Bombora and Bidtellect Announce Industry-First B2B Cookieless Targeting Solution

Bombora and Bidtellect Announce Industry-First B2B Cookieless Targeting Solution

Bidtellect is excited to announce a partnership expansion with Bombora that gives digital advertisers the most comprehensive and technical B2B cookieless targeting solution on the market. Utilizing Bombora’s proprietary Company Surge Intent offering and Bidtellect’s context-first programmatic platform capabilities creates a unique contextual target solution at scale for B2B marketers. It’s the first of its kind in the industry.

 

Key Takeaways:

  • Together, the partnership enables B2B contextual targeting against 62 topic categories including digital transformation, supply chain management, business intelligence, cryptocurrency, and marketing technology.
  • Bombora’s Company Surge Intent data uniquely measures and scores intent signals across a proprietary data cooperative of 4,000+ B2B content sources.
  • Bidtellect’s granular ad placement-level targeting, now combined with Bombora’s robust topic taxonomy, delivers first-of-its-kind precision, scale, and performance tailored for B2B brands – all in a cookieless environment

The Coverage:

Notable Quotes:

“Partnering with Bombora not only strengthens Bidtellect’s ability to power smarter advertising, but also provides a cost-effective, high-performing solution in a market that worries about a cookieless future.”

CRAIG ARON

BIDTELLECT SVP GROWTH & STRATEGIC BUSINESS DEVELOPMENT

“Bombora’s contextual partnership with Bidtellect is one of many future-proofing initiatives we are developing to address the cookieless world and continue to serve our clients effectively.”

TONY MOWAD

BOMBORA VP of BUSINESS DEVELOPEMENT

“Bombora and Bidtellect’s global cookieless B2B solution is the industry’s first integration capable of bringing together granular contextual targeting and robust taxonomy specifically relevant for B2B brands.”

ROSEY SUTTON

JUST GLOBAL ASSOCIATE DIRECTOR, PROGRAMMATIC

“Bidtellect and Bombora’s new global cookieless B2B solution provides us with a unique combination of data and content-driven solutions that allow us to plan for the future.”

ANTHONY LOPEZ

JUST GLOBAL SUPERVISOR of PROGRAMMATIC

To speak with a Bidtellect representative, reach out to marketing@bidtellect.com.

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