Bidtellect Named Finalist for Three Dick Reed Awards 2022

Bidtellect Named Finalist for Three Dick Reed Awards 2022

Leading integrated marketing agency and longtime Bidtellect partner Just Global has announced the finalists for their third annual Dick Reed Awards.  Named in honor of longtime Just Global CEO Dick Reed, the purpose of the awards is to celebrate the people in the media industry who may be overlooked: vendors, publishers and platforms. Bidtellect is honored to be named a finalist in three different awards this year – two of which honor individual team members. Check it out: 

jonno burden nominated just global dick reed awards photo

Finalist: Strategic Agency Partner of the Year

Jonno Burden is the Senior Director of Sales, West Coast. Jonno was nominated for the Strategic Agency Partner of the Year in the best Biddable Media category. From outstanding customer service to solution-oriented product and service offerings, these individuals have helped Just Global deliver powerful results for Just Global’s clients. Go Jonno!

The Dick Reed Awards are a testament to the world-class collaboration that Just Global delivers not only to its clients but alongside its partners. It’s an honor to be recognized for Bidtellect’s innovation and service, and excited to continue with the great work we are doing. – Jonno Burden

nick gomez nominated just global dick reed awards

Finalist: Unsung Hero of the Year

Nicholas Gomez is a Product Manager at Bidtellect. Nicholas was named a finalist for the Unsung Hero of the Year. Nominees for this award are known as behind-the-scenes maestros that orchestrate the best possible customer experience through outstanding support services. That’s Nick!

While recognition is hardly front of mind in our work, it means so much that Just Global takes it upon themselves to create an environment that celebrates all of the relationships and accomplishments put forth by their partners. 

Just Global was one of the first partners added onto my portfolio 5 years ago and I am so fortunate and honored to have been able to grow and achieve alongside some amazing people. – Nick Gomez

photo of yulia spotlight women at bidtellect

Finalist: Most Inventive Solutions

Bidtellect was named as a finalist for the Most Inventive Solutions Award. The award identifies companies that, as marketing technology continually evolves, have invented new product offerings within their disciplines that have proven successful for Just Global’s clients. Bidtellect is recognized for its specific products, services and/or features invented within the past year.

Subscribe to Bidtellect’s newsletter:


Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

SPOTLIGHT: WOMEN AT BIDTELLECT

SPOTLIGHT: WOMEN AT BIDTELLECT

In honor of Women’s History Month, we turned to the inspiring women here at Bidtellect for advice and inspiration. In this five-part series, we highlight women at Bidtellect nominated by their peers for their leadership and success in the industry. We asked them everything from career advice to juggling teams and personal goals to the strengths of being a woman.

Terah Bocchi photo vp of sales bidtellect spotlight women at bidtellect

Terah Bocchi

Terah Bocchi is the Senior Vice President of Sales. Her clear communication style, strategic thinking, and ability to lead a large team spread across the country with strength, kindness, and support makes her an irreplaceable member of the Bidtellect family. In this interview, Terah talks the fallacy of work-life balance, embracing your unique communication style, finding mentors, and handling the challenges of the pandemic.

Read the Interview

I used to think my personality was a weakness. That I somehow needed to conform to my previous male bosses’ personality types to be successful: be louder, be tougher. It took me a while to understand that wasn’t the case. The qualities I found in good management had nothing to do with how loud they were or how tough they came off.  

lysa vincent bidtellect spotlight women at bidtellect

Lysa Vincent

Described as “approachable, intelligent, decisive, analytical, eloquent, and hilarious” Director of Account Management Lysa Vincent simultaneously strategizes for her clients, fine tunes operational processes, and leads a team of Account Managers on the West Coast. In this interview, Lysa Vincent discusses leading with empathy, empowering others, and finding your voice when it comes to family and professional success, proving that the right job and the right people will propel you forward in your career.

Read the Interview

Obstacles will always exist. Don’t fail because of them, succeed despite them.

photo of yulia spotlight women at bidtellect

Yulia Khudzik

Yulia Khudzik is the Senior Quality Lead at Bidtellect, combining thorough, meticulous work with fearless persistence to ensure the platform is operating at highest quality standards at all time. In this interview, Yulia talks the value of teamwork, work-life balance, and uplifting other women.

Read the Interview. 

Give compliments. Listen when someone needs to talk. Offer support when needed. Give praise for good work.

spotlight women at bidtellect carolina escobar headshot photo

Carolina Escobar

Carolina Escobar is the Director of UI/UX at Bidtellect. She brings the same style and brightness of her day-to-day demeanor to her precise, thoughtful work designing and endlessly improving every feature of Bidtellect’s demand-side platform and user-interface. In this interview, Carolina offers =advice to women starting their careers, the unique strengths of leading as a woman, and whom she looks up to.

Read the Interview. 

I remind myself of all the past challenges women faced long before me so that I have the opportunity to be in this position. For that I do feel empowered and grateful. We can get through this. Women are resilient, strong, smart and determined. History shows us that.

photo of missy steiner bidtellect vp of marketing spotlight women at bidtellect

Missy Steiner

Missy Steiner is Bidtellect’s Vice President of Marketing. Not only does she oversee the company’s creative vision and go-to-market strategy, she also leads Bidtellect’s unique in-house creative services arm, [b]+studio. Missy’s team loves her bubbly personality and endless support and understanding. In this interview, Missy talks productivity hacks, the importance of listening, and finding your joy and personal sparkle. 

Read the Interview

The most important thing: don’t dull your shine! If there are factors in your life that are inhibiting you from the joys of sparkling and shining – get rid of them.

Subscribe to Bidtellect’s newsletter:


Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Black History Month: Diversity in Advertising Builds Trust

Black History Month: Diversity in Advertising Builds Trust

As Black History Month comes to end, it is important to continue to honor the contributions and hardships of the Black community. Indeed, one month out of the year does not suffice in recognizing the racial injustices that our country continues to deal with. In this blog, we look at valuable statistics around diversity and how it applies to our field of digital advertising.

Recent data points to a desire from users – especially younger generations – to see more diversity in advertising. What does this mean? Younger generations are seemingly the most passionate about, and trusting of, brands that represent diversity.

Here are more statistics and key takeaways:

9 + 11 =

1. Diversity In Ads Builds Trust With Users:

2. And Is Good For Business:

  • Brands with the highest diversity scores see an 83% higher consumer preference (Heat Test Report via Impact).
  • 69% of Black consumers are more likely to purchase from a brand whose advertising positively reflects their race/ethnicity (Think With Google via Impact).
  • Studies have shown that more inclusive ads have seen 23% more “purchase intent” from Gen Z consumers (Microsoft Advertising via Impact).

3. But Many Consumers Still Do Not Feel Represented:

  • 54% of consumers surveyed by Facebook said they do not feel fully culturally represented in online advertising (Facebook Advertising via Impact).

4. And Focused Ad Marketing Spend Needs to Increase:

  • Multicultural consumers make up almost 40% of the U.S. population, but multicultural media spending is only 5.2% of total ad and marketing spend (PQ Media via Impact).

5. Here’s What You Can Do: 

  • Work with Bidtellect’s in-house creative agency, [b]+studio, to ensure your creative assets incorporate a range of faces from varying backgrounds, plus use language to connect differing age ranges. Maximize Bidtellect’s advanced targeting and optimization capabilities to reach more users, especially skewing towards gender and age with cookieless context demographics targeting.

Focusing on genuine representation and building a connection with all communities builds trust with consumers and ultimately builds brand loyalty. It is imperative to not only represent minorities within advertisements, but also to normalize the presence of non-white bodies within the media. While we have a long way to go, learning and reading more about it is a great place to start.

 

Want more need-to-know info? Subscribe to our weekly newsletter!


Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Bidtellectuals Share Their New Year’s Resolutions for 2022

Bidtellectuals Share Their New Year’s Resolutions for 2022

New Year’s Eve is one of the most exciting and refreshing times of the year. We all gather with family and friends to celebrate and reflect on the year, maybe drink a few too many glasses of champagne (just me?!) and eat an embarrassing amount of food. But when January 1st comes around, it is time to set new goals for the New Year. Check out what our Bidtellectuals New Year’s Resolutions are:

 

 

Happy New Year! I’m trying to spread more sunshine this year by giving out little compliments, whether it’s to strangers/people you see out and about or people I know… who doesn’t love a compliment! Bringing people more smiles, that’s the goal 🙂

Katie Broussard
Senior Account Strategist

 

In 2022 I’ve resolved to keep things in perspective & focus on balance. It’s easy to forget that any given situation is only as important as the value & meaning we assign it in our own mind, I’m reducing the airtime I give to energy-sucking & joy-depleting thoughts/people/situations.

Courtney Bonkowski
Director of Finance & HR

To try and %$#@ing swear less!!

Janelle Watanabe
Sales Director

Self Care & Self Love. More Patience.

Lisa Friedman
Director, Sales East

 

Get back on my peloton – which is currently being used to hang dry laundry!

Craig Aron
SVP Growth and Strategic Business Development

To be more patient and kind to myself, which will ultimately make me a better mother, wife, daughter, sister, friend & colleague.

Tamanna Ghazvini-Sousa
Sales Director, Canada

 

Read more books!

Nick Gomez
Product Manager

One of my new year’s resolutions is to write more. Goal is to write at least one article per month (sports, creative writing, reviews of media, etc.)

Kyle Kelly
Jr. Account Manager

 

 

My New Year’s resolution is to be more mindful of my mental and physical health through reflection and journaling.

Alexander Williams
Staff Accountant

I have made a resolution to improve the overall organizational efficiency of the R&D organization.
In addition, spend more “quality” time with family and friends. Life is too short!

Michael Conway
Chief Technology Officer

 

Travel more, explore new places, and make new memories. This includes skiing! 2022 I’m going to be a big skier 🙂

Charlotte Otremba
Director of Communications.& Marketing

This year my focus is being more creative musically in my spare time. Focussing on writing, performing, and producing music whenever I can get a spare second.

Jonathon Burden
Director of Sales, West Coast

 

One-Touch Rule: Always put things back where I found it: It’s simple, and yet I sometimes leave stuff laying around the house when the stuff has a little place in the home. Benefit? It reduces the “stuff” pile and I’ll never lose things (hopefully). I can’t take credit for this, I saw it on TikTok but I love it!

Give Back: I’ve committed to spending a few hours each week working with Second Chance Initiative and helping to spread the word of a great local organization.

Reduce Noise and Focus on What’s Important: I’ve always struggled with the power of “no”. I take on way too much and lose sight of what’s really important. And I don’t mean in the office – I mean personally. I’m always helping out friends with their side hustles and I love doing it – but if it takes away from my time with my family or when I need to focus on myself, then the answer is no.

Missy Steiner
VP of Marketing

Slow to anger, slow to speak, quick to listen.

Jason Boshoff
Chief Operating Officer

My goal is to make Bidtellect the best company anyone here has ever worked for. I am resolved to do all in my power and abilities to make that happen!

Lon Otremba
Chief Executive Officer

 

Some of my resolutions for 2022:
1. Be present. I want to cut down device usage :). Less time on social media, more time with family.
2. Have photographs printed… I miss printed photographs.
3. Ride that Peloton 😀

Carolina Escobar
Director of UI/UX

What we eat and drink has an impact on everything. This year I’m making it my goal to drink more water to help clear my mind, improve my concentration and improve my physical health. Cutting out caffeine was easy (thanks to giving me anxiety!). H20 here we go!

Yeni Gordillo
Creative Director

 

 

This year I am committed to getting healthy! I’ve gained the “COVID 20” and I’m dedicating myself to this resolution with hard work, discipline and consistency! Also, now that I’ve told you, I will need to stay accountable 🙂

Stacy McElhone
Junior Software Quality Engineer

My resolution for the year is to stay on my fitness GRIND! Trying to make sure I go to the gym and eat healthy as much as I know I should!

Thomas Follis
Accountant Management Intern

 

 

Happy New Year from all of us at Bidtellect! 

Subscribe to our monthly Bidtellectual newsletter:


Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

This Week’s Newsletter: 2021 Wrap, Industry News & 2 New Videos

This Week’s Newsletter: 2021 Wrap, Industry News & 2 New Videos

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here!

Hello Bidtellectuals!

Happy New Year! Here’s to a bright 2022!

More Platform Videos? Yes Please!

We’re back with more Behind the Platform videos! Next up: Creative Bulk Upload. This is an easy way to save time on campaign planning.

Plus: What is Campaign Flighting?

Campaign Flighting can optimize campaign planning and improve your digital ad performance. Words flying past you? Land here: read our blog post or watch our latest Behind the Platform video to create campaign flights with ease.

That’s a Wrap 2021

15 Billion impressions served
3,642 Creative requests fulfilled
345+ Brand partners
25 New product releases
20+ Press releases, articles, & industry publications
16 New employees
03 Channels plus High impact units
1 Virtual all-hands
Countless hours of hard work, laughs, and learning to adapt to an evolving landscape.
…. that’s powering smarter advertising in 2021 with Bidtellect

 

 

Around the Industry:

  • Retail ecommerce will continue to boom in 2022! According to eMarketer, after almost 50% growth in ecommerce channel ad spending during 2020, advertisers increased those allocations by another 27.8% in 2021, and the same rate of growth is predicted for 2022. Not only that, the share of total retail sales that occur online has “jumped an unprecedented amount’ and will continue to grow. It is clear that businesses online are doing very well, so it is imperative for them to take charge of their growth by utilizing the resources available out there, from picking a supportive checking account (https://www.moneyunder30.com/best-business-checking-accounts) to building on their digital marketing strategies to reach a wider audience.
  • So keep making discovery content: eMarketer estimates that 92.6% of US internet users ages 14 and older will browse, research, or compare products digitally via any device at least once this year, making them digital shoppers.
  • Spotify has added clickable ads to their podcasts, reports Adweek. The new feature, called a Call to Action card, offers a visual, clickable accompaniment to audio ads. The cards then linger as an interstitial ad on the podcast page, the episode page and the now playing view when the episode is playing. The cards will live on those surfaces for seven days or until the campaign ends.
  • According to eMarketer, US Digital Ad spending is expected to rise 13.6% to nearly $240 billion in 2022.
  • Is this what Google was waiting for when it delayed the phase out of cookies on Chrome? The United States Patent and Trademark Office this week granted Google a patent that describes how its technology can attribute a click without using cookies, reported Mediapost.

Bidtellect Meditates!

Check your calendars: our guided meditation session started this week! Join your team members biweekly on Wednesdays from 3:30 – 3:45 pm EST via Zoom to get your ommm on.

Cute robot
santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

Thank You

Thanks to your donations, we raised nearly one thousand dollars for Feeding South Florida, benefitting those hungry in Palm Beach, Broward, Miami-Dade, and Monroe Counties.

Cute robot
Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

Bidtellectuals Share What’s At the Top of Their Holiday Wishlists

As the holiday season is in full swing, we asked Bidtellectuals to share what is at the top of their holiday wishlist. Whether you are asking for health and happiness or an item that has been on your list since childhood, we hope all your holiday wishes come true!

"A KitchenAid mixer is at the top of my wishlist!"

It would save my arms a lot of work when I’m kneading dough or whipping some meringue.

Alexander Williams, Staff Accountant

 

"I REALLLLLLLY hope Santa remembers a reMarkable tablet for me this year!"

I’ve been dreaming of this product since roughly 2006. I’m a total pen & stationery nerd, but I’m willing to put my paper away for the ability to have all of my notes in one place: organized, searchable, and at my fingertips.

Courtney Bonkowski, Director of Finance & HR

"There are no materialistic things that could compare to health and happiness for all."

Ok, that and a case of 2012 Châteauneuf-du-Pape.

Missy Steiner, VP of Marketing

"All I want for Christmas is for COVID to go away."

I’m so sick of this s***.  And on that note, I wish for health, happiness, and safety for all. 

Charlotte Otremba, Director of Communications & Marketing

 

"If I had a wishlist, this telescope would be on the top."

As much as I enjoy astronomy there’s never really a good time to “buy” a telescope. But can you really put a price on seeing the cosmos with your own eyes? If Santa ever wanted to bring me something really cool that he never got me when I was a kid, it’d totally be a telescope. 

Nathaniel Seenarine 

And some recent photos of Bidtellectuals spending time together despite the circumstances! We are grateful for team!

Happy Holidays! We wish you a happy and healthy holiday season!

Subscribe to our monthly Bidtellectual newsletter:


Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!