The platform trends and data in this report undoubtedly reflect shifting habits in reaction to the unprecedented circumstances of 2020.
Key Takeaways
Dynamic goal setting still brought in the highest revenue for advertisers thanks to Bidtellect’s optimization engine. Video usage continues to climb, and consumers consistently prefer recommended content that blends in with the environment. Consumers still used their phones and tablets during lockdown, but they spent more time with content on Desktops than the first half of the year. Travel and Personal Finance saw promising rebounds, indicating hope for the future.
Goal Setting
Dynamic Goal Setting Leads to Max ROI
Device Engagement
Longer Engagement on Desktop, Higher Click-Throughs on Mobile and Tablet
Ad Types
Relevant Recommendation Widget Ad Type Sees Highest Engagement
