Welcome to The Bidtellectual Blog
Notes from game changing professionals...
Why “Content First” Creates Higher Engagement: A Data-Backed Breakdown
Did you know 92% of consumers want brands to make ads that feel like a story? Rev up your marketing strategy with a “content-first” approach and native advertising. Check out this data-backed breakdown.
Headline DOs: 5 Ways to Increase CTR
We told you what NOT to do…now here are some top tips for what you SHOULD do. [b]+studio is back with the top 5 tips for writing headlines for Native ads or “sponsored posts.” Read more!
Why AI Is Not an Empty Promise
When Artificial Intelligence emerged as the next game-changer in digital advertising, many were excited at its promise, but confused at how it will actually work and then eventually skeptical if it works at all. For the skeptics, I am not going to explain how it is already being leveraged every day, but why it really will deliver on its promise of optimization.
What NOT To Do: 6 Creative Practices to AVOID When Writing Your Next Native Headlines!
Creating eye-catching, ready-to-read content for your native ad campaigns can be tricky business... How much text? What kind of image? Who is this for? Check out these common mistakes and what to avoid when creating your next native ad campaign.. and watch those CTRs...
Bidtellect’s "Big Ten"
Why a purpose-built Native platform outperforms omni-channel… and how our BIG TEN DIFFERENTIATORS set us apart from the competition.
Forecasting 2.0: The Future of Contextual Targeting
Bidtellect announced the release of the latest and most advanced contextual targeting technology for its Native Demand-Side platform: Forecasting 2.0.
Value by Context: The Answer for Ad Placement Post-GDPR
User data – often the primary (if not only) driver of ad placement – will take a back seat as tighter privacy regulations shift into place. Contextual Optimization will be the answer post-GDPR.
What It Means: Decoding GDPR & Its Implications for Leading Native DSP, Bidtellect
In a nutshell, the GDPR establishes rules on how companies, governments, and other entities can process the personal data of EU citizens or residents. Here, we breakdown relevant elements of the new multi-faceted regulation and what it means for SSPs and DSPs, including Bidtellect.
Marketers are Shifting Toward View Through Conversions, Autoplay Video and Engagement
This quarter for the Q4 2017 Native Intelligence Report Bidtellect Q4 2017 Native Intelligence Report, we took a deeper look at how marketers on our platform are utilizing view through conversions, video formats and engagement metrics. We decided to take a deeper look...
Apple’s Intelligent Tracking Prevention – Contributing to a Better User Experience
Making it Make Sense While there’s a lot of buzz and concern around what Intelligent Tracking Prevention (ITP) does, Bidtellect sees it as a positive development for advertisers and, if anything, views it as Apple fixing what we believe to have been a loophole in...
Adapting and Growing in an Industry of Constant Change
2017 has been a pivotal year for the ad tech industry. P&G executive Marc Pritchard set the tone for the year in January when he declared that it is time for digital to grow up and clean up its act. Since this call for transparency and safety, leading brands,...
2018 Predictions and Trends for Content Marketing and Native Advertising
The barrier between content creation and content distribution will finally come down. Brands have already begun to move toward content-first strategies and away from offer-driven marketing, but 2018 will be a truly transitional year. Right now, content creation and...
Creative Best Practices Across the Fashion, Travel and Tech Verticals
Each quarter we provide a high-level overview of the Native Advertising ecosystem so that marketers can have a deeper understanding of their content distribution strategies. This quarter, in addition to trends in Standard Native, we are taking a look creative best...
Optimization Technology Focuses on Conversions to Drive Performance for Advertisers
Arthur Hainline, Director of Analytics & Optimization, Bidtellect Bidtellect’s optimization algorithms are built on machine learning, using the billions of data points running through our platform to create predictive models and algorithms. The technology is...
Ads.txt: One Step Forward on the Long Road to Eliminating Fraud
Back in May of this year, the IAB released their guidance around what would be their next initiative to protect advertisers, publishers and consumers against ad fraud. Ads.txt, put simply, is a text file that domains publish as a publicly accessible notice that...
Viewing Native Advertising Through A Broader Content Marketing Lens
Bidtellect’s second quarterly report for 2017 again analyzes the billions of data points flowing through our Native Demand Side Platform (nDSP) to reveal important trends and insights into the Native advertising ecosystem for marketers. Several trends initially...
Bring Your Content to Life with Cinemagraphs
Enhance Your Visual Storytelling with Captivating ImagesWhat is a Cinemagraph? Cinemagraph literally means part cinema (moving image) and part photograph (static image). The format combines the movement of a video with the stillness of an image. One part of the image...
Bidtellect: Facebook Ads for the Open Web
Don’t limit your Native strategy to Social Media, Scale Your Content Outside of Walled GardensBidtellect is like Facebook for the open web, we can repurpose what you are doing with Facebook In-Feed ads and distribute your content at scale across our premium Native...
Bidtellect’s Q1 2017 Native Quarterly Report
Each quarter we provide a high-level overview of the Native Advertising ecosystem so that marketers can have a deeper understanding of their content distribution strategies. This quarter, in addition to trends in Standard Native and Native Video campaigns, we...
Quality Will Be Marketers’ Champion in the Fight for Brand Safety
Arthur Hainline, Director of Analytics, Bidtellect Cory Lamay, VP of Supply Operations and Programmatic Integration, Bidtellect The current threat of Fake News looming over the digital content ecosystem has caused many brands and marketers to become increasingly aware...
The Marketer’s Dream Is In Reach If We Solve This One Thing
Craig Aron, SVP of Strategic Business Development, Bidtellect Like many things in digital media, the current process for content creation, distribution and measurement is extremely disparate. The myriad stakeholders and companies in the content journey has proven to...
Content Marketing Series: Luke Kintigh Head of Publishing, Intel iQ
For the next edition of Bidtellect’s Content Marketing Series, we spoke with Luke Kintigh, Head of Publishing at Intel iQ. Throughout his five-year tenure, Luke has played an integral role in developing and executing the brand’s comprehensive content marketing...
Account Based Marketing: The B2B Buzzword
In the evolution of advertising, dollars have always followed the buzz. From display to mobile and now Native, we’ve dropped what didn’t work, kept what did, and continued in the evolution. For the past few years, one of the bigger ones has been viewability and how to...
Out With the Old, In With the Native! How Should We Actually be Quantifying Our Digital Ad Spend?
Kristen McDonnell and Jennifer Zeider As referenced in an article by Business Insider in June 2016, “Native Advertising in the US will drive 74% of all ad revenue by 2021.” BI data further suggests that “Spending on native advertising in the United States will reach...
Bidtellect’s Quarterly Native Report Q4 2016
Bidtellect’s quarterly report analyzes the billions of data points flowing through our Native Demand Side Platform (nDSP), to reveal important trends and insights into the Native advertising ecosystem for marketers currently executing Native campaigns and those...
Native Video: What Works For You?
Rachel Richardson, Vicky Papadimas and Kevin Dwyer As the influence of digital video advertising is ever-changing, Bidtellect continues to improve its video products to best meet advertisers’ demands. Each video product is unique and requires strategic planning to...
Content Marketing Series: Conversation with Woody Meachum, Group Director of Digital Strategy at OMD
For the first edition of series, Bidtellect interviewed Woody Meachum, Group Director of Digital Strategy at OMD. Woody is responsible for the go-to-market digital strategy across the brand, acquisition, retention, cross-sell, recruitment and small business campaigns.
Leveraging Fast and Efficient Optimization Technology in Smart Advertising
Running effective campaigns that deliver results in a native demand side platform (nDSP) requires a sophisticated optimization strategy and a constant focus on innovat
How to Make Your Creatives Work with Your Campaign
By Todd Green and Amy Juarez Powerful creatives make ads. Eye-catching images and engaging copy are what transforms a user into a customer. However, no matter how clever the tagline or beautiful the product shot, successful campaigns depend heavily on targeting as...
Bidtellect Mannequin Challenge
Bidtellectuals in Delray Beach started off their morning doing The Mannequin Challenge. Here's a behind the scenes of the glamorous world of Native Advertising.
Bidtellect’s Quarterly Native Report Q3 2016: Engagement Is Key To Your Native Advertising Success
According to eMarketer, Native display ad spending will surpass traditional display spending 2016 and will grow at double-digit rates for several years, reaching $36.3 billion by 2021. As marketers wade deeper into Native Advertising, they need to have a better...
Bidtellectuals Are Doing MOre this MOvember
Each November men change up their shaving routines and grow out their mustaches to raise money in order to change the face of men’s health. What seems like a seemingly frivolous activity has united millions of people around the world since 2003 in the fight for men’s...
Pre-Bid Brand Safety with Bidtellect Powered by AdmantX
Bidtellect is proud to announce that its pre-bid Brand Safety is now powered by AdmantX, which can be layered onto campaigns as a targeting feature.
What Are OpenRTB 2.3 and the Native Ad API Specification and Why Should I Care?
When Native ads first began to gain adoption, they were largely considered to be customized executions due to their highly engaging and organic nature. Unlike banner ads, which consist of one fully formed asset, Native ads are primarily composed of three creative...
Methods to Maximize Dynamic Pricing
As the digital advertising ecosystem has become increasingly crowded with multiple devices and formats, marketers must have the right strategies in place to drive optimal value for each campaign. To maximize the efficiency of direct response strategies, breaking...
Bidtellect’s Native Video Suite Empowers Marketers to Scale Quality Video Content
Bidtellect is excited to announce the expansion of our Native video suite, now the most comprehensive offering in the market. Marketers can choose from three distinct video products when delivering high-performing, targeted video content to consumers: Native In-Feed,...
Why You Should be Using Engagement, Not CTR, to Measure Awareness
By Clark Cooper and Andrew Sugrue Creatives that attract a user’s attention and compel them to click on your ad are vital, but an even more accurate measure of awareness is how that user interacts with the promoted content. Many brands are still focused on CTR as a...
We are Bidtellect
I've officially reached my one year mark here at Bidtellect. It's been quite an honor working with some of the most brilliant minds in the business who value innovation. I have never in my tenure worked with such fascinating people, especially the women at Bidtellect...
Steps to Success with Bidtellect
Bidtellect has built the world's greatest Native Advertising Platform. Our Client Services team has put together some basic tactics to set you up for Native Success!By: Nick Bollettieri, Dee Brodsky, Kristen McDonnell, John Sorrell and Jennifer ZeidlerEstablish...
Native Advertising’s Church & State Challenge
Judging by industry buzz and press coverage in the past year, one would think that all publishers have embraced native advertising – ads that feel ”native” to the content -- as an important monetization driver in the age of programmatic, data-driven marketing. ...
How to Make Your Native Ads NOT Suck
Everyone fast forwards thru advertising, thank you tivo for inventing the commercial skip. We thumb through a magazine or newspaper (whats that?) to get the real content – to read the stories. And we do the same thing online, every website since the 90s has looked the...
Understanding Native Optimization
When it comes to making optimizations to most forms of digital advertisements, most analysts look at the composition of users, publisher-side supply, and device type. When it comes to native advertising
1st Party Content: Native Advertising’s Untapped Treasure Chest
The past few years have seen the promise of native advertising converted into reality as more and more brand marketers invest in this methodology that is meant to create more effective consumer engagement. With recent reports that consumer usage of ad blocking...