5 TAKEAWAYS YOU CAN DO NOW:
1. Bring Your Creatives Up to Par:
Utilize creative experts [b]+studio to expand thoughtful LGBTQ+ representation in your creative assets
[b]+studio will work with you to create copy and assets that are genuine and supportive of the community.
Include promotions in your headlines to grab consumers’ attention – a consistent top-performing best practice according to [b]+studio.
2. Give Back:
Offer donations to LGBTQ+ organizations at a national or local level. Utilize your ads to promote sales that give back to the community.
Better yet, if you’re selling rainbow merchandise, push proceeds of that to LGBTQ+ organization to avoid falling victim to empty “rainbow retail” that profits off the LGBTQ+ community without supporting it.
3. Reach Your Target Consumer:
Utilize Bidtellect’s context demographics targeting to reach age and gender demographics.
Bidtellect’s context-driven technology will reach users researching LGBTQ+ support, pride month shopping, and other interests without cookies.
Bidtellect’s 30+ supply partners ensure your ads will reach far and wide in the safest, most relevant publisher environments. Pride is a big spending month – don’t skimp.
5. Adjust, Adjust, Adjust:
Work with Bidtellect’s performance team to optimize to best-performing placements, creatives, spend, scale, and more.
Bidtellect’s unique Engagement Score1 among other measurements will offer clear performance metrics through post-click so you can adjust your campaigns accordingly.