SUCCESS STORY
Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%
A global food and beverage manufacturer wanted to build excitement around a new marinade sauce product. Bidtellect maximized video and retargeting solutions to surpass goals.
GOALS
- VCR: 60%
- Viewability: 50%
SOLUTIONS & TACTICS
Bidtellect utilized its Video and Native Display formats with a holistic targeting approach, maximizing predictive audiences, cookieless contextual targeting, and third-party audiences. Using Sequential Retargeting, video engagers were then retargeted with a native display campaign to drive coupon downloads.
RESULTS
Bidtellect performed well above benchmarks in both French and English campaigns, driving 3,639,498 completed video views for a VCR of 90% and Viewability of 86%.
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VCR
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