Welcome to The Bidtellectual BlogNotes from game changing professionals...
Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions
Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.
2023 will set massive movements in motion. Here’s what 2023 has in store for adtech, programmatic, and digital marketers – as predicted by Bidtellect leadership.
Watch the presentation on the industry’s waste problem: from supply path transparency to carbon waste, sustainability, and how you can make change now.
Holiday gatherings don’t need alcohol to be filled with joy. We found some holiday mocktail recipes full of flavor and holiday magic worth sharing.
Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!
How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.
Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.
It’s here. Our no frills, top 10 tips for holiday advertising success.
It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!
Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.
How Bidtellect’s contextual tools set you up for success in the cookieless future.
Onesheet alert! How Bidtellect can help you reach your programmatic video goals.
Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.
Plus case studies! Get the recap here.
Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.
Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!
Diversity in advertising builds trust. Why representation matters.
In this Spotlight Series, we have highlighted members of the LGBTQ+ community at Bidtellect to hear about their experiences and advice on how to best support and celebrate Pride Month at work.
The skies are opening up! Travel bookings are increasing, luxury travel is returning, and best yet: shoppers are doing most of their preparation shopping online. Download our latest onesheet for more.
Bidtellect’s revamped keyword targeting offering includes two additional targeting vendors: industry leader Peer39 as well as Bidtellect’s own custom keyword solution.
What is contextual targeting? How does it prepare you for the cookieless future? We break down targeting vs. optimization and the approach for you in the evolving privacy-first future.
How to create authentic Pride month campaigns to build trust with your audience and target consumers.
Spring and summer travel trends & tips that will help build trust and recognition for your brand.
Here’s what you need to know to plan your Father’s Day campaigns this year. Trends, data, & strategy recommendations to set you up for success.
Here’s what you need to know to plan your Mother’s Day campaigns this year. Trends, data, & strategy recommendations to set you up for success.
Bidtellect is named finalist for three Dick Reed Awards! Read more.
In honor of Women’s History Month, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
Get Lucky With Us:The DSP Built for the Future of Programmatic Bidtellect is a programmatic platform that delivers ads that work - without risking brand safety or privacy.We Don’t Leave the Important Things to LuckDon’t leave pricing and brand safety to luck alone!...
Know how consumers are engaging with your content and optimize in real-time. Everything you need to know about Bidtellect’s Engagement Score.
Bidtellect is excited to announce its expanded partnership with Bombora for the industry’s most precise and comprehensive cookieless B2B targeting capabilities for advertisers.
Diversity in advertising builds trust. Why representation matters – in honor of Black History Month.
Learn more about the behind the scenes of advertising for Super Bowl Sunday.
In honor of the New Year, Bidtellectuals share their new year’s resolutions for 2022 – from health to happiness to fitness.
This Week’s Newsletter: January 7th, 2021
Watch Now: how to maximize performance with Bidtellect’s Campaign Flighting feature.
Watch Now: how to save time with Bidtellect’s Creative Bulk Upload feature.
In honor of the holiday season, Bidtellectuals share what is at the top of their wishlist!
Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips.
This Week in Digital Advertising: November 19th, 2021
Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits
Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!
In honor of Thanksgiving, Bidtellectuals share what they are grateful this year!
It’s the final countdown! We rounded up our top tips and trends for holiday campaign planning.
This Week in Digital Advertising: November 4th, 2021
Bidtellect is excited to announce its new proprietary DSP feature: context demographics targeting.
This Week in Digital Advertising: October 29th, 2021
This Week in Digital Advertising: October 14th, 2021
Press Release: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing
Bidtellect’s use of BidSwitch’s Smartswitch technology leads to improved bidding performance while saving on cost. Read the Press Release.
Halloween may be the scariest time of year, but choosing a programmatic partner doesn’t have to be!
This Week’s Newsletter: NEW Post-COVID Trends For Advertisers (With Data!!!) & How About That Facebook Outage?
This Week in Digital Advertising: October 7th, 2021
The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery.