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Notes from game changing professionals...
Why AI Is Not an Empty Promise

Why AI Is Not an Empty Promise

When Artificial Intelligence emerged as the next game-changer in digital advertising, many were excited at its promise, but confused at how it will actually work and then eventually skeptical if it works at all. For the skeptics, I am not going to explain how it is already being leveraged every day, but why it really will deliver on its promise of optimization.

Bring Your Content to Life with Cinemagraphs

Bring Your Content to Life with Cinemagraphs

Enhance Your Visual Storytelling with Captivating ImagesWhat is a Cinemagraph? Cinemagraph literally means part cinema (moving image) and part photograph (static image). The format combines the movement of a video with the stillness of an image. One part of the image...

Bidtellect: Facebook Ads for the Open Web

Bidtellect: Facebook Ads for the Open Web

Don’t limit your Native strategy to Social Media, Scale Your Content Outside of Walled GardensBidtellect is like Facebook for the open web, we can repurpose what you are doing with Facebook In-Feed ads and distribute your content at scale across our premium Native...

The Marketer’s Dream Is In Reach If We Solve This One Thing

The Marketer’s Dream Is In Reach If We Solve This One Thing

Craig Aron, SVP of Strategic Business Development, Bidtellect Like many things in digital media, the current process for content creation, distribution and measurement is extremely disparate. The myriad stakeholders and companies in the content journey has proven to...

Account Based Marketing: The B2B Buzzword

Account Based Marketing: The B2B Buzzword

In the evolution of advertising, dollars have always followed the buzz. From display to mobile and now Native, we’ve dropped what didn’t work, kept what did, and continued in the evolution. For the past few years, one of the bigger ones has been viewability and how to...

Bidtellect’s Quarterly Native Report Q4 2016

Bidtellect’s Quarterly Native Report Q4 2016

Bidtellect’s quarterly report analyzes the billions of data points flowing through our Native Demand Side Platform (nDSP), to reveal important trends and insights into the Native advertising ecosystem for marketers currently executing Native campaigns and those...

Native Video: What Works For You?

Native Video: What Works For You?

Rachel Richardson, Vicky Papadimas and Kevin Dwyer As the influence of digital video advertising is ever-changing, Bidtellect continues to improve its video products to best meet advertisers’ demands. Each video product is unique and requires strategic planning to...

Bidtellect Mannequin Challenge

Bidtellect Mannequin Challenge

Bidtellectuals in Delray Beach started off their morning doing The Mannequin Challenge. Here's a behind the scenes of the glamorous world of Native Advertising.

Bidtellectuals Are Doing MOre this MOvember

Bidtellectuals Are Doing MOre this MOvember

Each November men change up their shaving routines and grow out their mustaches to raise money in order to change the face of men’s health. What seems like a seemingly frivolous activity has united millions of people around the world since 2003 in the fight for men’s...

Methods to Maximize Dynamic Pricing

Methods to Maximize Dynamic Pricing

As the digital advertising ecosystem has become increasingly crowded with multiple devices and formats, marketers must have the right strategies in place to drive optimal value for each campaign. To maximize the efficiency of direct response strategies, breaking...

We are Bidtellect

We are Bidtellect

I've officially reached my one year mark here at Bidtellect. It's been quite an honor working with some of the most brilliant minds in the business who value innovation. I have never in my tenure worked with such fascinating people, especially the women at Bidtellect...

Steps to Success with Bidtellect

Steps to Success with Bidtellect

Bidtellect has built the world's greatest Native Advertising Platform.  Our Client Services team has put together some basic tactics to set you up for Native Success!By:  Nick Bollettieri, Dee Brodsky, Kristen McDonnell, John Sorrell and Jennifer ZeidlerEstablish...

Native Advertising’s Church & State Challenge

Native Advertising’s Church & State Challenge

Judging by industry buzz and press coverage in the past year, one would think that all publishers have embraced native advertising – ads that feel ”native” to the content -- as an important monetization driver in the age of programmatic, data-driven marketing. ...

How to Make Your Native Ads NOT Suck

How to Make Your Native Ads NOT Suck

Everyone fast forwards thru advertising, thank you tivo for inventing the commercial skip. We thumb through a magazine or newspaper (whats that?) to get the real content – to read the stories. And we do the same thing online, every website since the 90s has looked the...

Understanding Native Optimization

Understanding Native Optimization

When it comes to making optimizations to most forms of digital advertisements, most analysts look at the composition of users, publisher-side supply, and device type. When it comes to native advertising