SUCCESS STORY
Outstream for Video Performance
How This Health & Beauty Brand Increased Video Completion Rates While Lowering Costs
GOAL
A Health & Beauty brand was looking for a cost-effective way to reach more users — and get them to watch their complete video advertisement.
SOLUTIONS & TACTICS
Bidtellect’s outstream ad unit was recommended as the best option for delivering the brand’s multilayered goals of video completions, cost, and efficiency. The campaign was in flight for a 3-month period, capitalizing on Bidtellect’s optimal inventory and placements.
RESULTS
Using Outstream, the Health & Beauty brand was able to attain impressive audience video completion rates. The combination of a low CPM and high VCR allowed our client to reach a broad audience very efficiently, and exceed industry benchmarks on cost.
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Video Completion Rate (VCR)
The brand’s VCR was more than double the benchmark of 27.3%*
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CPM
The effective CPM backed out at approximately 50% of the average unit rate, netting out in the single digits.
Cost Per Completed View (CPCV)
The brand’s CPCV was drastically lower than the benchmark of $0.04*. At this rate, they maximized budget while increasing reach of their video.
