SUCCESS STORY

Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

A major US Bank Brand partnered with Bidtellect to promote custom content for their new credit card geared towards small business owners and achieved .29% CTR and 72% lift in brand favorability.

OBJECTIVES

The brand’s objective was simple: reach small business owners, drive content engagement, and measure branding and awareness metrics (using Kantar Millward Brown) to determine success.

SOLUTIONS & TACTICS

Bidtellect leveraged Native creative formats to distribute custom small business content. The team used the platform to target small business audiences using first-party, third-party, and contextual data. Using Bidtellect’s proprietary engagement score technology*, we optimized digital media investment towards content engagement, time on site, number of pages viewed per visit, bounce rate, and CTR – offering a more well-rounded and accurate measurement of engagement. 

  • Creatives: In-Feed Native Display Units Across all Digital Devices
  •  Contextual Targeting: Small Business Content
  • 1P & 3P Data: Small Business Audiences

RESULTS

Bidtellect successfully surpassed engagement and cost goals and saw a considerable lift in positive brand perceptions according to Kantar Millward Brown metrics.

Total Impressions Served

%

Overall CTR

Average Time on Site (Seconds)

Cost Per Qualified Engagement (Surpassing $4 Goal)

Total Spend (Q3 2019)

Kantar Millward Brown Metrics:

  • Brand Favorability: 72% Lift
  • Consideration & Intent for the Bank: 156% Lift
  • Consideration & Intent for the Bank’s card: 73% Lift

MORE SUCCESS STORIES

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Electronic Gaming Company Averages Impressive 82% Viewability Rate With Bidtellect Native Video

Case Study: Electronic Gaming Company Averages Impressive 82% Viewability Rate With Bidtellect Native Video

Case Study: Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Case Study: Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Case Study: Tax Solution Provider Beats CPA Goal by 76%

Case Study: Tax Solution Provider Beats CPA Goal by 76%

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions