Blog - Bidtellect

Social Media, Parler, and President Trump. And eMarketer Adjusts its Forecast. This Week in Digital Advertising: January 15th

by Charlotte Otremba | Jan 19, 2021 | Uncategorized

Social Media, Parler, and President Trump. And eMarketer Adjusts its Forecast. This Week in Digital Advertising: January 15th

Which Social Platforms Banned Trump and How to Adjust Your Creative Messaging. This Week in Digital Advertising: January 8th

by Charlotte Otremba | Jan 19, 2021 | Content

Hello Bidtellectuals! When I began to draft this newsletter at the beginning of the week, the sentiment was still an excited and hopeful “Happy New Year!” Well, it feels as though 2020 is having a good laugh at us. We send our fervent hopes and prayers to Washington...

Valentine’s Day 2021: What Digital Marketers Need to Know This Year

by Charlotte Otremba | Dec 22, 2020 | Content, Native Advertising

Valentine’s Day trends and predictions for 2021. The holiday has evolved to be more inclusive and creative. Digital marketers should adjust messaging to the times, maximize contextual targeting and optimization, commit to a multi-channel approach.

This Week in Digital Advertising: Holiday Content Roundup, Festive Cocktails, Google Gets Sued (Again), and Latest News

by Charlotte Otremba | Dec 18, 2020 | Content, Native Advertising

This Week in Digital Advertising: Holiday Content Roundup, Festive Cocktails, Google Gets Sued (Again), and Latest News

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

by Charlotte Otremba | Dec 18, 2020 | Content, Culture, Native Advertising

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

This Week in Digital Advertising: SPO, Programmatic Power Players, and Taylor Swift Saves 2020?

by Charlotte Otremba | Dec 11, 2020 | Content, Native Advertising

This Week in Digital Advertising: SPO, Programmatic Power Players, and Taylor Swift Saves 2020?

Bidtellectual Spotlight: Katie Broussard Makes a Difference for Dallas Children This Holiday Season

by Charlotte Otremba | Dec 10, 2020 | Culture

Katie Broussard Chairs the annual Cookies & Castles Event benefitting Scottish Rite for Children Orthopedic hospital in Dallas, TX. This year, they’ve had to make some adjustments due to the pandemic.

This Week in Digital Advertising: Santa Brought Gen 5.0, Black Friday Breakdown, Satan <3 2020, and more.

by Charlotte Otremba | Dec 4, 2020 | Content, Native Advertising

This Week in Digital Advertising: Santa brought Gen 5.0, Black Friday data, Satan & 2020, and more.

This Week in Digital Advertising: Gen 5.0, Thanksgiving, eMarketer Prediction Shake Ups

by Charlotte Otremba | Nov 20, 2020 | Content, Native Advertising

This Week in Digital Advertising: Gen 5.0, Thanksgiving 2020, eMarketer Prediction Shake Ups

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

by Bidtellect | Nov 17, 2020 | Native Advertising, Product and Technology

Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

by Charlotte Otremba | Nov 13, 2020 | Content, Native Advertising

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

by Charlotte Otremba | Nov 6, 2020 | Content, Native Advertising

This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress

5 Tips to Manage Stress and Avoid Burnout

by Bidtellect | Nov 5, 2020 | Content, Native Advertising

We’re all adjusting to the new normal. Here are tips for managing stress, finding balance, and preventing burnout from Bidtellect Quality Lead Yulia Khudzik.

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

by Charlotte Otremba | Oct 30, 2020 | Content, Native Advertising

This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

by Charlotte Otremba | Oct 23, 2020 | Content, Native Advertising

This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth

This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

by Charlotte Otremba | Oct 9, 2020 | Content, Native Advertising

This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex

Bidtellectuals Share Their Fav Beauty Products for WFH

by Charlotte Otremba | Oct 4, 2020 | Content, Culture, Native Advertising

I asked Bidtellectuals: Did you discover a new beauty or skincare product this quarantine? Or a must-have item? These are their favorite products, newly discovered or otherwise, that keep feeling their very best. Check them out and let us know if you discover a new fave!

This Week in Digital Advertising: Beauty Recs, CCPA Enforcement, NFL & Alcohol Sales

by Charlotte Otremba | Oct 2, 2020 | Content, Native Advertising

This week in digital advertising: October 2, 2020. Beauty and coronavirus, CCPA, and good news.

This Week in Digital Advertising: Beauty, Privacy, & COVID Drones

by Charlotte Otremba | Sep 25, 2020 | Content, Native Advertising

This week in digital advertising: Bidtellect’s Virtual All-Hands Gathering, beauty adapts to digital, eMarketer’s latest.

This Week in Digital Advertising: Google Faces Senate Heat and the Political AdSpend Breakdown

by Charlotte Otremba | Sep 18, 2020 | Content, Native Advertising

This week in Digital Advertising: December 2nd, 2020: Facebook Hate Speech, B2B Sales, Google, B2B sales, Good News

This Week in Digital Advertising: September 11th, 2020

by Charlotte Otremba | Sep 11, 2020 | Content, Native Advertising

This week in Digital Advertising: September 11, 2020: pharma marketing’s answer to covid-19 and the rise of telehealth, Google, eMarketer’s CPG predicting, blocking coronavirus content, and more.

Beauty and the Coronavirus: eCommerce, ‘Affordable Luxury,’ & the Future

by Charlotte Otremba | Sep 4, 2020 | Content, Native Advertising

For this largely brick-and-mortar industry, coronavirus certainly impacted sales, but the industry (and its customers) proved dynamic with its shift to ecommerce and booming skincare and “affordable luxury” products.

This Week in Digital Advertising: September 4th, 2020

by Charlotte Otremba | Sep 4, 2020 | Content, Native Advertising

Holiday campaign best practices, fall ad marketplace shake up, eMarketer ecommerce predictions. This week in digital advertising.

COVID-19 Impact on Pharma Marketing and What It Means for Advertisers

by Charlotte Otremba | Sep 3, 2020 | Content, Native Advertising

How the covid-19 pandemic has affected the health and pharmaceutical industry, and how to adust digital advertising strategy for success.

Holiday Creative Assets: The Naughty and Nice List

by Charlotte Otremba | Sep 3, 2020 | Content, Native Advertising

Naughty or Nice? Don’t make these mistakes with your holiday creative assets!

Holiday Advertising 2020: Top 3 Best Practices for Digital Advertisers

by Charlotte Otremba | Sep 3, 2020 | Content, Native Advertising

Best practices for holiday advertisers in digital advertising: ecommerce, retail, programmatic platform for holiday campaigns.

This Week in Digital Advertising: August 28th, 2020

by Charlotte Otremba | Aug 28, 2020 | Content, Native Advertising

This week in digital advertising: back to school, holiday shopping, retail and ecommerce, and programmatic post-pandemic.

This Week in Digital Advertising: August 21st, 2020

by Charlotte Otremba | Aug 21, 2020 | Content, Native Advertising

This week in digital advertising: Bidtellect’s first half-year report, brand safety, social media advertising, and a shift in advertiser-agency relationship.

This Week in Digital Advertising: August 14th, 2020

by Charlotte Otremba | Aug 14, 2020 | Content, Native Advertising

This week in digital advertising: Thank you to Bidtellectuals, third-party data, WFH device trends.

This Week in Digital Advertising: August 7th, 2020

by Charlotte Otremba | Aug 7, 2020 | Content, Native Advertising

This Week in Digital Advertising: Instagram Reels, Programmatic Audio, Boomers in Advertising.

Holiday 2020 Stats

by Charlotte Otremba | Aug 3, 2020 | Content, Native Advertising

Black Friday and Cyber Monday 2019 U.S. consumers spent $4.21 billion online on Thanksgiving Day 2019 (Adobe Analytics via Digital Commerce 360) In 2019, Black Friday turned out to be the second-largest online sales day, reaching $7.4 billion (Adobe Analytics via...

Up Your Game: 5 High Impact Creatives for Max Native Engagement

by Charlotte Otremba | Aug 3, 2020 | Content, Native Advertising

Advertisers: “High impact” may sound like a buzzword, but it makes a real difference for engagement. Here’s how to upgrade your Native Ad creatives to grab attention and keep it. I’m not talking basic “how to write a headline” – this is a little more advanced. Note:...

5 Holiday Trends for Digital Advertisers 2020

by Charlotte Otremba | Aug 3, 2020 | Content, Native Advertising

Holiday advertising – are you ready? 2020 has been an eventful year, but cancel the holidays?! Impossible. While this year may look a little different(more at-home and virtual get-togethers, fewer Black Friday in-store sales) trends from last year will only...