Welcome to The Bidtellectual Blog
Notes from game changing professionals...
Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now
What is contextual targeting? How does it prepare you for the cookieless future? We break down targeting vs. optimization and the approach for you in the evolving privacy-first future.
3 Ways You Can Show Up For Pride Month As A Brand or Advertiser
How to create authentic Pride month campaigns to build trust with your audience and target consumers.
Spring and Summer Travel Trends & How To Reach Consumers
Spring and summer travel trends & tips that will help build trust and recognition for your brand.
Father’s Day Onesheet: Get Campaign-Ready With Bidtellect
Here’s what you need to know to plan your Father’s Day campaigns this year. Trends, data, & strategy recommendations to set you up for success.
Mother’s Day Onesheet: Reach Gift-Givers & Travelers With Bidtellect
Here’s what you need to know to plan your Mother’s Day campaigns this year. Trends, data, & strategy recommendations to set you up for success.
Bidtellect Named Finalist for Three Dick Reed Awards 2022
Bidtellect is named finalist for three Dick Reed Awards! Read more.
SPOTLIGHT: WOMEN AT BIDTELLECT
In honor of Women’s History Month, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
Happy St. Patrick’s Day! Find Your Pot of Gold With Bidtellect
Get Lucky With Us:The DSP Built for the Future of Programmatic Bidtellect is a programmatic platform that delivers ads that work - without risking brand safety or privacy.We Don’t Leave the Important Things to LuckDon’t leave pricing and brand safety to luck alone!...
Bidtellect’s Proprietary Engagement Score: The Ultimate Measure of Success and Engagement
Know how consumers are engaging with your content and optimize in real-time. Everything you need to know about Bidtellect’s Engagement Score.
Bombora and Bidtellect Announce Industry-First B2B Cookieless Targeting Solution
Bidtellect is excited to announce its expanded partnership with Bombora for the industry’s most precise and comprehensive cookieless B2B targeting capabilities for advertisers.
Black History Month: Diversity in Advertising Builds Trust
Diversity in advertising builds trust. Why representation matters – in honor of Black History Month.
Super Bowl Sunday: What To Expect in Advertising
Learn more about the behind the scenes of advertising for Super Bowl Sunday.
Bidtellectuals Share Their New Year’s Resolutions for 2022
In honor of the New Year, Bidtellectuals share their new year’s resolutions for 2022 – from health to happiness to fitness.
This Week’s Newsletter: 2021 Wrap, Industry News & 2 New Videos
This Week’s Newsletter: January 7th, 2021
Behind the Platform: What is Campaign Flighting? VIDEO
Watch Now: how to maximize performance with Bidtellect’s Campaign Flighting feature.
Behind the Platform: Creative Bulk Upload VIDEO
Watch Now: how to save time with Bidtellect’s Creative Bulk Upload feature.
Bidtellectuals Share What’s At the Top of Their Holiday Wishlists
In honor of the holiday season, Bidtellectuals share what is at the top of their wishlist!
Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising
Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips.
This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving
This Week in Digital Advertising: November 19th, 2021
Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits
Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!
Bidtellectuals Share What They’re Grateful for This Year
In honor of Thanksgiving, Bidtellectuals share what they are grateful this year!
6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget
It’s the final countdown! We rounded up our top tips and trends for holiday campaign planning.
This Week’s Newsletter: NEW PRODUCT DROP: Target Age & Gender Demographics WITHOUT COOKIES
This Week in Digital Advertising: November 4th, 2021
Behind the Platform: NEW Cookieless Context Demographics Targeting + Video
Bidtellect is excited to announce its new proprietary DSP feature: context demographics targeting.
This Week’s Newsletter: Happy Halloween!
This Week in Digital Advertising: October 29th, 2021
This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet
This Week in Digital Advertising: October 14th, 2021
Press Release: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing
Bidtellect’s use of BidSwitch’s Smartswitch technology leads to improved bidding performance while saving on cost. Read the Press Release.
The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!
Halloween may be the scariest time of year, but choosing a programmatic partner doesn’t have to be!
This Week’s Newsletter: NEW Post-COVID Trends For Advertisers (With Data!!!) & How About That Facebook Outage?
This Week in Digital Advertising: October 7th, 2021
Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)
The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery.
Bidtellect Does Virtual All Hands & A ROBOT Case Study?!?
This Week in Digital Advertising: September 30th, 2021
This Week’s Newsletter: It’s B2B, Baby!
This Week in Digital Advertising: September 1st, 2021
B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity
B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.
Bidtellectuals Share Their Favorite Summer Reads
Need a new book? Bidtellectuals share their favorite summer reads and book recommendations to get lost in.
This Week’s Newsletter: Pour Yourself a Glass – It’s Almost Time for Back to School
This Week in Digital Advertising: August 19th, 2021
This Week’s Newsletter: DISPLAY HAS ENTERED THE CHAT. Plus: HOLIDAY & a Brand New Case Study!
This Week in Digital Advertising: August 12th, 2021
This Week’s Newsletter: HOLIDAY PLANNING 2K21 – U READY?!
This Week in Digital Advertising: August 9th, 2021
3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek
How has placement evolved along with consumer expectations, and what does it mean for the future?
Our 6 Mandatory Tips for Engaging Holiday Creative Assets
It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!
5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season
It’s time to plan for Holidays 2021! Everything you need to know to make this your most successful holiday shopping season yet.
This Week’s Newsletter: See You Next Week at Adweek NEXTECH! Plus New ONESHEET for Back to School!
This Week in Digital Advertising: July 21st, 2021
Introducing: Display Powered by Bidtellect
The Power and Performance of Bidtellect’s Context-First Optimization Intelligence, Harnessed For Traditional Display. A NEW way to buy Display! Elevate traditional banner campaigns with Bidtellect’s Context-First & Cookieless Optimization solutions. Our technology...
This Week’s Newsletter: BACK TO SCHOOL, Context Control With IAS & a Brand New Case Study!
This Week in Digital Advertising: July 14th, 2021
A+ Back to School 2021 Advertising Trends and Tips for Your Campaigns
It’s Back to School time again! Everything you need to know to make this your most successful season yet.
3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety
Plus: Download our exclusive onesheet.
This Week’s Newsletter: HOT DOG NEWS & Did You Make Adexchanger’s Programmatic Power Players List?
This Week in Digital Advertising: July 8th, 2021
This Week’s Newsletter: HPE Partners with Bidtellect & Google Plays Us All
This Week in Digital Advertising: June 30th, 2021
This Week’s Newsletter: What the Heck is AARDvark?
This Week in Digital Advertising: June 8th, 2021
This Week’s Newsletter: Pack Your Bags: Travel Post-COVID, Adweek’s Brand Safety Event, FAQs: This Week in Digital Advertising: May 14th, 2021
This Week in Digital Advertising: May 14th, 2021
Travel Post-COVID: What Advertisers Need to Know
Pack your bags! It’s looking bright for travel advertisers. How to maximize your strategy.