Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

SUCCESS STORY

Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Thanks to Bidtellect, the company successfully achieved CTR, Time on Site, and Brand Awareness goals for its new product line.

OBJECTIVES

The company’s primary goal was to build brand awareness and brand favorability for its new product line. They looked to measure successful engagement using CTR (goal of .2%) and site engagement, including time on site (goal of 60 seconds), and page views. 

SOLUTIONS & TACTICS

Bidtellect distributed Native display formats utilizing contextual targeting and ABM audience targeting. 

  • Native Display Formats
  • Contextual Targeting: Technology & Business Sites
  • ABM Audience Targeting

RESULTS

Bidtellect exceeded CTR and Time on Site performance goals and successfully lifted brand awareness by 201% and brand favorability to a whopping 313%.

Kantar Millward Brown Results:

%

Brand Awareness (Lift)

%

Brand Favorability (Lift)

%

CTR (Exceeded .2% Goal)

Time on Site in Seconds (Exceeded 60 Second Goal)

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The Power of Context Case Study: New Case Study Highlights the Efficiency of Bombora Contextual Segments in Bidtellect Programmatic DSP

The Power of Context Case Study: New Case Study Highlights the Efficiency of Bombora Contextual Segments in Bidtellect Programmatic DSP

Case Study: Bidtellect Brings More Efficiency to Delivery, Retargeting Thanks to Context in Head-to-Head Test

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Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

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Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

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Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

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Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

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Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

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Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

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Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

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Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

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Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

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Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

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Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

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Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

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Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

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Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

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Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

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Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

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Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

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Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

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Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

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Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

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Case Study: Multinational Tech Company Podcast Success with Bidtellect

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Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

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Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

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Case Study: Tax Solution Provider Beats CPA Goal By 76%

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Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

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Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

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Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

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Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

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Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

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Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

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Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

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How An Automotive Brand ‘Built’ A New Customer Base With One Button

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How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

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How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

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Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

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Native Delivers New Avenue For Conversions & Brand Awareness

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How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

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How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

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How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

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Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

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Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

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A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

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How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

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Native Delivers New Avenue for Conversions

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

SUCCESS STORY

Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

A major US Bank Brand partnered with Bidtellect to promote custom content for their new credit card geared towards small business owners and achieved .29% CTR and 72% lift in brand favorability.

OBJECTIVES

The brand’s objective was simple: reach small business owners, drive content engagement, and measure branding and awareness metrics (using Kantar Millward Brown) to determine success.

SOLUTIONS & TACTICS

Bidtellect leveraged Native creative formats to distribute custom small business content. The team used the platform to target small business audiences using first-party, third-party, and contextual data. Using Bidtellect’s proprietary engagement score technology*, we optimized digital media investment towards content engagement, time on site, number of pages viewed per visit, bounce rate, and CTR – offering a more well-rounded and accurate measurement of engagement. 

  • Creatives: In-Feed Native Display Units Across all Digital Devices
  •  Contextual Targeting: Small Business Content
  • 1P & 3P Data: Small Business Audiences

RESULTS

Bidtellect successfully surpassed engagement and cost goals and saw a considerable lift in positive brand perceptions according to Kantar Millward Brown metrics.

Total Impressions Served

%

Overall CTR

Average Time on Site (Seconds)

Cost Per Qualified Engagement (Surpassing $4 Goal)

Total Spend (Q3 2019)

Kantar Millward Brown Metrics:

  • Brand Favorability: 72% Lift
  • Consideration & Intent for the Bank: 156% Lift
  • Consideration & Intent for the Bank’s card: 73% Lift

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The Power of Context Case Study: New Case Study Highlights the Efficiency of Bombora Contextual Segments in Bidtellect Programmatic DSP

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Case Study: Regional Grocery Targets Buyers With Useful Recipe Content in Contextually-Relevant Environments, Generating Engagement

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Case Study: Bidtellect Beats CPA Goal by 4X For Health Insurance Brand Seeking On-Site Conversions

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Case Study: Midwest University Partners With Bidtellect To Generate Interest With Targeted High School Audiences, Teachers & Counselors

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Case Study: CPG Brand Seeking Qualified Shopper Audiences Beats CTR Industry Benchmarks by 2X Using Bidtellect Contextual & Audience Tactics

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Bidtellect Case Study: Major Beauty Brand Goes Native With Bidtellect, Beats CTR Benchmark by 2X & eCPC Goal by 117%

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Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

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Case Study: Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

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Case Study: Online Healthcare Portal Expands Beyond Display to Context, Native; Beats eCPC Goal by 31%

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Case Study: Tourism Nonprofit Reaches Interested Travelers Post-Pandemic, Achieving CTR 225% Above Benchmark With Bidtellect

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Video Success Case Study: Video Campaign Reaches Sandwich Lovers For Multinational QSR

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Video Success Case Study: Electric Vehicle Campaign Surpasses VCR Goals by 33% With Bidtellect

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Case Study: Global Food & Bev Brand Taps Bidtellect For New Sauce Product Campaign, Surpasses Video Goals by 50%

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Case Study: Winery Surpasses CTR Goal With Bidtellect Thanks To Creative, Mobile Engagement

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Case Study: QSR Seeks Qualified Job Applicants, Surpasses CTR Goal By 52% With Bidtellect

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Case Study: Bidtellect Achieves 309% Overall IO Increase With Consistent Conversion Performance

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Case Study: Bidtellect Executes Awareness Strategy for New to Market Robot Walking Companion, Exceeds Goals Across Formats

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Case Study: National CBD Brand Achieves Max Post-Click Engagement With Bidtellect: 283% Above Average Time on Site

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Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

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Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

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Bidtellect Case Study: Retail Chain Beats CTR Goal 2x with High Impact Units

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Case Study: Bidtellect Exceeds Full Funnel Goals for Leading Automotive Tire Brand by 2x

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Case Study: Bidtellect Drives Patient Engagement for a Leading Pharmaceutical Brand Body

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Case Study: Bidtellect Top-Performance Partner in 30-Day IDL Test in Preparation for Cookie-Less Future Strategy

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Case Study: How A Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect

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Leading CPG Brand Achieves 85% Video Viewability Rate, Surpassing Industry Average by 40%

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Case Study: Multinational Tech Company Podcast Success with Bidtellect

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Case Study: Financial Services Client Leverages Bidtellect Through the Purchase Funnel for Checking & Savings Campaign

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Case Study: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

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Case Study: Major Regional Grocer Exceeds Video Goals Thanks to Contextual Targeting

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Case Study: Tax Solution Provider Beats CPA Goal By 76%

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Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

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Case Study: A Top 5 US State Lottery Achieves 2,300% ROAS to Re-Engage Existing Players

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Case Study: Outdoor Pool Retailer Turns to Bidtellect to Drive Foot Traffic, Sees 41% Behavioral Lift and Avg 56 Sec Time on Site

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Case Study: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

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Case Study: Custom Landing Page For Tourism Contest Secures 15,000 Entries

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Case Study: Tourism Client Achieves 324.7% ROI on Hotel Bookings and Qualified Site Traffic

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Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

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Case Study: Major US Bank Targets Small Business Owners, Wins 72% Lift in Brand Favorability

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Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

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Bidtellect Case Study: Leading Automotive Manufacturer Trusts Bidtellect With Video Advertising

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Bidtellect Case Study: How A Leading University Targeted Content To Reach Students Across Multiple Geos

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How An Automotive Brand ‘Built’ A New Customer Base With One Button

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

How Bidtellect’s Native Solution Generated Strong Awareness through Engaging Content for a Major Healthcare Company

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How Bidtellect Delivers Consistent Conversions for a Major Energy Services Provider

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Bidtellect Drives Sales for Major Men’s Razor & Shaving Brand

Native Delivers New Avenue For Conversions & Brand Awareness

Native Delivers New Avenue For Conversions & Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

How A Leading CPG Company Leveraged Bidtellect’s Platform to Drive Brand Awareness

Top 3 US Automotive Marketplace

Top 3 US Automotive Marketplace

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

How a Leading Insurance Company Used Targeted Content to Reach Consumers Across Multiple Regions

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How A Major Tech Company Leveraged the Power of Content Distribution on One Platform

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Overcoming Pixel Odds for Double KPI Success for A Financial Services Company

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Creating a Lasting Impression in A Short Time

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

Global Beauty Retailer Partners with Bidtellect to Grow and Retain Customer Base

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

A Creative Solution Wins Over A Legal Conundrum and Boosts Engagement

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers

Major Clothing Retailer Sees Impressive 1370% ROI

Major Clothing Retailer Sees Impressive 1370% ROI

Native Delivers New Avenue for Conversions

Native Delivers New Avenue for Conversions

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Bidtellect Case Study: Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

SUCCESS STORY

Leading Shoe Retailer Sees Impressive 0.67% CTR With Bidtellect

Placement level optimization and high impact creative drove results.

GOALS & TACTICS

  • A major shoe retailer turned to Bidtellect with a goal of highest possible CTR for an upcoming campaign.
  • Bidtellect leveraged algorithmic and manual placement level optimization and Bidtellect’s in-house creative studio created and utilized high impact creative such as carousel and scroller units.

RESULTS

%

CTR

The category campaigns performed extremely well from a performance and pricing standpoint, driving cheaper eCPMs and outperforming audience campaigns. The high impact units (carousel and scroller) performed particularly well and should be leveraged moving forward. The combination was a winner.