Blog - Bidtellect

This Week in Digital Advertising: Gen 5.0, Thanksgiving, eMarketer Prediction Shake Ups

by Charlotte Otremba | Nov 20, 2020 | Content, Native Advertising

This Week in Digital Advertising: Gen 5.0, Thanksgiving 2020, eMarketer Prediction Shake Ups

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

by Bidtellect | Nov 17, 2020 | Native Advertising, Product and Technology

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

by Charlotte Otremba | Nov 13, 2020 | Content, Native Advertising

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

by Charlotte Otremba | Nov 6, 2020 | Content, Native Advertising

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

5 Tips to Manage Stress and Avoid Burnout

by Bidtellect | Nov 5, 2020 | Content, Native Advertising

We’re all adjusting to the new normal. Here are tips for managing stress, finding balance, and preventing burnout from Bidtellect Quality Lead Yulia Khudzik.

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

by Charlotte Otremba | Oct 30, 2020 | Content, Native Advertising

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

by Charlotte Otremba | Oct 23, 2020 | Content, Native Advertising

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

by Charlotte Otremba | Oct 9, 2020 | Content, Native Advertising

This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

Bidtellectuals Share Their Fav Beauty Products for WFH

by Charlotte Otremba | Oct 4, 2020 | Content, Culture, Native Advertising

I asked Bidtellectuals: Did you discover a new beauty or skincare product this quarantine? Or a must-have item? These are their favorite products, newly discovered or otherwise, that keep feeling their very best. Check them out and let us know if you discover a new fave!

This Week in Digital Advertising: Beauty Recs, CCPA Enforcement, NFL & Alcohol Sales

by Charlotte Otremba | Oct 2, 2020 | Content, Native Advertising

This week in digital advertising: October 2, 2020. Beauty and coronavirus, CCPA, and good news.

This Week in Digital Advertising: Beauty, Privacy, & COVID Drones

by Charlotte Otremba | Sep 25, 2020 | Content, Native Advertising

This week in digital advertising: Bidtellect’s Virtual All-Hands Gathering, beauty adapts to digital, eMarketer’s latest.

This Week in Digital Advertising: Google Faces Senate Heat and the Political AdSpend Breakdown

by Charlotte Otremba | Sep 18, 2020 | Content, Native Advertising

This week in Digital Advertising: December 2nd, 2020: Facebook Hate Speech, B2B Sales, Google, B2B sales, Good News

This Week in Digital Advertising: September 11th, 2020

by Charlotte Otremba | Sep 11, 2020 | Content, Native Advertising

This week in Digital Advertising: September 11, 2020: pharma marketing’s answer to covid-19 and the rise of telehealth, Google, eMarketer’s CPG predicting, blocking coronavirus content, and more.

Beauty and the Coronavirus: eCommerce, ‘Affordable Luxury,’ & the Future

by Charlotte Otremba | Sep 4, 2020 | Content, Native Advertising

For this largely brick-and-mortar industry, coronavirus certainly impacted sales, but the industry (and its customers) proved dynamic with its shift to ecommerce and booming skincare and “affordable luxury” products.

This Week in Digital Advertising: September 4th, 2020

by Charlotte Otremba | Sep 4, 2020 | Content, Native Advertising

Holiday campaign best practices, fall ad marketplace shake up, eMarketer ecommerce predictions. This week in digital advertising.

COVID-19 Impact on Pharma Marketing and What It Means for Advertisers

by Charlotte Otremba | Sep 3, 2020 | Content, Native Advertising

How the covid-19 pandemic has affected the health and pharmaceutical industry, and how to adust digital advertising strategy for success.

Holiday Creative Assets: The Naughty and Nice List

by Charlotte Otremba | Sep 3, 2020 | Content, Native Advertising

Naughty or Nice? Don’t make these mistakes with your holiday creative assets!

Holiday Advertising 2020: Top 3 Best Practices for Digital Advertisers

by Charlotte Otremba | Sep 3, 2020 | Content, Native Advertising

Best practices for holiday advertisers in digital advertising: ecommerce, retail, programmatic platform for holiday campaigns.

This Week in Digital Advertising: August 28th, 2020

by Charlotte Otremba | Aug 28, 2020 | Content, Native Advertising

This week in digital advertising: back to school, holiday shopping, retail and ecommerce, and programmatic post-pandemic.

This Week in Digital Advertising: August 21st, 2020

by Charlotte Otremba | Aug 21, 2020 | Content, Native Advertising

This week in digital advertising: Bidtellect’s first half-year report, brand safety, social media advertising, and a shift in advertiser-agency relationship.

This Week in Digital Advertising: August 14th, 2020

by Charlotte Otremba | Aug 14, 2020 | Content, Native Advertising

This week in digital advertising: Thank you to Bidtellectuals, third-party data, WFH device trends.

This Week in Digital Advertising: August 7th, 2020

by Charlotte Otremba | Aug 7, 2020 | Content, Native Advertising

This Week in Digital Advertising: Instagram Reels, Programmatic Audio, Boomers in Advertising.

Holiday 2020 Stats

by Charlotte Otremba | Aug 3, 2020 | Content, Native Advertising

Black Friday and Cyber Monday 2019 U.S. consumers spent $4.21 billion online on Thanksgiving Day 2019 (Adobe Analytics via Digital Commerce 360) In 2019, Black Friday turned out to be the second-largest online sales day, reaching $7.4 billion (Adobe Analytics via...

Up Your Game: 5 High Impact Creatives for Max Native Engagement

by Charlotte Otremba | Aug 3, 2020 | Content, Native Advertising

Advertisers: “High impact” may sound like a buzzword, but it makes a real difference for engagement. Here’s how to upgrade your Native Ad creatives to grab attention and keep it. I’m not talking basic “how to write a headline” – this is a little more advanced. Note:...

5 Holiday Trends for Digital Advertisers 2020

by Charlotte Otremba | Aug 3, 2020 | Content, Native Advertising

Holiday advertising – are you ready? 2020 has been an eventful year, but cancel the holidays?! Impossible. While this year may look a little different(more at-home and virtual get-togethers, fewer Black Friday in-store sales) trends from last year will only...

This Week in Digital Advertising: July 31th, 2020

by Charlotte Otremba | Jul 31, 2020 | Content, Native Advertising

This week in digital advertising: industries surviving the pandemic, the importance of high-impact creatives, antitrust hearing, TTD Unified ID, and Taylor Swift.

This Week in Digital Advertising: July 17th, 2020

by Charlotte Otremba | Jul 12, 2020 | Content, Native Advertising

This week in digital advertising: B2B’s covid digital strategy, privacy wars, twitter-gate, and summer road trips.

This Week in Digital Advertising: July 10th, 2020

by Charlotte Otremba | Jul 10, 2020 | Content, Native Advertising

This week in digital advertising: social media advertising, TikTok and Quibi downfall, ecommerce, and cancel culture.

This Week in Digital Advertising: July 3rd,2020

by Charlotte Otremba | Jul 3, 2020 | Content, Native Advertising

This week in digital advertising: Facebook’s Stop Hate for Profit campaign, Google Ad Spend, Blackout Day, and Drive-In Movies

Bidtellect: Contextual Targeting and the Cookie-less Advertising Future

by Charlotte Otremba | Jul 3, 2020 | Content, Native Advertising

How Bidtellect’s platform supports the privacy-first, cookie-less future. Our current contextual targeting and optimization capabilities.

B2B and Coronavirus: The Digital Advertising Opportunity

by Charlotte Otremba | Jul 3, 2020 | Content, Native Advertising

B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.

One Sheet: Unfriending Facebook? Social Media and Native Ads

by Charlotte Otremba | Jul 2, 2020 | Content, Native Advertising

Advertisers are disillusioned with Facebook and social media. How to shift budget outside the walled gardens and to the open web, safely.

This Week in Digital Advertising: June 26

by Charlotte Otremba | Jun 26, 2020 | Content, Native Advertising

This week in digital advertising: pandemic and advertising, update creative assets, stay positive, self-care tips

This Week in Digital Advertising: June 19

by Charlotte Otremba | Jun 19, 2020 | Content, Native Advertising

This week in digital advertising: travel post-coronavirus, nuances of reopening, podcast, retail sales.

This Week in Digital Advertising: June 5

by Charlotte Otremba | Jun 5, 2020 | Content, Native Advertising

This week in digital advertising: How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf and resources to support Black Lives Matter.

Travel Post-Coronavirus: What Should Advertisers Do Now?

by Charlotte Otremba | Jun 2, 2020 | Content, Native Advertising

How has the coronavirus crisis impacted the travel industry? From better cleaning to more road trips, how advertisers should adjust messaging to consumer expectations and trends.

5 Easy Self Care Tips to Lift Your Mood Today

by Charlotte Otremba | Jun 2, 2020 | Content, Native Advertising

Practice self-care with these tips to lift your mood and make you feel happier and more productive – even in these uncertain times.

This Week in Digital Advertising: May 29th

by Charlotte Otremba | May 29, 2020 | Content, Native Advertising

This week in digital advertising: coronavirus impact on higher education, social media wars.

This Week in Digital Advertising: May 22nd

by Charlotte Otremba | May 22, 2020 | Content, Native Advertising

This week in digital advertising: Memorial Day weekend, post-coronavirus crisis predictions.

This Week in Digital Advertising: May 15th

by Charlotte Otremba | May 15, 2020 | Content, Native Advertising

This week in digital advertising: how to lead during a crisis, coronavirus impact on the travel industry, ad money and drones.

This Week in Digital Advertising: May 8

by Charlotte Otremba | May 8, 2020 | Content, Native Advertising

This week in digital advertising industry: Groceries and taxes, publishers and COVID, and Banksy and llamas.

Quarantine Cocktail Recipes to Spice Up Your Routine

by Charlotte Otremba | May 4, 2020 | Content, Culture, Native Advertising

Give yourself something to look forward to this happy hour (or any hour) with these quarantine cocktail recipes.

Growing a Beard this Quarantine? We Got You

by Charlotte Otremba | May 4, 2020 | Content, Culture, Native Advertising

Are you growing a beard this quarantine? You’re not alone. “Beards Are the Hottest Quarantine Trend!” Bidtellectuals share their tips.

Coronavirus Impact on the Financial Vertical. Our advice? Build trust.

by Charlotte Otremba | May 2, 2020 | Content, Native Advertising

How has the coronavirus crisis impacted the financial vertical? How can digital advertisers help the financial services sector build trust through messaging?

The Current State of Higher Education and Coronavirus

by Charlotte Otremba | May 2, 2020 | Content, Native Advertising

How has the coronavirus crisis impacted education? What will students trend towards and how can colleges, universities, and alternate learning programs adjust their solutions and messaging?