The Bidtellect Back-to-School Guide: Trends, Digital Strategy

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

This year is expected to be filled with both excitement and anxiety as students approach the closest thing to normalcy since 2019. For brands, their 2022 back-to-school digital marketing strategies will need to make digital shopping as easy as possible, offer content that is inspiring, and maximize technology to reach shoppers at points of research and interest. 

50%

66%

43%

71%

of North American back-to-school shoppers say they’ll check for in-store inventory online before going into a store and 48% will shop at stores that offer curbside pickup or contactless shipping

of consumers expect personalized marketing and shopping experiences

of respondents preferred to both browse and purchase online when shopping for apparel

of U.S. shoppers are willing to wait more than two weeks to buy something if they want to take advantage of a sale, deal or promotion

Download our onesheet for more statistics and key takeaways you can implement now. 

 

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Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Bidtellect: Your Travel Partner

Bidtellect: Your Travel Partner

The skies are opening up! Travel bookings are increasing, luxury travel is returning, and best yet: shoppers are doing most of their preparation shopping online. Download our latest Travel Onesheet for the latest industry travel trends and our programmatic strategy recommendations.

In a survey of 12,000 travelers in 12 countries, 65% of respondents are planning to “go big” on their next trip

Some of Bidtellect’s recommendations:

  • Use context-driven targeting to reach consumers engaging with content on relevant environments like luxury travel sites, travel articles, and more.
  • Combine context-driven solutions with audience creation to reach the most interested and relevant consumers in your category. 
  • Offer ways to make online booking easier and include promotions in your creative assets to capture attention. 

Let's reach your performance destination!

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Want to learn more? Reach out to speak to someone here.

Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Behind the Platform: Keywords & Keyword Targeting

Behind the Platform: Keywords & Keyword Targeting

Bidtellect’s revamped keyword targeting offering includes two additional targeting vendors: industry leader Peer39 as well as Bidtellect’s own custom keyword solution.

Keyword-based programmatic targeting uses a custom built list of keywords and key phrases to serve digital ads to people based on what they are reading about online. Read more about contextual targeting here. 

Behind the Platform: Keywords

Watch Bidtellect VP of Product Arthur Hainline talk through Bidtellect’s keyword offering on our Behind the Platform series. Download the Onesheet below. 

Onesheet: Keyword Targeting

Download the Onesheet to learn more about Bidtellect’s offering below. 

Keywords Onesheet

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Screenshot of Keyword targeting onesheet bidtellect

Want to learn more? Reach out to speak to someone here. 

Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now

Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now

With the cookieless future looming large, we break down different types of targeting, the power of contextual targeting, and how optimization can supercharge your programmatic cookieless strategy.

What is Contextual or Cookieless Targeting?

 

What is targeting in programmatic platforms?

In programmatic marketing, targeting refers to the methods used to identify and reach target consumers or audiences most likely to be interested in the product or service an advertiser is selling.

What are the different ways platforms can target? 

There are different types of targeting such as first-party data, third-party data, and one of the most common, cookies. First-party data is data that is directly collected from interactions with your consumers and audiences through your companies’ own site. Some examples of first-party data include demographics, purchase history, website activity, interests, behaviors, etc. First-party data has a direct relationship with the consumer (Treasure Data, 2021).

Third-party data is data you acquire from very large databases where it is bought and sold programmatically (Treasure Data, 2021). Cookies fall under the umbrella of third-party data. A cookie is a small piece of data stored on the user’s computer that helps a website keep track of visits and activity.

 

What is ‘context’ and what information does it use for targeting?

Context refers to a cookieless set of data points that factor into an ad placement’s ability to perform.

Contextual targeting is targeting based on the information available on the page or site of the ad space, rather than user data. Since it is based on what the consumer is currently engaging with, contextual targeting is successful in predicting what the consumer will engage with next.

Contextual targeting is gaining popularity as it is adaptable to an inevitable cookie-less future. With contextual targeting, the look and feel of every single ad placement is unique to the page and can be correlated even more closely with user behavior. It is the answer to the cookie-less future.

Contextual Targeting

  • seamlessly integrates your ads into relevant content users are already consuming
  • offers precise attribution
  • guarantees higher engagement
  • offers greater cost efficiencies, especially in combination with Bidtellect’s context-driven optimization engine
  • works on all formats: Responsive Native, Display, Video Units, and High Impact Units

What is Contextual or Context-Driven Optimization?

Optimization describes the algorithms that a bidder uses to determine bid prices, whether or not to bid, and how often to bid depending on the performance goals of a campaign. In other words, optimization describes ways to optimize an ad in order to get the best engagement in the most efficient way possible.

Programmatic optimization is the process of improving a programmatic ad campaign’s performance in real time based on data. It’s what makes programmatic advertising the most efficient use of your digital ad budget. With that being said, research shows that programmatic media buying now accounts for 85% of all digital ad spending (Strategus). If you haven’t already made the switch to programmatic, now is the time. 

Platforms optimize performance in a variety of ways from cookies to creatives. Context-driven optimization is optimization without using user data or cookies. Contextual optimization is Bidtellect’s key differentiator that uses contextual signals to optimize performance. 

How Does Bidtellect Use Context? 

Bidtellect has been utilizing context since our founding. We began as a native specialist demand-side platform nearly a decade ago. With native ads, we necessarily had to evaluate the contextual information on the page to create an ad that blended seamlessly into its environment, in addition to reaching performance goals.

Bidtellect’s Contextual Targeting: Bidtellect has consistently pushed our technology forward, and now utilizes a combined contextual approach within our platform: the industry’s best third-party contextual integrations plus our unique proprietary contextual targeting solutions: first-to-market context demographics targeting, categorization and keyword targeting, interest targeting, and inventory quality targeting. Bidtellect also teamed up with Bombora to combine our granular ad placement-level targeting with Bombora’s robust B2B taxonomy for a unique first-to-market B2B contextual targeting tool.

Bidtellect’s Context-Driven Optimization:  Bidtellect’s contextual offering goes beyond targeting solutions and into optimization. Optimization maximizes spend, ROI, and performance for advertisers completely using context-driven technology. Contextual optimization is the foundation of Bidtellect’s bidding technology.

AARDvarkBidtellect’s Automatic Algorithmic Rate Determination toolfactors multiple context data signals simultaneously including: page-level contextual signals, domains, individual publisher ad placements, devices, times of day, and days of week to evaluate auctions and make bidding decisions according to 14 selectable optimization goal types.  In other platforms, bid factoring falls entirely onto traders.

Why Choose a Contextual or Cookieless Strategy with Bidtellect?

Context uses the information on the page rather than audience data to deliver the most relevant ads to consumers. Bidtellect consistently outperforms data targeting strategies with our contextual strategies – not only within our own platform, but when testing against other platforms, as well.

Let us help you optimize on your performance goals!

Reach out to learn more.

 

 

Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Make Your Copy Shine With These 10 Best Practices for Native & Display Advertising

Bidtellect’s [b]+studio are experts at creating eye-catching copy and image pairings that lead to maximum engagement for advertisers. We asked them for their top ten foolproof copy tips. 

Creative best practices are crucial to native and display advertisements: 93% of audiences said that they prefer brands that put some effort in creating something unique to get their attention (Insight at FreakOut, 2021). Coupled with contextual targeting and optimization, eye-catching images and copy will help consumers and decision makers find what they may be looking for.

Copy is especially important because it can direct consumers to content that is valuable to them. According to Forrester Research, 81% of respondents find industry-specific content valuable, and 49% of technology buying decision makers rely on content developed by industry analysts/experts to make buying decisions. 

As reported by Facebook, 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. What does this mean for digital advertisers during the holiday season and beyond? It means that consumers want help while they are shopping. 

 

To learn more, download our onesheet. You can also contact us here. 

Download the Onesheet

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Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Behind the Platform: NEW Cookieless Context Demographics Targeting + Video

Behind the Platform: NEW Cookieless Context Demographics Targeting + Video

Great news! Bidtellect is excited to offer what we believe is an industry first: a way to skew campaigns towards Gender and Age demographic selections based on domain reported site analytics without the use of cookies.

Read the Press Release:

Bidtellect Releases Cookieless Context Demographic Targeting Feature, Industry First

What does it all mean?

The first of its kind, Bidtellect’s new Context Demographics Targeting DSP feature allows advertisers to target age and gender demographics without cookies for the privacy-first future. This cookieless context differentiator is the first of its kind in the industry and unique to Bidtellect!

It also offers a cost-effective solution, saving advertisers on costly audience data and giving them ability to balance scale and accuracy according to their unique campaign goals and budget.

How does it work?

The DSP features a slider that allows advertisers to select age and gender targeting based on domain analytics across Bidtellect’s premium supply placements. Advertisers can choose domains that skew either heavily male or female, and choose from six age ranges to target solely or in combination with one another. For example, an advertiser might wish to target 65% women-visited sites, which would target domains that have at least a 65% female population of visitors, based on domain analytics.

Note: “Or” Logic applies between the demographics selected within each category
“And” Logic between the two different demographics themselves.

 

Key Features & Benefits:

  • Cookieless solution allows advertisers to skew campaigns towards a given age or gender demographic.
  • Cost efficient add-on vs. expensive data CPM
  • Increased control with the ability to balance scale vs. accuracy

To learn more, download our onesheet below or reach out to your Bidtellect contact! You can also contact us here. 

Watch now! VP of Product Arthur Hainline takes us behind the platform and walks through the new feature.

Download the Onesheet

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Want more need-to-know info? Subscribe to our weekly newsletter!


Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!