This Week in Digital Advertising: August 21st, 2020

This Week in Digital Advertising: August 21st, 2020

Hello Bidtellectuals! Congratulations to Bidtellectuals of the Week Yeni Gordillo and Shannon Malley – our [b]+studio superstars! Behind every great creative is likely one of these two.

Data from the First Half of 2020

Our 1H 2020 Native Report is here (!!). 2020 has been stressful enough, don’t let lack of insights be another roadblock! Download our report for free here. Bidtellect’s platform processes over 55 billion Native auctions daily across 58 million distinctly targetable placements and processes 50 million decisions per second. We analyze data from the start of an auction through post-click consumer activity to gain valuable insights about trends, performance, and opportunities in native advertising. Here’s a sneak peek stat: Mobile had a 106% higher CTR than Desktop in 1H 2020, so if you’re not adjusting your strategy to mobile, you’re missing out! (Reminder: check out bidtellect.com/resources/ for more research and case studies!)

What’s Next For Brand Safety, Social Budgets, and WFH?

For this week’s Bidtellect Beat: Digital Edition, I sat down with Bidtellect’s SVP of SalesTerah Bocchi to talk about changes in the digital advertising industry post-pandemic, how brand safety needs have amplified, shortfalls of social media, and the importance of adjusting creative in a fast-paced world. Plus, how virtual selling and work from home can be a challenge, but also has some positives to it. Give this a watch!

A Conversation With Bidtellect SVP of Sales on Brand Safety, Virtual Sales, and Creative Pivots

 

Surprise: Pandemic Causing Changes to Current Advertiser-Agency Relationship

Namely, according to this Digiday article, increased budget cuts and performance pressures are causing brands and agencies to reevaluate. One downside is corner-cutting: “…Agencies are having to do so much work with fewer people that there’s a tendency to default to the simplest plans, which usually means buying [the] most ads from either Google or Facebook.” (We didn’t say it!) Some have considered in-housing, but the costs of that are too high. For most, flexibility and the ability to test different models according to a number of possible scenarios is key. “Marketers don’t expect things to stop changing but they are looking to feel con????dent — and find stability.”

 

Good News: The Crown Returns, Giving Goes Up, A Pup Salesman

The Crown released their first Season 4 teaser trailer and the show officially returns November 15! Any other fans? The upcoming season will feature storylines about Princess Diana and Prime Minister Margaret Thatcher. I’m obsessed and cannot wait. Some more good news: reports show that people are giving to charities more during the pandemic. And this adorable street dog in Brazil kept showing up to a car dealership, and he’s now officially a car salesman. My heart!

 

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Our 5 Industry Predictions For 2023: What Agencies and Brands Need to Know Now

2023 will set massive movements in motion. Here’s what 2023 has in store for adtech, programmatic, and digital marketers – as predicted by Bidtellect leadership.

3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

Watch the presentation on the industry’s waste problem: from supply path transparency to carbon waste, sustainability, and how you can make change now.

5 Holiday Mocktail Recipes With All the Flavor & No Alcohol

Holiday gatherings don’t need alcohol to be filled with joy. We found some holiday mocktail recipes full of flavor and holiday magic worth sharing.

One Sheet: Unfriending Facebook? Social Media and Native Ads

One Sheet: Unfriending Facebook? Social Media and Native Ads

Advertisers are feeling disillusioned with social media platforms. More than 750 advertisers have boycotted Facebook asking for better policing of hateful content. Concerns about the safety of user-generated social feeds, including privacy leeks and the spread of polarizing misinformation and harmful content, have been brewing for years.

Social media promises contextually-relevant native ads that match their environment. But can native ads outside the walled gardens deliver? With the right safety measures, optimization capabilities, and scale – yes. And better. According to eMarketer, Native advertising outside social networks and programmatic native advertising are the fastest-growing categories of native.

Download our one sheet for the latest trust metrics in social media and how to reach more consumers across the open web in premium native environments with the ability to avoid undesirable content.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Our 5 Industry Predictions For 2023: What Agencies and Brands Need to Know Now

2023 will set massive movements in motion. Here’s what 2023 has in store for adtech, programmatic, and digital marketers – as predicted by Bidtellect leadership.

3 Key Takeways from Bidtellect’s Arthur Hainline & Jounce Media Founder Chris Kane at Adweek

Watch the presentation on the industry’s waste problem: from supply path transparency to carbon waste, sustainability, and how you can make change now.

5 Holiday Mocktail Recipes With All the Flavor & No Alcohol

Holiday gatherings don’t need alcohol to be filled with joy. We found some holiday mocktail recipes full of flavor and holiday magic worth sharing.

Why Interns?

Why Interns?

Does your company sponsor internships? If so, why? And if yours doesn’t, why not? Here’s everything you should keep in mind during the process for mutual success.

Internships are NOT about getting coffee and donuts, running errands or busy work. The National Association of Colleges and Employers provides these guidelines for internships. Most soon-to-be college graduates want to participate in internships to provide “real-world” experience for their resumes, hoping that it will help them get their first job after graduation. Many companies offer internships hoping to scout prospective talent before it reaches the job pool. Of course, it is one of the processes of hiring. Normally, they do analyse the candidate’s experience, background (like the national criminal history check nsw), and career prospects before employing the right person. Some companies even develop academic/professional partnerships with colleges and universities to ensure they get to “pick from the tree, not from the barrel.”

But if scouting potential talent is the only reason your company offers internships, then you’re missing out on the many benefits internships offer to your current employees. And if your company doesn’t offer internships, here are some reasons why you should consider offering them.

If you’ve read even a few management articles or books, you’ll know that the number one biggest cost for most employers is employee turnover. Perhaps this is why many business owners or managers utilize the services of search agencies such as this Montreal headhunters executive firm, for instance, to find someone who is suitable for the organization and who will stay with them for an extended period of time.

Even if you provide a great salary and benefits, your best staff might eventually leave if they don’t have opportunities to grow professionally, leaving you with no choice but to start hiring. Internships, however, can provide a great middle-ground in which everybody wins. Moreover, you can find interns with certification in a business program or leadership improvement, etc. (a few online resources similar to Actleader.com provide a selection of coaching programs), which can benefit your organization.

Hiring an intern follows all of the same steps as hiring for any full-time or part-time positions. So instead of doing those steps yourself, assign them to your team to gain leadership experiences.

There needs to be a description of the internship that includes the time frame, what skills are needed, what skills are nice to have, how to apply, and a blurb to upsell your company. Plus, you need to post the internship, usually through a university’s career development department. Most universities have internship and job posting platforms, like Handshake, but some introductory emails, follow-up phone calls and even an on-site visit will build a better relationship with your partner schools.

After that, applications and resumes need reviewing and communications need to be sent. Our company’s hiring process involves an initial phone screening and candidates that make it past the phone screen are asked to an in-person interview, so conference rooms and meetings need to be scheduled. Interview questions and any tests need to be developed, administered and scored. And all of this needs to be collected in an easily digestible fashion to decide to whom you will extend your offer (and one or two back-ups, in case your first choice declines the invitation).

Once a candidate accepts, all of the standard on-boarding, orientation and training activities need to happen exactly as you would on board a full-time new hire. Depending on your company, this could even include drug testing to ensure safety at work. You can get drug testing in Brooklyn along with many other places, so luckily the process should be straightforward.

All interns receive an overview of what we do as a Company, documentation on the many concepts and acronyms, and then specific orientation by team (Technology, Quality, Marketing, etc.). There are specific goals for Communication Skills, such as the tools we use, what are formal vs. informal communication methods and when to use them based on understanding the audience to which the communication is directed. Additionally, many corporations adopt effective microlearning principles for potential employees, allowing them to deliver training resources in short and informative sessions. Along with that, there are Context Building exercises, to help learn the inter-team, intra-team, and extra-team dynamics, including high-level business stakeholders. And finally, the specifics of the work can take the form of over-the-shoulder observations, peer work, or individual work. A sampling of internal and external resources is provided and interns are encouraged to seek out additional resources and present them to the team.

Throughout the internship, regular one-on-one meetings review the internship goals and progress, as well as offer insights into interviewing for “real” jobs, understanding career trajectory, and evaluating potential employers and the benefits they offer. At the end of the internship, candidates must give a presentation about their internship experience, including feedback on areas that they wished they had more experiences, areas that they felt needed less emphasis, and experiences they did not receive, but would have liked.

Internships provide many opportunities for your team to get out of their daily routine and perform leadership tasks for which they would not normally be responsible. The experiences provided can help them grow professionally, and the more experienced they get, the more you can keep them growing, ideally, into the next leadership opportunity your company provides. And, if the stars align, you may also find your next new hire.

We Asked IT: Your Digital Safety Guide

We Asked IT: Your Digital Safety Guide

‘Tis the season for Holiday Joy and reinvigorated email scam attempts. Here are a few tips from IT to avoid falling into a trap and inadvertently sending scammers personal information or even compromising Bidtellect itself. Almost all attacks are thwarted by simply applying a little dose of intuition and logic. If it doesn’t make sense, you should question it before providing any information. This holiday season many scams will be going around, so just as you would protect your home from the non-santas trying to get in your home with Verisure Smart Alarms, you will need to be vigilant about what is going on inside your cyber bubble.

Email Phishing

Phishing is a type of online scam where criminals send an email that appears to be from a legitimate company and ask you to provide sensitive information.

Always think twice before clicking the links in emails:

The people who are sending phishing emails have to be clever email marketers to get the user to engage. They often do this by preying on your emotions. You should be generally reluctant to download any attachments or click any links, no matter how innocuous they seem or who appears to have sent them. If you are going to download an attachment or click a link in an email, be sure you know who it is from and that the email was not spoofed. If our google email account puts an email in your spam folder but it looks like it is from someone legitimate, you should definitely be suspect of spoofing. There is usually a reason Google’s Spam Logic moved it to spam. If you are unsure, please reach out to IT for assistance. We can help you check the email headers to sniff out any spoofing. The scammer/phishers goal is to find ways to wreak havoc inside the company infrastructure, including propagating malware, turning the systems into botnets, stealing private company information and most often stealing corporate banking information for the purpose of taking money.

Consider the Source:

As a standard rule, we should never email anyone within Bidtellect, both to and from, a non @bidtellect.com email account. Our Google Email accounts have security measures in place to help avoid spam and spoofing but there are ways around everything. From an IT security point of view, private emails should never be used for any business communications unless explicitly directed to do so by the receiving executive. And even then it should be communicated in person or by another trusted and secure method prior to sending an email.

Sometimes “spoofers” will send an email that looks to be from a legitimate address, but when you press reply, the email recipient is no longer the legitimate email address. Example: Email from charlotte@bidtellect.com arrives, you hit reply and then the TO field is scammer@abc.com. Google spam usually catches these as the names do not match. It seems like a silly scam, but it is easily overlooked. Usually the goal of spoofing is to gain access to banking information or trick an employee into sending payment to an illegitimate source.

So what can you do?

First, scrutinize the address it says it came from and the text of any URLs it contains to weed out theboss@apple.com from theboss@app1e.com. If the source is legit, but the text is out of character, ask yourself, “Would my boss really send me this email?” Again, if something feels weird about an email that someone you know sends, especially if it has a request in it, bear in mind there’s a distinct possibility they’ve been hacked. Reach out to them separately and ask if they sent you an email.

Types of Email Phishing

Phishing scams vary widely in terms of their complexity, the quality of the forgery, and the attacker’s objective. Several distinct types of phishing have emerged.

Deceptive Phishing:

These are the most common types of email scams. The sender will attempt to mimic or clone an official Company or Vendor that we do business with. An example would be an email from someone that is pretending to be a Paypal Employee asking for sensitive information and provides a link in the body of the email. The Link text may display as “paypal.com/123123” but when you highlight the link or click on it you are redirected to a fake website such as “friendpalpay.com/123456“. The fake site may even look just like a real web page and request you to fill out digital forms that send your information to not so good people.

Spear Phishing:

Phishing attacks directed at specific individuals, roles, or organizations are referred to as “spear phishing”. Since these attacks are so pointed, attackers may go to great lengths to gather specific personal or institutional information in the hope of making the attack more believable and increasing the likelihood of its success. The best defense against spear phishing is to carefully, securely discard information (i.e., using a cross-cut shredder) that could be used in such an attack. Further, be aware of data that may be relatively easily obtainable (e.g., your title at work, your favorite places, or where you bank), and think before acting on seemingly random requests via email or phone. Having an email encryption solution similar to pgp telefoon kopen can keep your email data secure from unwanted phishing links.

Executive Fraud:

These phishing attacks (usually spear phishing) are directed specifically at executive officers or other high-profile targets within a business, government, or other organization. To protect against cyber attacks and data breaches, the use of MDR for small business is proving popular in a range of sectors as more and more businesses are looking to prevent this kind of thing from damaging their operations and reputation. Scammers typically target the financial departments by either pretending to be an Executive asking the Finance Team to provide information or the reverse where they pretend to be the Finance Team asking the Executive for information.

General Web Security Reminders

Verify a Site’s Security:

It’s natural to be a little wary about supplying sensitive financial information online. As long as you are on a secure website, however, you shouldn’t run into any trouble. Before submitting any information, make sure the site’s URL begins with “https” and there should be a closed lock icon near the address bar. Check for the site’s security certificate as well. If you get a message stating a certain website may contain malicious files, do not open the website. Never download files from suspicious emails or websites. Even search engines may show certain links which may lead users to a phishing webpage which offers low cost products. If the user makes purchases at such a website, the credit card details will be accessed by cybercriminals.

Keep Your Browser Up to Date:

Security patches are released for popular browsers all the time. They are released in response to the security loopholes that phishers and other hackers inevitably discover and exploit. If you typically ignore messages about updating your browsers, stop. The minute an update is available, download and install it. Chrome and most browsers automatically download and install security patches unless you have disabled it. If you own a business, get a professional to check the DNS Security to safeguard your business from internet threats. This is very important because malware, ransomware, phishing, and other scams use DNS servers to look up and connect to infrastructure for cyber attacks.

Be Wary of Popups:

Pop-up windows often masquerade as legitimate components of a website. All too often, though, they are phishing attempts. Many popular browsers allow you to block pop-ups; you can allow them on a case-by-case basis. If one manages to slip through the cracks, don’t click on the “cancel” button; such buttons often lead to phishing sites. Instead, click the small “x” in the upper corner of the window.

Never Give Out Personal Information:

As a general rule, you should never share personal or financially sensitive information over the Internet. This rule spans all the way back to the days of America Online, when users had to be warned constantly due to the success of early phishing scams. When in doubt, go visit the main website of the company in question, get their number and give them a call. Most of the phishing emails will direct you to pages where entries for financial or personal information are required. An Internet user should never make confidential entries through the links provided in the emails. Never send an email with sensitive information to anyone. Make it a habit to check the address of the website. A secure website always starts with “https”.

Reputable organizations will never use email to request that you reply with your password, full Social Security number, or confidential personal or business information. Be suspicious of any email message that asks you to enter or verify personal or business information, through a website or by replying to the message itself. Never reply to or click the links in such a message. If you think the message may be legitimate, go directly to the company’s website (i.e., type the real URL into your browser) or contact the company to see if you really do need to take the action described in the email message.

Remember: the best security against fishy phishing or scam attempts is always

1. common sense and

2. your intuition.

When in doubt, just double check!

Bidtellect Stats

Native auctions daily

distinctly targetable placements

30+ Partnerships

with leading supply and demand partners for the most expansive network in the ecosystem

Pre-bid Viewability and Safety

thanks to AdmantX and IAS so you can understand user behavior without jeopardizing privacy

Managed, Self-Serve, and Hybrid Options

for a service approach that works best for you

[b]+studio Creative Services

team for all image, copy, content, and creative needs

Post-Click Metrics

to understand how consumers engage with your content, factoring in number of sessions, pageviews, bounce rate, and time on site, giving you key insights about your campaigns, creative, content, and audiences so you can optimize accordingly.

Advanced Optimization

capabilities like Dynamic Creative Optimization (DCO).