This Week in Digital Advertising: May 15th

This Week in Digital Advertising: May 15th

An update on the state of the digital advertising industry.

Have you grown a beard this quarantine? You’re not alone! Beards are the hottest new Quarantine Trend and WWD has dubbed “The Corona-Beard” “Men’s NewQuarantine Hobby.” Even Joe Jonas was able to grow one! Bearded Bidtellectualsshared their expert tips here to keep your beard super suave – and prevent you from looking like Tom Hanks in Castaway.

Congrats to Bidtellectual of the Week Rob Komjathy! Not only is he a star at Bidtellect, but he’s had to postpone his wedding due to the coronavirus and has handled it with grace. Send him some love!

How to lead through a crisis

Simple: communicate, communicate, communicate. Bidtellect CEO Lon Otremba contributed to Forbes on the topic of crisis and leadership, and it is well worth the read. Keep your team in-the-know about updates to your crisis plan and encourage everyone to set work/life boundaries and communicate those accordingly.

The coronavirus’s impact on the financial vertical

Wondering how the coronavirus crisis has impacted the financial vertical? And how advertising efforts should continue and what we can learn from the ’08 crisis? We were, too. Basically, shift to mobile and build trust, but read more here and watch our latest Bidtellect Beat: Digital Edition video for more in-depth analysis.

WATCH Coronavirus & Finance: Predictions & How to Adjust

 

Where’s the ad money going?

Away from TV, according to Mediapost. Major TV station groups are witnessing sharp advertising declines of around 35% to 40% so far due to COVID-19, and the advertising drop is more severe and more rapid than the financial recession in 2008. Yikes. Meanwhile, political ad spending predictions have just shot up, mostly due to cancellations in live event programming, causing a reallocation of budget. And eMarketer’s latest report still expects to spend on mobile display advertising to rise to$61 billion in 2020, a 22.0% increase over 2019.

Ghosts and Drones! Ghosts and Drones!

In case you wanted something ELSE to keep you from sleeping tonight other than the general global doom and gloom, some people have (and want!) ghosts living with them! Read these reports of hauntings during the coronavirus – you’re welcome! Oh, and if you’re missing organized sports, professional drone-racing is gaining momentum. I was skeptical, but it actually sounds pretty cool. Each drone has 1,000colorful LED lights, there’s music playing, and they can go from zero to 90 miles per hour in one second. Boom!

Stay safe everyone,

Charlotte

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving

This Week in Digital Advertising: November 19th, 2021

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

This Week in Digital Advertising: May 8

This Week in Digital Advertising: May 8

Hello Bidtellectuals. Here’s the latest in the digital advertising industry.

Groceries and taxes, publishers and COVID, and Banksy and llamas. An update on the state of the digital advertising industry.

First: I hope you had a fabulous Cinco de Mayo and drank a spicy margarita. I sure did! Second: congrats to Bidtellectual of the Week Abigail Bojanic! What a star.

The new essentials: Groceries and Taxes

If anybody is surviving this crisis, it is grocery stores who have capitalized on e-commerce. Read more here and download our one sheet. Speaking of groceries, a tight regional footprint and targeting limitations proved to be a challenge for this regional grocer looking to connect with consumers. How contextual targeting and pause-out-of-view video turned it around. Andddd….it’s (still) tax season! How this tax solution provider beat their CPA goal by 76% and increased campaign budget by105% thanks to contextual learnings.

Publishers are feeling the heat – as are SSPs – but they are trying to combat it

Millennial favorite/guilty pleasure Buzzfeed announced that it will furlough 68employees beginning May 16, as well as extend salary cuts. NBCUniversal is also weighing “significant layoffs.” More trouble in publisher paradise: The New York Times announced that in Q1, subscriptions accounted for 64% of its revenue and a  record 587,000 people signed up during the quarter, but ad-sales contributed just 24% and the Times predicts its advertising business will take a 50-55% nosedive next quarter. (This is why you shouldn’t block coronavirus content.) The drop in demand has meant fewer SSPs are selling across publisher sites. To combat doubts, some SSPs like OpenX and TripleLift have sought to address publishers’ concerns by adding an insurance line to cover any failed payments from DSPs (read more on Digiday).

WATCH Coronavirus & Retail -> 5 key takeaways:

 

Privacy and context: now and post-COVID

Google has no plans to postpone killing third-party cookies in Chrome, but privacy and data rules are a little hazy. In short, server-side first-party cookies aren’t in danger, but the JavaScript approach is unsustainable, thanks to ITP, according to this piece on Adexchanger.

On the topic of privacy, IAS published a survey on perceptions of privacy and targeting this week and dubbed context “the new black:” an answer to the changing privacy landscape. (We couldn’t agree more!) 89% of consumers say online privacy is very important or important to them. 53% of consumers are receptive to some form of contextual targeting and, in fact, prefer it to all other tactics, including behavioral, audience, and geo-targeting.

Good news

In some good news, this lovely llama may hold the cure for coronavirus. Really! Llamas hold antibodies that have neutralized coronavirus and other infections in lab experiments. Bonus: they are so cute!!! And Banksy unveiled a new mural on Southampton Hospital in the UK celebrated medical workers as the heroes they are. The painting will remain at Southampton General Hospital until the autumn when it will be auctioned to raise money for the NHS.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving

This Week in Digital Advertising: November 19th, 2021

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

Quarantine Cocktail Recipes to Spice Up Your Routine

Quarantine Cocktail Recipes to Spice Up Your Routine

Homebound (as much as possible) has become the new normal. This has meant long days and nights by ourselves with only the TV for company. In these lonely times, many might turn to a sex doll to spice up those cold nights alone in bed. But has your quarantine cocktail game stayed stagnant? Just because we can’t go out to cocktail bars doesn’t mean we can’t enjoy a refreshing mojito or a fruity sex on the beach. Thanks to things like these happy hour kits, it’s now easier than ever to make your favorite drinks at home and enjoy them without worrying how you’re going to get home. Plus, once all of this is over, you may even have picked up a new skill that you will be able to use to impress friends, family, dates, etc. If you’re at college and you can’t find someone to get you the ingredients for these drinks, then why not go to a website like https://fakeyourdrank.com/ to great a great fake ID and start making your own cocktails now!

Like, a cannabis cocktail could be one such recipe. In order to make a cannabis cocktail, you may need to purchase a cannabis tincture from an online seller such as HiBrid Co, or you could choose to make the cannabis tincture yourself at home. If you want to make the cocktail, preparing the tincture may take some time, so purchasing one could be a better option. You might only need to mix 2-3 drops of cannabis tincture into your preferred alcohol and consume it. If you believe that 2-3 drops are insufficient, you can always add a few more drops to make it stronger.

Other than that, perhaps you’ve heard about the aptly-named “quarantini” or watched Ina Garten’s cheeky cosmopolitan “for one” video, but these fun and unique quarantine cocktail recipes will break up your everyday routine. Give yourself something to look forward to this happy hour! Or any hour! I’m certainly not judging. I’m drinking wine as I write this. Cheers!

Rosy Gin-Kombucha Cocktail

Why not get those probiotics in while you can? Kombucha cocktails are totally gaining traction, especially during quarantine. This Rosy Gin-Kombucha Cocktail from Bon Appetit looks super delicious and reviews are off the charts. I love Campari but feel like I completely neglect it or don’t even know what to do with it, so I’m excited to experience it in this new way.

BTW, if you don’t have Campari or this doesn’t appeal to you, you could try this super easy “Moscow Mule” subbing kombucha for ginger beer. Or try any of Bon Appetit’s 3 cocktails that prove kombucha and booze are made for each other.

Ingredients

  • 2 ounces gin
  • 1 ounce Campari
  • ounce fresh lemon juice
  • teaspoon finely grated fresh ginger
  • 5 ounces original kombucha, chilled
  • Lemon wedges (for serving)

Method

Stir gin, Campari, lemon juice, and ginger in a pint glass or measuring cup. Stir in kombucha. Strain through a fine-mesh sieve into an ice-filled Collins glass.

Garnish with lemon wedges.

Spicy Margarita

That’s right – spice up a classic! I love a classic margarita with fresh lime juice, but I gotta say – I have a soft spot for the spicy ones. I’m excited to try this recipe from Cointreau that adds a dash of cilantro, too.

.Ingredients

  • 2 oz Blanco Tequila
  • 1 oz Cointreau
  • 0.75 oz Fresh Lime Juice
  • 2 slices jalapeño
  • 2 sprigs fresh cilantro

Method

  • Combine all ingredients in a cocktail shaker
  • Add ice and shake until well-chilled
  • Strain into a chilled Old Fashioned glass
  • Garnish with a jalapeño pepper

The Refreshing “Untimely”

Talk about a fitting name in a piece about quarantine cocktail recipes! DidI do it on purpose? Maybe. But seriously, this is a refreshing combination of gin, cucumber, lime, and a kick of jalapeño from Miki Nikolic, bar director at Double Dealer, New Orleans, that will be my ultimate go-to cocktail once as the weather starts getting warmer and I’m looking for something light and crisp.

.Ingredients

  • 1.5 oz. Gin
  • 1.5 oz. Cucumber water
  • 0.5 oz. Lime juice
  • 0.5 oz. Simple syrup
  • 0.5 oz. Jalapeno simple syrup

*For the cucumber water, peel and juice one cucumber

*For the jalapeño simple syrup, use 5 jalapenos for every 15 oz. of simple syrup

Method

  • Combine all ingredients to a shaker with ice.
  • Shake and strain into a glass.

A Simpler Piña Colada

Lately, I’ve had the biggest case of wanderlust – scouring travel blogs, scrolling longingly through destination tags on Instagram, even looking a tight booking site “just to see” for whenever this all goes back to normal. So I couldn’t help it…here’s a piña colada recipe. Because what says”getaway” more than a tropical frozen blended drink? The best part: this one is only 3 ingredients! Much simpler and a little less added syrupy sugar than more classic recipes so you can feel good about drinking it

.Ingredients

  • 1 pound (about 3 cups) frozen pineapple chunks
  • 3 ounces (1/3 cup) white rum
  • 2/3 cup coconut milk
  • optional garnishes: fresh pineapple slices, maraschino cherries, cute paper umbrellas

Method

  • Combine all ingredients together in a blender, and puree until smooth. If the mixture is too thick, feel free to add in extra water or coconut milk to help it blend.
  • Serve immediately, topped with your desired garnishes

Espresso Martini

An espresso martini always feels to me like a decadent treat or completely off-limits, and certainly only reserved for a hip speakeasy old-school Italian restaurant (at least in my mind). But we’re all at home, so why NOT have an espresso martini in a matching sweatsuit at 4 in the afternoon? Do you, baby, do you. Try this sophisticated quarantine cocktail recipe from Town & Country.

.Ingredients

  • 1.5 oz Grey Goose Vodka
  • 1 oz espresso
  • .75 oz premium co ee liqueur
  • 1 pinch salt

Method

  • Add all ingredients together into a shaker and shake vigorously. Strain into a martini glass. Garnish with salted dark chocolate powder.

As Ina would say: “How easy was that!” We hope you enjoy these easy at-home quarantine cocktail recipes and give them a try! It’s important to take some time for yourself and relish the little things at a time like this. Cheers!

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving

This Week in Digital Advertising: November 19th, 2021

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

Growing a Beard this Quarantine? We Got You

Growing a Beard this Quarantine? We Got You

Are you growing a beard this quarantine? You’re not alone. “Beards Are the Hottest Quarantine Trend!” declared InsideEdition. WWD has dubbed “The Corona-Beard” “Men’s New Quarantine Hobby.” GQ went ahead and compiled a list of celebrities hopping on the beard trend that included john Legend, Kid Kudi, and Joe Jonas. And even The New Yorker dedicated full social analysis to the trend: “During the coronavirus pandemic, facial hair has become…a way to convey solidarity from afar.”

It makes sense. Working from home plus free time to dedicate to grooming and maintenance equals…prime quarantine beard growth. It’s like a real-life chia pet you finally have time to show love and attention to! To prevent yourself from looking more like Tom Hanks in Castaway than the handsome devil you are, we asked bearded Bidtellectuals to share their top tips for your quarantine beard from grooming to shampooing. Go forth and grow!

Invest in the right tools.

Invest in a good grooming kit including trimmers, blow dryer, horse hairbrush, and wooden comb. Invest in beard oil or wax(your preference). Wash and condition your beard at least once a week. And if you plan to grow it long be prepared to look unkempt while it grows out. Check out all of the tutorials on YouTube for ideas on how you want to style your beard.

Jason Taylor, Director of Information Technology

Beard Shampoo is key. And Beard Oil is not a scam!

I have been binge-watching Sons of Anarchy, so my motivation to grow a beard is at its peak. Beard shampoo is key for moisturizing and conditioning the skin underneath the beard, but it also helps keep the beard clean and give it a fuller look. I had no idea that the hair on your face is much different than the hair on your head, so your regular hair products (shampoo/conditioner) don’t necessarily work for your face. However, without any proper research and information, applying any skin care products over your skin may not be a good idea. You can read about the product and the manufacturing company on the internet in the form of blogs, articles, and reviews like Beverly Hills MD reviews in Reviews bird. Once you have acquired the necessary knowledge, you can buy it from any shop or order it online from an e-store..

Beard oil has been great for styling and giving it a cleaner, maintained look. A wooden beard comb also helps as well. (A plastic hair brush could hurt your beard.) I honestly thought all the beard oil/balms were a scam, but they actually work!

Bobby Niebler, Director of Platform Solutions

Trim weekly.

Use beard oil and wax frequently. Comb daily. Beard and mustache grooming is very important to make it look presentable. While you can take care of facial hairs by yourself, you could also explore Local Barber Shops to visit once in a while for professional assistance. Having said that, if you do not have the time to go to a barber shop, it may be worthwhile to invest in an electric shaver to make the work easier for you. However, before purchasing one, make sure that you go through various electric shaver reviews so that you may get an idea of which brand to buy. For instance, check out this Braun XT5 Electric Shaver or other similar ones.

Like beard grooming, you could also try some skincare routines for your face. People often try to look more handsome with a trimmed beard, nice clothes, and trendy shoes. Some men even want to have a perfect body which is free from any extra fat. Getting your body shape according to your preference might be easy, but the situation may not be the same for your facial features. For example, if you want to have a nose in perfect shape, it may not be possible to achieve that by working hard in a gym or eating healthy food. You can either opt for surgery or a non-surgical nose job. However, non-surgical rhinoplasty can be preferred over any major operation in order to look nice. Similarly, you can look good with regular trimming of your beard, if it suits you.

-John Ferber, Founder

I grew out a beard once.

I grew out a beard once and someone sent me Honest Amish Beard Balm to keep it conditioned and smooth.

Tim Chidsey, Software Engineer

The itchiness subsides

Trimming (not for length, but for shape) your beard can help you define its “boundaries,” especially around the mouth and cheeks. I don’t use anything special, but I do condition my beard (with a regular hair conditioner) every few weeks and brush and comb it frequently.

If you’re growing for the first time, the itchiness subsides in 1 – 2weeks. If it goes longer than that, your skin probably won’t tolerate a beard. I use styling wax if I don’t want a “fly-away” look to my whiskers. Also works great if you sport a ponytail.

Shave!

My recco!

John Szumowski, Director of Sales, Southeast

There you have it. If you decided to grow a beard this quarantine, no need to regret it (yet). Follow these tips to make the most of it. Hey, we think you look handsome!

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving

This Week in Digital Advertising: November 19th, 2021

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

Coronavirus Impact on the Financial Vertical. Our advice? Build trust.

Coronavirus Impact on the Financial Vertical. Our advice? Build trust.

How has the coronavirus crisis has impacted the financial vertical? What has and will emerge is greater attention to savings thanks to financial strain and high unemployment. How should advertising efforts continue and what can we learn from the ’08 crisis?

Predictions for the financial industry

According to Business Insider Intelligence’s research director Dan VanDyke, coronavirus’s impact on financial institutions is likely to include a couple of things. Firstly, the lending needs of (individuals and businesses) will heighten. Not only would businesses need funds possibly in the form of business loan in order to stay afloat, but they would also require some to provide for any coronavirus patients in their workforce.

The main drawback of this is that some companies might fake having employees with coronavirus in order to get some extra money. The company can be reported by an employee for falsifying covid legal claims, but most of the times these allegations are never raised due to fear in the worker. The next thing that might happen is that more banks will temporarily suspend or amend loan repayment requirements and fees, and falling interest rates will bring down savings rates, but will also fuel a boom in mortgage and auto financing (eMarketer).

As for other fintech sectors: funding totals will be down, stock market volatility will chill consumer investing and digitally-minded insurers will benefit from increased awareness and demand for their services (eMarketer).

Mobile, online, and remote banking options will succeed

The financial services sector is currently facing challenges on multiple fronts: shelter-in-place and social distancing requirements mean that few customers are able to be served in physical branches, putting additional strain on channels like telephone support, online and social media. All of this could be potentially replaced by a mortgage crm software which can help build customer-lender relations better. Those well-equipped to handle remote/online banking will be well-prepared to weather the crisis, and fintech companies are well-placed to deal with digital demand and remote working requirements (Econsultancy).

  • 29% of US internet users conduct mobile banking on a phone; 27%sometimes (eMarketer, February 2020)
  • 89% of adults in India consider banks an essential service (eMarketer, May 2020)

Young adults are especially worried about the financial impact

With the unemployment rate now at a record 14.7% due to the crisis, consumers are rightfully worried about their personal financial situation, including keeping up with basic expenses. Though this can be easily resolved by looking into this goldshell kd5 price and subsequently learning how to mine for alternative types of currency, this is something that people like to do when they find themselves in a comfortable situation. Unfortunately, this is something that many youngsters are currently concerned about. Studies show millennials are feeling more worried than their older cohorts. Several surveys support this notion:

  • 25% of 18-to-29s reported being “financially affected by the coronavirus,” along with 24% of 30-to-44s, 28% of 45-to-64s, and 21%of those ages 65 and older (Economist/YouGov polling via eMarketer, April 2020)
  • 80% of 25-to-44s said they were worried about their “personal financial situation,” vs. 78% of 18-to-24s, 74% of 45-to-64s, and 62%of those 65 and older. (Elon University survey via eMarketer, March 2020)
  • 47% of 18 to 34-year-olds are concerned about paying for basic needs without going into debt (LeanIn.Org and SurveyMonkey via eMarketer, May 2020)
  • 51% of 18 to 34-year-olds are concerned about paying rent/mortgage as compared to 38% and 14% (LeanIn.Org and SurveyMonkey via eMarketer, May 2020)

How to Advertise: Takeaways from ’08

Budget Shifted to Digital:

After ‘08, U.S. ad spending plummeted but accelerated the shift to digital advertising, particularly online video and mobile usage. In 2011, Geoff Ramsey, the chief executive of eMarketer, made a statement to the New York Times: “The bad economy has actually accelerated the shift to digital advertising. Online ads, especially search ads, are increasingly seen by many marketers as a more reliable bet than print ads, which are often difficult to tie to a measurable financial result.” (New York Times, 2011) In the same article, Brian Wieser, executive vice president and director of global forecasting at Magnaglobal reiterated, “The fastest-growing media will be online video and mobile” (New York Times in 2011). Similarly, we have already seen a massive increase in internet usage and online news consumption.

Post-’08 Examples: “Bank Solid. Bank U.S. Bank.” Readers understand the implicit call to action: “You should be banking at US Bank.” Similarly, the short message “Had Enough Excitement?” offers a cheeky take on the same ‘safe and sound’ message that communicates mutual understanding. “When turbulence and uncertainty surround us, we look to those who have proven themselves over time” offers a grownup, somber tone that shows prudence, reliability, and trustworthiness.

“Safe and Sound” Today, the brands that will make the greatest impact and weather the storm are those that can get positive, educational, and valuable content in front of people. Financial institutions and fintech, in particular, need to prioritize building trust, offering sound advice, and pushing longevity and experience; consumers are craving steady, stable, “safe and sound” figures that care deeply. Further, in times where our security is threatened, people are hardwired to seek clarity and calm, according to Econsultancy.

The importance of trust

Not only should trust, reliability, and compassion factor into brand messaging, but halting messaging completely will break trust with the consumer. Says eMarketer, institutions that were slow to respond will face a deficit of consumer trust in the coming months-and depending on their role, tough questions to answer.

  • 29% of Americans have already begun using a brand due to the innovative or compassionate way they’ve responded to the COVID-19 crisis. (Edelman)
  • 43% say they want messages that are reassuring from brands they know and trust (AAAA)
  • Millennials are 44% more likely to trust experts, who happen to be strangers, than advertisements. (Hubspot, 2019)
  • 75% saying brands should inform people of what they’re doing (Kantar Research)
  • Key takeaways: Build trust, Offer sound advice; Steady, stable, “safe and sound;” Longevity, experience; Prudent Approach – Care deeply
  • Trust Native Over Social Native ads garner greater levels of trust among consumers with a third (33%) more likely to trust native advertising than traditional advertising, and that clicking on a native ad driver on a premium content website has a greater impact than clicking via Facebook. (NAI study)

Bottom line: the coronavirus crisis’s impact on the financial vertical will likely be felt for a while. In this uncertain time, it’s important for financial services to build trust with the consumer, stay present, steady, and don’t go radio silent.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

This Week’s Newsletter: An Easy Way to Give Back This Thanksgiving

This Week in Digital Advertising: November 19th, 2021

Joint Case Study: HPE Ezmeral & Bidtellect Partnership Reports Data Management & Performance Benefits

Read more about Bidtellect’s migration to HPE Ezmeral to improve performance, functionality, and security of our data needs!

The Current State of Higher Education and Coronavirus

The Current State of Higher Education and Coronavirus

How has the coronavirus crisis has impacted education? What will students trend towards and how can colleges, universities, and alternate learning programs adjust their solutions and messaging?

Current State of Education

Coronavirus may have sent students home early, but on the other side of this crisis is a chance for a reimagining of “traditional” education: skill-specific online courses, shorter degree timelines, and a more flexible approach to higher education, combining community college, online, and four-year institution education programs. Those with the greatest chance of weathering the storm will be those adopting flexible learning options, technology solutions, and – especially – online learning.

Here’s the current numbers:

  • U.S. colleges are predicting $100 million losses for the spring along with millions in lost ticket sales as athletic seasons were cut short (AP News)
  • A higher education trade group has predicted a 15% drop in enrollment nationwide, amounting to a $23 billion revenue loss. (New York Times)
  • Simpson Scarborough predicts a possible 20% decline in domestic undergraduate enrollment for 4-year institutions.

Technology Adjustment and Rise of Online Education

Colleges and universities have already recognized the importance of incorporating technology into learning programs. Even before COVID-19, there was already high growth and adoption in education technology, and this will only increase post-coronavirus crisis. And language apps, virtual tutoring, video conferencing tools, or online learning software, have seen a significant surge in usage since COVID-19 (WeForum).

  • Education providers will increase their tech budgets by 5.9%. Demand for education services is still strong, but disenchantment with the results of online education has introduced caution into tech investments. (Forrester)
  • Cengage has seen a 55% increase in the number of students who have signed up for free subscriptions to its online textbooks. (New York Times)
  • The New York Times predicts that faculty will permanently incorporate online tools(to which many are being exposed for the first time) into conventional classes.
  • The overall market for online education is projected to reach $350 Billion by2025 (WeForum)

Online learning and community colleges will fare the best

Online Learning Institutions Can Teach Colleges Something

Online learning works well for developing specific skills and second careers/career pivots, but many institutions are still working out the kinks (to put it mildly). Among those that have mastered online learning are dedicated online institutions like Coursera and Udacity, who also partner with universities and companies. They tend to offer a mixed model of free and paid-for learning options of varying lengths.”Digital-skills jobs will be where there is the greatest demand,” Mr. Maggioncalda said, “and those jobs will be less likely to be affected by pandemics in the future.” (New York Times)

Since the popularity of online classes has grown throughout the world, several online websites have added supplementary certificates and online examinations similar to ai-900 exam, ccna 200-301 and many others that could help secure job roles in various fields. That said, websites that are offering online courses and examinations might also be considering offering graduation certificates to the students. It seems that by providing students with diploma certificates, the websites are trying to achieve more popularity among the students. Moreover, such websites happen to send gifts and keepsakes similar to the ones found on websites like https://www.jostens.com/graduation/high-school/gifts-and-keepsakes
to students who are about to graduate to boost their morale. By encouraging students to pursue online courses, the online sites are also helping the IT industry to gain traction at the moment. The world is increasingly becoming a digital cocoon, and it’s past time for people to devise novel ways to enrol students in various courses and certifications. There are numerous websites, such as exam topics, where you may learn more about these qualifications and their importance in today’s digital world.

  • Udacity courses take most students four to six months to complete, if they put in10 hours a week. The average cost is $1,200. (New York Times)
  • Coursera collaborates with 200+ universities and companies, including DukeUniversity and Google, according to their website.
  • Before the pandemic hit, Coursera projected growth of 30% this year to more than$200 million. (New York Times)
  • Fewer than 10% of Coursera students pay for courses; they take them free. (New York Times)
  • 60% of students in Coursera degree programs try free courses first. (New York Times)

Students Are Willing to Move Online

Those that do offer online courses are ahead of the game, offering cost-saving convenience and safety. Real online education lets students move at their own pace and includes such features as continual assessments so they can jump ahead as soon as they’ve mastered a skill, according to Eric Fredericksen, associate vice president for online learning at the University of Rochester. (New York Times)

  • About a third of surveyed students plan to enroll in an online college post-COVID (SimpsonScarborough)
  • 15% of college students who, when given the option to finish their degree online or complete their degree in-person, want to finish online (SimpsonScarborough)
  • More than half of American adults who expect to need more education or training after this pandemic say they would do it online, according to a survey of 1,000 people (Strada Education Network)
  • Minorities are disproportionately affected by the financial impact of the coronavirus crisis: 41% (vs. 24%) of minority high school seniors won’t attend college in the fall and 18% (vs. 13%) will finish college online(SimpsonScarborough)

Traditional Colleges Need to Improve Their Online Learning

If traditional colleges plan to permanently adopt online learning, they have some learning to do themselves. Studies show that students aren’t as happy with the online experience – namely, that they don’t feel they are learning enough or that the quality matches the in-person learning experience. Still, online higher education “is a thin diet for the typical 18-year-old,” said Richard Garrett, the chief research officer at Eduventures. “But today’s 18-year-olds are tomorrow’s 28-year-olds with families and jobs, who then realize that online can be useful.” (New York Times)

Part of the issue is the time and resources it takes to build out a successful online course; COVID left many scrambling to catch up, exposing weaknesses.”Developing a genuine online course or program can consume as much as a year of faculty training and collaboration with instructional designers, and often requires student orientation and support and a complex technological infrastructure.” (New York Times)

  • 75% of students said they don’t think they’re receiving a quality learning experience online (OneClass via New York Times)
  • 67% of college and graduate students said they didn’t nd online classes as effective as in-person ones (niche.com poll via New York Times, April)
  • A few top-tier universities, such as the University of Michigan and the Georgia Institute of Technology, already offer some full degree programs through online platforms. (New York Times)

Cost-Saving Community Colleges Will Grow (even more) in Popularity

There is already a growing trend of students starting college by way of a community college first to complete general requirements before transferring into a more rigorous four-year institution. It saves money and time. For those financially strained after the crisis, the community college choice is a no-brainer, even for the remainder of school, as well. Administrators anticipate that students grappling with the financial and psychological impacts of the virus could choose to stay closer to home, go to less expensive schools, take a year off or not go to college at all. (New York Times)

  • 26% of college students said they were unlikely to return to their current college or university in the Fall. (SimpsonScarborough)
  • 5% of high school seniors and 4% of current college students say they will enroll at a different institution (SimpsonScarborough)
  • Nearly half of surveyed students plan to attend a community college due to the crisis (SimpsonScarborough)

Messaging Suggestions

We’ve said it before: build trust. Be present, offer solutions with prudence and sensitivity, and pay special attention to cost and technology capabilities. Additionally, if you find that using say a video hosting platform is feasible, then go for it too. Because various online video hosting platforms seem to offer highlights and abilities that are in par with the need of todays education. Regardless, you might want to take a look at the following:

  • Be mindful of cost: advertise low-cost and flexible learning options, as well as free trials.
  • Advertise the advanced nature of or improvement of your online learning program capabilities; many students are disillusioned with “Zoom learning”
  • Offer free or discounted learning tools such as online textbooks to help offset costs of learning further.
  • Be sensitive to the changes and mindful of coming off tone-deaf; offer hope and promise of a better future.
  • Over-communicate: 69% of college students who say their institution’s COVID-19 communications are fair or poor have a worse opinion of the school than they did before the pandemic hit (SimpsonScarborough)

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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

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