Walmart’s New DSP. This Week in Digital Advertising: January 29th
Cannabis Advertising, Changing Perceptions, the COVID Impact, and the Digital Opportunity
Cannabis is considered the fastest growing industry in the United States and Canada, but well behind in its digital spend. How shifting perceptions and COVID’s impact leave a massive opportunity for digital and programmatic.
What We Celebrated, Valentine’s Day Digital Strategy, and eMarketer Content Marketing. This Week in Digital Advertising: January 22nd
This week’s news: eMarketer, Valentine’s Day strategy, Martin Luther King, Jr. Day.
Social Media, Parler, and President Trump. And eMarketer Adjusts its Forecast. This Week in Digital Advertising: January 15th
Social Media, Parler, and President Trump. And eMarketer Adjusts its Forecast. This Week in Digital Advertising: January 15th
Which Social Platforms Banned Trump and How to Adjust Your Creative Messaging. This Week in Digital Advertising: January 8th
Hello Bidtellectuals! When I began to draft this newsletter at the beginning of the week, the sentiment was still an excited and hopeful “Happy New Year!” Well, it feels as though 2020 is having a good laugh at us. We send our fervent hopes and prayers to Washington...
Valentine’s Day 2021: What Digital Marketers Need to Know This Year
Valentine’s Day trends and predictions for 2021. The holiday has evolved to be more inclusive and creative. Digital marketers should adjust messaging to the times, maximize contextual targeting and optimization, commit to a multi-channel approach.