This Week in Digital Advertising: Santa Brought Gen 5.0, Black Friday Breakdown, Satan <3 2020, and more.
Congratulations to Bidtellectual of the Week John Allen!
The Latest: Generation 5.0
ICYMI: Just in time for the holidays, Bidtellect gifted the world/announced Generation 5.0 of its nDSP! To offer more insight into the advancements, we chatted with Santa himself/Bidtellect Chief Technology Officer Mike Conway. Mike explains in his own words how the advancements benefit advertisers, from optimization to insights to usability and privacy. We cover why its important to continue innovating and what he’s proudest of. Don’t miss it.
Black Friday and Cyber Monday: What Happened?
Sales on Black Friday fell short, while Cyber Monday broke records. While experts projected massive growth this holiday season, it looks like it will be slightly lower but still an increase from last year. Let’s not forget it’s only December 4th. With a shift to online ordering, expect shopping to continue right until the end of the month.
Shoppers spent an average of $312 on Black Friday weekend, a 14% drop from $362 in 2019 (NRF)
Americans spent a record $10.8 billion online on Cyber Monday, up 15% from last year, making it the largest online shopping day in U.S. history (Adobe Analytics)
Amazon on Tuesday said this holiday season was the biggest of its 26-year history.
Adobe Analytics revised down its online holiday sales forecast by $5 billion, to $184 billion. Last year, Americans spent $142 billion online.
Some rationale: expectations for Black Friday were high. But holiday sales started back in October, plus consumers turned primarily to online shopping, still wary of in-store browsing. It’s no surprise Black Friday – typically an in-store frenzy – fell short. Meanwhile, even with the stock market crushing it, unemployment benefits are running out for many Americans; uncertainty about the coronavirus and economic hardship puts a damper on shopping.
⇨ Holiday Advertising 2020: Top 3 Best Practices for Digital Advertisers
⇨ Holiday Creative Assets: The Naughty and Nice List
Salesforce, Podcasting, and Clicks as the Original Sin
Salesforce bought Slack for a whopping $27.7 in a “match made in heaven” according to Salesforce CEO. Some even predict the move might render email obsolete in five years (yeah, ok).
Amazon is dipping its foot in the podcast game, reportedly in talks to buy podcast production network Wondery. Amazon is everywhere!
Meanwhile, the IAB Tech Lab has released a new set of Podcast Measurement Technical Guidelines (2.1) for public review, which offers standard metrics for both podcast content and podcast ads.
This op-ed talks Digital Advertising Sector’s Original Sin: making clicks the holy grail of engagement metrics. While it certainly hinders privacy, clicks also don’t give a true measure of engagement.
Ryan Reynolds and Taylor Swift gave us all a much-needed laugh with this “Match Made in Hell” commercial of Satan and 2020.
No-kill, lab-grown meat is about to go on sale for the first time.
Sales are rockin’!! Keep shopping!! Here are some of the best deals.
Bidtellect is offering a free workout class this Wednesday! (See below!)
Stay safe, friends,
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Charlotte Otremba is Sr. Manager of Communications and Marketing at Bidtellect.