Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

SUCCESS STORY

Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Even with a tight regional footprint and targeting limitations, Bidtellect surpassed Native Display CTR and Video VCR goals thanks to Pause Out of View Video and 3rd Party Contextual Targeting capabilities.

OBJECTIVES

A major regional grocer sought to reach more customers more efficiently using native display and video through

Bidtellect’s platform.

  • Primary KPI: Reach 60% & Frequency 4x Weekly
  • Secondary KPI: Display: .30% CTR.
  • Monitoring Viewability at 70%
  • Video: 70% VCR, Monitoring Viewability at 70% and Use Pause Out Of View Video

CHALLENGES

Bidtellect had to contend with a tight regional footprint: 5 states and 6 designated market areas (DMAs), as well as several targeting limitations such as 2nd Party DataAudience Targeting, and utilizing activation and suppression of 3rd Party Data as well as Bidtellect Contextual Categories (Food & Drink, Shopping, Society, Arts & Entertainment), while managing to control group suppression plus an over-exposure audience.

SOLUTIONS & TACTICS

Bidtellect sorted the campaigns within 2P and 3P to show Native Display and Native Video campaigns. Throughout the campaign, results consistently showed 3P Contextual Targeting yielding a .33% CTR and 87.4% VCR, and the 2P data set delivered at .22% CTR and 73.3% VCR. While Bidtellect did continue to parse out the campaigns within News Whitelist and No News, we saw the strongest performance continue to come from 3P Contextual Targeting.

RESULTS

Bidtellect surpassed all goals, with mobile and tablet earning the highest performance across devices, and 3rd Party Data / Contextual Targeting outperforming 2nd Party Data.

%

Overall CTR

%

Overall VCR

%

Top performing CTR device for display: Mobile

%

Top performing VCR device for video: Tablet

%

Top performing CTR creative for display: Sandwich

%

Top performing VCR creative for video: Turkey

MORE SUCCESS STORIES

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Case Study: Multinational Tech Company Podcast Success with Bidtellect

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Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

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Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

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Creating a Lasting Impression in A Short Time

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Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

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How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Tax Solution Provider Beats CPA Goal By 76%

SUCCESS STORY

Tax Solution Provider Beats CPA Goal By 76%

Thanks to Bidtellect’s proprietary technology and contextual learnings, the campaign well-surpassed CPA goals and led to a 105% increase in campaign budget. Bidtellect outperformed all Native competitors.

OBJECTIVES

A leading tax preparation solution provider utilized Bidtellect’s native platform to reach consumers and measure the direct action of those that started the tax filing process. Goal: CPA of $50.

CHALLENGES

The main challenges the team faced were budget and name recognition as compared to the Company’s competitors.

SOLUTIONS & TACTICS

For the DR campaign, Bidtellect utilized native display placements, and maximized the platform’s insights and learnings to optimize the majority of the campaign without a conversion pixel. The team adjusted the campaign daily to align with time of day, day of week, and creative optimizations. Targeting was broken out into contextual and behavioral.

RESULTS

Bidtellect consistently delivered a CPA of $12, even without a conversion pixel – a testament to Bidtellect’s proprietary technology and learnings of contextual behavior. A brand study also revealed the following positive results, including an increase in brand favorability, ad awareness, and consideration intent:

CPA

%

Brand Favorability

%

Online Ad Awareness

%

Consideration Intent

Thanks to the results, the Company increased the campaign budget by 105% in four months. Bidtellect proved to be in the top two highest performers on the entire media plan, successfully outperforming all native competitors.

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Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

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Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

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Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

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Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

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Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

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Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

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Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

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Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

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Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

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Case Study: Tax Solution Provider Beats CPA Goal By 76%

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Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

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Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

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How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

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How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

SUCCESS STORY

Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

A leading wholesale retailer turned to Bidtellect to shift their social media budget outside the walled gardens. The move not only quelled their concerns over brand placement next to user-generated content and polarizing ad environments but surpassed their goals by 30%.

OBJECTIVES

$110 Cost Per Acquisition
Signups to Loyalty Program

This Wholesale Retailer traditionally executed digital performance campaigns across Facebook, but developed concerns over being aligned next to user-generated content and polarizing ad environments. They were ready to explore running outside social channels. The client had strict CPA goals, and needed to quickly identify a digital solution that would drive new member acquisition.

SOLUTIONS & TACTICS

Bidtellect worked with the brand to understand their digital goals and challenges and recommended a Native strategy to extend their Facebook creative assets into high-performing, contextually-relevant, and brand-safe open-web environments. Bidtellect recommended a mix of contextual targeting, custom publisher lists, and retargeting strategies in order to achieve acquisitions. Bidtellect leveraged IAS’s semantic keyword brand safety solutions to ensure that all ads appeared in brand-safe environments. Bidtellect’s in house creative studio (b+studio) repurposed their existing social assets, as well as produced new creative for testing and performance.

RESULTS

After the 6 week test, Bidtellect exceeded the $110 social CPA goal by over 30%, achieving an $84.31 CPA. Bidtellect’s platform and performance team was able to hone in on the best-performing Native placements across various publishers, creatives, and contextual environments that were driving the most efficient performance, as well as provide in-depth reporting. The client saw immediate value in Bidtellect’s native activation solutions. They renewed the campaign and extended the partnership to new markets based on performance and service.

CPA

%

Exceeded goal by 30%

RESULTS

Note: If Social Media is Native Advertising within walled gardens, Bidtellect is Native Advertising for the open web. We’re equipped to help brands seamlessly complement or supplement social strategies with a brand-safe open web strategy to scale effectively.

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Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

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Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

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Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

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Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

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Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

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Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

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How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

Native Delivers Optimal Reach

Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Creating a Lasting Impression in A Short Time

Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

SUCCESS STORY

A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

This leading state lottery site was falling short when it came to re-engagement. Here’s how utilizing Bidtellect’s unrivaled scale and dynamic pricing capabilities turned that around.

OBJECTIVES

This Top 5 US State Lottery believed in the power of native display, but had only seen success in prospecting campaigns, with their current partner falling short when it came to re-engagement. Bidtellect was tasked with re-engaging existing players to drive incremental deposits and revenue while delivering a positive ROAS goal.

Goals:

  • Primary KPI: Return on ad spend (ROAS) ~ 1000% +
  • Secondary KPI: Cost Per Deposit (CPD) ~ $2.50

CHALLENGES

The client had several constraints Bidtellect had to operate under:

  • Leverage only a closed ecosystem of approved sites (2,000+ Blacklist and no crossover with direct network buys)
  • Multiple levels of age restriction targeting on approved sites
  • Geo-specific delivery
  • Simultaneous anti-targeting of animated video content, cartoons, and any content or products related to kids or children at the page level.

SOLUTIONS & TACTICS

Bidtellect’s Platform Operations team worked hand-in-hand with the compliance team in charge of the Lottery’s site to not only ensure Bidtellect’s pixels were approved, but implemented in such a way that new account creations and return players were captured and classified.  Bidtellect’s buying power across the mandatory closed ecosystem of sites proved invaluable, as it allowed for performance above goal after the first full week of going live. To further amplify buying power and maximize allotted budget, Bidtellect recommended shifting to dynamic pricing after providing several key analyses and bid compliance details.

RESULTS

Despite the constraints, Bidtellect achieved results well above goals, which continued week-over-week for the life of the campaign:

%

ROAS

Average Cost Per Deposit

Average Deposit

The resulting and continual campaign performance quarter-over-quarter has created a growing partnership between Bidtellect and this Top 5 State Lottery not only for re-engagement efforts, but for prospecting efforts as well.

MORE SUCCESS STORIES

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Multinational Tech Company Podcast Success with Bidtellect

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

Case Study: Tax Solution Provider Beats CPA Goal By 76%

Case Study: Tax Solution Provider Beats CPA Goal By 76%

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Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

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Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

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Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

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How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

Outstream for Video Performance

Outstream for Video Performance

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Native Delivers Optimal Reach

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

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Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

SUCCESS STORY

Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

Tasked with driving incremental foot traffic, Bidtellect outperformed all goals and all partners in all media categories to earn a 600% budget increase.

OBJECTIVES

The team sought to drive incremental foot traffic to Leslie’s Pool stores by both assessing seasonal market fluctuations and specificities and by leveraging and promoting content that aligns with each market’s annual pool maintenance needs.

KPIs:

  • To increase CTR and time spent on site
  • To increase Foot Traffic Lift from Exposed Audience (measured by Placed)

SOLUTIONS & TACTICS

  • To maximize reach, Bidtellect ran across all devices and products.
  • To encourage clicks, Bidtellect ran across display only.
  • We leveraged contextual targeting across all categories to further increase reach.
  • We leveraged behavioral targeting across our data partners to reach pool owners, and those who are in market, or have been in market, to purchase pool supplies.
  • We focused on pushing blog content out to encourage visitors to click to site, spend time, and ultimately find a store near them to drive in-store visits.

RESULTS

Bidtellect outperformed all partners in all media categories (including offline and online), achieving an impressive 41% behavioral lift. dCPM and dCPC came in below contracted rates. Contextual proved to be an effective and scalable strategy, achieving strong click through rates and high site engagement, averaging 56 seconds Time on Site. CTR surpassed every categorial benchmark. Following the campaign, Bidtellect earned an RFP for 5 additional markets with a 600% increase in budget.

%

Behavioral Lift

Time on Site

Below Original Contracted Rates

Beat Every Categorial Benchmark

%

Increase in Budget

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Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

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Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

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Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

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Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

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Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

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Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

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Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

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Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

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Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

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