PRIMARY GOALS

• Upper Funnel Goals: Awareness & Engagement
• Average Time on Site Goal:  :30s

CHALLENGES

The Automotive brand partnered with Bidtellect in order to drive qualified audience engagement with their landing pages and content during their seasonal spring event.  While the campaign was focused around upper funnel goals and awareness, on-site conversions were also being measured.

SOLUTIONS & TACTICS

• Creative:  Bidtellect recommended Responsive Native Display Units, given the time on site goals and conversions measured.  
• The brand was able to place Bidtellect’s unique Proprietary Engagement Pixel on their site in order to optimize the campaign algorithmically towards site engagements and time spent on site.
• The campaign leveraged Bidtellect’s context-driven optimization algorithm in order to find sites, contextual environments, and ad placements most likely to deliver qualified site engagement, and time on site.  

OBJECTIVES

A leading pharmaceutical brand sought to drive engagement with their patient resource center to increase brand awareness and educate patients about how to better manage their condition. Additionally, the brand wanted to drive participation and downloads of their incentive program.

SOLUTIONS & TACTICS

The brand was looking for a way to drive performance within pharmaceutical’s strict information requirements. Bidtellect offers industry-leading performance capabilities in addition to unique native ad units with scrolling ISI (Important Safety Information) incorporated into brand content and imagery. To measure the success of the campaign, the Company looked at CTR and reach.

OBJECTIVES

A Global Tech and Business Enablement Solutions provider and longstanding Bidtellect client wanted to continue their focus on valuable mid- and lower funnel actions. To gauge future performance, Bidtellect was one of three partners (and only non-omnichannel DSP) selected to run the newly created LiveRamp’s IdentityLink audiences thanks to Bidtellect’s 1:1 integration with LiveRamp and privacy-first architecture.

Engagements – 85,000+
Viewability ~ 70%+
CTR ~ .4% +

CHALLENGES

Testing constrictions included: 

• Use of IDL enabled audiences consisting of past site visitors and current non-customers ONLY – no cookie-based audiences leveraged, as this is to be considered a “pressure test” for marketing continuity
• Current cookie-based strategy continuously exceeds performance benchmarks, thus a successful test can only be declared if performance matches or exceeds the levels of current campaign(s)
• Multiple suppression audience groups
• Mid-Flight introduction of new prospecting audience consisting of current clients within various stages of an “upsell” sales cycle.
• + 70% viewability monitored daily

SOLUTIONS & TACTICS

After ingesting (by way of 1:1 integration with LiveRamp) the custom IDL audience groups and suppression cohorts, Bidtellect deployed specific messaging “talk-tracks” along with elements of the brand’s original content aimed at driving engagement with known valuable business prospects. Bidtellect then repeated the process and targeted specific existing client groups to actively upsell enhanced product offerings.

Even when working with defined audience groups, Bidtellect was able to achieve strong performance week-over-week by leveraging proprietary bidding and optimization technologies that incorporate non-identity signals and contextual clues.