Craig joined Bidtellect in late 2014 to build out its Supply and Partner ecosystem. Craig now leads all business development, partnerships, and strategic initiatives for the company working closely with the executive team and key stakeholders.

Craig brings over fifteen years’ experience operating and building Startups as an early employee creating enterprise value through scaling strategic partnerships, developing effective GTM strategies, and helping steer overall corporate strategy.

Craig has been integral to bringing to market and driving the adoption of consumer-friendly ad experiences, while helping build programmatic solutions to deliver better business outcomes for Marketers and more sustainable monetization streams for Publishers.

Prior to Bidtellect, Craig ran Business Development for Innovid where he helped build the company from a Startup to one of the largest video ad platforms during an important phase of the company’s growth. He was instrumental to launching the first ad supported products on Connected TV and OTT devices, including Roku. Before Innovid, Craig ran Business Development for AdoTube where he built out one of the first publisher networks that enabled support of enhanced video ad experiences. This led to a successful exit to one of the largest global ad platforms at the time.

In his spare time, Craig likes to spend time with his family, play tennis and enjoy a good cup of coffee!

Aron holds a B.S. in Business and Marketing from Indiana University, Bloomington and is a graduate of Indiana University’s Kelley School of Business program.