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NFT Craze, Google’s Latest Announcement, & Context + Cookies: This Week in Digital Advertising: March 5th, 2021
NFT Craze, Google’s Latest Announcement, & Context + Cookies: This Week in Digital Advertising: March 5th, 2021
Streaming Overload, Virginia Does Privacy, WFH with Kiddos: This Week in Digital Advertising: February 26th, 2021
Streaming Overload, Virginia Does Privacy, WFH with Kiddos: This Week in Digital Advertising: February 26th, 2021
ENTERTAINMENT: HOW TO SHINE IN THE SEA OF STREAM
With endless streaming options and shows to choose from, “streaming fatigue” and decision overwhelm are rampant. How can advertisers reach consumers ready to stream, but unsure of what to choose? Here’s what the data says.
Texas Weather Crisis, Holiday 2020 Review, trust.txt, and more. This Week in Digital Advertising: February 18th, 2021
Texas Weather Crisis, Holiday 2020 Review, trust.txt, and more. This Week in Digital Advertising: February 18th, 2021
Valentine’s Day, 2020 Reflection, Contextual Targeting. This Week in Digital Advertising: February 12th, 2021
Valentine’s Day, 2020 Reflection, Contextual Targeting. This Week in Digital Advertising: February 12th, 2021
Gamestop, Bid Shading, and Raising Money for Bartenders. This Week in Digital Advertising: February 5th, 2021
Gamestop, Bid Shading, and Raising Money for Bartenders. This Week in Digital Advertising: February 5th, 2021
GAMESTOP WHAT? Time to Educate and Win Customers
At a time when finance is on everyone’s mind, the finance industry would do well to step up its efforts to reach consumers with thoughtful educational content and contextual targeting to rebuild trust.
What is Bid Shading? Behind the Platform
Bid shading is a campaign capability that can save advertisers money. Here’s what it means and how it works.
Cannabis Advertising, COVID’s Impact on Superbowl Ads, and Walmart’s New DSP. This Week in Digital Advertising: January 29th
Cannabis Advertising, COVID’s Impact on Superbowl Ads, and Walmart’s New DSP. This Week in Digital Advertising: January 29th
Cannabis Advertising, Changing Perceptions, the COVID Impact, and the Digital Opportunity
Cannabis is considered the fastest growing industry in the United States and Canada, but well behind in its digital spend. How shifting perceptions and COVID’s impact leave a massive opportunity for digital and programmatic.
What We Celebrated, Valentine’s Day Digital Strategy, and eMarketer Content Marketing. This Week in Digital Advertising: January 22nd
This week’s news: eMarketer, Valentine’s Day strategy, Martin Luther King, Jr. Day.
Social Media, Parler, and President Trump. And eMarketer Adjusts its Forecast. This Week in Digital Advertising: January 15th
Social Media, Parler, and President Trump. And eMarketer Adjusts its Forecast. This Week in Digital Advertising: January 15th
Which Social Platforms Banned Trump and How to Adjust Your Creative Messaging. This Week in Digital Advertising: January 8th
Hello Bidtellectuals! When I began to draft this newsletter at the beginning of the week, the sentiment was still an excited and hopeful “Happy New Year!” Well, it feels as though 2020 is having a good laugh at us. We send our fervent hopes and prayers to Washington...
Valentine’s Day 2021: What Digital Marketers Need to Know This Year
Valentine’s Day trends and predictions for 2021. The holiday has evolved to be more inclusive and creative. Digital marketers should adjust messaging to the times, maximize contextual targeting and optimization, commit to a multi-channel approach.
This Week in Digital Advertising: Holiday Content Roundup, Festive Cocktails, Google Gets Sued (Again), and Latest News
This Week in Digital Advertising: Holiday Content Roundup, Festive Cocktails, Google Gets Sued (Again), and Latest News
Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile
Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!
This Week in Digital Advertising: SPO, Programmatic Power Players, and Taylor Swift Saves 2020?
This Week in Digital Advertising: SPO, Programmatic Power Players, and Taylor Swift Saves 2020?
Bidtellectual Spotlight: Katie Broussard Makes a Difference for Dallas Children This Holiday Season
Katie Broussard Chairs the annual Cookies & Castles Event benefitting Scottish Rite for Children Orthopedic hospital in Dallas, TX. This year, they’ve had to make some adjustments due to the pandemic.
This Week in Digital Advertising: Santa Brought Gen 5.0, Black Friday Breakdown, Satan <3 2020, and more.
This Week in Digital Advertising: Santa brought Gen 5.0, Black Friday data, Satan & 2020, and more.
This Week in Digital Advertising: Gen 5.0, Thanksgiving, eMarketer Prediction Shake Ups
This Week in Digital Advertising: Gen 5.0, Thanksgiving 2020, eMarketer Prediction Shake Ups
Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates
Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). Here’s the breakdown of advancements covering optimization & insights, usability, and privacy.
This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok
This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok
This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress
This Week in Digital Advertising: Weed Wins the Election. Plus: CCPA Upgrades & How to De-Stress
5 Tips to Manage Stress and Avoid Burnout
We’re all adjusting to the new normal. Here are tips for managing stress, finding balance, and preventing burnout from Bidtellect Quality Lead Yulia Khudzik.
This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy
This Week in Digital Advertising: Are You Falling for These Tricks? Plus: Election Spend, Podcast, Apple Privacy
This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth
This Week in Digital Advertising: Quibi Quits, Pinterest Peaks, & eMarketer Predicts Holiday Growth
This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex
This Week in Digital Advertising: Amazon Prime Day, QSR and Travis Scott, a T-Rex
Bidtellectuals Share Their Fav Beauty Products for WFH
I asked Bidtellectuals: Did you discover a new beauty or skincare product this quarantine? Or a must-have item? These are their favorite products, newly discovered or otherwise, that keep feeling their very best. Check them out and let us know if you discover a new fave!
This Week in Digital Advertising: Beauty Recs, CCPA Enforcement, NFL & Alcohol Sales
This week in digital advertising: October 2, 2020. Beauty and coronavirus, CCPA, and good news.
This Week in Digital Advertising: Beauty, Privacy, & COVID Drones
This week in digital advertising: Bidtellect’s Virtual All-Hands Gathering, beauty adapts to digital, eMarketer’s latest.
This Week in Digital Advertising: Google Faces Senate Heat and the Political AdSpend Breakdown
This week in Digital Advertising: December 2nd, 2020: Facebook Hate Speech, B2B Sales, Google, B2B sales, Good News
This Week in Digital Advertising: September 11th, 2020
This week in Digital Advertising: September 11, 2020: pharma marketing’s answer to covid-19 and the rise of telehealth, Google, eMarketer’s CPG predicting, blocking coronavirus content, and more.
Beauty and the Coronavirus: eCommerce, ‘Affordable Luxury,’ & the Future
For this largely brick-and-mortar industry, coronavirus certainly impacted sales, but the industry (and its customers) proved dynamic with its shift to ecommerce and booming skincare and “affordable luxury” products.
This Week in Digital Advertising: September 4th, 2020
Holiday campaign best practices, fall ad marketplace shake up, eMarketer ecommerce predictions. This week in digital advertising.
COVID-19 Impact on Pharma Marketing and What It Means for Advertisers
How the covid-19 pandemic has affected the health and pharmaceutical industry, and how to adust digital advertising strategy for success.
Holiday Creative Assets: The Naughty and Nice List
Naughty or Nice? Don’t make these mistakes with your holiday creative assets!
Holiday Advertising 2020: Top 3 Best Practices for Digital Advertisers
Best practices for holiday advertisers in digital advertising: ecommerce, retail, programmatic platform for holiday campaigns.
This Week in Digital Advertising: August 28th, 2020
This week in digital advertising: back to school, holiday shopping, retail and ecommerce, and programmatic post-pandemic.
This Week in Digital Advertising: August 21st, 2020
This week in digital advertising: Bidtellect’s first half-year report, brand safety, social media advertising, and a shift in advertiser-agency relationship.
This Week in Digital Advertising: August 14th, 2020
This week in digital advertising: Thank you to Bidtellectuals, third-party data, WFH device trends.
This Week in Digital Advertising: August 7th, 2020
This Week in Digital Advertising: Instagram Reels, Programmatic Audio, Boomers in Advertising.
Holiday 2020 Stats
Black Friday and Cyber Monday 2019 U.S. consumers spent $4.21 billion online on Thanksgiving Day 2019 (Adobe Analytics via Digital Commerce 360) In 2019, Black Friday turned out to be the second-largest online sales day, reaching $7.4 billion (Adobe Analytics via...
Up Your Game: 5 High Impact Creatives for Max Native Engagement
Advertisers: “High impact” may sound like a buzzword, but it makes a real difference for engagement. Here’s how to upgrade your Native Ad creatives to grab attention and keep it. I’m not talking basic “how to write a headline” – this is a little more advanced. Note:...
5 Holiday Trends for Digital Advertisers 2020
Holiday advertising – are you ready? 2020 has been an eventful year, but cancel the holidays?! Impossible. While this year may look a little different(more at-home and virtual get-togethers, fewer Black Friday in-store sales) trends from last year will only...
This Week in Digital Advertising: July 31th, 2020
This week in digital advertising: industries surviving the pandemic, the importance of high-impact creatives, antitrust hearing, TTD Unified ID, and Taylor Swift.
This Week in Digital Advertising: July 17th, 2020
This week in digital advertising: B2B’s covid digital strategy, privacy wars, twitter-gate, and summer road trips.
This Week in Digital Advertising: July 10th, 2020
This week in digital advertising: social media advertising, TikTok and Quibi downfall, ecommerce, and cancel culture.
This Week in Digital Advertising: July 3rd,2020
This week in digital advertising: Facebook’s Stop Hate for Profit campaign, Google Ad Spend, Blackout Day, and Drive-In Movies
Bidtellect: Contextual Targeting and the Cookie-less Advertising Future
How Bidtellect’s platform supports the privacy-first, cookie-less future. Our current contextual targeting and optimization capabilities.
B2B and Coronavirus: The Digital Advertising Opportunity
B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.