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Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Marcos Vladimir López Castellanos! ​

The New Post-COVID Trends for Digital Advertisers (With Data!)

We’re sooooooo ready to say goodbye to the pandemic. The good news is economic recovery is in sight: according to Deloitte’s latest United States Economic Forecast, PCE is likely to increase by 7.6% in 2021 and by 3.9% in 2022, a sharp change from the 3.9% contraction last year. What does it mean for digital advertisers? The top trends in a post-COVID economy include a new work normal, a looming cookieless future, booming ecommerce and native discovery trends. Check out all our data on the blog.

Read it now: Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

Yikes. Sucks to be Facebook.

Well, the six-hour Facebook, Instagram, and WhatsApp outage rocked the world (literally) on Monday. And don’t forget the whistleblower who released tens of thousands of pages of internal research indicating the company was aware of many problems caused by its apps. Advertisers, if that doesn’t worry you – I don’t know what would?? Social media is the least trusted media source, according to Kantar. Download our onesheet for the latest trust metrics and how to advertise safely across the open web. We can help you adapt your existing social assets 😉

Download the Onesheet: Unfriending Facebook? Social Media and Native Ads 

Read the Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Around the Industry:

• Facebook’s outage Monday marked the longest stretch of downtime for Facebook since 2008. The disruptions were caused by “configuration changes on the backbone routers” and did not put any user data in jeopardy (CNBC).
  A week after banning anti-vaccine activists and accounts from YouTube, Google announced a new policy that bans ads that deny climate change and prohibit the monetization of related content. The purpose of the move is to incentivize creators to not make problematic content just for the views and monetization opportunity (Adexchanger).
  How can brands navigate sensitive events on social media? A great article in AdAge walks through three rules to follow to avoid appearing tone deaf or being associated with potentially divisive content (AdAge).
  Google AdSense will switch to first-price auctions, behind Google Ad Manager and AdMob. Compared to a second-price auction, first-price auctions are simpler for buyers and more transparent (Adexchanger).
  AppLovin acquired MoPub, Twitter’s third-party ad exchange for mobile publishers nested within Twitter, for $1.05 billion in cash this week (Adexchanger).
  It’s a new bunny era! Playboy magazine featured it’s first gay male bunny on their cover this month, social-media influencer Bretman Rock. While the print magazine is no longer in circulation, they have switched to a digital-only version and boast 9.5 million Instagram followers and 1.5 million on Twitter (MediaPost).

Creatives of the Week:

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Each week, we’ll share some of our most engaging creatives out in the wild!

We love repeat engagement! The creative on the left has been a top performer for a few weeks now. On the right, the product/service is centered in the image with bright colors – it’s not cluttered. Notice the clear call to actions in the copy: “Learn why” and “Read more.”

Read more about Bidtellect’s creative services team, [b]+studio.

How’s Holiday Planning Going?

Are your creatives ready for the holiday spirit? If not, don’t stress – we asked Bidtellect’s in-house creative services team for their mandatory tips for maximum holiday creative engagement. Remember, no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.”

Download Now:

 Our 6 Mandatory Tips for Engaging Holiday Creative Assets

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Tj, Dre, and Luke, who stepped up to help a fellow employee! We love to see it!

2nd Virtual All Hands? Success!

Last week’s virtual All Hands was a success! Bidtellectuals across the country gathered over Zoom to talk 2022 strategic vision and departmental goals. Bonus highlights include: employee fun facts, Bidtellect Bingo, a cooking demo, paint party, and movement activities! We loved seeing everyone’s smiling faces, even if it was through a screen. We can’t wait ’til we can meet in person once again. The future’s looking bright, Bidtellectuals!

On the left: Bidtellectuals showcase their creative side with a Paint the Town Paint Party! On the right: Bidtellect CEO Lon Otremba cooks up Cajun Shrimp for our Bidtellect Top Chef Cooking Demo.

Around the Industry:

• Looking for a holiday gift? Why not buy a jingle? The songwriters’ royalty for ‘The Best Part of Wakin’ Up’ of Folgers commercials is on the auction block (Adweek)!
• Is there any validity to “The Great Resignation”? Maybe. More than 15 million U.S. workers have left their jobs since April, and 40% of employees surveyed in the U.S., Australia, Canada, Singapore and the United Kingdom say they’re “somewhat likely” to quit in the next three to six months (McKinsey, 2021).
• Is the cookieless future really here? The IAB’s 2021 “State of Data” report estimated $12.3 billion in spending last year on third-party audience data, as well as $8.0 billion on data activation solutions. Most of the audience data spending—$7.3 billion—went toward data used for digital channels (IAB via eMarketer, 2021)
• Consumers (still) prefer nonintrusive ads, especially as they get savvier. A solid majority (63%) of adblock users said they’d be willing to accept ads on websites if their ad experiences were light and nonintrusive, per a Blockthrough survey (eMarketer, 2021)
• Due to its most recent lawsuit, Facebook will modify the way it displays potential reach and interest category predictions in Ads Manager so that advertisers see a range rather than a specific number – i.e. it’s way less specific (Adexchanger).

Creatives of the Week:

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Each week, we’ll share some of our most engaging creatives out in the wild!

Both of these images have been top creatives of the week before – if it works, it works! In both, clear images featuring either a person or the product and complementary copy lead to success.

Read more about Bidtellect’s creative services team, [b]+studio.

Is Your Holiday Creative Ready?

It’s going to be a high-spend year for shoppers! But remember: no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.” Download our onesheet for our mandatory creative tips to adjust your campaigns for success.

Download Now:

 Our 6 Mandatory Tips for Engaging Holiday Creative Assets