This Week’s Newsletter: It’s B2B, Baby!

This Week’s Newsletter: It’s B2B, Baby!

by | Sep, 2021 | Content

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here!

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Tyler Hazlewood!

Happy (early) Labor Day! This long weekend, we’ll pay tribute to the contributions and achievements of American workers, and shed light on the importance of workers’ rights in this country.


It’s Everything B2B, Baby

The pandemic accelerated a clear shift – arguably already in the works – to online B2B sales. Omnichannel purchases have risen; digital advertising is more important than ever; the use of such things as LinkedIn automation tools, for example, has become widely known; mobile is gaining its rightful place in popularity. We compiled all the research you need to know for B2B industry post-pandemic and how to adjust your digital strategy accordingly.

Read it now: B2B Post-Pandemic: Shift to Digital & Omnichannel, Context-Driven Advertising Necessity

More on B2B: Adapting B2B to the Cookie-less Future – With Just Global

Case Study: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

nextech adweek lon video

Need a Book Rec? We Got You

Labor Day Weekend might be your last chance at true “summer reading” – outside in the warm weather, with the last exhale of summer before the busy-ness of the fall (and then the holidays!) descends. We asked Bidtellectuals for their favorite summer reads and they sent us everything from self-improvement to coming-of-age fiction to WWII history. Read the list and let us know what you read next!

Read now: Bidtellectuals Share Their Favorite Summer Reads

Around the Industry:

  • It’s time for another privacy hurdle! China’s newly passed privacy regulation, the Personal Information Protection Law (PIPL), goes into effect November 1. Out of all the privacy laws around the world, China’s new regulation most closely resembles GDPR in terms of scope and basic definitions, so those already compliant with GDPR and CCPA will have a leg up.
  • According to Kantar’s Media Reactions 2021 Report, advertisers and agencies need to “look beyond the online/offline divide because almost all media are now digital in some form.” And to “embrace the least intrusive digital formats and avoid heavy frequency in more ‘irritating’ environments.”
  • Intuit is in talks to buy Mailchimp for more than $10 billion, according to a report in Bloomberg on Wednesday morning. The deal would be Intuit’s largest and would strengthen its SMB offerings.
  • Health club chain Planet Fitness, Inc. has selected Publicis Groupe as its new agency of record following a consolidation pitch. The Groupe wins $200 million annually on media expenditures. See ya at the gym!!!
  • A glitch in Facebook‘s ad platform sent faulty data about campaigns to advertisers, specifically regarding ads on Apple iPhones. Facebook says it’s due to Apple’s new privacy rules.
  • LinkedIn is pulling the plug on its short-lived “Stories” feature, a confusing addition to the professional platform in the first place.

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

We said it last week and we’ll say it again: celebrities are a powerful engagement tool! On the left we have comedian Aidy Bryant featured in the image for her new campaign, and including her in the copy gave this a double punch. On the right, uplifting copy combined with the colorful and powerful imagery led to high engagement.

Read more about Bidtellect’s creative services team, [b]+studio.

Case Study of the Week: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

Thanks to Bidtellect, the company successfully achieved CTR, Time on Site, and Brand Awareness goals for its new product line.

Read more here.

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This Week’s Newsletter: Pour Yourself a Glass – It’s Almost Time for Back to School

This Week’s Newsletter: Pour Yourself a Glass – It’s Almost Time for Back to School

by | Aug, 2021 | Content

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here!

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Yeni Gordillo!


It’s Almost Back-to-School! Are You Ready?!

Parents, you probably are. Pour yourself a glass of wine and toast to back to getting those kiddos out of the house! Advertisers: how about your campaigns? It’s not too late to get your campaign strategy up to par to reach those back-to-school shoppers and help them succeed. If you are a brick-and-mortar store, are you doing everything possible to attract your targeted customer base? Thought about bringing in merchandising solutions to help with showcasing your products for buyers? These things are incredibly important to think about during this period.

Here’s a tip: Offer to educate or solve problems in your copy. New hygiene protocols? Uncertainty about in-person classes? Choosing the right notebook? Help your students out.

Download the Onesheet: A+ Back to School 2021 Advertising Trends and Tips for Your Campaigns

nextech adweek lon video

Holiday Shopping 2021: Our Mandatory Creative Tips

Did you know photographs perform better than animated images? How about that children, pets, and people in images all but guarantee engagement? And for the holidays, including a promotion or discount in your headline will bring you higher performance. Read more creative tips in our Engaging Holiday Creatives Onesheet!

PLUS: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

And: Our 6 Mandatory Tips for Engaging Holiday Creative Assets

ICYMI: Bidtellect’s New Display Offering

It’s official: Bidtellect will now offer traditional display and banner ads with the same performance precision of its native advertising. We are excited to apply our smart optimization solutions and context-first strategy to traditional display to meet and exceed brands’ performance goals. Just like we always have! Read more:

Read the Press Release: Bidtellect Harnesses the Power of Context-First Optimization for New Display Offering

Read the Case Study: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

Around the Industry:

  • The auto industry’s ad spending will rebound. According to eMarketer, auto will more than make up for the drop of $1.22 billion in digital ad spending it lost in 2020 in 2021.
  • The US programmatic digital display ad market will pass the $100-billion mark by 2022, as third-party cookie deprecation looms closer (eMarketer).
  • The Federal Trade Commission on Thursday filed a revised, and significantly lengthier, antitrust complaint against Facebook. The move comes after a U.S. District Court Judge dismissed the agency’s initial claims (Mediapost).
  • The holy influencer: the Ad Council and COVID Collaborative have tapped Pope Francis as the star of a new PSA designed to increase confidence in COVID-19 vaccines, specifically in Hispanic communities disproportionately affected by the virus across the Americas (Mediapost).
  • Retail comes full circle: ecommerce giant Amazon plans to open physical department store locations, sending “a shudder” through retail stocks (AdAge).

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

Celebrities are a powerful engagement tool, as evidenced by this engaging creative! And as we mentioned above, people always perform better in images, especially when they are smiling! Notice how the copy in both of these invite the viewer to engage “Try this” and “ask a question.”

Read more about Bidtellect’s creative services team, [b]+studio.

Case Study of the Week: How a Government-Led Agency Turned Content and Context into a Main Performance Tactic Thanks to Bidtellect​

A San Francisco-based agency focused primarily on midmarket and government accounts originally tapped Bidtellect three years ago to develop a strategy for an anti-smoking health organization.

Read more about their new challenges and success here.

Supermarket,Aisle,With,Empty,Red,Shopping,Cart,With,Customer,Defocus
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: DISPLAY HAS ENTERED THE CHAT. Plus: HOLIDAY & a Brand New Case Study!

This Week’s Newsletter: DISPLAY HAS ENTERED THE CHAT. Plus: HOLIDAY & a Brand New Case Study!

by | Aug, 2021 | Content

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Emili Lewis ​!


Introducing: Bidtellect’s New Display Offering

It’s here, baby! Bidtellect’s ready to jazz up the traditional medium with the power of our context-first optimization and performance capabilities. The move has already led to amazing results for advertisers: In initial tests of Bidtellect’s display offering, one client reported a positive 40% return on ad spend (ROAS), surpassing its goal by over 2.6x and outperforming all other partners.

Read the Press Release:  Bidtellect Harnesses the Power of Context-First Optimization for New Display Offering

 

The questions retailers are asking about holiday shopping 2020| Retail Strategy | Retail Customer Experience

 

Holiday Shopping 2021: What You Need to Know

Are you ready advertisers? After the 2020 shopping season performed better than expected, 2021 is shaping up to be even stronger. Get all the info you need with our trend report and our tips for high-engagement creative assets.

How ready are you feeling for back to school? 2021 back-to-school spending is projected to hit its highest level in recent years: $32.5 billion for K-12 students, or $612 per student, according to Deloitte. And as for shopping style? 34% of consumers plan to use “buy online, pickup in store” and curbside pickup.

Read it here: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read it here: Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Around the Industry:

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

These creatives showcase the power of promotions “two for $69.95” and call to action “start your kitchen project today.” Hello, engagement!

Read more about Bidtellect’s creative services team, [b]+studio.

nextech adweek lon video

ICYMI: Adweek, Nextech, and the Future of Contextual Targeting​

We gathered up the latest research and trends for Back to School 2021 so you can plan your campaigns with confidence.

READ NOW: 3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

Case Study of the Week: Specialty Retail Chain Tests New Display Offering With Bidtellect, Increases ROAS by 40%

A leading home goods retail brand, who previously partnered with Bidtellect for native activation, wanted to test Bidtellect’s context-optimized Display Banner units.

Read it here.

Supermarket,Aisle,With,Empty,Red,Shopping,Cart,With,Customer,Defocus
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

This Week’s Newsletter: HOLIDAY PLANNING 2K21 – U READY?!

This Week’s Newsletter: HOLIDAY PLANNING 2K21 – U READY?!

by | Aug, 2021 | Content

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Robert Komjathy!


Holiday Shopping 2021: What You Need to Know

Are you ready advertisers? After the 2020 shopping season performed better than expected, 2021 is shaping up to be even stronger. You can thank consumers’ growing comfort with online shopping, excitement around reuniting (safely) with family members this year, and a rebound in employment rates. The key will be to maximize an omnichannel approach, meet consumers at moments of research (because they want some help shopping!), and to start early this year.

Read more: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read more:  Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Adweek, Nextech, and the Future of Contextual Targeting

Bidtellect was proud to participate in Adweek’s NEXTECH last week. If you weren’t able to attend, not to worry! Watch the session above and check out our key takeaways and onesheet!

Bidtellect CEO Lon Otremba invited guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. Some takeaways: placement informs everything, a nuanced approach to context and tech is key, and context is the future.

Read more: 3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

 

Around the Industry:

  • Is “mcommerce” the new buzzword you haven’t heard of yet??? (Because I thought it was a typo when I first read it…) Consumers are buying goods and services on their mobile devices more than ever – and will continue to. eMarketer predicts US mcommerce (mobile ecommerce) will nearly double its share of total retail sales between 2020 and 2025.
  • Google is accused in a antitrust lawsuit of cutting a deal with Facebook (again) to “fix” ad rates in programmatic auctions. Two Massachusetts companies are suing.
  • Criteo reported revenues of $551 million in Q2 2021, up 26% from the same period last year, while its profitability increased from $6 million to $15 million. But take it with a grain of salt: everybody’s numbers were rock bottom last year.
  • Adweek kicked off its 3 day virtual Nextech event last week and it was all about brand safety and privacy. Check out our session, of course, but here’s a great one on how publishers are adjusting after third-party cookie deprecations.
  • Sad! Roku viewership was hot and heavy during the pandemic, but streaming hours and active accounts declined in Q2.

Creatives of the Week:

Each week, we’ll share some of our most engaging creatives out in the wild!

These creatives showcase the power of short, sweet, and snappy copy in conjunction with beautiful photographs – people and pets perform better than stock images or animated images!

Read more about Bidtellect’s creative services team, [b]+studio.

back to school shopping

ICYMI: Back to School Planning

We gathered up the latest research and trends for Back to School 2021 so you can plan your campaigns with confidence.

READ NOW: A+ Back to School 2021 Advertising Trends and Tips for Your Campaigns

New Case Study: Leading Insurance Company Runs Test With Bidtellect, Beats Previous CPA Goal by 3X

A leading insurance company ran a test campaign with Bidtellect to test CPA and Viewability. The results landed Bidtellect a spot as their sole Native DSP partner moving forward.

Read it here.

Supermarket,Aisle,With,Empty,Red,Shopping,Cart,With,Customer,Defocus
BIDTELLECGT HIRING

Bidtellect is Hiring!

Join our group of talented individuals to push the bounds of adtech and power smarter advertising.

Open positions and applications here.

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

3 Key Takeways from Contextual Ad Targeting: Tips for the Modern Playbook with CEO Lon Otremba & Brainlabs Jeremy Cornfeldt at Adweek

by | Aug, 2021 | Native Advertising, Product and Technology

Bidtellect was proud to participate in Adweek’s NEXTECH: a three-day, live virtual event featuring brand executives and technology leaders sharing integrated strategies to succeed in 2021. Bidtellect led a workshop on the timely topic of context: Contextual Ad Targeting: Tips for the Modern Playbook

If you weren’t able to attend, Bidtellect CEO Lon Otremba invited guest Jeremy Cornfeldt, CEO, US of Brainlabs for a discussion on placement and context. How has placement evolved along with consumer expectations, and what does it mean for the future?

Watch the session below and read our 3 key takeaways.

Bonus: we have a onesheet for you! (Scroll down.)

 

Placement informs everything else.

The more specific your understanding of the placement, the more informed – and effective – your tools and outcomes.

Utilize a nuanced approach to context with tech

Think: pre-bid targeting and blocking, natural language processing technology, and sentiment analysis.

Context is the future - and the key to a cookie-less world

Think of context-driven approaches as complementary to data and audience ID usage – not exclusive from them.

Want more?

Download our onesheet: 3 Tips to Keep Your Campaigns Safe With Bidtellect & IAS Thanks to Context Control, Brand Safety

Download Onesheet

If you’re interested in further reading, check out these resources: 

Contact Us

Behind the Platform: Using Peer39 For Brand Safety & Keyword Targeting

by | January 31, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the three key uses for the Peer39 integration in Bidtellect’s DSP, while offering helpful tips for traders and advertisers to get the most out of Bidtellect’s product.

Read More

Behind the Platform: Tracking Emissions With Bidtellect Scope3 Integration, Plus What to Know About Supply Path Emissions

by | January 12, 2023 | Product and Technology | 0 Comments

Bidtellect VP of Product Arthur Hainline demonstrates the new Scope3 integration in Bidtellect’s platform, how you can take actionable steps to reduce carbon waste, and the current state of the industry’s wasteful supply path emissions.

Read More

Our 5 Industry Predictions For 2023: What Agencies and Brands Need to Know Now

by | December 22, 2022 | Product and Technology | 0 Comments

2023 will set massive movements in motion. Here’s what 2023 has in store for adtech, programmatic, and digital marketers – as predicted by Bidtellect leadership.

Read More

3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

by | December 19, 2022 | Product and Technology | 0 Comments

Watch the presentation on the industry’s waste problem: from supply path transparency to carbon waste, sustainability, and how you can make change now.

Read More

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

by | November 22, 2022 | Content, Culture, Native Advertising | 0 Comments

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Read More

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

by | November 22, 2022 | Native Advertising, Product and Technology | 0 Comments

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

Read More

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

by | September 1, 2022 | Native Advertising, Product and Technology | 0 Comments

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Read More

Bidtellect’s Top 10 Holiday Campaign Tips for for Brands & Advertisers

by | August 30, 2022 | Native Advertising, Product and Technology | 0 Comments

It’s here. Our no frills, top 10 tips for holiday advertising success.

Read More

Holiday Creative Assets: 6 Mandatory Tips for Engagement from [b]+studio

by | August 30, 2022 | Content, Native Advertising | 0 Comments

It’s time to plan for Holidays 2021! [b]+studio shares their tips to make your creative assets shine!

Read More

These Are The Top 3 Trends Predicted for the 2022 Holiday Shopping Season

by | August 3, 2022 | Native Advertising, Product and Technology | 0 Comments

Holiday shopping is just around the corner! Here’s what brands and advertisers need to know when it comes to their holiday advertising and digital marketing campaigns for 2022.

Read More