SUCCESS STORY
Bidtellect Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement
Bidtellect’s award-winning creative team, [b]+studio worked closely with the client to revamp creatives and ultimately achieve a 0.34% CTR with low cost per average qualified site visit.
OBJECTIVE
A top California winery and distributor worked with Bidtellect to raise awareness and increase reach to their audience. They set a CTR goal of 0.20%.
CHALLENGES
The client did not want to place Bidtellect’s proprietary Engagement Code on sites to track post-click behavior, which can slow down campaign optimization work.
SOLUTIONS & TACTICS
Bidtellect’s award-winning creative team, [b]+studio worked closely with the client to revamp creatives to express the personality of the brand, be more user-friendly and approachable to users, and “pop” on sites with eye-catching mix of copy, images, and high-impact creative units. Bidtellect’s account management and performance team utilized Bidtellect first-party audiences, specifically Food & Drink, age 25+ with efficient bounce rates.
RESULTS
The campaign surpassed 40,000 clicks, achieved a 0.34% CTR, with notably very mobile heavy engagement. The cost per qualified site visit averaged below $2.
CLICKS
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