Bidtellect Native Report 1H 2018
If there was a story that emerged this year, it is that mobile and tablet engagement is growing at a runaway rate. In her 2018 Internet Trends Report, Mary Meeker reported a significant increase in mobile usage (and identified a ~$7 billion advertising spending opportunity), and the growth in mobile and tablet engagement agrees. Users are not only engaging with content on mobile and tablets at a growing rate, but engaging deeper and more thoughtfully.
We saw a significant growth in video engagement, especially completion of click-to-play videos, proving consumers engage and engage proactively. A valuable content-first strategy has never been more imperative. While Native advertising has often been perceived as an upper-funnel strategy used to increase brand awareness, content now sits at the center of brands’ marketing campaigns and is used to connect and engage with consumers at all stages of the consumer lifecycle to drive results.
Here are the 3 main trends we found for the Q2 2018 report:
Mobile and Tablet Engagement is Growing
“Deeper Dive” Engagement is No Longer Reserved for Desktop Alone
Video Completion Rate
Mobile and Tablet Engagement
“Deeper Dive” Engagement
Engagement Score by Publisher Category
Personal Finance and Science are new highly-engaging categories compared to last year, as are Travel and Sports. Food & Drink and Law, Gov’t & Politics are typically highly-engaging categories as the former can reach both highly-localized markets as well as broader regions, while the latter has stayed highly-engaging since President Trump took office.
About this Report
The company is headquartered in Delray Beach, Florida and was launched in 2013 by the digital media industry’s most successful ad tech pioneers.
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