CAMPAIGN OBJECTIVE

Bidtellect partnered with a leading health insurance brand to drive Health Insurance Enrollments via their site. The goal was to drive specific actions on their site, including quote requests, purchase plan forms, lead generation forms, and phone calls to their call center.

GOALS

The goal of this campaign was to achieve a <$30 CPA based on the various site actions above.

• <$30 CPA

CHALLENGES

The brand experienced challenges finding a media partner that would allow them to hone in on qualified audiences plus contextual alignment, in addition to driving efficient CPA media goals. Bidtellect was excited to rise to the challenge.

SOLUTIONS & TACTICS

Targeting:
Bidtellect implemented the following targeting tactics:

• Contextual Targeting across highly relevant Health content
• Bidtellect Proprietary Audiences to reach frequent online health engagers
• Site Retargeting
• Geo targeting (14 DMA Markets)

Creative Tactics:
Bidtellect recommended leveraging Responsive Native Display units to not only drive traffic to the site, but also to drive on-site actions directly tied to new enrollments. Bidtellect’s in-house creative team, [b]+studio, also created custom creative units that included copy and imagery most likely to drive conversions.

Optimization Tactics:
Bidtellect’s optimization algorithm was able to identify specific publishers, contextual environments, and audiences that were most likely to engage with their site and convert. The algorithm was also able to ensure the proper CPM bids were placed in order to meet and exceed all CPA goals.

CAMPAIGN OBJECTIVE

Bidtellect partnered with a midwest university to help them promote awareness of their university and courses, generate interest, and drive enrollment. Their target audiences included High School Counselors, Teachers, Parents, and Prospective Students.

GOALS

The goal of this campaign was to drive efficient CTRs, qualified site engagement, and a $2 cost per qualified page view / visitor.

• $2 Cost Per Page View
• Efficient CTR
• Qualified Site Visits
  

CHALLENGES

This brand was seeking a partner that could help them reach highly qualified audiences, and not only help them drive high volumes of clicks, but also qualified landing page visits and engaged site traffic.

SOLUTIONS & TACTICS

Targeting:

• Audience Targeting: High School Counselors, Teachers & Multicultural student audiences
• Contextual Targeting: Education, Family & Parenting, Hobbies & Interests
• Site Retargeting
• Targeting 5 Midwest DMAs

Creative & Optimization Tactics:
Bidtellect proposed Responsive Native Display units to not only drive efficient clicks, but also drive engaged site traffic.

Optimization Tactics:
This brand leveraged Bidtellect’s proprietary engagement pixel to measure and optimize their media spend towards site engagement metrics such as qualified lands, cost per visit, average time on site, and low bounce rates. Bidtellect was able to help them find specific publishers, contextual environments, and audiences that were most likely to engage with their site.

CAMPAIGN OBJECTIVE

This CPG brand partnered with Bidtellect to engage with qualified shopper audiences. Their goal was to run a mix of “Always On” and Holiday heavy-up campaigns to drive brand lift, consideration, and site engagement.

GOALS

The primary media goals of this campaign were driving a .25% CTR, as well as a $3 cost per engaged site visitor.

• .25% CTR
• $3 cost per engaged site visitor
  

CHALLENGES

This brand was seeking a partner that could help them reach highly qualified audiences and not only help them drive high volumes of clicks, but also qualified landing page visits and engaged site traffic.

SOLUTIONS & TACTICS

Targeting:

• Contextual Alignment: Food & Drink, Recipe & Shopping content
• Audience & Affinity Targeting across: Recipes, Baking, Cooking, Desserts, Mixes, Donuts, Muffins & Pastries

Creative Tactics:
Bidtellect recommended leveraging Responsive Native Display units to not only drive clicks, but to also drive on-site engagement. Bidtellect’s creative studio also helped the brand generate these units to include copy and imagery likely to drive conversions.

Optimization Tactics:
This brand leveraged Bidtellect’s proprietary engagement pixel to measure and optimize their media spend towards site engagement metrics such as qualified lands, cost per visit, average time on site, and low bounce rates. Bidtellect was able to help them find specific publishers, contextual environments and audiences that were most likely to engage with their site.

GOALS

A major beauty brand wanted to drive conversions to a new hair product with CTR set as the primary goal and eCPC as the secondary goal.

• CTR: 0.15%
• eCPC: $1.50

CHALLENGES

The Company initially wanted to track sales conversions with a specific third-party retailer, which was not measurable.

SOLUTIONS & TACTICS

Instead, the team worked together to find a measurable and constructive goal: CTR. Next, Bidtellect suggested maximizing Native Banners to drive efficient eCPCs and quality CTRs. The Company was more familiar with Linear TV and display banners, so they were excited for Native as a new format and tactic. Additionally, the Company was impressed with [b]+studio’s creative asset creation and services, which led to higher engagement.

GOALS

A major Cloud Storage Service company turned to Bidtellect to build awareness and reach new CPA and secondary CTR goals.

• CPA: $26
• CTR: .44%

CHALLENGES

The Company decided to set their CPA goal based on previous remarketing efforts with another platform plus a 20% increase – which could lead to unrealistic expectations.

SOLUTIONS & TACTICS

Bidtellect helped set realistic expectations then got to work running additional audiences and contextual tactics outside of remarketing to lead to higher overall CPAs. The team maximized use of block lists, key word lists for brand safety, and practiced fluidity between tactics. Bidtellect’s team made optimizations that included blocking placements that were not as effective, while focusing on devices and day/time of the week that were strongest performers.