by Missy Steiner | Nov, 2019
SUCCESS STORY
How Bidtellect’s Native Advertising Platform Exceeded KPI Expectations and Generated A Positive ROAS for Two Major “Teen-Focused” Retailers
OBJECTIVE
In recent years, two major “Teen-Focused” retailers saw a decline in sales. They turned to Bidtellect to reclaim their global high school consumer brand status.
SOLUTIONS & TACTICS
Bidtellect initially launched all products (In-Feed, In-Ad and Recommendation Widgets) nationally across all devices (desktop, mobile, and tablet). Bidtellect also layered contextual targeting via shopping, fashion, arts and entertainment as well as news. Bidtellect leveraged the brands’ social media campaign assets and made weekly updates to creative assets for both male and female through the creative services team, [b]+studio. Bidtellect optimized the copy for In-Ad and Recommendation Widgets to enhance performance throughout the campaign.
RESULTS
Both campaigns averaged a 2:1 Return on Ad Spend. In fact, one brand saw In-Feed Placement drive the strongest Return on Ad Spend at nearly 4:1. Both brands averaged over a .8% CTR and achieved their CPA Goals handily.
The best result: the brands achieved cool-kid status amongst their target shoppers.
by Missy Steiner | Nov, 2019
SUCCESS STORY
Major Clothing Retailer Sees Impressive 1370% ROI
Bidtellect’s contextual targeting coupled with unique post-click metrics drove massive engagement and revenue growth.
OBJECTIVE
A major clothing retailer sought to drive sales and expand the brand’s online presence with a positive return on ad spend and performance measurement through Omniture data.
SOLUTIONS & TACTICS
- Bidtellect utilized 3 ad formats (In-Feed, Recommendation Widget and In-Ad) across 3 devices and all device types.
- We drove new users to the retailer’s site via Contextual Targeting and leveraged a Retargeting tactic to re-message consumers who had not made a purchase.
- Our dynamic pricing solution offered a more effective and efficient way to reach the target audience in the digital landscape.
- Additionally, Bidtellect placed our propriety Engagement Code on the retailer’s site, which allowed us to monitor, optimize and offer thorough post-click analytics to the client.
- Bidtellect providing detailed weekly reports that included a detailed breakout of our Engagement data in addition to Omniture and DCM’s data. Ultimately, the client shifted away from Omniture data to user site engagement.
RESULTS
The use of Bidtellect’s native advertising enabled this retail advertiser to communicate its powerful messaging and content while leveraging our advanced targeting across thousands of publishers. This resulted in an overall Engagement Score of 9/10. Engagement metrics were fantastic across the board, driving an Average Time on Site of 189 seconds, 2.58 Page Views per Visit and a Bounce Rate of 30.7%.
Bidtellect drove over $1,068,000+ in Revenue
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