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SPOTLIGHT: WOMEN AT BIDTELLECT Terah Bocchi
In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent
In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
SPOTLIGHT: WOMEN AT BIDTELLECT Yulia Khudzik
In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
SPOTLIGHT: WOMEN AT BIDTELLECT Carolina Escobar
In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
SPOTLIGHT: WOMEN AT BIDTELLECT Missy Steiner
In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
We Asked Just Global How They’re Preparing for the Cookie-Free Future & More Context News. This Week in Digital Advertising: March 26th, 2021
This Week in Digital Advertising: March 26th, 2021
Response to Google, NEW NATIVE REPORT, & Advanced User Insights Video: This Week in Digital Advertising: March 19th, 2021
This Week in Digital Advertising: March 19th, 2021
Google’s (Non) Announcement: 3 Possibilities for Cookie Depreciation and the Future of Post-Cookie Identifiers
While Google’s recent press release on the deprecation of third party cookies offered little in the way of new information, it forced the ad tech world to face the future with a bit more clarity and perspective. Bidtellect VP of Product Arthur Hainline breaks down Google’s latest announcement on post-cookie identifiers and how the ad tech industry will survive and thrive with realistic expectations.
WFH With Kids, IAB Guidelines, & Groceries: This Week in Digital Advertising: March 12th, 2021
WFH With Kids, IAB Guidelines, & Groceries: This Week in Digital Advertising: March 12th, 2021
NFT Craze, Google’s Latest Announcement, & Context + Cookies: This Week in Digital Advertising: March 5th, 2021
NFT Craze, Google’s Latest Announcement, & Context + Cookies: This Week in Digital Advertising: March 5th, 2021
Streaming Overload, Virginia Does Privacy, WFH with Kiddos: This Week in Digital Advertising: February 26th, 2021
Streaming Overload, Virginia Does Privacy, WFH with Kiddos: This Week in Digital Advertising: February 26th, 2021
ENTERTAINMENT: HOW TO SHINE IN THE SEA OF STREAM
With endless streaming options and shows to choose from, “streaming fatigue” and decision overwhelm are rampant. How can advertisers reach consumers ready to stream, but unsure of what to choose? Here’s what the data says.
Texas Weather Crisis, Holiday 2020 Review, trust.txt, and more. This Week in Digital Advertising: February 18th, 2021
Texas Weather Crisis, Holiday 2020 Review, trust.txt, and more. This Week in Digital Advertising: February 18th, 2021
Valentine’s Day, 2020 Reflection, Contextual Targeting. This Week in Digital Advertising: February 12th, 2021
Valentine’s Day, 2020 Reflection, Contextual Targeting. This Week in Digital Advertising: February 12th, 2021
Gamestop, Bid Shading, and Raising Money for Bartenders. This Week in Digital Advertising: February 5th, 2021
Gamestop, Bid Shading, and Raising Money for Bartenders. This Week in Digital Advertising: February 5th, 2021
GAMESTOP WHAT? Time to Educate and Win Customers
At a time when finance is on everyone’s mind, the finance industry would do well to step up its efforts to reach consumers with thoughtful educational content and contextual targeting to rebuild trust.
What is Bid Shading? Behind the Platform
Bid shading is a campaign capability that can save advertisers money. Here’s what it means and how it works.
Cannabis Advertising, COVID’s Impact on Superbowl Ads, and Walmart’s New DSP. This Week in Digital Advertising: January 29th
Cannabis Advertising, COVID’s Impact on Superbowl Ads, and Walmart’s New DSP. This Week in Digital Advertising: January 29th
Cannabis Advertising, Changing Perceptions, the COVID Impact, and the Digital Opportunity
Cannabis is considered the fastest growing industry in the United States and Canada, but well behind in its digital spend. How shifting perceptions and COVID’s impact leave a massive opportunity for digital and programmatic.
What We Celebrated, Valentine’s Day Digital Strategy, and eMarketer Content Marketing. This Week in Digital Advertising: January 22nd
This week’s news: eMarketer, Valentine’s Day strategy, Martin Luther King, Jr. Day.
Social Media, Parler, and President Trump. And eMarketer Adjusts its Forecast. This Week in Digital Advertising: January 15th
Social Media, Parler, and President Trump. And eMarketer Adjusts its Forecast. This Week in Digital Advertising: January 15th
Which Social Platforms Banned Trump and How to Adjust Your Creative Messaging. This Week in Digital Advertising: January 8th
Hello Bidtellectuals! When I began to draft this newsletter at the beginning of the week, the sentiment was still an excited and hopeful “Happy New Year!” Well, it feels as though 2020 is having a good laugh at us. We send our fervent hopes and prayers to Washington...
Valentine’s Day 2021: What Digital Marketers Need to Know This Year
Valentine’s Day trends and predictions for 2021. The holiday has evolved to be more inclusive and creative. Digital marketers should adjust messaging to the times, maximize contextual targeting and optimization, commit to a multi-channel approach.
This Week in Digital Advertising: Holiday Content Roundup, Festive Cocktails, Google Gets Sued (Again), and Latest News
This Week in Digital Advertising: Holiday Content Roundup, Festive Cocktails, Google Gets Sued (Again), and Latest News
Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile
Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!
This Week in Digital Advertising: SPO, Programmatic Power Players, and Taylor Swift Saves 2020?
This Week in Digital Advertising: SPO, Programmatic Power Players, and Taylor Swift Saves 2020?
Bidtellectual Spotlight: Katie Broussard Makes a Difference for Dallas Children This Holiday Season
Katie Broussard Chairs the annual Cookies & Castles Event benefitting Scottish Rite for Children Orthopedic hospital in Dallas, TX. This year, they’ve had to make some adjustments due to the pandemic.
This Week in Digital Advertising: Santa Brought Gen 5.0, Black Friday Breakdown, Satan <3 2020, and more.
This Week in Digital Advertising: Santa brought Gen 5.0, Black Friday data, Satan & 2020, and more.
This Week in Digital Advertising: Gen 5.0, Thanksgiving, eMarketer Prediction Shake Ups
This Week in Digital Advertising: Gen 5.0, Thanksgiving 2020, eMarketer Prediction Shake Ups
Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates
Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.
This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok
This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok
This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress
This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress
5 Tips to Manage Stress and Avoid Burnout
We’re all adjusting to the new normal. Here are tips for managing stress, finding balance, and preventing burnout from Bidtellect Quality Lead Yulia Khudzik.
This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy
This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy
This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth
This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth
This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex
This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex
Bidtellectuals Share Their Fav Beauty Products for WFH
I asked Bidtellectuals: Did you discover a new beauty or skincare product this quarantine? Or a must-have item? These are their favorite products, newly discovered or otherwise, that keep feeling their very best. Check them out and let us know if you discover a new fave!
This Week in Digital Advertising: Beauty Recs, CCPA Enforcement, NFL & Alcohol Sales
This week in digital advertising: October 2, 2020. Beauty and coronavirus, CCPA, and good news.
This Week in Digital Advertising: Beauty, Privacy, & COVID Drones
This week in digital advertising: Bidtellect’s Virtual All-Hands Gathering, beauty adapts to digital, eMarketer’s latest.
This Week in Digital Advertising: Google Faces Senate Heat and the Political AdSpend Breakdown
This week in Digital Advertising: December 2nd, 2020: Facebook Hate Speech, B2B Sales, Google, B2B sales, Good News
This Week in Digital Advertising: September 11th, 2020
This week in Digital Advertising: September 11, 2020: pharma marketing’s answer to covid-19 and the rise of telehealth, Google, eMarketer’s CPG predicting, blocking coronavirus content, and more.
Beauty and the Coronavirus: eCommerce, ‘Affordable Luxury,’ & the Future
For this largely brick-and-mortar industry, coronavirus certainly impacted sales, but the industry (and its customers) proved dynamic with its shift to ecommerce and booming skincare and “affordable luxury” products.
This Week in Digital Advertising: September 4th, 2020
Holiday campaign best practices, fall ad marketplace shake up, eMarketer ecommerce predictions. This week in digital advertising.
COVID-19 Impact on Pharma Marketing and What It Means for Advertisers
How the covid-19 pandemic has affected the health and pharmaceutical industry, and how to adust digital advertising strategy for success.
Holiday Creative Assets: The Naughty and Nice List
Naughty or Nice? Don’t make these mistakes with your holiday creative assets!
Holiday Advertising 2020: Top 3 Best Practices for Digital Advertisers
Best practices for holiday advertisers in digital advertising: ecommerce, retail, programmatic platform for holiday campaigns.
This Week in Digital Advertising: August 28th, 2020
This week in digital advertising: back to school, holiday shopping, retail and ecommerce, and programmatic post-pandemic.
This Week in Digital Advertising: August 21st, 2020
This week in digital advertising: Bidtellect’s first half-year report, brand safety, social media advertising, and a shift in advertiser-agency relationship.
This Week in Digital Advertising: August 14th, 2020
This week in digital advertising: Thank you to Bidtellectuals, third-party data, WFH device trends.
This Week in Digital Advertising: August 7th, 2020
This Week in Digital Advertising: Instagram Reels, Programmatic Audio, Boomers in Advertising.