by Missy Steiner | May, 2022
SUCCESS STORY
Video Success: Video Campaign Reaches Sandwich Lovers For Multinational QSR
A multinational quick-service restaurant with a new chicken sandwich turned to Bidtellect to reach potential customers interested in healthy lunch or dinner options using our video capabilities.
GOALS
80% VCR (Video Completion Rate)
SOLUTIONS & TACTICS
Using Bidtellect’s advanced video suite, the client wanted to reach consumers who frequent QSRs often, but may not necessarily choose this brand for a meal. The targeted consumer was keen to get quality, healthy lunch or dinner options, especially those high in protein either for fitness goals, physical activity, or to satiate them longer.
Based on the brand’s past consumer feedback, Bidtellect targeted women and the age range 25-36, both of which found smaller sandwich sizes and high protein appealing. Bidtellect also targeted their QSR Audiences, Gaming, Sports, Entertainment Verticals, and Competitor Audience.
RESULTS
Bidtellect surpassed that goal and achieved 83% VCR.
“We’ve used Bidtellect for a lot of our clients across various industries from Consumer Electronics to FinServ to Retail- Bidtellect’s performance through native ads is unparalleled when compared to anyone with a similar offering. Bidtellect always makes sure the campaigns are set up for success, they will ensure all the pipes are established for them to optimize and stay on top of campaigns to enhance and improve performance, and it feels very personal that way, that someone is taking care of your campaigns!”
Digital Director, Dentsu
by Missy Steiner | May, 2022
SUCCESS STORY
Video Success: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect
A multinational automotive manufacturer turned to Bidtellect’s video capabilities to reach potential buyers with their growing lineup of electrified vehicles.
GOALS
60% VCR (Video Completion Rate)
SOLUTIONS & TACTICS
Bidtellect utilized a holistic approach to targeting, combining contextual and behavioral tactics, as well as in-market/affinity segments and real-time moment triggers. The team targeted the ages of 25-54 and skewed towards Urban and Suburban Communities, specifically looking to reach qualified “Leading Edge Advocators,” “Electric Vehicle Intenders,” and “Latent Intenders.” Essentially, varying degrees of those already interested and aware of electric vehicle purchasing.
RESULTS
Bidtellect’s Branded and Outstream Video drove VCRs well above benchmark, with the strongest VCR achieved from Branded Video at 85%.
Bidtellect has always shown our agency and client the best customer service. From the dedication to our business, striving for excellent performance, and detailed reporting, we have confidence that Bidtellect will execute our vision and adapt as we learn about our campaigns. Bidtellect’s native [and non-native] products have served our KPIs well by delivering beneficial optimization strategies in a timely manner. We look forward to continuing our partnership with Bidtellect.
Communications Supervisor, Saatchi & Saatchi
by Missy Steiner | May, 2022
SUCCESS STORY
Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%
A global food and beverage manufacturer wanted to build excitement around a new marinade sauce product. Bidtellect maximized video and retargeting solutions to surpass goals.
GOALS
- VCR: 60%
- Viewability: 50%
SOLUTIONS & TACTICS
Bidtellect utilized its Video and Native Display formats with a holistic targeting approach, maximizing predictive audiences, cookieless contextual targeting, and third-party audiences. Using Sequential Retargeting, video engagers were then retargeted with a native display campaign to drive coupon downloads.
RESULTS
Bidtellect performed well above benchmarks in both French and English campaigns, driving 3,639,498 completed video views for a VCR of 90% and Viewability of 86%.
by Missy Steiner | Feb, 2022
SUCCESS STORY
Bidtellect Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement
Bidtellect’s award-winning creative team, [b]+studio worked closely with the client to revamp creatives and ultimately achieve a 0.34% CTR with low cost per average qualified site visit.
OBJECTIVE
A top California winery and distributor worked with Bidtellect to raise awareness and increase reach to their audience. They set a CTR goal of 0.20%.
CHALLENGES
The client did not want to place Bidtellect’s proprietary Engagement Code on sites to track post-click behavior, which can slow down campaign optimization work.
SOLUTIONS & TACTICS
Bidtellect’s award-winning creative team, [b]+studio worked closely with the client to revamp creatives to express the personality of the brand, be more user-friendly and approachable to users, and “pop” on sites with eye-catching mix of copy, images, and high-impact creative units. Bidtellect’s account management and performance team utilized Bidtellect first-party audiences, specifically Food & Drink, age 25+ with efficient bounce rates.
RESULTS
The campaign surpassed 40,000 clicks, achieved a 0.34% CTR, with notably very mobile heavy engagement. The cost per qualified site visit averaged below $2.
by Missy Steiner | Feb, 2022
SUCCESS STORY
Bidtellect Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect
Bidtellect’s context-driven bidding and optimization technology helped recruitment efforts by driving qualified and engaged candidates to the brand’s hiring pages, ultimately leading to renewals and a sole partnership.
OBJECTIVE
A regional quick-service restaurant (QSR) tapped Bidtellect to spread awareness about its job openings, specifically aiming to target qualified applicants to drive to their career landing page.
SOLUTIONS & TACTICS
The Bidtellect team utilized Responsive Native Display units along with a combination of contextual, audience, and retargeting strategies to target job hunters looking for employment opportunities in food services within designated market areas (DMA). The Bidtellect platform organically optimized to time of day, emphasizing spend to the late afternoon and evening hours, which drove a higher percentage of clicks and engagement. By leveraging dynamic pricing, the team realized cost efficiencies 24% below the contracted rate, resulting in over 5.5MM added value impressions being funneled back into the program for increased awareness and branding.
RESULTS
Bidtellect surpassed the CTR goal by 52%. As the sole Native Advertising partner on the plan, Bidtellect’s context-driven bidding and optimization technology drove qualified and engaged traffic to the brand’s hiring pages, helping candidates begin their career journey and the QSR exceed their back-half hiring goals. Bidtellect earned two incremental renewals over the 4-month flight, servicing over $500K in budget, and were ultimately awarded sole Native partnership again for 2022 with expansion efforts into Display and Video channels.
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