Electronic Gaming Company Averages Impressive 82% Viewability Rate With Bidtellect Native Video
Thanks to dynamic pricing and contextual placements, Bidtellect surpassed the Viewability goal as well as achieved a low $0.03 CPCV.
A leading electronic gaming company turned to Bidtellect to improve Viewability performance with Native video assets.
Viewability Goal: 80%
SOLUTIONS & TACTICS
The Bidtellect team made placement blocks on both low Viewability and low VCR sites to improve performance. We shifted some budgets out of the keyword campaigns into the contextual campaigns to ensure delivery.
Bidtellect averaged an impressive 81.53% viewability rate, both surpassing the initial objective and the industry average of 50.84%-59.32% for the category. Thanks to dynamic pricing, the eCPM averaged a healthy $13.92, below the contracted rate of $15.00. CPCV (Cost-Per-Completed-View) was at a low $0.03 – an notable ROI for the campaign.