This Week in Digital Advertising: Gen 5.0, Thanksgiving, eMarketer Prediction Shake Ups

This Week in Digital Advertising: Gen 5.0, Thanksgiving, eMarketer Prediction Shake Ups

by | Nov, 2020 | Content, Native Advertising

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Courtney Bonkowski!

The Latest:

Big news: Bidtellect announced Generation 5.0 of its nDSP. This is a huge accomplishment and a culmination of 2+ years of platform advancements. The work of our product and technology teams, along with all those who worked tirelessly to anticipate the needs of clients and industry shifts, have led to the creation of one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space.

Coronavirus Crisis: Resource Hub

Since the coronavirus crisis upended life in the United States and Canada in March, Bidtellect has been tracking its effect on industries, advertisers, and consumer habits. Now, you can access all of the research, best practices, and resources related to coronavirus in one place: our Coronavirus Crisis Resource Hub.

Need to adjust your strategy to shifting consumer travel? Check out the hub. Need to adjust creative messaging to resonate with consumers without sounding like a downer? Check out the hub. Growing quarantine beard? Drinking at noon? Check out the hub. There are research reports, one sheets, blog posts, videos and more.

eMarketer’s Forecasting Shocks

I’d trust eMarketer to predict my own life projection before anyone else, but even coronavirus shook up my Research Romeo’s 2020 predictions. In their latest report, eMarketer broke down which industries and trends are swaying from their initial pandemic predictions. Here are some highlights:

  • Retail ecommerce is crushing projections, but brick & mortar has come up short
  • More US adults than predicted will participate in digital banking this year
  • Adults in the US will spend 64 more minutes with social media per day than originally predicted. This might as well be a call for trend setters in social media to seek the assistance of Facebook like bot, to help deliver the content to the right audience.
  • Other Booms: Smartphone use, Digital Video, TikTok, Mobile Proximitity Payments, Food & Bev Ecommerce, Click & Collect. All of these are taking off, whether users are researching on how they can “Grow your TikTok” or looking into the best way to create professional digital videos, they are seeing what is available to them and how they can use it for their benefit. Social media platforms like Facebook, Instagram and the most recent one; TikTok, have turned out to be great advertising platform for brands. With the craze of TikTok nowadays, businesses prefer advertising on the platform with the help of marketing firms who can collaborate with creators and create unique ads (such as these TikTok ad examples) to advertise their products.

Facebook Strikes Again

Well, this is fun. For nearly a year, advertisers using Facebook’s conversion lift studies tool were unknowingly being fed faulty data. The cause? A code error undercounted reached conversions in conversion lift tests by several thousand advertisers between Aug. 15, 2019, and Aug. 31 of this year.

Advertisers use conversion lift studies, a free tool provided by Facebook, to measure the incrementally of their Facebook ads and make decisions about their Facebook spending. With incorrect data, those decisions would be severely compromised or incorrect. Advertisers have felt increasingly disillusioned with social media spending.

Thanksgiving 2020: A Little Different

Thanksgiving will likely lose its title as the busiest travel time of the year this year. AAA anticipates at least a 10% drop in travel – the largest one-year decrease since the Great Recession in 2008, while the CDC has urged Americans to rethink travel plans and large gatherings for the holiday.

All this to say, Thanksgiving will probably look a little different this year: maybe you’re not seeing your family, maybe dinner is over Zoom, maybe you’re still undecided. But regardless: Happy Thanksgiving my friends! From all of us at Bidtellect, we are so grateful for you and your support this year. We are sending extra love to all of those who weathered tragedy and trials this year. May 2021 be the best year yet.

With love,

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

by | November 22, 2022 | Content, Culture, Native Advertising | 0 Comments

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Read More

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

by | November 22, 2022 | Native Advertising, Product and Technology | 0 Comments

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

Read More

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

by | September 1, 2022 | Native Advertising, Product and Technology | 0 Comments

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Read More

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

Bidtellect Releases Generation 5.0 of Native DSP: These Are the Exact Updates

by | Nov, 2020 | Native Advertising, Product and Technology

This week, Bidtellect announced Generation 5.0 of its nDSP (Native Demand Side Platform). The latest generation is a culmination of at least two years of advancements that further differentiate Bidtellect from other Native and omni-channel DSPs in the industry, creating one of the most performance-driven, client-first, and brand- and privacy-safe platforms in the space.

The move to Generation 5.0 has been overseen by Chief Technology Officer, Michael Conway: “I take pride in the fact that we have defined a new level of performance within our platform that has outperformed our competitors in almost every KPI and metric when compared through head-to-head tests by our clients.”

Generation 5.0 is comprised of advancements in three main categories: Insights & Optimization, Usability, and Privacy. 

Here’s the breakdown:

Insights & Optimization: Improve Decision-Making from Placement-Level to High-Level Strategy

Bidtellect’s optimization capabilities through its IntellibidTM suite of technologies are a key component to earning maximum ROI for advertisers and informing strategic campaign decisions.To further support optimization goals and offer deeper insights for its clients, Bidtellect has released several new transparency and advanced analytics features. 

  • Pacing Visibility: Better pacing insight in the DSP 
  • CPCV10 CPCV10-New-Flat CPCV (10 seconds): A brand new bid type in the DSP, Cost per Completed 10 second View. Only pay when 10 seconds of video has completed 
  • Geo Reporting: Geo Reporting with visualization in the DSP 
  • Report Builder: Build custom reports and schedule email delivery from within the DSP 
  • PageURL Reporting
  • Native DCO (Dynamic Creative Optimization): improvements
  • Multiple Conversion Events for Optimization 
  • eCPC Optimization Goal Type: A brand new optimization goal whose objective is to achieve the least expensive cost per click for a campaign 

 

Usability: Client-First Ease of Use

In addition to optimization performance driven from placement level granularity and decision-making power, Bidtellect also prioritized usability for its clients. Generation 5.0 now provides more information and cuts down on the amount of time required to make changes to campaigns.

  • Bulk Edit / Advanced Bulk Editing: Bulk Edit Ad Types, Inventory Quality, Optimization Goals, Categories, and Audiences 
  • Audit Trail Enhancements: Better, searchable, more functional, and more complete audit trail 
  • Creative Flighting: Set start dates and end dates for individual creatives within a campaign 
  • Audience Page Redesign: A total redesign of the audience creation and management section of the DSP 
  • Cross Device and Frequency Capping
  • Creative Flighting
  • Creative Validation Refactor
  • New Visualization Library for DSP

 

Privacy and Compliance: Leading the Movement to a Cookie-Less Future

Bidtellect has continued to ensure that it complies fully with the industry’s ever-changing privacy and data regulations, giving consumers greater control and transparency into their data. To provide this assurance, Generation 5.0 adheres to the latest regulations and IAB frameworks required to maintain a competitive edge.

  • TCF 2.0 (Transparency Consent Framework) Compliance
  • GDPR Compliance
  • CCPA Compliance
  • TAG Certified
  • Cookieless: Trade Desk ID Integrations
  • Cookieless: LiveRamp Identity Link  (Bidtellect was the first DSP to integrate with both)
  •  

 

Reach out for a head-to-head performance test.

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

This Week in Digital Advertising: Goodbye “Sadvertising” & Holding Agencies Hostage over TikTok

by | Nov, 2020 | Content, Native Advertising

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Jennifer Zeidler Bender! 

The Latest:

Creative assets feeling a little stale lately? Holiday campaigns are underway, so consider a quick upgrade if you haven’t already. Check out these resources below. If you’re working with us, utilize our in-house creative team, [b]+studio.

Coronavirus Crisis: The Latest Numbers and How Advertisers Can Adjust

Some good news: Pfizer announced it had successfully developed a vaccine that was 90% effective in preventing COVID-19 in participants. The only bummer is it makes you feel like you have a bad bad hangover. And the fatality rate of infected people has decreased by 30% since April due to improved treatment. 

Now the bad news: just in time for the holidays, coronavirus cases are spiking around the country, with several states breaking daily case records. California passed the grim milestone of 1 million infections. New York and New Jersey are re-implementing restrictions. 

Around the world, Japan suffered record infections and the UK has implemented a second lockdown. Rumor has it there’s a bacon shortage.

What does this mean for advertisers?

→ Adjust messaging to the changing climate. This isn’t like the holidays last year. 

→ “It’s more important than ever for brands to get the tone of their ads right now,” said Kantar’s Head of creative excellence in the U.K. Lynne Deason. And stay away from “sadvertising.” It didn’t work the first time around.

→ Instead, focus on bringing hope through messaging, offering promotions for the shift to more cost-conscious buying, and local travel/limited family time this year. 

→ Don’t forget mobile. Everyone’s shopping on their phones, even from home.

MediaMath Teams Up with Merkle

The duo announced they’re teaming up to solve online identity for a world without cookies. Merkle’s Merkury ID solution will fully integrate into MediaMath’s SOURCE platform, designed to help advertisers identify consumers across devices. 

Two London Guys Hijak the TikTok Handles of Top UK Ad Agencies

That’s one way to get an interview. Two 27-year-old Londoners created TikTok handles for top agencies including Mother London, BBH London, AMV BBDO and Lucky Generals, and said they’d only give them up in exchange for jobs. I kind of love this? 

Good News

Holiday season is officially underway!

Stay safe friends, 
Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

by | November 22, 2022 | Content, Culture, Native Advertising | 0 Comments

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Read More

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

by | November 22, 2022 | Native Advertising, Product and Technology | 0 Comments

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

Read More

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

by | September 1, 2022 | Native Advertising, Product and Technology | 0 Comments

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Read More

This Week in Digital Advertising: Beauty, Privacy, & COVID Drones

This Week in Digital Advertising: Beauty, Privacy, & COVID Drones

by | Sep, 2020 | Content, Native Advertising

Hello, Bidtellectuals!

Congratulations to Bidtellectual of the Week Lindsey Morgenthaler, whose clients and colleagues alike sing her praises!

All-Hands Goes Virtual

This week, Bidtellectuals have gathered “virtually” each afternoon for our annual All-Hands! Usually, the team gathers for a few days of fun in sunny South Florida, but this year looked a little different (i.e. through a Zoom camera). The theme of presentations has been “The Journey of an Ad:” how each department and platform capability contributes to the journey and successful placement and performance of an ad through Bidtellect’s platform. And check this: we broke into teams to come up with a fun “commercial” for Bidtellect. Take a peek at one team’s final product! Get ready to smile.

 

Beauty and the Coronavirus

Yes, the industry felt a hit at first, but a shift in popularity to skincare, the “affordable luxury” mentality, and the desire to feel good even in a crisis has helped the industry rebound and more. Expect a permanent shift to ecommerce or hybrid models for customers post-pandemic. Now is the time to build out content to inspire shopping online and expand those digital channels to reach more now. In the words of Elizabeth Taylor: “Pour yourself a drink, put on some lipstick, and pull yourself together.” And read this.

eMarketer: Identity 2020

If you’re looking for a good run-down of the changes to cookies, ad IDs, and any other regulations taking aim at tracking this year: this is it. Don’t worry, eMarketer also surveyed marketers across the country about how they’re handling it. Surprise: compliance and data regulation will be taking up most of their attention: 60% of respondents will increase spend/emphasis on use of first-party data (IAB via eMarketer). More concerning, though, is that fewer than one-third of data professionals in North America were actively testing and investing in new solutions as of May, per IAB via eMarketer. So we’re heading towards a cookieless future, but most of the industry is about to be like, “Sorry, the dog ate my homework.”

Drones: Covid Tests of the Future??

And on the Covid-testing front: those eager to ????y to Hawaii might be happy to hear that United Airlines passengers can take a rapid test at the San Francisco Airport starting on Oct. 15. Travelers who test negative will be able to skip Hawaii’s 14-day mandatory quarantine BUT will have to foot the $250 bill. (And those who test positive won’t be able to board.) Want to test at home? No problem! Walmart is offering at-home Covid-19 testing kits by drone thanks to a new partnership with Questa Diagnostics and DroneUp. There are a few caveats, but in a blog post, Walmart said it will begin trial deliveries of Covid-19 collection kits starting Sept. 22 in NorthLas Vegas, with Cheektowaga, N.Y., to follow in early October. And if you’re feeling really confident: Royal Caribbean and Norwegian Cruise Lines released new safety procedures and hope to set sail by October 31st!!!! No more buffets, but lots of testing.

Stay safe, friends,

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

by | November 22, 2022 | Content, Culture, Native Advertising | 0 Comments

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Read More

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

by | November 22, 2022 | Native Advertising, Product and Technology | 0 Comments

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

Read More

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

by | September 1, 2022 | Native Advertising, Product and Technology | 0 Comments

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Read More

This Week in Digital Advertising: September 11th, 2020

This Week in Digital Advertising: September 11th, 2020

by | Sep, 2020 | Content, Native Advertising

Hello, Bidtellectuals!

Today is September 11th. We remember the men, women, firefighters, and rescue workers who lost their lives on this day in 2001. Tell someone how much you love them today.

Congratulations to Bidtellectual TEAM of the Week Kendra, Ashley, Kevin and Shannon! The client wrote an unprompted note praising the team for their personal attention to the campaigns along with withBidtellect’s platform technology. If this doesn’t make your heart glow…

​Pharma’s COVID Recovery (And Then Some)

Health, healthcare, medicine: nothing like a global pandemic to revamp a vertical’s popularity. SO we dove into COVID-19’s impact on the health and pharma industry. While there was a brief dip in ad spend in March, by May medical and pharma ad spending was up 56% year over year. Trends to note: higher adoptions of telehealth, filling prescriptions from home, and a shift in spend to programmatic –especially video.

For this week’s Bidtellect Beat: Digital Edition, I spoke with Bidtellect Director of Sales Phil Marth on the unique challenges pharma marketers face, trends in the industry, and how native programmatic can deliver on the shift to more conscious, hopeful and helpful messaging. Give it a watch here.

PHARMA Marketing Challenges & Industry Changes Since COVID

 

 

 

Google States Obvious: Keyword Blocking of ‘Coronavirus’ Was Too Broad

Nice, Google. If you’ll recall, the industry made a major effort (see IAB) to call out the harm of such broad block brush strokes to news and publishers. Google’s marketing team conceded that it had been “too conservative” in including “coronavirus” on its list of blocked terms earlier this year, and pledged to spend $100 million in advertising to support news organizations this year. Feels a little late to me? Adweek interviewed VP of Marketing Joshua Spanier. Read it here.

eMarketer: CPG Crushing It

eMarketer’s latest report: Thanks to a boost in digital sales of essential goods and personal care products (purchased more frequently online during the pandemic) digital ad spending in the US consumer packaged goods (CPG) industry will increase 5.2% to $19.40 billion this year, making it the third-largest spender behind retail and financial services. Mobile spending will grow 11.4% and account for 73.2% of all CPGdigital ad spend – WOW. Competition with direct-to-consumer (D2C) brands, along with an uptick in ecommerce sales, has led to a higher focus on performance marketing. Hit us up.

Good News, Maybe: Pro Sports Are Coming Back

Tennis is underway at the U.S. Open sans fans. Serena Williams, Victoria Azarenka and Tsvetana Pironkova made history on Labor Day at the USTA Billie Jean KingNational Tennis Center by becoming the first trio of mothers to reach the quarter finals of the same Grand Slam. Go Moms! One of them will face 2018 U.S.Open winner Naomi Osaka who reached the nal with her win over Jennifer Brady yesterday. The N.F.L. opened its season Thursday night with a game between the Super Bowl champion Kansas City Chiefs and the Houston Texans.

Stay safe, friends,

Charlotte

Want more need-to-know info? Subscribe to our monthly Bidtellectual newsletter!


Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.

Yeah, We Had To: Holiday Cocktail Recipes That’ll Make Santa Smile

by | November 22, 2022 | Content, Culture, Native Advertising | 0 Comments

Check out these holiday cocktail recipes to enjoy this year – at home, with family, or wherever the holidays (safely) take you this year. Cheers!

Read More

Going Green: Everything to Know About Carbon Costs & the Scope3 + Bidtellect Integration

by | November 22, 2022 | Native Advertising, Product and Technology | 0 Comments

How to reduce your carbon emissions immediately with Scope3 + Bidtellect’s new integration – and why it matters.

Read More

CTV/OTT Advertising: Why It’s a ‘Must-Have’ Strategy

by | September 1, 2022 | Native Advertising, Product and Technology | 0 Comments

Seamlessly incorporate CTV/OTT into your media buying strategy with Bidtellect. What’s CTV? OTT? We break it all down.

Read More