This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Cory Lamay! ​

Press Release Alert: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Michael Feeley, Bidtellect VP of Supply Partnerships and Product Solutions: “Everything we do at Bidtellect focuses on putting brand content in front of consumers at the right time within the environments when they are most receptive and likely to engage – in the most efficient way possible.”

Read the Press Release | Read Our Recap on the Blog

SPOOOOKY Onesheet Alert! Beware of These Tricks & Treats!

It’s back… everyone’s favorite Halloween onesheet!

Are you getting TRICKED this year when it comes to choosing a programmatic partner? We’re talkin’ one-size-fits-all optimization capabilities, ho-hum creative assets, and not adjusting to the new post-pandemic circumstances. Treat yourself to our Halloween onesheet for our top tips!

Download Now: The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Around the Industry:

  • AdAge asked “Is the industry prepared for a post-cookie world?” And the answers from marketers indicated… an alarming lack of concern – as in, little to no change in strategy even though there is an awareness of change coming (“action gap”). Basically because they believe adtech platforms will take care of solutions. I guess they’re right – because we’re ready 😉 (AdAge).
  • The Trade Desk has kicked off live beta testing of Unified ID 2.0 in Canada. Some existing UID2 partners are helping to shepherd the test, including Index Exchange, Magnite, Publicis, Omnicom Media Group and IPG’s Kinesso. (Adexchanger).
  • Self-serve DSPs are all the rage. According to the latest Advertiser Perceptions DSP wave, more than half of current managed service buyers plan to increase their self-serve spend. One reason for the push towards self-service can be attributed to the desire for visibility into programmatic media fees (read more on that here). As a reminder, Bidtellect offers both self-service and managed service options. (Adexchanger).
  • The Covid-19 pandemic has accelerated the use of programmatic messages being shared by pharmaceutical and healthcare organizations, according to MarTech Series. With digital advertising spending in the healthcare and pharmaceutical industry rising to 9.53 billion dollars last year, programmatic communications are reshaping the landscape of interactions between brands and healthcare professionals (HCPs). (MarTech Series).

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

We love this top performer on the left! Nothing cleaner than a roll of toilet paper, amirite? And a simple question that applies to all of us – I mean, I’d click this! And on the right, the call-to-action in the title indicates valuable content is on the other side of the click that is helpful to the reader.

Read more about Bidtellect’s creative services team, [b]+studio.

5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? We cover 5 of the most common problems.

Download it now

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santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

NEW CASE STUDY: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

A favorite regional Zoo forced to close due to the pandemic turned to Bidtellect to let customers know about their reopening plans and newly-implemented safety and sanitization measures. To overcome conversion setbacks due to an antiquated web host, Bidtellect implemented sophisticated contextual targeting and retargeting measures that drove conversions and surpassed goals

Read more here.

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This Week’s Newsletter: NEW Post-COVID Trends For Advertisers (With Data!!!) & How About That Facebook Outage?

This Week’s Newsletter: NEW Post-COVID Trends For Advertisers (With Data!!!) & How About That Facebook Outage?

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Marcos Vladimir López Castellanos! ​

The New Post-COVID Trends for Digital Advertisers (With Data!)

We’re sooooooo ready to say goodbye to the pandemic. The good news is economic recovery is in sight: according to Deloitte’s latest United States Economic Forecast, PCE is likely to increase by 7.6% in 2021 and by 3.9% in 2022, a sharp change from the 3.9% contraction last year. What does it mean for digital advertisers? The top trends in a post-COVID economy include a new work normal, a looming cookieless future, booming ecommerce and native discovery trends. Check out all our data on the blog.

Read it now: Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

Yikes. Sucks to be Facebook.

Well, the six-hour Facebook, Instagram, and WhatsApp outage rocked the world (literally) on Monday. And don’t forget the whistleblower who released tens of thousands of pages of internal research indicating the company was aware of many problems caused by its apps. Advertisers, if that doesn’t worry you – I don’t know what would?? Social media is the least trusted media source, according to Kantar. Download our onesheet for the latest trust metrics and how to advertise safely across the open web. We can help you adapt your existing social assets 😉

Download the Onesheet: Unfriending Facebook? Social Media and Native Ads 

Read the Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Around the Industry:

  • Facebook’s outage Monday marked the longest stretch of downtime for Facebook since 2008. The disruptions were caused by “configuration changes on the backbone routers” and did not put any user data in jeopardy (CNBC).
    A week after banning anti-vaccine activists and accounts from YouTube, Google announced a new policy that bans ads that deny climate change and prohibit the monetization of related content. The purpose of the move is to incentivize creators to not make problematic content just for the views and monetization opportunity (Adexchanger).
    How can brands navigate sensitive events on social media? A great article in AdAge walks through three rules to follow to avoid appearing tone deaf or being associated with potentially divisive content (AdAge).
    Google AdSense will switch to first-price auctions, behind Google Ad Manager and AdMob. Compared to a second-price auction, first-price auctions are simpler for buyers and more transparent (Adexchanger).
    AppLovin acquired MoPub, Twitter’s third-party ad exchange for mobile publishers nested within Twitter, for $1.05 billion in cash this week (Adexchanger).
    It’s a new bunny era! Playboy magazine featured it’s first gay male bunny on their cover this month, social-media influencer Bretman Rock. While the print magazine is no longer in circulation, they have switched to a digital-only version and boast 9.5 million Instagram followers and 1.5 million on Twitter (MediaPost).

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

We love repeat engagement! The creative on the left has been a top performer for a few weeks now. On the right, the product/service is centered in the image with bright colors – it’s not cluttered. Notice the clear call to actions in the copy: “Learn why” and “Read more.”

Read more about Bidtellect’s creative services team, [b]+studio.

santa is watching you poster hoiday advertising

How’s Holiday Planning Going?

Are your creatives ready for the holiday spirit? If not, don’t stress – we asked Bidtellect’s in-house creative services team for their mandatory tips for maximum holiday creative engagement. Remember, no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.”

Download Now:

 Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

A leading wholesale retailer turned to Bidtellect to shift their social media budget outside the walled gardens. The move not only quelled their concerns over brand placement next to user-generated content and polarizing ad environments but surpassed their goals by 30%.

Read more here.

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Bidtellect Does Virtual All Hands & A ROBOT Case Study?!?

Bidtellect Does Virtual All Hands & A ROBOT Case Study?!?

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Tj, Dre, and Luke, who stepped up to help a fellow employee! We love to see it!

2nd Virtual All Hands? Success!

Last week’s virtual All Hands was a success! Bidtellectuals across the country gathered over Zoom to talk 2022 strategic vision and departmental goals. Bonus highlights include: employee fun facts, Bidtellect Bingo, a cooking demo, paint party, and movement activities! We loved seeing everyone’s smiling faces, even if it was through a screen. We can’t wait ’til we can meet in person once again. The future’s looking bright, Bidtellectuals!

On the left: Bidtellectuals showcase their creative side with a Paint the Town Paint Party! On the right: Bidtellect CEO Lon Otremba cooks up Cajun Shrimp for our Bidtellect Top Chef Cooking Demo.

Around the Industry:

  • Looking for a holiday gift? Why not buy a jingle? The songwriters’ royalty for ‘The Best Part of Wakin’ Up’ of Folgers commercials is on the auction block (Adweek)!
  • Is there any validity to “The Great Resignation”? Maybe. More than 15 million U.S. workers have left their jobs since April, and 40% of employees surveyed in the U.S., Australia, Canada, Singapore and the United Kingdom say they’re “somewhat likely” to quit in the next three to six months (McKinsey, 2021).
  • Is the cookieless future really here? The IAB’s 2021 “State of Data” report estimated $12.3 billion in spending last year on third-party audience data, as well as $8.0 billion on data activation solutions. Most of the audience data spending—$7.3 billion—went toward data used for digital channels (IAB via eMarketer, 2021)
  • Consumers (still) prefer nonintrusive ads, especially as they get savvier. A solid majority (63%) of adblock users said they’d be willing to accept ads on websites if their ad experiences were light and nonintrusive, per a Blockthrough survey (eMarketer, 2021)
  • Due to its most recent lawsuit, Facebook will modify the way it displays potential reach and interest category predictions in Ads Manager so that advertisers see a range rather than a specific number – i.e. it’s way less specific (Adexchanger).

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

Both of these images have been top creatives of the week before – if it works, it works! In both, clear images featuring either a person or the product and complementary copy lead to success.

Read more about Bidtellect’s creative services team, [b]+studio.

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Is Your Holiday Creative Ready?

It’s going to be a high-spend year for shoppers! But remember: no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.” Download our onesheet for our mandatory creative tips to adjust your campaigns for success.

Download Now:

 Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Robots! Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Tasked with creating awareness and driving purchases within a niche audience and set of DMAs, Bidtellect maximized its context-driven capabilities across Native Video and Responsive Native Display for campaign success

Read more here.

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Bidtellectuals Share Their Favorite Summer Reads

Bidtellectuals Share Their Favorite Summer Reads

No matter the time, place or headspace, everyone loves finding a good book that is impossible to put down. Books give you the ability to let go of everything that is going on around you and get lost within what you are reading. They also can free your mind and allow you to become a better version of yourself. At Bidtellect, we love a good summer reading experience and wanted to share with you some of our favorites.

The Power of Moments by Chip Heath & Dan Heath

Thanks to: Michael Conway, Chief Technology Officer

“It was fun reading that provided me with immediately actionable ideas. It gave me some good ideas for motivating and engaging my staff and even managing other parts of my life.”

How to Stop Worrying and Start Living by Dale Carnegie

Thanks to: John Ferber, Chairman of the board & Co-Founder

Does worrying and overthinking ever take over your daily life? Well, then this may be the book for you. This book helps navigate through states of worrying with ways in which you can diminish bad thinking and replace it with good thinking.

The Lost Painting of Sara De Vos by Dominic Smith

Thanks to: Lisa Friedman, Director of Sales, East

“I love this book – almost finished. I love historical fiction and this one features three main characters from different countries, centuries, and lives that become integrated through a famous work of art dating back to the 1600s. The characters are so intriguing and the story pulls you into the exciting world of art and culture.”

Truth Matters, Love Wins by Alexandra J. Kuisis

Thanks to: Courtney Bonkowski, Accounting Manager

“I devoured this book in two sittings. It was so engaging and I couldn’t wait to find out what happened next. A great perspective builder and reminder that your attitude in a situation or toward a person can have more to do with the outcome of your interactions than we often give credit for.”

The Great Alone by Kristin Hannah

Thanks to: Abigail Kozacek Bojanic, Account Manager, Central

“This book starts off strong and there is no ‘waiting period’ for it to get good! It has some heavy content for a coming-of-age story but is so beautifully written you won’t be able to put it down.”

The House on Paradise Street by Sofka Zinovieff

Thanks to: Charlotte Otremba, Director of Communications and Marketing

“When I traveled to Greece earlier this summer, I wanted to learn more about Greece and its people beyond the tourist attractions I planned to visit. I’m so glad I brought this book along with me. This historical fiction novel follows two different women who live/lived in the same house in Athens; one abandoned her children years earlier to move to Russia, the other married into the family as a British “outsider”. Through two different lenses of WWII and the Greek Civil War, we uncover a dark secret, the reasons for these womens’ decisions, and gain extraordinary empathy and love for the Greek people and all they’ve been through. I couldn’t put it down. If you want an escape and love history, I highly recommend this!”

Hopefully these recommendations suit you well! There is no better way to end your summer than with a little escape from reality as you delve into a new book.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving

This Week in Digital Advertising: November 19th, 2021

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

5 Tips to Make WFH Easier & More Productive

5 Tips to Make WFH Easier & More Productive

Working from home IS challenging but can benefit both you and your organization when done the right way. The pandemic has led to a huge shift in the way we all work, with many viewing this as an opprtunity to evaluate their life. It’s no secret that before the pandemic, most people worked too much and didn’t spend enough time with family. Now, people are finding that their priorities have changed – life is too short to dedicate it to a stressful job. With commuting out and dressing gowns in, millions of people are looking to move out of the city to a bigger house in the countryside. These wilmington homes for sale, for example, are catching the eyes of many workers looking for a new start as we adjust to this new way of life. Moving may seem like a drastic response, but it was only a matter of time before people started to evaluate their work/life balance anyway. Here are five tips that have helped me acclimate to WFH to be happier and more productive.

1. Get Dressed

Get ready every day! Getting ready as if you are going into the office helps get you in ‘work-mode!’ If you don’t want to dress up for work, you may wear your favourite Nicole Miller dress, or any dress, for that matter. Put on some makeup for a little extra oomph, then make your way into work gently.

Studies prove it: One paper in Social Psychological and Personality Science asked subjects to change into formal or casual clothing before cognitive tests. Wearing formal business attire increased abstract thinking-an important aspect of creativity and long-term strategizing. The experiments suggest the effect is related to feelings of power. (Scientific American)

2. Make a To-Do List

Making a daily to-do list keeps you on task and accountable for the things you need to accomplish that day. Even the act of writing out your tasks clears your head in the morning and brings anchoring and intention to your day. Plus, there’s nothing I find more satisfying than crossing things off my list!

Be kind to yourself and to your body and mind. Take time off when needed.

3. Schedule Breaks

Block time off on your calendar for lunch and short breaks. In fact, the most productive people schedule breaks. Studies have shown that the most productive people work for 52 minutes and then take a 17-minute break (similar to the Pomodoro Method). So shut that laptop off for a lunch break or walk around the block and get some Vitamin D! It’s easier to treat your work time like “a sprint” or with intense purpose when it will be broken up with a break, rather than a long unending “work time” with little definition or purpose.

4. Schedule Family/Personal Time

Many of us are juggling working from home along with supervising children “schooling” at home or living and taking care of other family members. For those juggling work and family life at home, still make time to spend quality time together. Cook dinner together. If you have always wanted to partake in herbs such as cannabis, research the Best Cannabis Concentrates and smoke some (provided it’s legally available where you live) on a day of relaxation. Go to that soccer practice or dance recital in the middle of the day. Your work isn’t going anywhere – it will be there when you get back! I find that it’s important to prioritize some of these life events so you don’t feel guilty for missing these important times in your kids’ life, which you will never get back. It also serves as stress-relief, and reminds you to build connections with your loved ones outside of just sitting in the same house or room with them.

5. Be Kind To Yourself

WFH typically means you work more hours: you’re not commuting, there’s no more water-cooler chatter, and you are likely not taking sick days anymore. Be kind to yourself and to your body and mind. This Private label CBD Gummy manufacturer produces CBD gummies which you may be interested in if you’re looking for something to help you de-stress. Treat yourself to hot baths and your favourite dessert every once in a while too! Take time off when needed. You will be more productive, happier, and more emotionally balanced to deal with challenging tasks or people in the long run if you do.

We hope these tips make your work from home or “WFH” experience more productive and enjoyable. Like anything, take it one day at a time and look for support from your friends, family, or coworkers when you need it.

Lysa Vincent Bidtellect

Lysa Vincent is Director of Account Management, West at Bidtellect

Read more: SPOTLIGHT: WOMEN AT BIDTELLECT Lysa Vincent

Subscribe to Bidtellect’s weekly newsletter:


Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving

This Week in Digital Advertising: November 19th, 2021

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

SPOTLIGHT: WOMEN AT BIDTELLECT Terah Bocchi

SPOTLIGHT: WOMEN AT BIDTELLECT Terah Bocchi

In this five-part series, we highlight women at Bidtellect nominated by their peers for their inspiration, leadership, and success in the industry. We asked them everything from career advice to juggling teams and personal goals to the perks of being a woman.

Lysa Vincent Bidtellect

Terah Bocchi is the Senior Vice President of Sales. Her clear communication style, strategic thinking, and ability to lead a large team spread across the country with strength, kindness, and support makes her an irreplaceable member of the Bidtellect family. One nominator wrote: “Terah is vital to our success at Bidtellect. Not only does she lead our sales team, but she also works with all departments to ensure that we have all of the tools and information to succeed. I can honestly say that Terah is the best boss I’ve ever had. I wonder sometimes if she has more hours in a day than the rest of us.”

Here, Terah talks the fallacy of work-life balance, embracing your unique communication style, finding mentors, and handling the challenges of the pandemic.

How long have you worked in the advertising industry?

I kind of fell into the industry. During college I interned at a Pharmaceutical company and I thought that was what I wanted to do. But after college, the interview process was long and I needed to make money, so I took a job at a media startup. It had a similar idea to YouTube, but this was 2005, so no one knew YouTube. In the year I worked there (before it ran out of funding), I did everything from marketing to sales to account management. The experience really piqued my interest in media – and the rest is history.

The biggest lesson I learned throughout my career is that the path you think you’re on is always changing. Opportunities arise, you take a chance on them, and each leads to the next step. When I graduated from college, I remember my grandpa asking me for my five- and ten year plan. Even today I don’t know what that plan is. I just know I am going to continue to work hard to the next evolution of my career path and see where it takes me.

What is a struggle or difficulty that you had to overcome in your career – as a woman or otherwise?

I often think about how far the industry has come since I started, and how the Me Too movement brought to light the ubiquitous underbelly of womens’ experiences across all industries. I think of some of my own earlier experiences: sexual harassment, being told I could never earn cetain titles or postions because I was a mother – those things were and are still very real in some places and companies.

The advertising industry has evolved greatly over the last decade. I personally have evolved as well. The things that I would laugh off, not speak up about, or how I’d let a man talk for me and me and my ideas I no longer do or let slide. It was a very uncomfortable progression to have the confidence to be myself.

Don’t work somewhere that doesn’t respect you as a parent. You can be very good at your job and be a parent.

I used to think my personality was a weakness. That I somehow needed to conform to my previous male bosses’ personality types to be successful: be louder, be tougher. It took me a while to understand that wasn’t the case. The qualities I found in good management had nothing to do with how loud they were or how tough they came off.

What strengths do you think you have as a woman that are unique to women that make you successful?

I do think there are definitely different types of communication styles between men and women, but I also believe people have different styles and approaches based on their own personal experiences outside of gender. I don’t really look at them as strengths and weaknesses, I look at how they complement each other. This is why it is so important to have diversity in company leadership. Difference in opinion and different approaches and differences give unique perspectives to situations and a lot can be learned from each other.

What woman or women do you look up to (in your life, at Bidtellect, your past, or the industry)?

It’s funny to reflect on if I had a mentor; I say funny because my answer off the bat would be no. I never asked for anyone to help guide me. But when I really think about it, I had mentors at each step of my career. Some helped me navigate managing others, grow as a new young mother, recover from bad client meetings, and celebrate big or small wins. Others mentored me by example: I worked with some very amazing senior female sellers early on in my career at a local television station, and I watched how these women hustled, how they presented themselves in front of clients and internally. Now that I am more settled in my career and comfortable defining where I need direction, I have asked others to mentor me in areas that they have already experienced to help me navigate how to get to where I want to be.

I also find that peers are my greatest sounding board on reality checks and advice. Asking advice from those in similar management positions isn’t a weakness; it is a strength and a gift to learn ways of leading. It’s about shifting your mindset from “pretending I know everything while I figure it out” to “I don’t know this, but I am going to ask someone I respect to help me through it.”

Although I don’t know her personally, Whitney Wolfe Herd is a woman I look to. She’s the cofounder and CEO of Bumble, and on the day the IPO made her the world’s youngest self-made female billionaire at age 31, she celebrated with her son on her hip. It brought tears to my eyes. Here is this talented woman, who took a risk venturing out on her own, created a wildly successful company, and when she reached a massive milestone, she didn’t look like most “CEOs,” she did it with her child. Images of leaders like that show women that they can do that, too. It shows working mothers that success – in work and family – is possible.

I remind myself of all the past challenges women faced long before me so that I have the opportunity to be in this position. For that I do feel empowered and grateful. We can get through this. Women are resilient, strong, smart and determined. History shows us that.

What does being a great leader mean to you?

I used to think my personality was a weakness. That I somehow needed to conform to my previous male bosses’ personality types to be successful: be louder, be tougher. It took me a while to understand that wasn’t the case. The qualities I found in good management had nothing to do with how loud they were or how tough they came off. I also believe you can be a leader without a “leadership” title.

What’s your advice for balancing work and life responsibilities?

“Work – life balance” is not a possibility as a working mother. Balance, to me, implies that there is some magic formula you can tap into to not feel like you are making sacrifices in one area versus another. That will never be the case. In my experience, I will never have enough time for both to feel a “balance.” Instead, I look at life day-to-day and assess what needs to be accomplished. Is there something more pressing at work that is going to require more of my attention today and less at home? The next day, my kids may have something more pressing or important that I need to make room for. Work-life flexibility is a more realistic approach. The ability to blend your life and your career together on a schedule that allows you to choose how your time is best suited is ideal for me.

 

Be comfortable with your communication style – it is your strength. Understand the power of speaking. Speak up. Hear your voice.

How have you handled the new challenges of the pandemic?

One of the biggest challenges I’ve seen brought on by the pandemic is that women have taken the brunt of the responsibilities. They are juggling kids and homeschool on top of work, and they are leaving their careers at greater rates than their male counterparts (McKinsey). In interviewing multiple female candidates in the past sixth months for jobs here at Bidtellect, most were looking to leave their current positions because their company didn’t support them as coronavirus closed schools and disrupted their regular care plans. I have been so fortunate that at my company having kids has never been used against me.

A year into this pandemic, I find myself searching for peace and for joy in the chaos. The days can often seem like a never-ending task list that needs to be completed. The feeling of being spread thin and not fully available to everyone is ever present. In those instances, I remind myself of all the past challenges women faced long before me so that I have the opportunity to be in this position. For that I do feel empowered and grateful. We can get through this. Women are resilient, strong, smart and determined. History shows us that.

What advice would you give to other women or girls starting out their careers?

  1. Work for people that align with your priorities personally and professionally. Think: career development, maternity leave, work-life acceptance.
  2. Be comfortable with your communication style – it is your strength. Understand the power of speaking. Speak up. Hear your voice.
  3. Don’t give up. Take risks no matter what stage of life you’re in. Quitting without a job lined up is what brought me to Bidtellect.
  4. Build your professional community: mentors, friends, family, authors, influencers. Leaders are everywhere and it isn’t necessarily in their title. Be there for others and lean on others.
  5. Create your own balance. Say no. There is no “work/life balance” right now, so find a method that works. Carve out time for yourself, like a 30 min workout or a Zoom happy hour with friends.
  6. Remind yourself of the things you are grateful for.
  7. Take it one day at a time.

 

 

 

Subscribe to Bidtellect’s weekly newsletter:


Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving

This Week in Digital Advertising: November 19th, 2021

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!