CASE STUDY
CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics
Contextual alignment, audience & affinity targeting, and creative expertise led to high CTR, low cost per visitor, and over 225,000 unique site visitors.
CAMPAIGN OBJECTIVE
This CPG brand partnered with Bidtellect to engage with qualified shopper audiences. Their goal was to run a mix of “Always On” and Holiday heavy-up campaigns to drive brand lift, consideration, and site engagement.
GOALS
The primary media goals of this campaign were driving a .25% CTR, as well as a $3 cost per engaged site visitor.
- .25% CTR
- $3 cost per engaged site visitor
CHALLENGES
This brand was seeking a partner that could help them reach highly qualified audiences and not only help them drive high volumes of clicks, but also qualified landing page visits and engaged site traffic.
SOLUTIONS & TACTICS
Targeting:
- Contextual Alignment: Food & Drink, Recipe & Shopping content
- Audience & Affinity Targeting across: Recipes, Baking, Cooking, Desserts, Mixes, Donuts, Muffins & Pastries
Creative Tactics:
Bidtellect recommended leveraging Responsive Native Display units to not only drive clicks, but to also drive on-site engagement. Bidtellect’s creative studio also helped the brand generate these units to include copy and imagery likely to drive conversions.
Optimization Tactics:
This brand leveraged Bidtellect’s proprietary engagement pixel to measure and optimize their media spend towards site engagement metrics such as qualified lands, cost per visit, average time on site, and low bounce rates. Bidtellect was able to help them find specific publishers, contextual environments and audiences that were most likely to engage with their site.
RESULTS
Bidtellect was able to help this brand drive both high CTRs and high volumes of qualified site traffic.
Final results include:
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