by Hannah | Mar, 2022 | Culture
Leading integrated marketing agency and longtime Bidtellect partner Just Global has announced the finalists for their third annual Dick Reed Awards. Named in honor of longtime Just Global CEO Dick Reed, the purpose of the awards is to celebrate the people in the media industry who may be overlooked: vendors, publishers and platforms. Bidtellect is honored to be named a finalist in three different awards this year – two of which honor individual team members. Check it out:
Finalist: Strategic Agency Partner of the Year
Jonno Burden is the Senior Director of Sales, West Coast. Jonno was nominated for the Strategic Agency Partner of the Year in the best Biddable Media category. From outstanding customer service to solution-oriented product and service offerings, these individuals have helped Just Global deliver powerful results for Just Global’s clients. Go Jonno!
The Dick Reed Awards are a testament to the world-class collaboration that Just Global delivers not only to its clients but alongside its partners. It’s an honor to be recognized for Bidtellect’s innovation and service, and excited to continue with the great work we are doing. – Jonno Burden
Finalist: Unsung Hero of the Year
Nicholas Gomez is a Product Manager at Bidtellect. Nicholas was named a finalist for the Unsung Hero of the Year. Nominees for this award are known as behind-the-scenes maestros that orchestrate the best possible customer experience through outstanding support services. That’s Nick!
While recognition is hardly front of mind in our work, it means so much that Just Global takes it upon themselves to create an environment that celebrates all of the relationships and accomplishments put forth by their partners.
Just Global was one of the first partners added onto my portfolio 5 years ago and I am so fortunate and honored to have been able to grow and achieve alongside some amazing people. – Nick Gomez
Finalist: Most Inventive Solutions
Bidtellect was named as a finalist for the Most Inventive Solutions Award. The award identifies companies that, as marketing technology continually evolves, have invented new product offerings within their disciplines that have proven successful for Just Global’s clients. Bidtellect is recognized for its specific products, services and/or features invented within the past year.
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by Charlotte Otremba | Mar, 2022 | Culture
In honor of Women’s History Month, we turned to the inspiring women here at Bidtellect for advice and inspiration. In this five-part series, we highlight women at Bidtellect nominated by their peers for their leadership and success in the industry. We asked them everything from career advice to juggling teams and personal goals to the strengths of being a woman.
Terah Bocchi is the Senior Vice President of Sales. Her clear communication style, strategic thinking, and ability to lead a large team spread across the country with strength, kindness, and support makes her an irreplaceable member of the Bidtellect family. In this interview, Terah talks the fallacy of work-life balance, embracing your unique communication style, finding mentors, and handling the challenges of the pandemic.
Read the Interview
I used to think my personality was a weakness. That I somehow needed to conform to my previous male bosses’ personality types to be successful: be louder, be tougher. It took me a while to understand that wasn’t the case. The qualities I found in good management had nothing to do with how loud they were or how tough they came off.
Described as “approachable, intelligent, decisive, analytical, eloquent, and hilarious” Director of Account Management Lysa Vincent simultaneously strategizes for her clients, fine tunes operational processes, and leads a team of Account Managers on the West Coast. In this interview, Lysa Vincent discusses leading with empathy, empowering others, and finding your voice when it comes to family and professional success, proving that the right job and the right people will propel you forward in your career.
Read the Interview
Obstacles will always exist. Don’t fail because of them, succeed despite them.
Yulia Khudzik is the Senior Quality Lead at Bidtellect, combining thorough, meticulous work with fearless persistence to ensure the platform is operating at highest quality standards at all time. In this interview, Yulia talks the value of teamwork, work-life balance, and uplifting other women.
Read the Interview.
Give compliments. Listen when someone needs to talk. Offer support when needed. Give praise for good work.
Carolina Escobar is the Director of UI/UX at Bidtellect. She brings the same style and brightness of her day-to-day demeanor to her precise, thoughtful work designing and endlessly improving every feature of Bidtellect’s demand-side platform and user-interface. In this interview, Carolina offers =advice to women starting their careers, the unique strengths of leading as a woman, and whom she looks up to.
Read the Interview.
I remind myself of all the past challenges women faced long before me so that I have the opportunity to be in this position. For that I do feel empowered and grateful. We can get through this. Women are resilient, strong, smart and determined. History shows us that.
Missy Steiner is Bidtellect’s Vice President of Marketing. Not only does she oversee the company’s creative vision and go-to-market strategy, she also leads Bidtellect’s unique in-house creative services arm, [b]+studio. Missy’s team loves her bubbly personality and endless support and understanding. In this interview, Missy talks productivity hacks, the importance of listening, and finding your joy and personal sparkle.
Read the Interview
The most important thing: don’t dull your shine! If there are factors in your life that are inhibiting you from the joys of sparkling and shining – get rid of them.
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by Charlotte Otremba | Jan, 2022 | Content, Culture
We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here!
Happy New Year! Here’s to a bright 2022!
More Platform Videos? Yes Please!
We’re back with more Behind the Platform videos! Next up: Creative Bulk Upload. This is an easy way to save time on campaign planning.
Plus: What is Campaign Flighting?
Campaign Flighting can optimize campaign planning and improve your digital ad performance. Words flying past you? Land here: read our blog post or watch our latest Behind the Platform video to create campaign flights with ease.
That’s a Wrap 2021
15 Billion impressions served
3,642 Creative requests fulfilled
345+ Brand partners
25 New product releases
20+ Press releases, articles, & industry publications
16 New employees
03 Channels plus High impact units
1 Virtual all-hands
Countless hours of hard work, laughs, and learning to adapt to an evolving landscape.
…. that’s powering smarter advertising in 2021 with Bidtellect
Around the Industry:
- Retail ecommerce will continue to boom in 2022! According to eMarketer, after almost 50% growth in ecommerce channel ad spending during 2020, advertisers increased those allocations by another 27.8% in 2021, and the same rate of growth is predicted for 2022. Not only that, the share of total retail sales that occur online has “jumped an unprecedented amount’ and will continue to grow. It is clear that businesses online are doing very well, so it is imperative for them to take charge of their growth by utilizing the resources available out there, from picking a supportive checking account (https://www.moneyunder30.com/best-business-checking-accounts) to building on their digital marketing strategies to reach a wider audience.
- So keep making discovery content: eMarketer estimates that 92.6% of US internet users ages 14 and older will browse, research, or compare products digitally via any device at least once this year, making them digital shoppers.
- Spotify has added clickable ads to their podcasts, reports Adweek. The new feature, called a Call to Action card, offers a visual, clickable accompaniment to audio ads. The cards then linger as an interstitial ad on the podcast page, the episode page and the now playing view when the episode is playing. The cards will live on those surfaces for seven days or until the campaign ends.
- According to eMarketer, US Digital Ad spending is expected to rise 13.6% to nearly $240 billion in 2022.
- Is this what Google was waiting for when it delayed the phase out of cookies on Chrome? The United States Patent and Trademark Office this week granted Google a patent that describes how its technology can attribute a click without using cookies, reported Mediapost.
Check your calendars: our guided meditation session started this week! Join your team members biweekly on Wednesdays from 3:30 – 3:45 pm EST via Zoom to get your ommm on.
Thanks to your donations, we raised nearly one thousand dollars for Feeding South Florida, benefitting those hungry in Palm Beach, Broward, Miami-Dade, and Monroe Counties.
by Hannah | Nov, 2021 | Content
When Bidtellect recognized it was time to switch to HPE Ezmerel for its data needs, we knew migration would be a massive undertaking. Despite this pressure, we achieved it in just five weeks with no service interruption. In this joint case study feature published by HPE, read how Bidtellect was able to save money and improve performance. Here are 3 takeaways:
1. Change is good!
The motivation to switch came from increasing in prices along with the need for better functionality and performance. Change is (usually) never a bad thing!
2. The data needs
Bidtellect is a highly competitive demand side platform that runs online bid requests and auctions for digital advertising. With that, there is a lot of data that needs to be processed. Migrating to a new vendor would not be easy, and HPE Ezmerel would need to be up to the challenge of our data and performance needs.
3. Key advantages
The migration to HPE Ezmeral has allowed for real-time feedback. There are four key advantages that have been a direct outcome in this migration: more efficient date storage, higher performance, improved security, and an easy-to-access file system architecture.