Welcome to The Bidtellectual BlogNotes from game changing professionals...
What is contextual targeting? How does it prepare you for the cookieless future? We break down targeting vs. optimization and the approach for you in the evolving privacy-first future.
How to create authentic Pride month campaigns to build trust with your audience and target consumers.
Spring and summer travel trends & tips that will help build trust and recognition for your brand.
Here’s what you need to know to plan your Father’s Day campaigns this year. Trends, data, & strategy recommendations to set you up for success.
Here’s what you need to know to plan your Mother’s Day campaigns this year. Trends, data, & strategy recommendations to set you up for success.
Bidtellect is named finalist for three Dick Reed Awards! Read more.
In honor of Women’s History Month, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.
Get Lucky With Us:The DSP Built for the Future of Programmatic Bidtellect is a programmatic platform that delivers ads that work - without risking brand safety or privacy.We Don’t Leave the Important Things to LuckDon’t leave pricing and brand safety to luck alone!...
Know how consumers are engaging with your content and optimize in real-time. Everything you need to know about Bidtellect’s Engagement Score.
Bidtellect is excited to announce its expanded partnership with Bombora for the industry’s most precise and comprehensive cookieless B2B targeting capabilities for advertisers.
Diversity in advertising builds trust. Why representation matters – in honor of Black History Month.
Learn more about the behind the scenes of advertising for Super Bowl Sunday.
In honor of the New Year, Bidtellectuals share their new year’s resolutions for 2022 – from health to happiness to fitness.
This Week’s Newsletter: January 7th, 2021
Watch Now: how to maximize performance with Bidtellect’s Campaign Flighting feature.
Watch Now: how to save time with Bidtellect’s Creative Bulk Upload feature.
In honor of the holiday season, Bidtellectuals share what is at the top of their wishlist!
Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips.
This Week in Digital Advertising: November 19th, 2021
Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits
Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!
In honor of Thanksgiving, Bidtellectuals share what they are grateful this year!
It’s the final countdown! We rounded up our top tips and trends for holiday campaign planning.
This Week in Digital Advertising: November 4th, 2021
Bidtellect is excited to announce its new proprietary DSP feature: context demographics targeting.
This Week in Digital Advertising: October 29th, 2021
This Week in Digital Advertising: October 14th, 2021
Press Release: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing
Bidtellect’s use of BidSwitch’s Smartswitch technology leads to improved bidding performance while saving on cost. Read the Press Release.
Halloween may be the scariest time of year, but choosing a programmatic partner doesn’t have to be!
This Week’s Newsletter: NEW Post-COVID Trends For Advertisers (With Data!!!) & How About That Facebook Outage?
This Week in Digital Advertising: October 7th, 2021
The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery.
This Week in Digital Advertising: September 30th, 2021
This Week in Digital Advertising: September 1st, 2021
B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.
Need a new book? Bidtellectuals share their favorite summer reads and book recommendations to get lost in.
This Week in Digital Advertising: August 19th, 2021
This Week in Digital Advertising: August 12th, 2021
This Week in Digital Advertising: August 9th, 2021
3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek
How has placement evolved along with consumer expectations, and what does it mean for the future?
It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!
It’s time to plan for Holidays 2021! Everything you need to know to make this your most successful holiday shopping season yet.
This Week in Digital Advertising: July 21st, 2021
The Power and Performance of Bidtellect’s Context-First Optimization Intelligence, Harnessed For Traditional Display. A NEW way to buy Display! Elevate traditional banner campaigns with Bidtellect’s Context-First & Cookieless Optimization solutions. Our technology...
This Week in Digital Advertising: July 14th, 2021
It’s Back to School time again! Everything you need to know to make this your most successful season yet.
Plus: Download our exclusive onesheet.
This Week in Digital Advertising: July 8th, 2021
This Week in Digital Advertising: June 30th, 2021
This Week in Digital Advertising: June 8th, 2021
This Week’s Newsletter: Pack Your Bags: Travel Post-COVID, Adweek’s Brand Safety Event, FAQs: This Week in Digital Advertising: May 14th, 2021
This Week in Digital Advertising: May 14th, 2021
Pack your bags! It’s looking bright for travel advertisers. How to maximize your strategy.