GET READY FOR
MEMORIAL DAY WEEKEND
MDW is fast approaching. The kickoff to summer is filled with travel, friends and family gatherings, and plenty of opportunities for advertisers to reach consumers with hosting, food, and lifestyle inspiration to boost sales.
Weekend Travel? Yes
This year, renewed confidence in travel combined with eagerness to see family and friends mean MDW is likely to be a big travel weekend to domestic and local locations. Huge numbers travel on the weekend itself, and more than half of Americans are planning a trip this Spring/Summer. Family and friends are the main reason for travel.
Last year, 37.1 million people traveled at least 50 miles from their homes on MDW (eMarketer, 2021).
Family and friend events were the activities most likely to encourage a trip in 2022 (45% and 32%, respectively). (Vacasa, February 2022)
This year the likelihood of spring travel is even higher for hybrid workers (86%) and millennials (75%). (Vacasa, February 2022)
Domestic Travel & Staycations
Will Be Most Popular
What This Means
Celebrating at Home:
CPG, QSR & Lifestyle Brands
Snack Choices: Chips & Snack Mixes!
Food: Classic Hotdogs vs. Hamburgers
Serve potato chips
Serve tortilla chips
Serve snack mixes (SF&WB, 2021)
Party Size: Last year, Memorial Day parties were small: 40% of MDW parties had less than 10 guests, while 30% had 10-19. Expect a modest jump in party size this year. (SF&WB, 2021)
Brand Messaging & Goals
Work with Bidtellect’s [b]+studio to create eye-catching messaging around easy snacks, dishes, hosting, outdoor barbeque, table setting inspiration, and more.
Reporting, Adjustments, & Retargeting
QSR brands can offer promotions for take-out and delivery to make at-home hosting easier and less stressful for consumers.
Bid Factoring & Context-Driven Optimizations
Reach consumers already researching MDW, travel, at-home parties, or any topic of your choosing with context-driven targeting and optimization.
Top Tier Audiences & Cookieless Targeting
Utilize Bidtellect’s proprietary audiences, which use natural language processing technology and a semantic understanding of the context at the page level to build custom audiences that show an explicit interest in the category of your choosing.