SUCCESS STORY

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

OBJECTIVE

A major energy service provider came to Bidtellect with one main KPI: Attract new customers from their designated markets to a landing page with a lead generation page with a CPL goal of $50.

SOLUTIONS & TACTICS

Originally, Bidtellect generated instant success by running the majority of Campaign 1 on desktop only utilizing all products (In-Feed, In-Ad and Recommendation Widget). By applying early optimization learning’s, Bidtellect was able to fine-tune the targeting in real-time to Business, News, Technology websites as well as websites that previously generated conversions. Because the lead generation form rendered beautifully on mobile and tablets, Bidtellect opened up additional mobile inventory and audiences for Campaign 2 to scale the success of delivering qualified leads at an much lower mCPC rate. When the client placed the Bidtellect’s Engagement Score code on the landing page, Bidtellect was better equipped with forecasting metrics to measure success both on the site and placement level.

RESULTS

  • Bidtellect was able to increase qualified and consistent conversions on both Q42015 and Q12016 campaigns
  • Bidtellect was one of the clients top performers with regards to eCPA
  • Bidtellect delivered conversions across all three Native Ad Units (In-Feed, In-Ad and Recommendation Widget) across all Devices (desktop, mobile and tablet).

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