Welcome to The Bidtellectual Blog
Notes from game changing professionals...
This Week in Digital Advertising: Google Faces Senate Heat and the Political Ad Spend Breakdown
Google faces the Senate. The political ad spend breakdown. Facebook hate speech. Fall foliage. The latest digital advertising update: September 18, 2020
This Week in Digital Advertising: September 11th, 2020
Pharma and COVID. Google’s “apology.” CPG. Pro Spots. The latest digital advertising update: September 11th, 2020
The COVID-19 Impact on Health & Pharma and What It Means for Marketers
How COVID-19 impact pharma and healthcare ad spend, and the long term effects of the pandemic that pharma marketers will feel from now on.
This Week in Digital Advertising: September 4th, 2020
Labor Day. Agency shake up. Holiday 2020 best practices. eCommerce. The latest digital advertising update: September 4th, 2020
Holiday 2020: Top 3 Best Practices for Digital Advertisers
These are all the holiday shopping stats you need for your 2019 Native Advertising and Content Marketing campaigns.
Holiday Creatives: The Naughty and Nice List
Digital advertisers: get on Santa’s Nice List with these creative best practices for engaging campaigns this holiday season by the experts.
This Week in Digital Advertising: August 28th, 2020
Holiday 2020 trends. Programmatic post-pandemic. Native Report Trends. Retail. Afternoon pick-me-ups. The latest digital advertising update: August 28th, 2020.
Holidays 2020: Data and Trend Compilation
We pulled the latest holiday data and trends from around the web. Get ready to copy + paste.
How to Beat the Afternoon Slump: Bidtellectuals Share Their Tips!
From coffee to kiddos, Bidtellectuals share their top tips for beating the afternoon slump with these pick-me-ups!
5 Holiday Trends for Digital Advertisers 2020
The trends to expect for the 2020 holiday season: ecommerce, Zoom, travel, and more. Here’s what you need to know.
This Week in Digital Advertising: August 21st, 2020
Brand safety and WFH. Advertiser agency relationship. Native Report data. Good news. The latest digital advertising update: August 21st, 2020
This Week in Digital Advertising: August 14th, 2020
Bidstream bad actors, third-party data, Nielson’s latest, and B2B trends. The latest digital advertising update: August 14th, 2020
This Week in Digital Advertising: August 7th, 2020
TikTok. Instagram. Boomers. Cookies. Beyonce. Roger Federer. The latest digital advertising update: August 7th, 2020
Up Your Game: 5 High Impact Creatives for Max Native Engagement
Advertisers: “High impact” may sound like a buzzword, but it makes a real difference for engagement. Try these 5 high impact creative units for max engagement.
This Week in Digital Advertising: July 31th, 2020
Antitrust Hearing. High-Impact Creative. Trade Desk’s Unified ID 2.0. Good news about faux meat, Taylor Swift, and AD. The latest digital advertising update: July 31st, 2020
This Week in Digital Advertising: July 17th, 2020
B2B’s digital opportunity. Privacy wars. Uber & car ecommerce. Twitter-gate. Good news about honeybees. The latest digital advertising update: July 17th, 2020
B2B and Coronavirus: The Digital Advertising Opportunity
B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.
This Week in Digital Advertising: July 10th, 2020
Is social media advertising sustainable? Advertisers don’t trust Facebook; TikTok and Quibi might be cancelled along with Cancel Culture. But ecommerce might save us all. The latest digital advertising update: July 10th, 2020
One Sheet: Unfriending Facebook? Social Media and Native Ads
Advertisers are feeling disillusioned with Facebook and social media. Non-social native advertising is the fastest growing category of native. How can you adapt your social assets or reallocate your budget for brand safe advertising? Download our One Sheet.
This Week in Digital Advertising: July 3rd, 2020
Facebook’s Stop Hate for Profit Campaign. Google’s Ad Spend. Drive In Movies and Hamilton. The latest digital advertising update: July 3rd, 2020
Bidtellect: Contextual Targeting and the Cookie-less Advertising Future
What is the cookieless future and why is contextual targeting the key? How does Bidtellect drive performance for advertisers without relying on traditional cookie-based advertising approaches?
This Week in Digital Advertising: June 26
Spend predictions. Pandemic’s affect on Digital Advertising. Self-care tips to lift your mood. The latest digital advertising update: June 26th, 2020
5 Easy Self Care Tips to Lift Your Mood Today
Feeling down? With the stress of today’s world, it’s no surprise. Try these 5 easy self-care tips to lift your mood today and start feeling better.
This Week in Digital Advertising: June 19
Juneteenth. Adexchanger podcast. Travel and coronavirus. An update on the digital advertising industry: June 19th, 2020.
Travel Post-Coronavirus: What Should Advertisers Do Now?
How has coronavirus crisis impacted travel? What can brands being doing now? How can advertisers adjust their messaging? Here’s what to know now.
This Week in Digital Advertising: June 5
Black lives matter. An update on the digital advertising industry: June 5th, 2020.
This Week in Digital Advertising: May 29th
Higher education, coronavirus, and digital advertising: what’s next. An update on the digital advertising industry: May 29th, 2020.
The Current State of Higher Education and Coronavirus
How has the coronavirus crisis impacted education? How can colleges, universities, and alternate learning programs adjust their solutions and messaging? Here’s everything you need to know.
This Week in Digital Advertising: May 22nd
Happy Memorial Day! Why digital advertising is expected to thrive post-crisis, plus BBQ and quarantine read recs. An update on the digital advertising industry: May 22nd, 2020.
Bidtellectuals Share Their Favorite Quarantine Reads
Quarantine is great excuse to get lost in a book. Bidtellectuals share their favorite quarantine book reads for you to check out.
This Week in Digital Advertising: May 15th
Quarantine ghosts, how to lead through a crisis, and coronavirus impact on finance. An update on the the digital advertising industry: May 15th, 2020.
Growing a Beard this Quarantine? We Got You
Tips from bearded Bidtellectuals to make the most of your new quarantine beard.
Coronavirus Impact on the Financial Vertical. Our advice? Build trust.
How has the the coronavirus crisis impacted the financial vertical? How should advertising efforts continue and what can we learn from the ’08 crisis?
This Week in Digital Advertising: May 8
Groceries and taxes, publishers and COVID, and Banksy and llamas. An update on the state of the digital advertising industry: May 8th, 2020.
This Week in Digital Advertising: May 1
Fun quarantine cocktail recipes, should you block coronavirus content, IAB’s latest forecast, Bidtellect’s origin story, and more. An update on the state of the digital advertising industry: May 1st, 2020.
Quarantine Cocktail Recipes to Spice Up Your Routine
Homebound is the new normal. Why not spice up quarantine? These fun and unique cocktail recipes will give you something to look forward to at your next at-home happy hour.
Should You Block Coronavirus Content?
Agencies, brands, and platform analysts alike started blacklisting “coronavirus” and related keywords en masse – but is that the right move? Will an ad next to coronavirus content hurt your brand?
This Week in Digital Advertising: April 24th
Do your coronavirus ads need a refresh? Suffering from Zoom fatigue? An update on the state of the digital advertising industry: April 24th, 2020.
How to Refresh Your Coronavirus Ads to Connect With Consumers and Bring Hope
Your coronavirus ads need a refresh. What’s working now: best practices from Bidellect’s creative team on how to adjust your creative to connect with consumers and add value, not alienate them.
This Week: April 17th
Will e-commerce save us in the coronavirus crisis? An update on the state of the digital advertising industry and the world: April 17th, 2020.
Retail gains traction during coronavirus crisis thanks to e-commerce
The retail sector is gaining traction during the coronavirus thanks to e-commerce. Empathetic brand messaging, digital advertising, and shifting to changing consumer needs will help retail grow online sales through the coronavirus crisis.
Feeling Stiff Working from Home? Tips for Sore Neck and Back Relief
Feeling stiff? Working from home can cause a sore neck, shoulder, or back, as can added stress. Try these tips and remedies for relief.
This Week: April 3rd-April 10th
An update on the state of the digital advertising industry and the world: April 3-April 10th, 2020.
eMarketer Insights: What Consumers Expect From Brands During Coronavirus
How can brands adjust messaging during coronavirus? Read this overview of key eMarketer insights from two recent podcasts.
Landing Page Best Practices to Incorporate Now
Now, more than ever, it’s important to have informative, engaging content. Here are 8 best landing page practices to incorporate now.
This Week: March 27th-April 3rd
An update on the state of the digital advertising industry and the world: March 28-April 3rd, 2020.
Bidtellectuals Share 10 Recipes to Brighten Your Day
In this uncertain time with many now working from home, Bidtellectuals share recipes to brighten your day and make it a little easier.
Shifting With the Times and How Brands Can Help
How to adjust your digital advertising strategy to COVID-19 and the new “buyer’s market.” Education and valuable content will ultimately help brands succeed.
5 Key Takeaways from Bidtellect’s 2019 Report
Bidtellect’s Native Report provides advertisers with important insights and trends in the digital advertising industry. These are the Top 5 Takeaways.
Tips to Work from Home Effectively
COVID-19 has left many quarantined from home. Here are tips to work from home effectively.