Who’s Here?
Meet the team. And come say hi!
Don’t Miss
Lon’s exclusive presentation on the future of cookieless targeting.
Not Your Grandma’s Context: The Future of Cookieless Targeting
3:55pm E.S.T.
RC Ballroom Salon 1 & 2
Contextual targeting was once overlooked, even steered away from, but as the industry has evolved (and privacy takes center stage), it has become adtech’s hottest platform tool. The secret is not in its use by itself, but in conjunction with powerful audience, optimization, and placement tools. 3rd party audiences are expensive; lists are too restrictive. Join Bidtellect CEO Lon Otremba for the future of context, from a DSP that maximized early on with native advertising: a holistic contextual approach to programmatic advertising that ensures brand safety, privacy, and most importantly, performance: reaching the consumers you want and achieving your campaign goals.
LON OTREMBA
CEO
lon@bidtellect.com
Where We’ll Be
(After presentation hours, that is.) Join us for dinner any night – just give us a heads up!
We’d love to host you and chat about the day’s sessions.
Mandolin Aegean Bistro
Monday @ 9pm
It’s Jonno’s favorite Greek spot in town! Join us for some Mediterranean goodness to kick off the event!
Yuca 105
Tuesday @ 8:30pm
It’s not a visit to Miami without some Cuban! We hope you’ll join us for a Day 2 celebration!
Read More:
Craving more info after Lon’s presentation? Check out these resources:
Context Demographics Targeting: The Press Release | More Info
5 Ways Technology Can Create a Brand Safe Environment for Advertisers
3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety
AARDvark: Bidtellect’s Proprietary Cookieless Bidding Technology The Press Release | More Info
About Bidtellect
Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and native programmatic.
We pride ourselves in premium supply quality and optimizing down to the placement level, while offering deep campaign insights across a wide range of KPIs for our brand, agency, and trading desk partners. Bidtellect consistently outperforms competitors in nearly every head-to-head performance test thanks to industry-leading brand safety technology, premium supply quality, superior context capabilities, and proprietary bid factoring and optimization technology: delivering ads that work.
