We Asked Just Global How They’re Preparing for the Cookie-Free Future & More Context News. This Week’s Newsletter: March 26th, 2021

We Asked Just Global How They’re Preparing for the Cookie-Free Future & More Context News. This Week’s Newsletter: March 26th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Asdrubal Hernandez!

All Contextual Is Not Created Equal: How Just Global Prepares for the Post-Cookie Future

How does top agency Just Global prepare for the impending cookie-free world? Contextual solutions, of course. Bidtellect’s Jonno Burden chats with Just Global’s Kathryn Nassar on preparing for the future while maximizing performance goals for their clients, and why contextual solutions have been in their wheelhouse long before all this cookie-talk.

Read: All Contextual Is Not Created Equal: Just Global and Bidtellect Talk Post-Cookie, Context-First Solutions by Director of Sales Jonno Burden and Just Global’s Kathryn Nassar

The Latest:

• ICYMI: Bidtellect’s Native Report analyzing platform data from Q3 and Q4 2020 is HERE. Key takeaways: Dynamic goal setting consistently leads to max ROI. Consumers prefer relevant recommendation widgets. Pandemic habits led to longer desktop engagement but higher click-throughs on mobile and tablet
. Download the report and quick state one sheet.

• Are you a big nerd for reporting and insights AND/OR saving money on your campaigns? Check out our latest Behind the Platform videos: Advanced User Insights and Bid Shading.

• Still unsure about Google’s announcement? Read VP of Product Arthur Hainline’s op-ed on third-party cookie identifiers and the ad tech industry’s confrontation of reality. Read it here: 3 Possibilities for Cookie Depreciation and the Future of Post-Cookie Identifiers

• And for more on contextual solutions and what they mean, read Bidtellect CTO Mike Conway’s piece in Digiday: Contextual advertising is key to driving performance in a post-cookies world

Case Study of the Week: Bidtellect Top-Performance Partner in IDL Test in Preparation for Cookie-Less Future

As the future of cookie-based identification looms closer, this longstanding technology client decided to “future-proof” their digital strategy with a multi-partner performance test. Read how Bidtellect beat out the competition.

Stay safe,
Charlotte

Response to Google, NEW NATIVE REPORT, & Advanced User Insights Video: This Week’s Newsletter: March 19th, 2021

Response to Google, NEW NATIVE REPORT, & Advanced User Insights Video: This Week’s Newsletter: March 19th, 2021

Hello Bidtellectuals!

Happy Spring Forward! Anyone else’s body clock still off? Congratulations to Bidtellectual of the Week DJ Virtue!

On Google’s Announcement: Time to Confront the Future

Google this, Google that. Google’s in the news again, what’s up with that? Wow, I won’t stick with poetry, but I will stick with plugging Arthur because his op-ed on Google’s latest announcement regarding third-party cookie identifiers and the ad tech industry’s confrontation of reality is spot on and worth your read.

Read: Google’s (Non) Announcement: 3 Possibilities for Cookie Depreciation and the Future of Post-Cookie Identifiers by VP of Product Arthur Hainline

The Native Report You’ve Been Waiting For

IT’S HERE. Our long-awaited Native Report analyzing data from Bidtellect’s platform in Q3 and Q4 of 2020. What a doozy 2020 was, huh? Are we out of the woods yet? Changing consumer habits due to lockdown translated to changes in device behavior, while content recommendations appeal to consumers. Check out the takeaways. Bottom line: we are looking good.

Some Key Takeaways:

  1. Dynamic Goal Setting Leads to Max ROI

  2. Relevant Recommendation Widget Ad Type Sees Highest Engagement

  3. Longer Engagement on Desktop, Higher Click-Throughs on Mobile and Tablet


Plus: Travel and Personal Finance Show Promising Recovery

Download: The Report and the Quick Stat Onesheet

NEW: Behind the Platform

Are you a big nerd for reporting and insights? Curious about Bidtellect’s new Advanced User Insights feature that offers TONS of capabilities in a sleek interface? Love to hear Arthur explain things?

Watch: Our latest Behind the Platform video.

Case Study of the Week: Telecom Tech Industry Pioneer Eager to Drive Traffic to Media Surpasses Benchmark by 330%

The Company was currently working with other partners that fell below their benchmarks, but Bidtellect’s in-house creative studio coupled with behavioral targeting led to success and an always-on partnership. Read more.

Stay safe,
Charlotte

WFH With Kids, IAB Guidelines, & Groceries. This Week’s Newsletter: March 12th, 2021

WFH With Kids, IAB Guidelines, & Groceries. This Week’s Newsletter: March 12th, 2021

Hello Bidtellectuals!

Happy International Women’s Day to the inspiring and hardworking women at Bidtellect, in our industry, and around the world! Here’s to breaking glass ceilings, challenging assumptions, and celebrating achievements.

Congratulations to Bidtellectuals of the Week Jason Taylor and Helgi Ragnarsson!

WFH With Kids: Women Can Do It All, Even in COVID

Bidtellect’s beloved Terah Bocchi, SVP of Sales, penned an honest assessment of working from home with kids back in April. It all still rings true today. If your kids are still “zooming in” to school full or part-time, Terah’s piece will hit home. She offers key advice for managing what could be conflicting responsibilities, including over-communicating with your team and giving everyone some extra grace. It can be hard for parents to work from home with their children, especially if they are single parents trying to figure everything out whilst keeping their career going, that is why they will turn to motivational Stay at home mom quotes, supportive friends and family, as well as talk to similar business people in their sector so they can feel that encouragement.

Read: Working From Home With Kids: An Honest Assessment

The Latest: IAB Releases New Privacy Guidelines, Online Grocery is Here to Stay

  • IAB released new technical specifications and best practices in response to changing privacy laws. The goal is to support the development of open-source and proprietary solutions as the “sunset” of third-party cookers across browsers is imminent. The new standards and guidlines are open for comment.
  • Even when everything is “back to normal,” customers will still continue buying groceries online, according to eMarketer’s latest report. US grocery ecommerce sales will increase by 17.8% year over year in 2021, meaning that digital grocery shoppers will buy about 11% more than they did in 2020.
  • How ready are you for post-cookie? According to a July 2020 LiveRamp/Digiday survey, most publishers worldwide (57%) were already using an identity solution that will continue working post-cookie. But 38% planned to get one, and 4% said they had no such plans. Read more in eMarketer’s Publisher Ad Monetization After the Third-Party Cookie

Contextual Advertising = Answer to Post-Cookie World

If you haven’t read Mike Conway’s piece on contextual advertising, what are you wating for? After Google’s announcement, this is one way to manage the shifting climate. How do platforms adjust from third-party cookie identifiers to the cookieless world? How can they reach performance goals? Customers expect personalization and relevant recommendations, but they want to know where their data is going.

Read: Contextual advertising is key to driving performance in a post-cookies world

Case Study of the Week: Leading B2B Tech Company Achieves 201% Lift in Brand Awareness for New Product Line

The company’s primary goal was to build brand awareness and brand favorability for its new product line. Read how Bidtellect achieved its goal.

Stay safe,
Charlotte

Stay safe,
Charlotte

NFT Craze, Google’s Latest Announcement, & Context + Cookies: This Week’s Newsletter: March 5th, 2021

NFT Craze, Google’s Latest Announcement, & Context + Cookies: This Week’s Newsletter: March 5th, 2021

Hello Bidtellectuals!

Congratulations to Bidtellectual of the Week Todd Green!

Contextual Advertising = Answer to Post-Cookie World

Now, more than ever, customers expect personalization and relevant recommendations. But they want to know where their data is going; privacy is at the front of every consumer and advertisers’ minds. How do platforms adjust from third-party cookie identifiers to the cookieless world? How can they reach performance goals?

Bidtellect Chief Technology Officer Mike Conway weighs in on Digiday.

Read: Contextual advertising is key to driving performance in a post-cookies world

The Latest: Google’s Latest Announcement & the NFT Craze

  • Since we all were dying for more news from Google, they made another announcement! We all knew it was coming eventually: once third-party cookies are phased out, Google will not build alternate identifiers to track individuals as they browse across the web. It will apparently have no impact on email-based identity systems such as UID 2.0 and LiveRamp’s ATS. What’s next?
  • Read this op-ed in Adexchanger for a snarky opinion that I’m here for.
  • Everybody’s talking about NFTs. That’s non-fungible token, if you missed it, which basically means that it’s a unique instance of an asset and can’t be deleted. However the asset can be modified depending on the “smart contract” attached to it. Said contract cannot be modified once it has been created. NFTs can be sold and transferred to another person, with the original creator earning commission. It can also be earned. Say how? Well, for starters, one can simply look up for best play to earn games on reputed gaming platforms. You can then win the NFTs through in-game items, collectibles, and avatars. These tokens can be anything digital and they are part of the Ethereum blockchain.
  • Anyone can make an NFT, provided they have a wallet (like this Pastel wallet) and Etherium to attach the token to. Etherium can be bought from many exchanges then minted into tokens. These tokens can be used for many purposes. There are fees that apply to both of these actions, you can find more information on that here. Once the NFT is created it can be sold, or auctioned on a website like OpenSea. Those looking for the best nft drops will find plenty of sites online that can help them choose where to put their money so that they can own a little piece of this growing trend.
  • Who’s currently dealing with NFTs? Kings of Leon will be the first band to release their new album as an NFT and artist Grimes sold $6 million worth of digital music as NFTs. And last month, YouTuber Logan Paul sold more than $5 million worth of NFTs in the form of digital Pokémon cards. Is this just the latest blockchain craze or is it here to stay?
  • Speaking of crazes, everybody and their mother is talking about Clubhouse. It’s an audio-only social network where people can dip in and out of a variety of different conversations. Is it actually here to stay? It all depends. One of the big questions surrounding its viability is the fact it is currently advert-free.

More on Context, Contextual, and Cookies

Case Study of the Week: Consistent Conversions for a Major Energy Services Provider

A major energy service provider came to Bidtellect with one main KPI: Attract new customers from their designated markets to a landing page with a lead generation page. Read how Bidtellect delivered conversions.

Stay safe,
Charlotte