Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect
Placement level optimization and high impact creative drove results.
GOALS & TACTICS
- A major shoe retailer turned to Bidtellect with a goal of highest possible CTR for an upcoming campaign.
- Bidtellect leveraged algorithmic and manual placement level optimization and Bidtellect’s in-house creative studio created and utilized high impact creative such as carousel and scroller units.
The category campaigns performed extremely well from a performance and pricing standpoint, driving cheaper eCPMs and outperforming audience campaigns. The high impact units (carousel and scroller) performed particularly well and should be leveraged moving forward. The combination was a winner.