MAKE YOUR

4TH OF JULY CAMPAIGN

LIGHT UP THE SKY

The trends and strategy recs you need now.

Let’s Celebrate July 4th! It’s a Big Weekend for the U.S.

After a lingering pandemic, expect this summer’s 4th of July Weekend to be big in terms of cookouts and community celebrations, as consumers are eager to gather and celebrate with loved ones. This means big spending on food and food items – a great opportunity for quick-service restaurants and grocery stores.

4th of july plans

%

Cookout/BBQ/Picnic

%

Fireworks/Community Celebration

%

Travel/Vacation

More On Food

Planned per person spending on food items for Independence Day

Total expected spending on food items

(Based on NRF’s data for Independence Day 2021)

Age 35-44 will spend the most on food

What This Means

Creative

Work with Bidtellect’s [b]+studio to create eye-catching messaging around easy snacks, dishes, hosting, outdoor barbeque, table setting inspiration, and more.

Proprietary Audiences

Utilize Bidtellect’s proprietary audiences, which use natural language processing technology and the context of the page to build custom audiences that show an explicit interest in the category of your choosing.

Promotions

QSR brands can offer promotions for take-out and delivery to make at-home hosting easier and less stressful for consumers. The same goes for grocery stores and markets.

Targeting & Optimization

Reach consumers already engaging with July 4th, travel, at home barbeques, or any topic of your choosing with context-driven targeting and optimization.

LET’S DECORATE: RETAIL + CPG PURCHASE TRENDS ARE BIG

Last year, an increased number of people bought patriotic items: apparel, decorations, or other red, white and blue merchandise. Some experts predict a continuing “decorating frenzy” that began during the pandemic. As holiday celebrations were forced to downsize, retailers saw consumers increasing the number of decorations they were buying to channel their enthusiasm into public displays from their homes. Weekend promotions and preparations for hosting also encouraged consumers to pay extra on consumer packaged goods (CPGs) and household products.

What This Means:

Categories With Largest Increase in
Spending June vs. July:

(Viscacha Data, 2021)

70%

Fuel, Fireplace, and Fireplace Accessories

45%

Alcoholic Beverages

30%

Large Household Appliances

20%

Beds, Bedding, and Bedroom Furniture

20%

Soft Drinks, Water, and Juice
E

Offer cost-saving promotions and exciting savings in your creative assets. Ads with promotions are consistently top performing, according to [b]+studio.

E
Analyze campaign performance with Bidtellect’s robust analytics, customized reporting, third-party measurement solutions and proprietary insights for the most in-depth assessment of your 4th of July campaigns.
E

Make use of all Bidtellect’s ad formats (Responsive Native, High Impact, Banner Display, and Video) and devices (desktop, tablet and mobile) to drive awareness of promotions.

E
Real-time optimization will identify the creatives and content that delivered the best results across devices and sites

THE IMPORTANCE OF

[B]+STUDIO

& DYNAMIC CREATIVES

Last year, a heat wave over July 4th altered consumer plans and ultimately ad performance. Pattern89 uses AI to analyze a global database to track the ad trends and changes:
Images of fireworks were down more than 17% in ad copy
The word “cookout” decreased 89%
Click-through-rate declined 21% for ads with “cookout” in the copy
Imagery of the sun decreased 10% The word “Hot” went up 43% in ad headlines
Images of grills declined over 97% in ads Images of pools increased 18%

Creative assets matter. Turn to creative experts [b]+studio for assets that appeal to consumers, capture trends, and catch attention – and ultimately increase performance and engagement.

Utilize dynamic creative optimization to optimize to best-performing ads in real-time

Our performance analysts make recommendations based on performance and goals.

Reach out to work with us on your Fourth of July strategy.

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