Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%
A leading wholesale retailer turned to Bidtellect to shift their social media budget outside the walled gardens. The move not only quelled their concerns over brand placement next to user-generated content and polarizing ad environments but surpassed their goals by 30%.
A leading CPG brand turned to Bidtellect to reach food and cooking enthusiasts to promote a new salad dressing.
- Primary Goal Viewability: 70%
- Secondary Goal VCR: 65%
SOLUTIONS & TACTICS
The team set video lengths at :25, :36, :40, and :45. The Bidtellect team made several site- and ad-level blocks based on low VCR and Viewability performance. Additionally, we optimized to best-performing creative, such as the top performer: a roasted cauliflower steak recipe with 87% Viewability.
Bidtellect achieved 85.29% Viewability, surpassing the primary Viewability goal by 15% and the industry average by 40%. We surpassed the secondary VCR goal, as well, achieving approximately 70% VCR, and even surpassed the contracted Average Cost per Complete View rate, averaging $0.02 compared to the contracted rate of $0.16. Desktop achieved the most scale and strongest viewability, while Monday proved to be the strongest day for VCR and Wednesday the highest Viewability Rate.
Total Number of Video Views
Video Completion Rate
Average Cost per Completed View
Device with Strongest Viewability and Most Scale: Desktop at 88.50%
Best Day of the Week: Monday (Strongest VCR) and Wednesday (Highest Viewability Rate)