SUCCESS STORY
Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic
Native Advertising leads to full-funnel success thanks to Bidtellect.
OBJECTIVES
A US State turned to Bidtellect to drive qualified traffic to their tourism landing page and accompanying content pages. The effort was part of a full-funnel goal to increase engagement, on-site actions, and hotel bookings. Bidtellect’s goals were part of an overall program initiative by the State to increase its hotel and motel tax revenue.
SOLUTIONS & TACTICS
Native placements resonated with the target audience by sitting within or next to relevant editorial content the consumer was already engaged in, leading to strong post-click performance and, ultimately, hotel bookings.
RESULTS
Bidtellect was hugely successful in driving qualified traffic towards the content pages, achieving a 0.45% CTR and a 7.0 Engagement Score*. As measured by Adara, Bidtellect drove ~1,500 hotel bookings at a Cost per Hotel Booking of under $35, along with 9,000 website conversions. The return on investment was an impressive 324.7% ROI.
Aside from a hotel booking engine, Bidtellect was the highest hotel booking partner – an impressive feat given the campaign’s KPIs were CTR and Engagement (not hotel bookings). Native Advertising coupled with winning placement and optimizations led to full-funnel success.
%
CTR
Engagement Score™
Measured by Adara:
Hotel Bookings
Cost per Hotel Booking
Website Conversions
%
