How An Automotive Brand ‘Built’ A New Customer Base With One Button


A leading automotive brand in Canada sough conversions on their landing page geared at new customers.


The client wanted to track conversions on their exclusive “Build & Price” button on their landing page. With CPA set for $14, Bidtellect optimized towards its unique proprietary Engagement ScoreTM*, along with Click Through Conversions and View Through Conversions, which allowed for maximum conversions and a greater picture of the consumer’s post-click journey.

*For more on Bidtellect’s Engagement Score™, click here.


Due to the success of the campaign, the client doubled their spend with Bidtellect in 2020.

CT Conversions

Total CPA

Engagement Score™

Page Views Per Visit

Average Time on Site