4TH OF JULY CAMPAIGN
LIGHT UP THE SKY
Let’s Celebrate July 4th! It’s a Big Weekend for the U.S.
After a lingering pandemic, expect this summer’s 4th of July Weekend to be big in terms of cookouts and community celebrations, as consumers are eager to gather and celebrate with loved ones. This means big spending on food and food items – a great opportunity for quick-service restaurants and grocery stores.
4th of july plans
More On Food
Planned per person spending on food items for Independence Day
Total expected spending on food items
Age 35-44 will spend the most on food
What This Means
Work with Bidtellect’s [b]+studio to create eye-catching messaging around easy snacks, dishes, hosting, outdoor barbeque, table setting inspiration, and more.
Utilize Bidtellect’s proprietary audiences, which use natural language processing technology and the context of the page to build custom audiences that show an explicit interest in the category of your choosing.
QSR brands can offer promotions for take-out and delivery to make at-home hosting easier and less stressful for consumers. The same goes for grocery stores and markets.
Targeting & Optimization
Reach consumers already engaging with July 4th, travel, at home barbeques, or any topic of your choosing with context-driven targeting and optimization.
LET’S DECORATE: RETAIL + CPG PURCHASE TRENDS ARE BIG
What This Means:
Categories With Largest Increase in
Spending June vs. July:
Offer cost-saving promotions and exciting savings in your creative assets. Ads with promotions are consistently top performing, according to [b]+studio.
Make use of all Bidtellect’s ad formats (Responsive Native, High Impact, Banner Display, and Video) and devices (desktop, tablet and mobile) to drive awareness of promotions.
THE IMPORTANCE OF
& DYNAMIC CREATIVES
Creative assets matter. Turn to creative experts [b]+studio for assets that appeal to consumers, capture trends, and catch attention – and ultimately increase performance and engagement.
Utilize dynamic creative optimization to optimize to best-performing ads in real-time
Our performance analysts make recommendations based on performance and goals.