Click on the links below to jump to each section of this Policy:
- Advertising Platform & Collecting User Data
- User Options
- How We Protect and Retain Your Information
- General Provisions
- Modification of This Policy
- How To Contact Us
We define “Personal Information” to mean personally identifiable information about an individual, such as a name, address, email address, phone number, or other identifier that permits direct or indirect identification of a specific individual, or as otherwise defined by applicable privacy and data security laws. We also treat cookieID, Mobile Ad ID (IDFA/AAID), and IP address as “Personal Information” as defined by the EU General Data Protection Regulation (GDPR).
Information That We Collect
We collect Customer Information directly from our Customers based on actions taken directly by the Customer.
To access restricted sections of the Website, subscribe to email newsletters, request more information about Bidtellect or Services, and/or obtain Services, a Customer will explicitly provide us with personally identifiable information and we may collect data that helps us identify the Customer on the Website. One may choose not to provide such Personal Information to us by not registering on the Website. The Personal Information collected includes:
- first and last name
- email address
- telephone number
- computer IP address
- mobile device unique ID
- real-time geographic information
How We Use Customer Data
If a Customer registers for a user account, we may use the Personal Information to send emails or other communications that relate to administration of the user account, use of the Website and Services, and promotional materials about products and services. If the Customer decides at any time to no longer receive email or communications from us, he/she may follow the “unsubscribe” instructions provided in any of the communications or contact email@example.com. If the Customer unsubscribes but does not close the account, he/she will still receive administrative emails about the account.
Customer Information Disclosure
We do not disclose high value Personal Information to any vendor or subprocessor outside of Bidtellect.
A Customer may access, verify, correct, update or request deletion of the Personal Information in the user account profile by emailing firstname.lastname@example.org. If the Customer registered to use the Website, he/she is solely responsible for maintaining the confidentiality of the account login and password and for restricting access to his/her computer, and agrees to accept responsibility for all activities that occur under the account and password. We reserve the right to refuse to provide Services, terminate accounts, remove or edit content, or cancel orders in our sole discretion.
Advertising Platform & Collecting User Data
Information That We Collect
As part of our digital advertising platform and reporting Services, we and our Service Providers log page views and collect anonymous information about activities and interactions on the Website, third party websites, and in mobile apps for the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day, statistical reporting in connection with the activity on a website or app, and tracking the number of ads served on a particular day to a particular website or app.
We work with Service Providers that collect additional data and non-personally identifiable information about users who interact with the Website or Services.
How We Use User Data
The combination of data (Cookie, MAID, IP, and audience [demo & behavioral]) is used for providing our basic service of ad delivery for maximizing advertising effectiveness.
We use this combination of data to target the proper advertising through processes and determination of interests and behaviors in support of personalization of delivery of tailored content for Interest Based Advertising.
Information is also used to improve a unique User’s experience across multiple browsers and devices (such as smartphones, tablets, or display) by providing better targeted ad campaigns to that User. We may identify a User on a mobile device, and may want to provide similar content through other devices that are associated with the same user. To do this, we identify unique Users across devices, or we may sync cookies and identifiers with our service providers to help our Customers enhance their own data and data segments.
User Information Disclosure
Bidtellect may disclose User Information to vendors, service providers, agents, contractors, or others who perform functions (e.g., data analysis, fraud detection, or measurement) on our behalf.
For questions about our collection and use of data for interest-based advertising purposes, please contact email@example.com.
Third Party Online Advertising
We may use third parties who collect Information about Users through their own cookies, tags, and other technologies regarding their online activities, either on our Sites and/or other websites across the Internet, in an effort to understand User interests and deliver User advertisements that are tailored to User interests. These third parties include measurement, data analytics, and data management platforms that may collect information about when an individual views or interacts with one of their advertisements and may collect information regarding a User’s activities on our Sites and online activities over time and across different Websites. Like most advertisers, Bidtellect places advertisements where we think they will be most relevant to the recipient. One way to do this is by allowing the advertising networks with whom we work to place their own cookies when an individual visits our Sites. This enables the network advertising company to recognize individuals who have previously visited our Sites. When the individual visits a third-party website on which that network advertising company has purchased ad space, the advertising company can then recognize the individual’s interest in Bidtellect and deliver one of our advertisements.
Managing a User Account
A User may access and correct Personal Information in his/her user account profile at any time. A User who registers to use this Website is solely responsible for maintaining the confidentiality of his/her account login and password and for restricting access to his/her computer.
As a User, you agree to accept responsibility for all activities that occur under your account or password. We reserve the right to refuse to provide Services, terminate accounts, remove or edit content, or cancel orders in their sole discretion.
Bidtellect is committed to providing consumers notice and choice regarding online and mobile privacy. Should a User wish to opt-out of data collection by Bidtellect’s Cookies and interest-based advertising, our opt-out tool is found at http://bidtellect.com/optout.
Our opt-out tool is a Cookie that will honor a User’s privacy preferences for 5 years or longer within our discretion. If a User uses multiple Internet browsers or shares a computer, the opt-out process should be completed for each browser and/or user login. If the User clears Cookies or browser history from the computer, or uses anti-virus or other software to Cookies from the computer, then the opt-out process will need to be repeated. The opt-out tool does not work if the browser is set to ignore Cookies.
To opt out of Cookies from other websites or companies please visit the Network Advertising Initiative (NAI) website at www.networkadvertising.org/managing/opt_out.asp, which will allow a User to opt out of seeing targeted ads from us and from other NAI-approved member companies. For mobile opt outs, the NAI provides instructions to engage system-level opt outs in Android, iOS, and Windows Phone environments.
Users in the United States, Canada, and Europe may go to the DAA consumer choice page at http://www.aboutads.info/choices, the DAAC consumer choice page at www.youradchoices.ca/choices, or the EDAA consumer choice page at www.youronlinechoices.eu, for information about opting out of interest-based advertising and their choices regarding their information being used by the companies listed on the DAA, DAAC, or EDAA, consumer choice pages. Opting out from one or more companies listed on the DAA, DAAC, or EDAA consumer choice page will “opt out” a User from those companies’ delivery of targeted content or ads, but it does not mean the User will no longer receive any advertising through our Services or on other websites.
Opting out of Cookies does not necessarily mean that the User will no longer see the Services. However, opting out does mean that the Services will be less relevant because it will not be based on information collected about the User or the User’s browsing history.
Right to Access and Erasure
If you wish to exercise your right to access or erase your personal data, please do so by visiting https://gdpr.bttrack.com.
How We Protect and Retain Personal Information
We take security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data and Personal Information. These include firewalls and encryption, internal reviews of our data collection, storage and processing practices, and security measures, as well as physical security measures to guard against unauthorized access to systems.
If we retain data and Personal Information on our systems, we restrict access to data and Personal Information to employees, contractors, and agents who need to know that information in order to operate, develop, or improve our Websites, products, and services. These individuals are bound by confidentiality obligations through a signed Non-Disclosure Agreement (NDA) and may be subject to discipline, including termination, if they fail to meet these obligations.
We retain identifiable data, which is directly collected for purposes of serving ads, for twenty-eight (28) days from the User’s last interaction with our Services, after which time we de-identify the data by removing unique identifiers or aggregating the data.
We retain aggregated data, which cannot identify an individual or device and is used for purposes of reporting and analysis, for as long as commercially necessary. We keep opt-out information for longer than this period so that we can continue to honor opt-out requests.
California Privacy Rights
Under California Civil Code Section 1798.83, California residents who have an established business relationship with us have the right to request that we provide certain information regarding the disclosure of their personal information to third parties for their direct marketing purposes during the immediately preceding calendar year. To request such information, contact firstname.lastname@example.org. Requests shall only be accepted via this email address. We shall not be responsible for requests made over the telephone or by any other means.
We cooperate with government, law enforcement officials, or private parties to enforce and comply with the law. We may disclose any data and Personal Information about a User to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including subpoenas) to protect the property and rights of Bidtellect or a third party, the safety of the public or any person, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.
Notice to Non-US Customers and Users
We may transfer Customer or User Information outside the country in which it is collected (e.g., to the United States), which may not offer the same level of protection for Personal Information as the country in which the Customer or User resides; however, Bidtellect still provides contractual safeguards to ensure Information is processed in a way that offers an adequate level of protection when it is shared between or among Bidtellect Services and vendors.
Bidtellect adheres to the Children’s Online Privacy Protection Rule (COPPA). We do not knowingly collect any data or target an advertisement on a website directed towards on a website directed to children under the age of thirteen (13). If you, a Customer or User, are the parent or guardian of a child under the age of thirteen (13) and have a concern regarding the Information we collect, please contact email@example.com.
How We Use Information
The Information we collect from Customers and Users are used for the purposes as respectively set forth in the sections above, as well as for the following purposes:
- To better understand how Customers and Users access and use our Site and Services, both on an aggregated and individualized basis; to respond to Customers’, and Users’, desires and preferences; and for other research, analytical, and statistical purposes.
- To comply with applicable legal obligations, including requests from law enforcement or other governmental entities.
- To protect our rights and interests and the rights and interests of our Customers, Users, and the general public
How We Use Information
Modification of this Policy
How To Contact Us
For questions or concerns regarding this statement, contact:
Attn: Chief Compliance Officer
777 East Atlantic Ave, Suite 312
Delray Beach, Florida 33483