Bidtellect’s Native Report was created to provide advertisers with important insights and trends in the digital advertising industry – specifically, Native Advertising.
Bidtellect’s platform processes over 55 billion Native auctions daily across 58 million distinctly targetable placements, and this number continues to grow quarter over quarter. We analyze data from the start of an auction through post-click consumer activity including but not limited to the metrics captured in this report.
Key Takeaways:
Dynamic Goal Setting Leads to Success
Multiple Goal Types Outperformed CTR by 32% in 2019 and revenue increased by 38% from 2018 to 2019.
Contextual Targeting is More Than a Privacy Tool
One client saw 88.3% VCR using contextual targeting, and Bidtellect announced a deepened partnership with Just Media, emphasizing the use of contextual-driven decisioning to reach decision-makers.
Video Use is Growing
Completion Rate (Video) as a Goal Type increased in revenue by 19% from 2018 to 2019 and held a top revenue spot across all four quarters in 2019.
Creative Assets Matter
Creative requests Bidtellect’s in-house creative team, [b]+studio, increased by 134% in 2019, and Education – the vertical with the highest growth – increased by a whopping 446%.
