This Week in Digital Advertising: Holiday Content Roundup, Festive Cocktails, Google Gets Sued (Again), and Latest News

This Week in Digital Advertising: Holiday Content Roundup, Festive Cocktails, Google Gets Sued (Again), and Latest News

Hello Bidtellectuals!

Merry Christmas and Happy Kwanzaa to all those who celebrate! Here’s to a brighter 2021!

Congratulations to our Bidtellectual of the Week: a shoutout to Rob, Ashley, Cory, Vicky, Nick, TJ, and Katie who epitomized the meaning of teamwork to go above and beyond for a client!

Holiday Cocktail Recipes? Yes, Please

The holidays may look a little different this year, but wherever you are, you could probably use a cocktail. Our last Quarantine Cocktail Recipes post was a hit, so we slapped on a Santa hat, sprinkled a little magic, and found some new ones. Who knows, maybe one of these will become a new holiday tradition? 

Read it here:

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

 

Last Call for Holiday Campaigns!!!!!! Here’s a Roundup of Content to Help:

 

The Latest: Beeswax, Google, Washington Post, and Best Ads of 2020

  • FreeWheel Buys Beeswax: Comcasts’s video ad tech company has been increasing its buy-side capabilities over the last couple of years. Beeswax is known for its bidder-as-a-service and customizability. It remains to be seen how the partnership will look re: branding, exclusivity, technological integration, and more.

  • 38 States And Territories Sue Google Over Its Alleged Search Monopoly: Less than 24 hours after Google was hit with an antitrust lawsuit re: its ad tech business, 38 states and territories served up another suit focused on Google’s monopoly over the search market. BOOM.

  • WashPost Becomes The First Publisher To Join Unified ID 2.0 . Well, hello there!

  • Adweek released its 25 Best Ads of 2020. Obvi Satan is on there. Which is your favorite?

  • ICYMI: Adexchanger’s Programmatic Power Players list is live. We are on this list. It make us proud. We’re in good company, so check it out.

Bidtellect Ugly Sweater Happy Hour Zoom Screen Grab 2020

Good News: COVID Vaccine, Cookies & Castles, Ugly Sweater Happy Hour

  • Have you listened to Dolly Parton’s Holly Dolly Christmas Album yet? It features duets with artists like Michael Bublé, Miley Cyrus, and Willie Nelson.

  • The Pfizer COVID vaccine is now being administered to healthcare workers and others, and Vice President Mike Pence will receive it live on television today to build public trust. Moderna’s is on now track to be approved soon. Is the end in sight? My hopes are high for 2021.

  • Cookies & Castles went off without a hitch! Congratulations to Bidtellectual Katie Broussard. Read more about her amazing work here.

  • Cheers to a fun Ugly Sweater Happy Hour! See photo above!

Happy Holidays!

Charlotte

Get this right to your inbox every Friday! Add your email below:


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

This Week in Digital Advertising: SPO, Programmatic Power Players, and Taylor Swift Saves 2020?

This Week in Digital Advertising: SPO, Programmatic Power Players, and Taylor Swift Saves 2020?

Hello Bidtellectuals!

The celebration of Hanukkah is underway! Sending a Happy Hanukkah to all those who celebrate!

Congratulations to Bidtellectual of the Week Carolina Escobar, who fights for the very best user experience on our platform each day!

SPO: The Future Is Already Here. What’s Holding Us Back?

These days, there are more hops in the programmatic supply chain than a well-crafted IPA.  In one PwC study, 15 advertisers had nearly 300 distinct supply chains to reach 12 publishers. Craig Aron, Bidtellect SVP of Growth and Strategic Business Development, dives into the issue on Adexchanger: the answer is already here, but there’s one thing holding the industry back. Read the piece here.

 

On 2021: Colors of the Year and eMarketer Predictions (and Facebook)

  • eMarketer released its 10 Key Digital Trends for 2021 and there’s nothing too surprising: privacy will still be on everyone’s minds, with an emphasis on first-party data and new targeting techniques. It’s also stark reminder that things won’t be “bouncing back to normal” anytime soon. Digital events will reign, as will streaming and social entertainment.

  • We’ll still all be talking about Facebook in 2021, since the FTC just sued the social media giant for monopolization and years-long anticompetitive practices to maintain its dominance.

  • And Pantone announced 2021’s colors of the year: “Ultimate Gray” and “Illuminating” Yellow. Apparently they signal natural strength and positivity.  We’ll take it.

 

Adexchanger’s Programmatic Power Players

It’s the the digital marketing industry’s first searchable guide to the best agencies, tech providers and partners in the business. Bidtellect earned a spot on the coveted list and we’re in great company! Check it out here.

Bidtellectual Spotlight: 

Katie Broussard Makes a Difference for Dallas Children This Holiday Season

As Chair of the hugely popular annual Cookies & Castles fundraiser, Katie Broussard would usually be gearing up for a big day of decorating. Instead, the event benefitting Scottish Rite for Children Orthopedic hospital in Dallas, TX has had to adapt to the pandemic with a whole new operation.

Read more about her amazing work here.

Katie Broussard and Co-Chair Cookies & Castles Event Scottish Rite

Good News: Taylor Swift, Secret Santa, Workouts on Us 

Everyone: 2020 can’t get any worse
Taylor Swift: Hold my drink

  • Taylor Swift dropped a second surprise album at midnight and it’s giving us all the feels.

  • Elfster is the coolest virtual Secret Santa and its underway here at Bidtellect! We highly recommend it for teams big or small. We also loved Holiday Trivia yesterday on Kahoot! Thanks to Courtney for organizing!

  • Bidtellect is offering a free workout class this Wednesday at 12pm EST! (See below!) It’s been a hit – don’t miss out!

 

Stay safe, friends,

Charlotte

Get this right to your inbox every Friday! Add your email below:


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

This Week in Digital Advertising: Santa Brought Gen 5.0, Black Friday Breakdown, Satan

This Week in Digital Advertising: Santa Brought Gen 5.0, Black Friday Breakdown, Satan <3 2020, and more.

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week John Allen!

The Latest: Generation 5.0

ICYMI: Just in time for the holidays, Bidtellect gifted the world/announced Generation 5.0 of its nDSP! To offer more insight into the advancements, we chatted with Santa himself/Bidtellect Chief Technology Officer Mike Conway. Mike explains in his own words how the advancements benefit advertisers, from optimization to insights to usability and privacy. We cover why its important to continue innovating and what he’s proudest of. Don’t miss it. 

Black Friday and Cyber Monday: What Happened?

Sales on Black Friday fell short, while Cyber Monday broke records. While experts projected massive growth this holiday season, it looks like it will be slightly lower but still an increase from last year. Let’s not forget it’s only December 4th. With a shift to online ordering, expect shopping to continue right until the end of the month.

  • Shoppers spent an average of $312 on Black Friday weekend, a 14% drop from $362 in 2019 (NRF)

  • Americans spent a record $10.8 billion online on Cyber Monday, up 15% from last year, making it the largest online shopping day in U.S. history (Adobe Analytics)

  • Amazon on Tuesday said this holiday season was the biggest of its 26-year history.

  • Adobe Analytics revised down its online holiday sales forecast by $5 billion, to $184 billion. Last year, Americans spent $142 billion online.

Some rationale: expectations for Black Friday were high. But holiday sales started back in October, plus consumers turned primarily to online shopping, still wary of in-store browsing. It’s no surprise Black Friday – typically an in-store frenzy – fell short. Meanwhile, even with the stock market crushing it, unemployment benefits are running out for many Americans; uncertainty about the coronavirus and economic hardship puts a damper on shopping.

⇨ Holiday Advertising 2020: Top 3 Best Practices for Digital Advertisers

⇨ Holiday Creative Assets: The Naughty and Nice List

Salesforce, Podcasting, and Clicks as the Original Sin

  • Salesforce bought Slack for a whopping $27.7 in a “match made in heaven” according to Salesforce CEO. Some even predict the move might render email obsolete in five years (yeah, ok).

  • Amazon is dipping its foot in the podcast game, reportedly in talks to buy podcast production network Wondery. Amazon is everywhere!

  • Meanwhile, the IAB Tech Lab has released a new set of Podcast Measurement Technical Guidelines (2.1) for public review, which offers standard metrics for both podcast content and podcast ads.

  • This op-ed talks Digital Advertising Sector’s Original Sin: making clicks the holy grail of engagement metrics. While it certainly hinders privacy, clicks also don’t give a true measure of engagement.

Good News!

  • Ryan Reynolds and Taylor Swift gave us all a much-needed laugh with this “Match Made in Hell” commercial of Satan and 2020.

  • No-kill, lab-grown meat is about to go on sale for the first time.

  • Sales are rockin’!! Keep shopping!! Here are some of the best deals.

  • Bidtellect is offering a free workout class this Wednesday! (See below!)

 

Stay safe, friends,

Charlotte

Get this right to your inbox every Friday! Add your email below:


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Ask the Experts: 2020 Predictions for the Digital Advertising Industry

Ask the Experts: 2020 Predictions for the Digital Advertising Industry

2020 is around the corner and if 2019 is any indication of what’s to come…there’s going to be a lot more changes. Digital marketing is a constantly changing industry and very few practises stand the test of time. For example, ethical link building services will always be popular because backlinks are an integral part of Google’s ranking system. Besides this, a search engine optimization strategy to help websites reach higher search engine rankings also seems to be growing in popularity. Take, for instance, several businesses in Utah are known to have adopted the SEO strategy to increase the number of organic visits (not paid) from search engines like Google. For that, however, entrepreneurs might have taken the help of a Utah SEO company like Octiv Digital. But, practices like keyword stuffing and content less than 250 words are no longer relevant in today’s digital climate. It seems that nobody requires them anymore. Digital marketing may be quite a new concept, but it is already evolving away from what it once was. As this digital marketing agency jacksonville shows, the sector is modernising to appeal to a new generation of digital users. Videos and graphics are in and text is out, and websites are more interactive than ever before. With more businesses, for instance, financial advisors and similar agencies seeking out expert help in the form of services similar to those provided by LeadJig (https://www.leadjig.com/financial-seminar-marketing/), the prospect of digital marketing seems to have potentially improved. So, we asked experts at Bidtellect their predictions for the new year and what emerged was that as privacy moves to the forefront of conversation, so, too, will shifts in quality, ad types, and creative. Read on.

What are your predictions for the industry in 2020?

1. Privacy will play a major role in 2020 strategy with CCPA going into effect along with existing GDPR.

“The issue that will have the biggest impact on all digital marketing efforts in 2020, but particularly digital advertising campaigns, is privacy. Specifically, the use of and reliance on personal consumer information in advertising, and how the use of that information will be regulated, protected, and limited. Marketers must factor this into all their digital advertising plans in 2020​”

– Lon Otremba, CEO

“Platforms that rely heavily on audience targeting for performance will see a decline in results as the market continues to put restrictions on user data. Brands will be forced to rethink strategies and test new ones to make up for it.”

– Terah Bocchi, VP of Sales

“My 2020 prediction for AdTech, “Power to the People”, consumers will have more control over what personal information should be private, what is shared, with whom and how it can be used.”

– Kyle Suhan, Sr. Frontend Deveoper

“In the changing digital advertising ecosystem, focused on privacy and deeper regulation, contextual advertising will capture a greater portion of ad spend gaining ground against other methods of audience targeting.”

– Mike Conway, Chief Technology Officer

2. With Facebook under greater scrutiny for false accounts and shady ad placement, it’s time to start thinking beyond social, while DSPs will move to the forefront thanks to greater scale and optimization capabilities.

“Non-social native spending will decline and content distributions DSPs will benefit from that revenue!”

– Lisa Friedman, Director of Sales – East

“2020 – year of SPO. Clients will look to get a better understanding of DSPs supply paths to ensure they are not paying any unneeded tech tax.”

– Mike Feeley, VP Supply Partnerships

3. Ad types will continue to advance and evolve, from format to design.

“Each year, we see emerging trends with design. 2020 will be no exception to really explore surrealism and vivid, almost futuristic colors. Surrealism will be especially effective for retail clients to really showcase their products in a majestic way. The term “Zero Gravity” has been tossed around – images, text and copy will float on your page. We’ll begin to see a layered mix of portrait photography and bold digital design with simple minimalist shapes. [b]+studio is excited about these new trends and will begin testing out new imagery with a mixed use for our clients in 2020.”

– Missy Steiner, VP of Marketing

“I believe with consumers gaining more access to 5G, video ads will become more common and dynamic on mobile sites.”

– Tim Chidsey, Quality Engineer

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Veterans Day: Celebration Sales & Military Discounts

Veterans Day is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

Onesheet alert! The data, trends, and strategy recs you need for back to school 2022!

Diversity & Multicultural Advertising Builds Trust

Diversity in advertising builds trust. Why representation matters.

PRIDE MONTH EMPLOYEE SPOTLIGHT: Members of the LGBTQ+ Community at Bidtellect

In this Spotlight Series, we have highlighted members of the LGBTQ+ community at Bidtellect to hear about their experiences and advice on how to best support and celebrate Pride Month at work.

Bidtellect: Your Travel Partner

The skies are opening up! Travel bookings are increasing, luxury travel is returning, and best yet: shoppers are doing most of their preparation shopping online. Download our latest onesheet for more.

Behind the Platform: Keywords & Keyword Targeting

Bidtellect’s revamped keyword targeting offering includes two additional targeting vendors: industry leader Peer39 as well as Bidtellect’s own custom keyword solution.

Back to Basics: Contextual Targeting vs. Optimization And Why It Matters Now

What is contextual targeting? How does it prepare you for the cookieless future? We break down targeting vs. optimization and the approach for you in the evolving privacy-first future.

3 Ways You Can Show Up For Pride Month As A Brand or Advertiser

How to create authentic Pride month campaigns to build trust with your audience and target consumers.