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This Week in Digital Advertising: September 4th, 2020
Holiday campaign best practices, fall ad marketplace shake up, eMarketer ecommerce predictions. This week in digital advertising.
COVID-19 Impact on Pharma Marketing and What It Means for Advertisers
How the covid-19 pandemic has affected the health and pharmaceutical industry, and how to adust digital advertising strategy for success.
Holiday Creative Assets: The Naughty and Nice List
Naughty or Nice? Don’t make these mistakes with your holiday creative assets!
Holiday Advertising 2020: Top 3 Best Practices for Digital Advertisers
Best practices for holiday advertisers in digital advertising: ecommerce, retail, programmatic platform for holiday campaigns.
This Week in Digital Advertising: August 28th, 2020
This week in digital advertising: back to school, holiday shopping, retail and ecommerce, and programmatic post-pandemic.
This Week in Digital Advertising: August 21st, 2020
This week in digital advertising: Bidtellect’s first half-year report, brand safety, social media advertising, and a shift in advertiser-agency relationship.
This Week in Digital Advertising: August 14th, 2020
This week in digital advertising: Thank you to Bidtellectuals, third-party data, WFH device trends.
This Week in Digital Advertising: August 7th, 2020
This Week in Digital Advertising: Instagram Reels, Programmatic Audio, Boomers in Advertising.
Holiday 2020 Stats
Black Friday and Cyber Monday 2019 U.S. consumers spent $4.21 billion online on Thanksgiving Day 2019 (Adobe Analytics via Digital Commerce 360) In 2019, Black Friday turned out to be the second-largest online sales day, reaching $7.4 billion (Adobe Analytics via...
Up Your Game: 5 High Impact Creatives for Max Native Engagement
Advertisers: “High impact” may sound like a buzzword, but it makes a real difference for engagement. Here’s how to upgrade your Native Ad creatives to grab attention and keep it. I’m not talking basic “how to write a headline” – this is a little more advanced. Note:...
5 Holiday Trends for Digital Advertisers 2020
Holiday advertising – are you ready? 2020 has been an eventful year, but cancel the holidays?! Impossible. While this year may look a little different(more at-home and virtual get-togethers, fewer Black Friday in-store sales) trends from last year will only...
This Week in Digital Advertising: July 31th, 2020
This week in digital advertising: industries surviving the pandemic, the importance of high-impact creatives, antitrust hearing, TTD Unified ID, and Taylor Swift.
This Week in Digital Advertising: July 17th, 2020
This week in digital advertising: B2B’s covid digital strategy, privacy wars, twitter-gate, and summer road trips.
This Week in Digital Advertising: July 10th, 2020
This week in digital advertising: social media advertising, TikTok and Quibi downfall, ecommerce, and cancel culture.
This Week in Digital Advertising: July 3rd,2020
This week in digital advertising: Facebook’s Stop Hate for Profit campaign, Google Ad Spend, Blackout Day, and Drive-In Movies
Bidtellect: Contextual Targeting and the Cookie-less Advertising Future
How Bidtellect’s platform supports the privacy-first, cookie-less future. Our current contextual targeting and optimization capabilities.
B2B and Coronavirus: The Digital Advertising Opportunity
B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.
One Sheet: Unfriending Facebook? Social Media and Native Ads
Advertisers are disillusioned with Facebook and social media. How to shift budget outside the walled gardens and to the open web, safely.
This Week in Digital Advertising: June 26
This week in digital advertising: pandemic and advertising, update creative assets, stay positive, self-care tips
This Week in Digital Advertising: June 19
This week in digital advertising: travel post-coronavirus, nuances of reopening, podcast, retail sales.
This Week in Digital Advertising: June 5
This week in digital advertising: How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf and resources to support Black Lives Matter.
Travel Post-Coronavirus: What Should Advertisers Do Now?
How has the coronavirus crisis impacted the travel industry? From better cleaning to more road trips, how advertisers should adjust messaging to consumer expectations and trends.
5 Easy Self Care Tips to Lift Your Mood Today
Practice self-care with these tips to lift your mood and make you feel happier and more productive – even in these uncertain times.
This Week in Digital Advertising: May 29th
This week in digital advertising: coronavirus impact on higher education, social media wars.
This Week in Digital Advertising: May 22nd
This week in digital advertising: Memorial Day weekend, post-coronavirus crisis predictions.
This Week in Digital Advertising: May 15th
This week in digital advertising: how to lead during a crisis, coronavirus impact on the travel industry, ad money and drones.
This Week in Digital Advertising: May 8
This week in digital advertising industry: Groceries and taxes, publishers and COVID, and Banksy and llamas.
Quarantine Cocktail Recipes to Spice Up Your Routine
Give yourself something to look forward to this happy hour (or any hour) with these quarantine cocktail recipes.
Growing a Beard this Quarantine? We Got You
Are you growing a beard this quarantine? You’re not alone. “Beards Are the Hottest Quarantine Trend!” Bidtellectuals share their tips.
Coronavirus Impact on the Financial Vertical. Our advice? Build trust.
How has the coronavirus crisis impacted the financial vertical? How can digital advertisers help the financial services sector build trust through messaging?
The Current State of Higher Education and Coronavirus
How has the coronavirus crisis impacted education? What will students trend towards and how can colleges, universities, and alternate learning programs adjust their solutions and messaging?
Bidtellectuals Share Their Favorite Quarantine Reads
One positive about quarantine is the chance to get lost in a new book. Bidtellectuals share their reading recommendations.
This Week in Digital Advertising: May 1
This week in digital advertising: should you block coronavirus content, IAB predictions, cocktail recipes, and Bidtellect’s origin story.
How to Refresh Your Coronavirus Ads to Connect With Consumers and Bring Hope
How to refresh your coronavirus creative messaging to bring hope to consumers during this uncertain time.
This Week in Digital Advertising: April 24th
This week in digital advertising: coronavirus ad refresh, Zoom Trivia, and more.
This Week in Digital Advertising: April 17th
This week in Digital Advertising: retail sales, masks, and self-care tips.
Landing Page Best Practices to Incorporate Now
Now, more than ever, it’s important to have informative, engaging content. Here are 8 best landing page practices to incorporate now.
eMarketer Podcast Insights: What Consumers Expect From Brands During Coronavirus
We pulled key insights from two recent eMarketer podcasts: What Consumers Expect from Brands During the Coronavirus and Effective and Noneffective: Ads During the Coronavirus Outbreak.
Should You Block Coronavirus Content?
Agencies, brands, and platform analysts alike started blacklisting “coronavirus” and related keywords en masse – but is that the right move?
This Week: April 3rd-April 10th
This week in digital advertising: CDC mask update, working from home, WFH advice for parents.
This Week: March 27th-April 3rd
This week in the digital advertising industry: publishers feel the heat, sweatpants, ad spend, coronavirus content blocking.
Feeling Stiff? Tips for Sore Neck and Back Relief at Home
Try these tips for sore neck and back relief you might have picked up working from home. Tested by Bidtellectuals!
Retail gains traction during coronavirus crisis thanks to e-commerce
Coronavirus impact on the retail sector and how advertisers should adjust their digital strategy ASAP.
Bidtellectuals Share 10 Recipes to Brighten Your Day
In this uncertain time with many now working from home, Bidtellectuals share recipes to brighten your day and make it a little easier.
Shifting With the Times and How Brands Can Help
How to adjust your digital advertising strategy to COVID-19 and the new “buyer’s market.” Education and valuable content will ultimately help brands succeed.
5 Key Takeaways from Bidtellect’s 2019 Report
Bidtellect’s Native Report provides advertisers with important insights and trends in the digital advertising industry. These are the Top 5 Takeaways.
Tips to Work from Home Effectively
COVID-19 has left many quarantined from home. Here are tips to work from home effectively.
How Contextual Targeting Puts Privacy First While Closing the Engagement Gap
Too good to be true? It’s not. Here’s why you need a platform that incorporates contextual targeting into your digital advertising strategy.
It’s Data Privacy Day: So What?
January 28th is Data Privacy Day. Read why it exists and how it empowers users and businesses to implement better standards for data usage and processing.
Gen Z in 2020: How to Advertise to the New Digital Natives
Kids these days. They can swipe, click, snap, ‘gram, TikTok…Here’s how to advertise to the next generation of “digital natives.”