by Missy Steiner | Mar, 2020
SUCCESS STORY
Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line
Thanks to Bidtellect, the company successfully achieved CTR, Time on Site, and Brand Awareness goals for its new product line.
OBJECTIVES
The company’s primary goal was to build brand awareness and brand favorability for its new product line. They looked to measure successful engagement using CTR (goal of .2%) and site engagement, including time on site (goal of 60 seconds), and page views.
SOLUTIONS & TACTICS
Bidtellect distributed Native display formats utilizing contextual targeting and ABM audience targeting.
- Native Display Formats
- Contextual Targeting: Technology & Business Sites
- ABM Audience Targeting
RESULTS
Bidtellect exceeded CTR and Time on Site performance goals and successfully lifted brand awareness by 201% and brand favorability to a whopping 313%.
Kantar Millward Brown Results:
Brand Favorability (Lift)
Time on Site in Seconds (Exceeded 60 Second Goal)
by Missy Steiner | Mar, 2020
SUCCESS STORY
Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability
A major US Bank Brand partnered with Bidtellect to promote custom content for their new credit card geared towards small business owners and achieved .29% CTR and 72% lift in brand favorability.
OBJECTIVES
The brand’s objective was simple: reach small business owners, drive content engagement, and measure branding and awareness metrics (using Kantar Millward Brown) to determine success.
SOLUTIONS & TACTICS
Bidtellect leveraged Native creative formats to distribute custom small business content. The team used the platform to target small business audiences using first-party, third-party, and contextual data. Using Bidtellect’s proprietary engagement score technology*, we optimized digital media investment towards content engagement, time on site, number of pages viewed per visit, bounce rate, and CTR – offering a more well-rounded and accurate measurement of engagement.
- Creatives: In-Feed Native Display Units Across all Digital Devices
- Contextual Targeting: Small Business Content
- 1P & 3P Data: Small Business Audiences
RESULTS
Bidtellect successfully surpassed engagement and cost goals and saw a considerable lift in positive brand perceptions according to Kantar Millward Brown metrics.
Average Time on Site (Seconds)
Cost Per Qualified Engagement (Surpassing $4 Goal)
Kantar Millward Brown Metrics:
- Brand Favorability: 72% Lift
- Consideration & Intent for the Bank: 156% Lift
- Consideration & Intent for the Bank’s card: 73% Lift
by Missy Steiner | Feb, 2020
SUCCESS STORY
Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect
Placement level optimization and high impact creative drove results.
GOALS & TACTICS
- A major shoe retailer turned to Bidtellect with a goal of highest possible CTR for an upcoming campaign.
- Bidtellect leveraged algorithmic and manual placement level optimization and Bidtellect’s in-house creative studio created and utilized high impact creative such as carousel and scroller units.
The category campaigns performed extremely well from a performance and pricing standpoint, driving cheaper eCPMs and outperforming audience campaigns. The high impact units (carousel and scroller) performed particularly well and should be leveraged moving forward. The combination was a winner.
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