Welcome to The Bidtellectual Blog
Notes from game changing professionals...
How to Make the Switch to Test Automation
Whether you’re ready to switch to automation testing or not, here’s everything you need to know to make the switch worthwhile (and profitable).
The Holiday Infographic 2019
The 2019 holiday season is predicted to be record-breaking. Our infographic gives you everything you need to know.
Ask the Experts: Top Holiday Campaign Mistakes
We asked Bidtellectuals to share the top mistakes clients make during the holiday shopping season – and how to avoid them.
How to Streamline Testing
How do you maintain the quality of your software while making your testing efforts more efficient? Spoiler alert: there is no silver bullet.
Top 4 Forbes Round-Up: Bidtellect CEO Offers Actionable Advice to Implement Now
As quoted from Forbes: Bidtellect CEO Lon Otremba’s top 4 tactics to implement now from bad advertising to holiday campaigns.
Four Common Content Marketing Mistakes to Avoid
The modern content marketer is spending an exorbitant amount of budget, resources, and time on content creation. So why is it still not right? What’s the hold-up? These are the four common mistakes to avoid to guarantee engagement, results, and brand loyalty.
What You Need to Know About CCPA
The California Consumer Privacy Act (CCPA) will go into effect in January 2020. What does it mean? How does it compare to GDPR? Here’s everything you need to know.
To Have A Quality Mindset, You Need A Quality Environment
A quality mindset requires a quality environment. These are the 8 essential ingredients for employees – and quality – to thrive.
You Have Content…Now What?
Taking your content strategy to the next level means aligning your creation & distribution strategies.
Why I Hate the Term “Quality Assurance”
I didn’t start out hating the term “Quality Assurance,” but “Quality” had to transform from gatekeeper to integral collaborator.
The Native Holiday Infographic You Need Now
These are all the holiday shopping stats you need for your 2019 Native Advertising and Content Marketing campaigns.
The Ultimate Guide to Black Friday 2019
The ultimate Black Friday 2019 native advertising guide. Stats, best practices, insider tips, and more.
Will Native Advertising Win Big in Politics?
Political advertising is going digital. Here’s how Native measures up.
5 Takeaways from Mary Meeker’s Internet Trends Report 2019
We rounded up our top 5 takeaways from Mary Meeker’s Internet Trends Report 2019.
4 Easy Ways to Ignite Your Summer Content Marketing Strategy
In honor of the 4th of July, we have four easy ways to ignite your content marketing strategy this summer
The Gen Z Ad Stats You Need Now
Don’t write off Gen Z just yet. This savvy generation is more discerning than any before them. Get ready to copy + paste our compiled stats.
The Great Infrastructure Refresh of 2019
Bidtellect’s Information Technology team recently took on a huge endeavor to revamp and upgrade Bidtellect’s server environment. The undertaking took 32 days of nonstop working - "Work eat sleep repeat," said Jason Taylor, Director of Information Technology - with...
How to Win at Father’s Day: Tips for Your Campaigns
5 tips for your Native Advertising campaigns to win at Father’s Day and celebrate dear ol’ dads everywhere!
A+ Back-to-School Tips for Your Native Campaigns
It’s time to start planning your Back-to-School Native Advertising and Content Marketing campaigns! 7 tips to drive sales and advertise successfully.
On MediaPost: It’s Legal, Now How Do We Advertise Medical Marijuana?
As the cloud of marijuana stigma lifts in the United States, content will be the key to re-educating the masses on the positives of marijuana, but how its targeted to consumers matter.
How To Drive Awareness and Sales: E-Commerce + Native Best Practices
How you can use Bidtellect to expand your e-commerce digital efforts and drive sales.
5 Answers to the Question "Why Native?"
Why Native? Content, performance, trust. Native Advertising is outperforming display and publishers are opening up their spaces to get on board. Here’s why.
Bidtellect’s Top 5 Favorite Takeways from ContentTECH 2K19
While we wish we could stay at the sunny ContentTECH Summit in San Diego forever, we can reminisce on our favorite parts of the invigorating conference. Here are our top 5 favorite takeaways.
Infographic: Here’s the Proof that Millennials Love Native
How do you target the fickle Millennial generation? With Native Advertising and a content strategy. We’ve got an awesome Infographic to prove it.
What’s Your Mother’s Day Content Strategy? 5 Takeaways from Our Infographic
If your Mother’s Day campaigns aren’t quite ready, fear not. We pulled together stats you need and rounded up our Top 5 Takeaways from our Infographic you can download now!
9 Reasons Why Listicles Still Work
If your content marketing strategy needs a little something to jazz it up, write a listicle! You’re an expert in something, we guarantee it! Here’s what to know.
Mobile is the Move: Why Your Content Strategy is Losing $$
Since Mary Meeker boldly declared a $7 billion mobile advertising spending opportunity in her Internet Trends Report, the spotlight has shone bright on the future of mobile advertising. As smartphones’ capabilities advance and younger generations’ (especially Gen Z) appetite for handheld content increases, there’s no doubt that mobile advertising should follow suit – and style.
Valentine’s Day is Coming. Why Content First Should Be Your Strategy for Retail
With high quality content, expert creative copy, and targeted placements, Valentine’s Day might be your new love affair.
4 Ways to Stay in the Game with the New Data Rules
GDPR and CCPA are holding businesses to a higher data standard. How to stay ahead of the game even while the rules are changing – from Contextual Targeting to AI to content marketing.
What’s in Store for 2019? NAI’s Predictions
Wondering what's in store this year?! Ah, great news: Every year, Native Advertising Institute asks experts in the industry what their predictions are for upcoming year. This year, three trends emerged, according to the ebook: technology will enable more measurable...
How to Extend Your Holiday Campaigns #CyberMonth Style
Black Friday, Cyber Monday, Cyber Week… Cyber Month?! Whatever you call it, the next wave of shopping is underway. We have the data-backed strategies for your Native campaigns so you can target those holiday shoppers accordingly!
Is Your Digital Strategy Ready for Black Friday Weekend?
All the stats you need for sales on Black Friday, Cyber Monday, Small Business Saturday, and Content Marketing success for the ultimate ROI this holiday shopping season!
What We’re Thankful For (x5)
As a Content Marketing Native DSP with a whole lot of ads to deliver on the cusp of the busiest shopping season of the year, we thought we’d take this chance to share what we’re grateful for this year – changes and all.
5 Reasons Why Bidtellect Should Be Your Sole Native Partner for 2019!
CONTENT FIRST STRATEGIES We know that content is the future of the brand/consumer relationships. Bidtellect has built the only technology platform for brands to optimize the growing opportunity. Content is the present and future of building brand/consumer...
It’s the SPOOKIEST time of the year…HALLOWEEN!
Trick: Time: some not-so respectful partners will...waste it!Treat: Time is money. We respect your time, are available when you need assistance, and offer self-service options so you can tackle quick changes yourself!Trick: Banner Blindness. Consumers tune them out -...
Best Practices That Will Get You on the Nice List
Get on Santa’s good side with these creative best practices for Holidays 2018. The holidays are approaching and it can only mean one thing: gift-giving overload. As customers look for that perfect special something, advertisers know it’s their time to make their...
Top 10 Reasons I’m Proud to be a Bidtellectual
Last week, Bidtellect held its annual company all-hands meeting in Delray Beach, Florida. We managed to bring together all of our employees from around the country for a jam-packed, informative three days - with a little fun, of course. One thing is for certain - and...
Back to Basics: What is Native Advertising?
Native Advertising: Maybe you’ve heard the term buzzing from your industry peers, tech buddies, or maybe your go-to marketing gurus or entrepreneurs. Native Advertising has made a splash and – you’ve been hearing about it here since 2014 – it’s here to stay. So what...
Why “Content First” Creates Higher Engagement: A Data-Backed Breakdown
Did you know 92% of consumers want brands to make ads that feel like a story? Rev up your marketing strategy with a “content-first” approach and native advertising. Check out this data-backed breakdown.
Headline DOs: 5 Ways to Increase CTR
We told you what NOT to do…now here are some top tips for what you SHOULD do. [b]+studio is back with the top 5 tips for writing headlines for Native ads or “sponsored posts.” Read more!
Why AI Is Not an Empty Promise
When Artificial Intelligence emerged as the next game-changer in digital advertising, many were excited at its promise, but confused at how it will actually work and then eventually skeptical if it works at all. For the skeptics, I am not going to explain how it is already being leveraged every day, but why it really will deliver on its promise of optimization.
What NOT To Do: 6 Creative Practices to AVOID When Writing Your Next Native Headlines!
Creating eye-catching, ready-to-read content for your native ad campaigns can be tricky business... How much text? What kind of image? Who is this for? Check out these common mistakes and what to avoid when creating your next native ad campaign.. and watch those CTRs...
Bidtellect’s "Big Ten"
Why a purpose-built Native platform outperforms omni-channel… and how our BIG TEN DIFFERENTIATORS set us apart from the competition.
Forecasting 2.0: The Future of Contextual Targeting
Bidtellect announced the release of the latest and most advanced contextual targeting technology for its Native Demand-Side platform: Forecasting 2.0.
Value by Context: The Answer for Ad Placement Post-GDPR
User data – often the primary (if not only) driver of ad placement – will take a back seat as tighter privacy regulations shift into place. Contextual Optimization will be the answer post-GDPR.
What It Means: Decoding GDPR & Its Implications for Leading Native DSP, Bidtellect
In a nutshell, the GDPR establishes rules on how companies, governments, and other entities can process the personal data of EU citizens or residents. Here, we breakdown relevant elements of the new multi-faceted regulation and what it means for SSPs and DSPs, including Bidtellect.
Marketers are Shifting Toward View Through Conversions, Autoplay Video and Engagement
This quarter for the Q4 2017 Native Intelligence Report Bidtellect Q4 2017 Native Intelligence Report, we took a deeper look at how marketers on our platform are utilizing view through conversions, video formats and engagement metrics. We decided to take a deeper look...
Apple’s Intelligent Tracking Prevention – Contributing to a Better User Experience
Making it Make Sense While there’s a lot of buzz and concern around what Intelligent Tracking Prevention (ITP) does, Bidtellect sees it as a positive development for advertisers and, if anything, views it as Apple fixing what we believe to have been a loophole in...
Adapting and Growing in an Industry of Constant Change
2017 has been a pivotal year for the ad tech industry. P&G executive Marc Pritchard set the tone for the year in January when he declared that it is time for digital to grow up and clean up its act. Since this call for transparency and safety, leading brands,...
2018 Predictions and Trends for Content Marketing and Native Advertising
The barrier between content creation and content distribution will finally come down. Brands have already begun to move toward content-first strategies and away from offer-driven marketing, but 2018 will be a truly transitional year. Right now, content creation and...