SUCCESS STORY

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Site- and ad-level optimizations coupled with best-performing creative surpassed Viewability and VCR goals with an average cost per complete view of $0.02.  

OBJECTIVES

A leading CPG brand turned to Bidtellect to reach food and cooking enthusiasts to promote a new salad dressing.

Primary Goal Viewability: 70% 
Secondary Goal VCR: 65%

SOLUTIONS & TACTICS

The team set video lengths at :25, :36, :40, and :45.  The Bidtellect team made several site- and ad-level blocks based on low VCR and Viewability performance. Additionally, we optimized to best-performing creative, such as the top performer: a roasted cauliflower steak recipe with 87% Viewability.

RESULTS

Bidtellect achieved 85.29% Viewability, surpassing the primary Viewability goal by 15% and the industry average by 40%. We surpassed the secondary VCR goal, as well, achieving approximately 70% VCR, and even surpassed the contracted Average Cost per Complete View rate, averaging $0.02 compared to the contracted rate of $0.16. Desktop achieved the most scale and strongest viewability, while Monday proved to be the strongest day for VCR and Wednesday the highest Viewability Rate. 

%

Viewability Rate

%

VCR

Total Number of Video Views

%

Video Completion Rate

Average Cost per Completed View

%

Device with Strongest Viewability and Most Scale: Desktop at 88.50%

Best Day of the Week: Monday (Strongest VCR) and Wednesday (Highest Viewability Rate)

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