VP, MARKETING & CREATIVE
A career spanning over 20 years of online marketing and creative brand management expertise. A strong background in audience development, strategic B2B marketing, content marketing, social media strategies, creative direction, and communications.
As Vice President of Marketing at Bidtellect, Missy is energized by the fast-paced, constantly evolving digital space. She is a creative marketing executive who manages Bidtellect’s in-house creative solution solutions team, [b]+studio. All day to day marketing activities filter up to Missy including collateral development, budget management, event planning, lead nurturing and generation, website and social maintenance, internal and external communication and content creation.
As the Senior Director of Brand Marketing at ShareThis, Missy successfully managed a corporate rebrand while generating leads through creative content marketing, media buying, social media, event planning, and SEO/SEM strategies. She managed brand, creative and communications/public relations teams.
While at AOL, Missy’s team produced high impact custom videos, content integration solutions, and innovative multi-channel customized presentations while shifting strategy to support two corporate rebrands.
Missy started her career at Advertising.com where she managed Advertising.com’s email network as well as its affiliate network.
In her free time, Missy loves to spend time with her son. She has a passion for design and travels around the world to see live music.
Missy holds a Masters in multimedia design from John’s Hopkins.