SUCCESS STORY

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A leading wireless provider in the United States sought to gain subscribers by tracking new users that engaged with their landing page after seeing their Native Ads.

GOALS

The client ran two campaigns with Bidtellect: Big 6 (large cities) and Little 7 (smaller cities). We targeted by DMA and zip code, as well as targeted other mobile carriers while suppressing the clients users. The Goal of the campaign was to drive a 0.19% PEVR (Prospect Engaged Visit Rate), defined as the percent of “Prospects” (non-subscribers) reached by a Native Ad that then completed an “Engaged Visit” on the landing page. An Engaged Visit is defined as someone who spends more than 5 seconds on the landing page or clicked on any content or link on the site.

CHALLENGES

A major challenge quickly emerged once the campaign went live: the Terms and Conditions that their legal department required on the ads were cropping to fit the native ad spaces on publisher sites and cutting off important text.* This was a serious issue for the legal department, not to mention unappealing. Bidtellect suggested moving the Terms and Conditions to the Landing Page, but it was non-negotiable for legal reasons. We not only risked losing the campaign but business with the client.

SOLUTIONS & TACTICS

Bidtellect’s creative services team, [b]+studio, came up with a creative solution to the unsightly Terms and Conditions conundrum: animation. This was not only a solution that displayed the Terms and Conditions no matter the site but a creative win, giving the ad placement even more oomph: cinemagraphs are eye-catching and enhance engagement. It was well-received by the agency.

RESULTS

This case exemplified the power of creative solutions, teamwork, and Bidtellect’s creative services team, [b]+studio. Including Terms and Conditions was a non-negotiable legal requirement, and Bidtellect proved the value of its expert creative services team by not only solving the cropping and text issue, but creating an even more eye-catching ad. This solution was well received by both the agency and the client, which resulted in Bidtellect keeping the business live. Further, with the performance momentum we built, Bidtellect secured incremental as we were the top partner on the plan.

MORE SUCCESS STORIES

The Power of Context Case Study: New Case Study Highlights the Efficiency of Bombora Contextual Segments in Bidtellect Programmatic DSP

The Power of Context Case Study: New Case Study Highlights the Efficiency of Bombora Contextual Segments in Bidtellect Programmatic DSP

Case Study: Bidtellect Brings More Efficiency to Delivery, Retargeting Thanks to Context in Head-to-Head Test

Case Study: Bidtellect Brings More Efficiency to Delivery, Retargeting Thanks to Context in Head-to-Head Test

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Telecommunications Brand Partners with Bidtellect on a Full-Funnel Digital Approach to Drive Branding, Engagement and Cost-Per Order Goals

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Bidtellect Reaches Infant Parents & Docs For Baby Formula Brand, Brings In 44K Site Views to Custom Content

Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions