6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

6 Tips and Trends for Your Holiday Campaigns That You Do Not Want To Forget

It’s the final countdown! While preparing your holiday advertising campaigns, we rounded up our top tips and trends you do NOT want to forget.

1. It’s the Happiest Time of Year – Keep it Positive!

Keep it positive! Consider making small tweaks to your website (if you don’t already have one, contact the likes of Cefar to get one designed) and use positive adjectives in headlines coupled with happy images to increase CTR. Cold, monotone creatives do not bring joy. Bonus: add puns or rhymes to make it even more…puntastic.

2. Which Images and Creative Units Perform Best?

Photographs perform better than animated images. Always. On that note, children, pets, and people in images perform best. Smile! Go solo: if using images with products, one solo “feature” product performs better than a group.

Take your static images up a notch with cinemegraphs, scroller units, and carousel units. These are highly effective at telling a short story and conveying a specific setting or emotion. They also drive maximum in-unit engagement. One advertising agency found that cinemagraph content tends to have more virality, with 71% higher organic reach than still photographs. Don’t believe us? Check out this case study or this one.

3. Make It Personable! Build Trust.

Holidays can be the most amazing, yet most stressful time of the year for families – especially given the last two years. As a brand, bringing a “human” and empathetic touch to your messaging can make your holiday campaigns more attractive and build trust with your consumers. When asked by eMarketer which emotions were most effective at making consumers feel connected to brands, admiration and trust were the overwhelming choice. Gain trust by being personable and building a connection with your consumers. This can be through family-forward images, warm and inviting copy, and inspirational content and stories. Don’t forget the importance of brand safety tech controls – i.e. where your ad is placed on the page – consumers can quickly lose trust in your brand if it’s placed next to unsavory and/or user-generated content.

4. Count on Heavy Ecommerce Holiday Shopping

Last year proved that consumers were just as – if not more – willing to spend money online while shopping for the holidays. Even with the ability to shop in-store this year, ecommerce will continue to grow, and forecasts predict record-breaking ecommerce sales this holiday season. So it is essential for small and local businesses that are online to see how Local Search Engine Optimization can work at this time, as well as take on other digital marketing steps. It would be important for them to start this off just before the season begins so it can have enough time to reach their intended audience and drum up business. They may also want to change their payment processing system if their current one has had faults, they do not want to have a jam or issue as the season begins because it could lose them money. Checking out websites like https://www.easypaydirect.com/merchant-accounts/high-risk-merchant-accounts/ as well as similar others, can show them what is available for the type of business they have.

Retail ecommerce sales are projected to make up 18.9% of total holiday retail sales, up from 17.5% last year according to eMarketer. Thanksgiving Day ecommerce sales are expected to hit a whopping $6.21 billion, per eMarketer forecasts. (For reference, Thanksgiving Day ecommerce sales reached $4.13 billion just two years ago in 2019.) And as we mentioned, Cyber Monday was the heaviest online spending day in history, rising 15.6% to $10.78 billion. This continued through the end of the year, especially online, driving a dramatic 47% increase in ecommerce sales during the traditional holiday season, according to Facebook.

5. Help Holiday Shoppers With Context Discovery

Half of all shoppers polled by Facebook experienced some difficulty knowing what to buy for others, while 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for. Call it Discovery Commerce, online discovery, point of intent, content marketing – the point is the same: consumers want a bit of help when it comes to shopping, and there’s no shame in that. So, when you are planning your advertisements this season with your chosen resource, whether that be though a company like Creatopy or an in-house team, you will want to discuss the range that you can do for your customers so they can be helped along.

Creating digital ads – discovery aides – that help shoppers determine what to buy based on what they are likely to love (thanks to context clues and audience groups, for example) is crucial to success. Maximizing contextual targeting and context-driven optimization will ensure your ads and content find your target shoppers. Make your consumers’ holiday shopping job easier. Don’t just meet them at their needs; anticipate them.

6. Black Friday is Starting Early This Year​ – So Get Ahead

Companies are coming out with Black Friday deals earlier and earlier every year! Do not miss the chance to jump ahead on early deals in order to gain the attention of your target market – because they’ll be more likely to shop with you. New data from Criteo found that 30% of consumers will try a new online store because of early holiday deals, and one-quarter of consumers research purchases one month before their Black Friday buys. Amazon has already started rolling out their Black Friday Deals, and “when the biggest power in ecommerce sets an early start to a shopping season, others quickly follow to avoid missing out.”

Brands and advertisers, we hope tips for engaging holiday creative assets make your performance soar! The holiday 2021 shopping season is going to be a great year!

For more tips, check out our creative best practices: the naughty and nice list.

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This Week’s Newsletter: NEW PRODUCT DROP: Target Age & Gender Demographics WITHOUT COOKIES

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Logan Bykofsky!​

 

PRESS RELEASE: Bidtellect Releases Cookieless Context Demographic Targeting Feature, Industry First

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Arthur Hainline, Bidtellect VP of Product: “Bidtellect’s Context Demographics has three distinct advantages over traditional third-party data demographics targeting. First, it is cookieless and so its scale will not diminish as the addressable web shrinks. Second, it is cheaper than the vast majority of third party demographics data. Third, instead of sifting through studies for various demographic providers, buyers can manage and balance their accuracy and scale directly. The accuracy of Bidtellect’s new targeting option is self-evident.”

Talk about powering smarter advertising.

Read the Press Release | Read Our Recap on the Blog | Watch the Video

What You Need To Know For the Holiday Shopping Season

New data from Criteo published in Mediapost found that 30% of consumers will try a new online store because of early holiday deals, well ahead of Black Friday. That means your creative assets should feature sales and deals in its headline/copy, and that you should start reaching consumers sooner rather than later. In fact, reach cosumers with “context discovery:” one-quarter of consumers research purchases one month before their Black Friday buys. Facebook found that 63% of global shoppers surveyed enjoyed discovering items they weren’t actively looking for.

Read Now: 5 Trends and Tips For Brands & Advertisers This Holiday Shopping Season

Read Now: Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Around the Industry:

  • A study from MAGNA Media Trials and Disney Advertising Sales released today called “No News Is Bad News: Ads in News & Other Types of Content,” finds advertising in a reliable news source creates stronger brand effectiveness. People found news content to be more valuable, trustworthy and interesting. But reliability is key: 57% of respondents said marketers should vet news sources before advertising (Forbes).
  • Speaking of news, it continues to move online. The New York Times Company said on Wednesday that it added 455,000 new digital subscriptions in the third quarter, a gain that keeps the publisher on pace to reach its stated goal of 10 million subscriptions by 2025 (The New York Times).
  • US TV advertisers will increase their upfront TV spending by 7.6% this year to $19.90 billion – a return to pre-pandemic normalcy (BusinessInsider).
  • Holiday travel is returning, but lingering habits and health and safety concerns linger from the pandemic: About twice as many travelers plan to road trip (70%) versus fly (37%), citing enjoyment (38%) and convenience (28%) as the top reasons, above health (12%), according to Deloitte’s latest study. Another pandemic trend? Renting. 43% of those staying in rentals over the holidays tried this lodging type for the first time during the pandemic (Deloitte).
  • ICYMI: Facebook is officially changing its corporate name to Meta, distancing itself from its namesake social platform that launched in 2004. BUT apparently they may face a trademark battle, as a startup that sells computers, disk drives, keyboards, and other devices filed for the patent in 2020 – well before Facebook’s announcement (BusinessInsider).
  • Gartner released its fourth annual Magic Quadrant for buy-side technology and the buzz is: keep your eye on Amazon. It’s “rubbing shoulders” with the “leader” quadrant, which includes Google, The Trade Desk, Adobe, Amobee, Adform and Mediaocean. (Adexchanger).

Creatives of the Week:

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Each week, we’ll share some of our most engaging creatives out in the wild!

On the left, a top engaging creative in Spanish! We love our team’s multilingual capabilities, and above is proof of our commitment to performance no matter the market. On the right, a listicle in the headline always lead to high engagement, and this content will provide valuable information.

Read more about Bidtellect’s creative services team, [b]+studio.

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Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

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Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

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Read more here.

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This Week’s Newsletter: Happy Halloween!

This Week’s Newsletter: Happy Halloween!

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Janelle Watanabe!

 

SPOOKY ONESHEET ALERT!

Are you getting TRICKED this year when it comes to choosing a programmatic partner? We’re talkin’ one-size-fits-all capabilities, ho-hum creative assets, and not adjusting to the new post-pandemic circumstances. TREAT yourself to our Halloween onesheet for our top tips and solutions to these problems.

Download Now: The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Bidtellectuals celebrated Halloween with a costume parade in-office and over Zoom! Can you guess which Bidtellectual’s family emerged from Beetlejuice? And check out CEO Lon Otremba as the Joker! Talk about spooky!

ICYMI: The Bidswitch Collab SUCCESS

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Read the Press Release | Read Our Recap on the Blog

Creatives of the Week:

Each week, we’ll share some of our most engaging creatives out in the wild!

Hello, high engagement scores! Bright colors, a happy child – the image on the left is a recipe for success. In the second, a listicle always wins, baby, and leads to valuable content to help a researching shopper.

Read more about Bidtellect’s creative services team, [b]+studio.

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Download it now

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Read it Now:

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This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

This Week’s Newsletter: Driving Efficiency With Bidswitch & A Spooky Onesheet

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Cory Lamay! ​

Press Release Alert: Bidtellect Utilizes BidSwitch’s SmartSwitch Technology to Optimize Bidstream Processing

Bidtellect is excited to collaborate with BidSwitch to announce the success of its SmartSwitch technology to optimize bidstream processing, save on listening costs, and ultimately drive performance.

To quote Michael Feeley, Bidtellect VP of Supply Partnerships and Product Solutions: “Everything we do at Bidtellect focuses on putting brand content in front of consumers at the right time within the environments when they are most receptive and likely to engage – in the most efficient way possible.”

Read the Press Release | Read Our Recap on the Blog

SPOOOOKY Onesheet Alert! Beware of These Tricks & Treats!

It’s back… everyone’s favorite Halloween onesheet!

Are you getting TRICKED this year when it comes to choosing a programmatic partner? We’re talkin’ one-size-fits-all optimization capabilities, ho-hum creative assets, and not adjusting to the new post-pandemic circumstances. Treat yourself to our Halloween onesheet for our top tips!

Download Now: The Halloween Onesheet: Advertisers Beware of These Tricks & Treats!

Around the Industry:

  • AdAge asked “Is the industry prepared for a post-cookie world?” And the answers from marketers indicated… an alarming lack of concern – as in, little to no change in strategy even though there is an awareness of change coming (“action gap”). Basically because they believe adtech platforms will take care of solutions. I guess they’re right – because we’re ready 😉 (AdAge).
  • The Trade Desk has kicked off live beta testing of Unified ID 2.0 in Canada. Some existing UID2 partners are helping to shepherd the test, including Index Exchange, Magnite, Publicis, Omnicom Media Group and IPG’s Kinesso. (Adexchanger).
  • Self-serve DSPs are all the rage. According to the latest Advertiser Perceptions DSP wave, more than half of current managed service buyers plan to increase their self-serve spend. One reason for the push towards self-service can be attributed to the desire for visibility into programmatic media fees (read more on that here). As a reminder, Bidtellect offers both self-service and managed service options. (Adexchanger).
  • The Covid-19 pandemic has accelerated the use of programmatic messages being shared by pharmaceutical and healthcare organizations, according to MarTech Series. With digital advertising spending in the healthcare and pharmaceutical industry rising to 9.53 billion dollars last year, programmatic communications are reshaping the landscape of interactions between brands and healthcare professionals (HCPs). (MarTech Series).

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

We love this top performer on the left! Nothing cleaner than a roll of toilet paper, amirite? And a simple question that applies to all of us – I mean, I’d click this! And on the right, the call-to-action in the title indicates valuable content is on the other side of the click that is helpful to the reader.

Read more about Bidtellect’s creative services team, [b]+studio.

5 WAYS TECHNOLOGY CAN CREATE A BRAND SAFE ENVIRONMENT FOR ADVERTISERS

How can advertisers ensure their ads are seen positively “in the wild” and not found somewhere that comprises their brand integrity, privacy, even safety? We cover 5 of the most common problems.

Download it now

Cute robot
santa is watching you poster hoiday advertising

Post-COVID Trends You Need Now

The top trends in a post-covid economy include a new work normal, a looming cookieless future, ecommerce and native discovery. Read it now!

Read it Now:

Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

NEW CASE STUDY: Beloved Zoo Reopening with New Safety Measures Post-Covid Surpasses CPA Goal By 91% With Bidtellect

A favorite regional Zoo forced to close due to the pandemic turned to Bidtellect to let customers know about their reopening plans and newly-implemented safety and sanitization measures. To overcome conversion setbacks due to an antiquated web host, Bidtellect implemented sophisticated contextual targeting and retargeting measures that drove conversions and surpassed goals

Read more here.

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This Week’s Newsletter: NEW Post-COVID Trends For Advertisers (With Data!!!) & How About That Facebook Outage?

This Week’s Newsletter: NEW Post-COVID Trends For Advertisers (With Data!!!) & How About That Facebook Outage?

We send a newsletter each week to cover industry news, including Bidtellect updates. Don’t miss out! Subscribe here! 

Hello Bidtellectuals!

Congratulations to Bidtellectuals of the Week Marcos Vladimir López Castellanos! ​

The New Post-COVID Trends for Digital Advertisers (With Data!)

We’re sooooooo ready to say goodbye to the pandemic. The good news is economic recovery is in sight: according to Deloitte’s latest United States Economic Forecast, PCE is likely to increase by 7.6% in 2021 and by 3.9% in 2022, a sharp change from the 3.9% contraction last year. What does it mean for digital advertisers? The top trends in a post-COVID economy include a new work normal, a looming cookieless future, booming ecommerce and native discovery trends. Check out all our data on the blog.

Read it now: Top 5 Trends for Digital Advertisers in a Post-COVID Economy (With Data!)

Yikes. Sucks to be Facebook.

Well, the six-hour Facebook, Instagram, and WhatsApp outage rocked the world (literally) on Monday. And don’t forget the whistleblower who released tens of thousands of pages of internal research indicating the company was aware of many problems caused by its apps. Advertisers, if that doesn’t worry you – I don’t know what would?? Social media is the least trusted media source, according to Kantar. Download our onesheet for the latest trust metrics and how to advertise safely across the open web. We can help you adapt your existing social assets 😉

Download the Onesheet: Unfriending Facebook? Social Media and Native Ads 

Read the Case Study: Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

Around the Industry:

  • Facebook’s outage Monday marked the longest stretch of downtime for Facebook since 2008. The disruptions were caused by “configuration changes on the backbone routers” and did not put any user data in jeopardy (CNBC).
    A week after banning anti-vaccine activists and accounts from YouTube, Google announced a new policy that bans ads that deny climate change and prohibit the monetization of related content. The purpose of the move is to incentivize creators to not make problematic content just for the views and monetization opportunity (Adexchanger).
    How can brands navigate sensitive events on social media? A great article in AdAge walks through three rules to follow to avoid appearing tone deaf or being associated with potentially divisive content (AdAge).
    Google AdSense will switch to first-price auctions, behind Google Ad Manager and AdMob. Compared to a second-price auction, first-price auctions are simpler for buyers and more transparent (Adexchanger).
    AppLovin acquired MoPub, Twitter’s third-party ad exchange for mobile publishers nested within Twitter, for $1.05 billion in cash this week (Adexchanger).
    It’s a new bunny era! Playboy magazine featured it’s first gay male bunny on their cover this month, social-media influencer Bretman Rock. While the print magazine is no longer in circulation, they have switched to a digital-only version and boast 9.5 million Instagram followers and 1.5 million on Twitter (MediaPost).

Creatives of the Week:

 

Each week, we’ll share some of our most engaging creatives out in the wild!

We love repeat engagement! The creative on the left has been a top performer for a few weeks now. On the right, the product/service is centered in the image with bright colors – it’s not cluttered. Notice the clear call to actions in the copy: “Learn why” and “Read more.”

Read more about Bidtellect’s creative services team, [b]+studio.

santa is watching you poster hoiday advertising

How’s Holiday Planning Going?

Are your creatives ready for the holiday spirit? If not, don’t stress – we asked Bidtellect’s in-house creative services team for their mandatory tips for maximum holiday creative engagement. Remember, no matter how great your platform’s placement and optimization capabilities, bad creative will kill engagement faster than you can say “naughty list.”

Download Now:

 Our 6 Mandatory Tips for Engaging Holiday Creative Assets

Wholesale Retailer Shifts Spend Outside Social Media Walled Gardens and Beats CPA Goal By 30%

A leading wholesale retailer turned to Bidtellect to shift their social media budget outside the walled gardens. The move not only quelled their concerns over brand placement next to user-generated content and polarizing ad environments but surpassed their goals by 30%.

Read more here.

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