Miss Our June Newsletter? We Got You: Pride, Travel & Partnership Announcements

Miss Our June Newsletter? We Got You: Pride, Travel & Partnership Announcements

Hello Advertisers!

Happy Pride from Bidtellect

Pride Month– a time to celebrate the historically marginalized LGBTQ+ community – may be coming to an end, but celebrating shouldn’t. This year, remember that authentic representation and giving back to the community all year round will be the best way to build a connection with employees, colleagues, and consumers.

We compiled the latest research and campaign tips to celebrate diverse representation.

Did you know? LGBTQ+ individuals make up approximately 4.5% of the US population but account for 8%-approximately $1 trillion-of the country’s disposable income (eMarketer, 2021)

woman holding american flag pride at bidtellect rainbow flag lgbtq advertising

More Resources:

 

3 Ways You Can Show Up For Pride Month As A Brand or Advertiser 

When planning your campaigns, the key is to go beyond “slapping a rainbow on it” and hijacking campy phrases. Instead, work towards authentic representation and support, which will ultimately build trust, brand loyalty, and sales.

PRIDE MONTH EMPLOYEE SPOTLIGHT: Members of the LGBTQ+ Community at Bidtellect

In honor of Pride Month, we are excited to highlight members of the LGBTQ+ community at Bidtellect. Read about about their experiences and advice on how to best support and celebrate Pride at work.

How & Why to Build Diversity in Your Advertising Efforts 

Diversity is more than just a buzzword. Recent data points to a desire from users – especially younger generations – to see more diversity in advertising. We break down how to incorporate a range of representation in your campaigns.

Are you ready?

summer travel text

Make Your 4th of July Campaigns Light Up the Sky

After a lingering pandemic, expect this summer’s 4th of July Weekend to be big in terms of cookouts and community celebrations, as consumers are eager to gather and celebrate with loved ones. This means big spending on food and food items – a great opportunity for quick-service restaurants and grocery stores. Read our latest research and campaign strategies for more.

 

Summer Travel Trends

Hello, sunshine! It’s not too late to spruce up your summer travel campaigns and creatives. We compiled the latest trends and tips to make your programmatic campaigns take off!

 

Did you know?
  • 81.0% of American travelers report strong excitement for their travel this year and 86.2% are in a ready-to-travel state-of-mind (Destination Analysts, 2022)
  • One travel company reported a jump in searches to “epic destinations” (Amadeus, 2021)
  • There’s been a reported 600% rise in bookings for groups of over 20 people, while searches for popular destinations for groups of friends have doubled (Amadeus, 2021)

In case you missed it…

bidtellect named finalist for digiday awards best contextual platform text for instagram

Bidtellect Named Finalist for Best Contextual Targeting Offering – Digiday

Bidtellect has been nominated for Best Contextual Targeting Offering at the 2022 Digiday Media Awards! The nomination reinforces our commitment to innovative contextual technology, our position as an industry in a rapidly evolving cookieless marketplace. The winners will be announced on June 30th!

Read the Press Release

Hello, Keywords! We Teamed Up With Peer39

We’re serious about our context technology. The new partnership will offer expanded keyword targeting and blocking capabilities to Bidtellect clients, and Bidtellect users can target Peer39 categories and make use of their Brand Safety tools.

Read the Press Release

bidtellect peer39 press keywords partnership contextual brand safety cookielesss - image with both brand names
shopping cart for bidtellect case study

Consumer Goods Company Surpasses VCR Goal and Achieves Tangible Brand Lift Awareness with Bidtellect

A Consumer Goods Company turned to Bidtellect’s video capabilities to increase brand awareness and engagement. Read the Case Study for the details.

Major Cloud Storage Service Company Exceeds CPA Goal by 84% With Bidtellect

The Company decided to set their CPA goal based on previous remarketing efforts with another platform plus a 20% increase. Bidtellect rose to the challenge: read the Case Study.

man hand holding phone with cloud above bidtellect case study

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Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Veterans Day: Celebration Sales & Military Discounts

Veterans Day: Celebration Sales & Military Discounts

This year’s Veterans Day is Friday, November 11, 2022. The legal holiday is dedicated to American veterans of all wars. The weekend is often a celebratory and honorary event, but it’s also a chance for brands to offer promotions and discounts in celebration. Here’s what to know.

Veterans & Active Military Discounts

Veterans and active military members are most drawn to brands that offer specific discounts catered to them. They’ll be more likely to purchase from a brand offering a specific discount and will be more loyal to that brand going forward.

Our recommendation: Work with [b]+studio to include Veteran’s Day and military promotions in your creative assets. Promotions consistently see the highest engagement in creative assets. Maximize Bidtellect’s first-to-market context demographics targeting to skew supply towards target demographic characteristics.

90%

94%

61%

of military members say they actively seek out brands that offer military discounts (SheerID)

of members of the military say that when a brand offers a military discount, they know that brand is military-friendly—and when they recognize that, they become quite loyal customers (SheerID)

of military members said they would shop at a brand more often when given a personalized offer (SheerID)

Veterans Day is a Big Retail Sale Weekend

Veteran’s Day is another chance for general retail sales and promotions. Reach consumers already shopping and researching online – trends show consumers are preferring online shopping or at least researching online versus in-store.

Our recommendation: Many sites will compile lists of upcoming veterans’ discounts along with general Veteran’s Day sales across verticals. Utilize Bidtellect’s contextual targeting technology combined with predictive audiences to reach target consumers researching relevant veterans’ and sale content. Utilize keywords to find sites with these keywords and phrases. 

43%

32%

20%

58%

of respondents preferred to both browse and purchase online when shopping for apparel (eMarketer, 2022)

favored stores for both (eMarketer, 2022)

another 20% preferred to browse online and complete their purchases in stores (eMarketer, 2022)

On average, respondents estimated that 58% of their total apparel spending over the previous 12 months took place via online channels (eMarketer, 2022)

We hope these Veterans Day digital trends and strategy recommendations help you plan your campaigns! Remember to keep veterans and military discounts in mind, and reach consumers with retail sales and promotions in your creative assets and using context-driven technologies.

Reach out to your Bidtellect representative if you want more information or a head-to-head performance test. 

 

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Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

The Bidtellect Back-to-School Guide: Trends, Digital Strategy

This year is expected to be filled with both excitement and anxiety as students approach the closest thing to normalcy since 2019. For brands, their 2022 back-to-school digital marketing strategies will need to make digital shopping as easy as possible, offer content that is inspiring, and maximize technology to reach shoppers at points of research and interest. 

50%

66%

43%

71%

of North American back-to-school shoppers say they’ll check for in-store inventory online before going into a store and 48% will shop at stores that offer curbside pickup or contactless shipping

of consumers expect personalized marketing and shopping experiences

of respondents preferred to both browse and purchase online when shopping for apparel

of U.S. shoppers are willing to wait more than two weeks to buy something if they want to take advantage of a sale, deal or promotion

Download our onesheet for more statistics and key takeaways you can implement now. 

 

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Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Diversity & Multicultural Advertising Builds Trust

Diversity & Multicultural Advertising Builds Trust

Diversity is more than just a buzzword.

Recent data points to a desire from users – especially younger generations – to see more diversity in advertising.

We took a closer look at the impact of incorporating a range of representation in digital advertising.

40%

5.2%

83%

Multicultural consumers make up almost 40% of the U.S. population

But multicultural media spending is only 5.2% of total ad and marketing spend.

Brands with the highest diversity scores see an 83% higher consumer preference.

Download our onesheet for more statistics and key takeaways you can implement now. 

 

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Focusing on genuine representation and building a connection with all communities builds trust with consumers and ultimately builds brand loyalty. It is imperative to not only represent minorities within advertisements, but also to normalize the presence of non-heteronormative bodies within the media. While we have a long way to go, learning and reading more about it is a great place to start.

 

 

Want more need-to-know info? Subscribe to our newsletter!


Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.

Bidtellect: Your Travel Partner

Bidtellect: Your Travel Partner

The skies are opening up! Travel bookings are increasing, luxury travel is returning, and best yet: shoppers are doing most of their preparation shopping online. Download our latest Travel Onesheet for the latest industry travel trends and our programmatic strategy recommendations.

In a survey of 12,000 travelers in 12 countries, 65% of respondents are planning to “go big” on their next trip

Some of Bidtellect’s recommendations:

  • Use context-driven targeting to reach consumers engaging with content on relevant environments like luxury travel sites, travel articles, and more.
  • Combine context-driven solutions with audience creation to reach the most interested and relevant consumers in your category. 
  • Offer ways to make online booking easier and include promotions in your creative assets to capture attention. 

Let's reach your performance destination!

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Want to learn more? Reach out to speak to someone here.

Cookieless? We Got This.

How Bidtellect’s contextual tools set you up for success in the cookieless future.

Video Ads: Why Programmatic Video With Bidtellect

Onesheet alert! How Bidtellect can help you reach your programmatic video goals.

Canada Advertising Trends

Canadians are experiencing the full effect of digital advertising with trends like amount of spend on digital ads, mobile transactions, brand safety, and video ads.