Travel Post-COVID: What Advertisers Need to Know

Travel Post-COVID: What Advertisers Need to Know

Pack your bags! The end of COVID is near, and consumers around the world cooped up for the last year are itching to travel. Here’s what advertisers can expect, from trends to new standards, and how to prepare their strategy.

Digital Ad Spend Is Hot: Thanks to Travel

Wow, I didn’t know when we’d ever read THAT again (especially at this time last year!) Talk about a sight for sore eyes. It’s true: in countries where cases are dropping and vaccines are being administered, consumers are planning for travel and buying products to prepare (hello, beach outfits!). They’ve grown accustomed to digital channels for just about any and everything, so digital ad spend is rising to meet the ecommerce hopes, wants, and needs of consumers.

Ad spending is red-hot right now. The economy is cranking up, travel and leisure are coming back, and consumers are emerging from their pandemic cocoons.” – Henry Blodget, a co-founder of Insider (formerly Business Insider).

Analysts at CNBC say digital advertising’s hot streak shows no signs of cooling down as travel starts to return and e-commerce spend persists. If the fourth quarter of 2020 was digital advertising’s “perfect storm,” then the first quarter of 2021, and perhaps the rest of the year, will be “hurricane season.”

 

Campaign Tip: Spend big on your campaigns and scale to reach as far and wide as possible.

 

Travel Post-Covid: It’s Looking Bright

Consumers are optimistic about travel!

  • 22% of consumers have booked a vacation within the next three months.
  • 51% saying they’re at least somewhat likely to book a vacation within the next three months.

We expect these numbers to rise as vaccine rates rise and more states and countries open up. While local travel and road trips were the popular choice last summer, this summer consumers are eager to visit family and friends they’ve missed, reschedule their cancelled trips from the year before, and experience new sights and places after a year of being cooped up at home.

Campaign Tip: Capitalize on this optimism with hopeful messaging and inspiring content.

 

Vaccine Matters

  • 35% of Americans are currently vaccinated against COVID as of May 10, 2021.
  • 45% of respondents said they need to be fully vaccinated before they feel comfortable vacationing, while another 24% said they would prefer to be vaccinated.

Campaign Tip: eMarketer suggests focusing on demographics who are more likely to have received the vaccine, and geographic areas where vaccines have been rolled out effectively and at scale.

 

Leisure Travel Will Bounce Back Faster Than Business, Hygiene Will Stick Around

According to research, expect a return to leisure travel before business travel. In previous crises, leisure trips or visits to friends and relatives tended to rebound first (this was the case in the UK following 9/11 and the global financial crisis). Couple this with continued remote work and business trips will be less popular compared to vacations and working remotely in new locations.

McKinsey predicts four to five times more remote work than before the pandemic, which could prompt a large change in the geography of work, as individuals and companies shift out of large cities into suburbs and small cities.

  • About 20% of business travel may not return for sometime, and airline traffic likely won’t return to 2019 levels this year.
  • In April 2021, global scheduled seat capacity was 266.8m, 43% below seats in April 2019.

Hygiene and safety standards will continue to be stringent. Consumers have come to expect these higher standards of sanitization and safety. Equally as important as taking these cleaning measures is communicating with consumers (before and after booking) that these steps are being taken. It both puts them at ease, and could be the difference between choosing one place or another (read more on that here).

Digitalization will continue to transform the travel experience. Mobile apps will be used to store travelers’ vaccine certificates and COVID-19 test results. Travelers are already accustomed to booking online.

Campaign Tip: This illuminates where to focus advertiser energy. DO: emphasize hygiene and safety measures and ease of digital ticketing. DON’T cater to business travelers just yet – it’s too soon.

 

Discounts and Deals

Credit cards are anticipating a travel boom! Credit card issuers are offering new card perks for the travel bounce back: American Express introduced welcome bonuses for Marriott Bonvoy members, Chase is partnering with United Airlines, and more. Rewards encourage traveling and offset the losses of 2020.

According to eMarketer, higher demand for travel may lead to sharp increases in travel-related expenses, including hotels and airline tickets, which may create opportunities for brands to offer deals.

  • The share of respondents who said they’re likely to book a vacation climbed to 56% under the premise that they receive a discount from a hotel, and 59% said they’re likely to book if they receive a free night’s stay.

Campaign Tip: Offer deals, discounts, incentives, and reward programs. Most importantly, include those discounts in your creative assets! Bidtellect’s [b]+studio consistently sees highest performance for headlines including a discount.

 

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GAMESTOP WHAT? Time to Educate and Win Customers

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What’s Your Mother’s Day Content Strategy? 5 Takeaways from Our Infographic

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1st Party Content: Native Advertising’s Untapped Treasure Chest

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This Week’s Newsletter: HPE Partners with Bidtellect & Google Plays Us All

This Week in Digital Advertising: June 30th, 2021

COVID-19 Impact on Pharma Marketing and What It Means for Advertisers

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This Week in Digital Advertising: July 10th, 2020

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This Week’s Newsletter: Happy Mother’s Day! Bill & Melinda’s Divorce, High Consumer Spend Projected, & More. This Week in Digital Advertising: May 7th, 2021

This Week’s Newsletter: Happy Mother’s Day! Bill & Melinda’s Divorce, High Consumer Spend Projected, & More. This Week in Digital Advertising: May 7th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Missy Steiner!

A very Happy Mother’s Day to all our mothers and caregivers! Wishing you an extra restful weekend.

Happy Mother’s Day!

If you’re stuck with some last minute campaign planning and missed our post last week, this is your saving grace! Better yet, we have a swanky onesheet now. Be sure to download it here. Expect record-breaking spend, a modest return to in-person experiences, and creative gift-giving to show extra appreciation for a trying year.

READ: Top 5: What You Need to Know for Mother’s Day 2021

 

Around the Industry:

  • Recovery and consumer spend is looking bright: personal income surged 21.1% back on a month-to-month basis in March, according to eMarketer – the biggest monthly increase on record dating back to 1959. The metric is a strong indicator for consumer spending ability. Cha-ching.
  • PE firm Apollo Global Management announced its intention to acquire Verizon Media for $5 billion. The new company will be called Yahoo (I know) and Verizon will maintain a minority 10% stake in it. The price tag covers all the various parts of Verizon Media: a DSP, SSP, native ad marketplace, AOL, TechCrunch, Yahoo, Flurry, Engadget and other media and technology sundries.
  • Doritos Mexico debuted a heartwarming Mother’s Day ad featuring two moms in an aim to reach and represent LGBTQ+ families.
  • Why hasn’t programmatic fully caught on with CTV? Well, a lot of reasons. From identity challenges to supply shortages, Adexchanger does a great deep dive here.
  • Oh hellooooo, Bitcoin gains. Square reported 266% YoY revenue growth and crushed earnings expectations.
    Everyone is freaking out over Bill and Melinda Gates divorce announcement after 27 years of marriage. What’s that cost breakdown look like? Among the gossip is “problems for years” and Bill’s annual weekend away with his ex-gf.

 

ICYMI:

  • Bidtellect introduced the beta stage of its FIRST-EVER online training certification program. Master Bidtellect’s unique platform trading capabilities, gain insider industry knowledge, and earn certifications to share with your network on LinkedIn. Get certified here.
  • Sick of WFH? Here are 5 Ways to Make WFH More Productive by Director of Account Management Lysa Vincent. Because WFH can be productive and stress-free – no matter how many little ones are in Zoom school (and P.S. give yourself some grace).
  • Wondering what a world without cookies is going to look like? Here’s what contextual means for the industry, according to Bidtellect CTO Mike Conway.

 

 

Case Study of the Week: A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A leading U.S. wireless provider sought to gain subscribers by tracking new users that engaged with their landing page after seeing their Native Ads. Read more here.

Stay safe,
Charlotte

This Week’s Newsletter: Mother’s Day Strategy, New Training Program & New Video: Digital Advertising: April 30th, 2021

This Week’s Newsletter: Mother’s Day Strategy, New Training Program & New Video: Digital Advertising: April 30th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Mitchell Enfield

The Latest

Mother’s Day is Coming!

And people are in better spirits than last year’s Mother’s Day, that’s for sure. You know what that means: higher spend, baby!!! Expect record-breaking spend, a bit more comfort with in-person celebration, and certainly some creative shopping online (last year electronics were huge). Read the data and trend predictions – including our platform – now.

READ: What to Expect for Mother’s Day 2021 & How to Adjust Campaign Messaging

 

Introducing: Bidtellect Trader Scorecard

Are. You. Ready? Bidtellect is proud to introduce the beta stage of its FIRST-EVER online training and certification program. Master Bidtellect’s unique platform trading capabilities, gain insider industry knowledge, and optimize your campaigns’ performance. Then humble brag about the skills you earned with certifications you can add to your LinkedIn profile. Yes!

Get certified here.

 

Don’t Disappoint Mom: Check Out Bidtellect’s YouTube

Did ya miss me??? I’m back with a new Bidtellect Beat: Digital Edition to save you from disappointing mom with cringeworthy campaign performance this Mother’s Day. Watch what you need to know here. AND for more campaign tips, watch the new Behind the Platform series, honey.

 

 

ICYMI:

 

Case Study of the Week: Major Clothing Retailer Sees Impressive 1370% ROI

You read that right. Bidtellect’s contextual targeting coupled with unique post-click metrics drove massive engagement and revenue growth for this clothing retailer. Read more here.

Stay safe,
Charlotte

What to Expect for Mother’s Day 2021 & How to Adjust Campaign Messaging

What to Expect for Mother’s Day 2021 & How to Adjust Campaign Messaging

Mother’s Day will be here before you know it! Here are the spend predictions, trends from last year, and key takeaways to best adjust your messaging strategy and campaign tactics just in time. Happy Mother’s Day!

Mother’s Day 2020: Record Numbers

Mother’s Day is almost here (!) and optimism is high. On the whole, cases are dropping, the weather is turning, and vaccines and stimulus checks are being distributed.  Mother’s Day spending is expected to total a record $28.1 billion this year, up $1.4 billion from 2020 (National Retail Federation). And consumers plan to spend an average of $220.48 on Mother’s Day items – $16 more than last year and the highest in NRF’s survey’s history.

Great news: 82% say that as a result of the pandemic, celebrating Mother’s Day this year is important to them (NRF).

  

Plan for Some In-Person Celebrating, As Long As Mom Lives Close By

Last year, families wanted to make up for the fact that they couldn’t be in-person with their mom. This year, with more families getting vaccinated, there may be more in-person celebrations this year than last year. Nearly half (49 percent) say they are planning a special Mother’s Day outing such as a brunch or other activity (NRF). (While this is up slightly from last year, it is still below pre-pandemic levels.)

But it will depend on how much travel is involved. According to a poll from Adweek and Morning Consult, almost half (45%) of respondents said they need to be fully vaccinated before they feel comfortable vacationing. Even at the height of the pandemic, 46 percent still wanted to celebrate mom with a special meal, day out or other activity (NRF, 2020), and restaurants and food delivery services stepped up with certificates or creative at-home options for purchase.

 

Plan to See An Increase in Spend to Show Extra Appreciation

Moms shouldered heavier caregiving responsibilities while at-home schooling became the norm this past year, so spouses and children will want to show extra appreciation. And while the pandemic forced many to be separated from family, expect more gifts to grandmothers, stepparents, and friends to show appreciation.

Last year, consumers under the age of 25 and those aged 35-44 (who likely have a spouse) planned to spend significantly more than other age groups, according to NRF. This year, the 25-34 age group is increasing their spend, and these shoppers are also the most likely to be planning gifts of higher dollar items like jewelry or electronics, according to NRF.

Physical gift-giving increased last year due to the pandemic’s social distancing restraints. Flowers and jewelry are classic choices, but electronics emerged as a popular gift choice to better connect with mothers virtually or make day-to-day living easier at home. Expect that trend to continue. This year, flowers are the most popular planned gift behind greeting cards. In fact, 1800-Flowers reported to eMarketer an increase in sending flowers “just because” over the pandemic as a way to connect with family and friends from afar.

 

Where the Money Is:

Age 25-34: These shoppers plan to spend $367.08 on average or $99 more than last year (NRF).

Top 6 Gifts Shoppers Plan to Give This Year (NRF)

  1. Greeting Cards
  2. Flowers
  3. Special Outing
  4. Gift Cards
  5. Clothing/Accessories
  6. Jewelry

Last Year’s Highest Spend (eMarketer)

  1. Jewelry: $5.27 Billion
  2. Special Outings: $4.07 Billion
  3. Consumer Electronics: $2.93 Billion
  4. Gift Cards: $2.87 Billion
  5. Flowers: $2.56 Billion

Men vs. Women:

  • 57% of men plan to buy a Mother’s Day gift for their mother or stepmother.
  • 46% of men plan to buy a Mother’s Day gift for their wife (compared to only 3% of women).
  • 62% of women plan to buy a Mother’s Day gift for their mother or stepmother.

 

Bidtellect’s Platform Data: Trends on Mother’s Day

In analyzing our platform data from May 1 through May 10, 2020 (mother’s day), Dynamic Goal Setting or multiple goal types consistently shows the highest ROI for advertisers.

  • Responsive Native CTR: 0.91%
  • Responsive Native Engagement Score: 7.5
  • Multiple Goal Types had highest spend, proving dynamic goal setting leads to greatest success and return on investment for advertisers.

 

The Takeaways

  1. Offer gift ideas for Moms, Wives, Stepmoms, and Grandmothers. If catering messaging to men, be sure to inspire them with gift ideas for their mothers and wives.
  2. Emphasize messaging to 25-35 year olds: they plan to spend the most and are the most comfortable wit shopping online.
  3. Social outings are in the plans: offer ideas for safe gatherings, and products and services to make that easier (picnics, groceries, outdoor gear).
  4. Expect some travel, especially within driving distance, to see mom.
  5. Utilize the Recommendation Widget Ad Type for highest click-throughs.
  6. Dynamic goal setting consistently shows highest performance.

 

What NOT To Do: 6 Creative Practices to AVOID When Writing Your Next Native Headlines!

Creating eye-catching, ready-to-read content for your native ad campaigns can be tricky business... How much text? What kind of image? Who is this for? Check out these common mistakes and what to avoid when creating your next native ad campaign.. and watch those CTRs...

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GAMESTOP WHAT? Time to Educate and Win Customers

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How Contextual Targeting Puts Privacy First While Closing the Engagement Gap

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Is Your Digital Strategy Ready for Black Friday Weekend?

All the stats you need for sales on Black Friday, Cyber Monday, Small Business Saturday, and Content Marketing success for the ultimate ROI this holiday shopping season!

eMarketer Podcast Insights: What Consumers Expect From Brands During Coronavirus

We pulled key insights from two recent eMarketer podcasts: What Consumers Expect from Brands During the Coronavirus and Effective and Noneffective: Ads During the Coronavirus Outbreak.

How to Extend Your Holiday Campaigns #CyberMonth Style

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This Week’s Newsletter: What the Heck is AARDvark?

This Week in Digital Advertising: June 8th, 2021

B2B and Coronavirus: The Digital Advertising Opportunity

B2B sales during coronavirus are holding steady thanks to ecommerce. Adapting to work-from-home and digital events is key. The golden opportunity is digital advertising, according to data.

Bidtellect Charlotte Otremba employee photo

Charlotte Otremba is the Director of Communications & Marketing at Bidtellect

This Week’s Newsletter: How to Delight Your Customers, EU Comes for Google, and News Is Interesting Again? Digital Advertising: April 23rd, 2021

This Week’s Newsletter: How to Delight Your Customers, EU Comes for Google, and News Is Interesting Again? Digital Advertising: April 23rd, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Tamanna Ghazvini!

The Latest

How to Surprise and Delight???? Your Customers

Winning over your customers is simple but not always easy. (Read that again). Bidtellect CEO Lon Otremba weighs in on Forbes. Read number twelve and remember: outperforming expectations never fails.

READ: 15 Excellent Ways To Surprise And Delight Customers on Forbes

 

Read this: Hungry for News, Ready for Ads

Did you know that news is one of only a few consumer interests that grew this year? People are hungry for news, and the places they go most often are open web sources. News sites both associated and not associated with print newspapers are used almost 80% of the time. Considering that people are spending more time online than ever before (hello, WFH), advertising on the open web has never been more lucrative. Read more here: Americans are Hungry for News

 

More Data Privacy Laws Are Coming

Follow the leader! It started with California, most recently Virginia, and now other states are hopping on the privacy law train: Alaska, Connecticut, Florida, Illinois, Nevada, Maine, and Oklahoma all are in the process of passing and approving new legislation (or updating outdated legislation) covering data privacy. Read more on Adage.

 

The European Commission Comes for Google’s FLoC Citing Anti-Competition

The EU’s Margrethe Vestager just confirmed that “Google’s proposals to deprecate third-party cookies are within the scope” of its ongoing antitrust competition. The UK’s Competition and Markets Authority already launched its own inquiry into Google’s plan to phase out third-party cookies after receiving complaints about how Google’s Privacy Sandbox proposals could impact competition. Read more on Adexchanger.

 

5 Tips to Make WFH Easier & More Productive

Lysa Vincent shares her five tips to make working from home easier, more productive, and stress-free. From scheduling breaks to what to wear for success.

SPOTLIGHT: WOMEN AT BIDTELLECT Terah Bocchi

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Yulia Khudzik

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Carolina Escobar

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Missy Steiner

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Bidtellectual Spotlight: Katie Broussard Makes a Difference for Dallas Children This Holiday Season

Katie Broussard Chairs the annual Cookies & Castles Event benefitting Scottish Rite for Children Orthopedic hospital in Dallas, TX. This year, they’ve had to make some adjustments due to the pandemic.

Bidtellectuals Share Their Fav Beauty Products for WFH

I asked Bidtellectuals: Did you discover a new beauty or skincare product this quarantine? Or a must-have item? These are their favorite products, newly discovered or otherwise, that keep feeling their very best. Check them out and let us know if you discover a new fave!

Quarantine Cocktail Recipes to Spice Up Your Routine

Give yourself something to look forward to this happy hour (or any hour) with these quarantine cocktail recipes.

 

ICYMI:

  • Sick of WFH? Here are 5 Ways to Make WFH More Productive by Director of Account Management Lysa Vincent. Because WFH can be productive and stress-free – no matter how many little ones are in Zoom school (and P.S. give yourself some grace).
  • Social Media got you down? How to avoid mishaps on the platforms, and why you should maybe avoid them all together. Read it on Forbes featuring CEO Lon Otremba: Nine Effective Ways Marketers Can Avoid Social Media Gaffes
  • Work in tech? Bidtellect Chief Technology Officer Mike Conway sat down with CIO Professional Network to discuss his career path, successes at Bidtellect, and the importance of working with others.
  • Looking for a dose of inspiration? Check out our SPOTLIGHT INTERVIEW SERIES: WOMEN AT BIDTELLECT. Nominated by their peers, five Bidtellect women talk successes, challenges, leadership styles, and strengths of being a woman. Read each interview on the blog.

 

Case Study of the Week: How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

Bidtellect’s client services team paired unique Native creative units with each specific article landing pages to help generate awareness around multiple product offerings. The results exceeded client goals. Read more here.

Stay safe,
Charlotte

This Week’s Newsletter: WFH Tips to Stay Productive. Beating Social Media Gaffes. Latest News: April 16th, 2021

This Week’s Newsletter: WFH Tips to Stay Productive. Beating Social Media Gaffes. Latest News: April 16th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Andrew Sugrue!

Sick of WFH? Here’s How to Stay Productive

I’m currently writing this in the pajamas I haven’t yet changed out of, so this post was probably written FOR me. Director of Account Management Lysa Vincent shares her five tips to make working from home easier, more productive, and stress-free. From scheduling breaks to what to wear for success, including stats to back it up. Whew, ty, you’re welcome.

READ: 5 Tips to Make WFH Easier & More Productive

 

FORBES: The Social Media Pickle

Social Media is a marketer’s greatest blessing and darkest curse. How can marketers avoid embarrassing “gaffes” or going viral for the wrong reasons? Are user-generated feeds even a risk even worth taking? I mean, you and I know the answer, but Bidtellect CEO Lon Otremba weighs in on Forbes for those that don’t.

Read: Nine Effective Ways Marketers Can Avoid Social Media Gaffes on Forbes

 

5 Tips to Make WFH Easier & More Productive

Lysa Vincent shares her five tips to make working from home easier, more productive, and stress-free. From scheduling breaks to what to wear for success.

SPOTLIGHT: WOMEN AT BIDTELLECT Terah Bocchi

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Yulia Khudzik

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Carolina Escobar

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

SPOTLIGHT: WOMEN AT BIDTELLECT Missy Steiner

In this Spotlight Series, we ask women at Bidtellect how they navigate career, success, and thriving as a woman in ad tech.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Bidtellectual Spotlight: Katie Broussard Makes a Difference for Dallas Children This Holiday Season

Katie Broussard Chairs the annual Cookies & Castles Event benefitting Scottish Rite for Children Orthopedic hospital in Dallas, TX. This year, they’ve had to make some adjustments due to the pandemic.

Bidtellectuals Share Their Fav Beauty Products for WFH

I asked Bidtellectuals: Did you discover a new beauty or skincare product this quarantine? Or a must-have item? These are their favorite products, newly discovered or otherwise, that keep feeling their very best. Check them out and let us know if you discover a new fave!

Quarantine Cocktail Recipes to Spice Up Your Routine

Give yourself something to look forward to this happy hour (or any hour) with these quarantine cocktail recipes.

 

Bidtellect CTO Michael Conway Talks Career Path

Bidtellect Chief Technology Officer Mike Conway sat down with CIO Professional Network to discuss his career path, successes at Bidtellect, and the importance of working with others. Fun tidbit: can you guess his top book recs for leadership in tech? One is Start with Why by Simon Sinek.

“One of the many things that I have learned over my lifetime experiences, whether it be from going to a military college, coaching a football team, or running an organization, is that you cannot do things alone. It is important to rely on other coaches and mentors and their sharing of their own experiences. True growth comes from these relationships.”

Read: CIO Spotlight: Michael Conway, Chief Technology Officer of Bidtellect on the National CIO Review

 

ICYMI:

  • It begins: Criteo has started testing the SSO solution OpenPass that will serve as the consumer-facing component of Unified ID 2.0, aiming to use email as an alternative to third-party cookies.
  • Are you up to date on the CAID drama? CAID is the state-backed China Advertising Association’s overt attempt to bypass Apple’s upcoming AppTrackingTransparency (ATT) policy. And the Chinese arms of Nielsen, Deloitte, PwC and P&G are all coming in for the assist. Talk about a headache an Apple a day can’t cure.
  • Google’s recent press release on the deprecation of third party cookies offered little in the way of new information. Worse, they dashed any last hopes of a unique identifier to replace the cookie. Bidtellect VP of Product Arthur Hainline on how the ad tech industry should move forward.
  • Speaking of alternative, how is a top global agency is preparing for the cookie-less future? Bidtellect’s Jonno Burden talks with Just Global’s Kathryn Nassar in All Contextual is Not Created Equal.
  • And if you need a breakdown on contextual, Bidtellect CTO Mike Conway talks contextual solutions and what it all means for the future on Digiday: Contextual advertising is key to driving performance in a post-cookies world. 
  • Looking for a dose of inspiration? Check out our SPOTLIGHT INTERVIEW SERIES: WOMEN AT BIDTELLECT. Nominated by their peers, five Bidtellect women talk successes, challenges, leadership styles, and strengths of being a woman. Read each interview on the blog.

 

Case Study of the Week: A Top Canadian Bank Turned to Bidtellect for Brand Awareness & Account Sign Ups

This major Canadian Bank required an effective solution to generate awareness and account sign ups for both their Checking and Savings line of business. Bidtellect’s impressive reach and scale coupled with optimization towards the goal of the campaign proved the right recipe for success. the future of cookie-based identification looms closer, this longstanding technology client decided to “future-proof” their digital strategy with a multi-partner performance test. Read more here.

Stay safe,
Charlotte